SMART Golf & Fitness Instruction

What SMART Golf & Fitness Instruction does

SMART Golf & Fitness Instruction is a privately held, membership-based indoor golf and fitness training company founded in 2011 and headquartered in Chicago, Illinois, operating three clubhouse facilities across the Chicago metropolitan area: Lincoln Park (11,000 sq ft, 7 TrackMan bays), Lombard (8,000 sq ft, 7 TrackMan bays), and Northbrook (9 TrackMan bays). The company integrates PGA-certified golf instruction with certified golf fitness experts in a coordinated team model, anchored by a proprietary 2-hour SMART Performance Assessment that combines TrackMan launch monitor data (26 ball-flight parameters), K-Vest 3D biomechanical motion capture, BODITRAK ground force analysis, and physical screening to generate individualized training programs. Beyond coaching, it operates a full custom club fitting service for brands including PXG, PING, TaylorMade, Callaway, Mizuno, and Titleist, a Pro Shop retail layer, junior development programs, Muscle Activation Techniques (MAT) sessions, a mobile app on the Trainerize platform, and event hosting for up to 200 guests.

The business model is subscription-led: members pay a $3,300 initiation fee plus tiered dues ranging from $1,200 per month to $11,000 per year, with a Family & Corporate tier at $12,000 covering up to four designees. Ancillary revenue is generated from club fittings ($75-$800), MAT packages ($1,050-$3,000), junior subscriptions ($250-$400/month), corporate events, retail, and digital programs. Go-to-market is consultative and community-driven: prospects submit a membership application, complete an assessment, and are converted through in-person tours and inside sales follow-up, supported by content marketing (blog, "Everything But The Tip" podcast), multi-platform social media, member referral, and high-engagement member events including tournaments and destination retreats.

Customer segments span serious amateur golfers (primary), families, corporate groups, and junior athletes. The company employs approximately 23 staff across golf coaching, fitness coaching, and operations, with co-founders Joe Sheren and Tommy Asuma retaining operational control. No external funding, parent company, or public listing is disclosed.

Name

SMART Golf & Fitness Instruction

Legal name

SMART Golf & Fitness Instruction

Website

https://smartgolffitness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SMART Golf & Fitness Instruction is a Chicago-based, membership-based indoor golf and fitness training company operating three clubhouses that combine PGA-certified instruction, certified fitness coaching, and instrumented assessment technology (TrackMan, K-Vest, BODITRAK) to serve serious amateur golfers, families, corporate groups, and junior athletes.

Ownership category

akta.pro rank

Product category

Golf Instruction and Fitness Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf instruction services
• Fitness training programs
• Club fitting services
• Indoor golf facilities
• Junior golf development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Core revenue stream from annual memberships offering varying levels of access to facilities, coaching sessions, and practice privileges. Monthly, quarterly, semi-annual, and annual payment options available with initiation fee required upfront.
2. Golf Instruction: Personalized golf lessons from PGA Teaching Professionals using data-driven approach. Included within membership packages with specific session allocations per tier.
3. Fitness Training: Golf-specific fitness training sessions coordinated with golf instruction. Included within membership packages with certified golf fitness instructors.
4. Club Fitting Services: Custom club fitting for all major brands (PXG, PING, TaylorMade, Callaway, Mizuno, Titleist) using TrackMan technology. Pricing varies by fitting type from driver-only ($75) to full bag fitting ($400).
5. Pro Shop Sales: Retail sales of golf equipment, apparel, and accessories. Members receive discounts (10-20% depending on membership tier).
6. Junior Programs: Junior Golf & Fitness Training Programs for ages 6-18, including Junior Academy and Junior Development Program. Monthly pricing from $250-$400.
7. SMART Mobile App Programs: Digital fitness programs and workouts available for purchase to non-members through the Trainerize platform. Programs include 30-Day Speed Program, 3-Month Full Body Golf Training, and 1-Week Trial.
8. Muscle Activation Techniques (MAT): Specialized MAT sessions from certified practitioners for addressing muscular imbalances and improving mobility. Bundled with fitness sessions available at $175/session.
9. Event Hosting: Corporate events, private parties, team-building retreats, and networking functions hosted at clubhouses. Revenue from venue rental, catering coordination, and optional golf activities.
10. Re-gripping and Loft/Lie Services: Club maintenance services including re-gripping ($10-$40 per club depending on quantity) and loft/lie adjustments. Same-day gripping available for $6/club pending availability.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

SMART Golf & Fitness Instruction operates membership-based indoor golf and fitness training clubs, delivering integrated one-on-one PGA professional golf instruction and certified golf fitness coaching from three Chicago-area clubhouses. The company pairs this coaching with custom club fitting, junior development programs, the proprietary SMART Performance Assessment, Muscle Activation Techniques, and corporate event hosting, leveraging TrackMan, K-Vest, BODITRAK, and Sensor Edge technology for data-driven improvement.

Product overview

SMART Golf & Fitness Instruction is a membership-based indoor golf and fitness training company operating three clubhouse facilities in the Chicago area (Lincoln Park, Lombard, and Northbrook). The core offering centers on integrated golf instruction and fitness training, supported by technology including Trackman launch monitors, K-Vest 3D motion capture, BODITRAK ground force analysis, and Sensor Edge pressure plates. The product portfolio includes Golf & Fitness Memberships (with tiers from Monthly at $1,200 to Annual at $11,000), the SMART Performance Assessment (a 2-hour evaluation producing customized training programs), Custom Club Fitting services, a SMART Mobile App for member and non-member fitness programs, Junior Golf & Fitness Training Programs, Muscle Activation Techniques (MAT) sessions, and Event Hosting capabilities. The company utilizes Trainerize as the platform for its mobile app, and partners with club brands including PXG, PING, TaylorMade, Callaway, Mizuno, and Titleist for fitting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf & Fitness Membership Recurring membership program granting year-round access to indoor golf and fitness facilities, one-on-one coaching from PGA Professionals and Golf Fitness Experts, exclusive member-only tournaments and travel events, unlimited simulator use, and Pro Shop discounts. Tiers include Monthly ($1,200/month), Quarterly ($3,300), Semi-Annual ($6,000), Annual ($11,000), and Family & Corporate ($12,000/year), with a $3,300 initiation fee.
• SMART Performance Assessment A 2-hour comprehensive evaluation that includes golf interview, TrackMan launch monitor data collection with high-speed video, 3D swing analysis using K-Vest, physical screen testing mobility, stability, balance, coordination, strength, and power, customized program building, and optional short game analysis. Delivers an in-depth customized golf report and training program tailored to the individual.
• Junior Golf & Fitness Training Programs Comprehensive golf and fitness training programs for junior golfers, including the Junior Development Program for high school-aged golfers (combining golf sessions, fitness sessions, and small group coaching at a 6:1 ratio) and the Junior Academy for ages 6-13 (offering one 60-minute class per week focused on swing development, athletic training, and golf knowledge).
• Custom Club Fitting & Pro Shop Custom club fitting services using TrackMan launch monitor technology to test and optimize equipment across all major brands (PXG, PING, TaylorMade, Callaway, Mizuno, Titleist, Srixon). Includes Full Bag Fitting ($300 members / $400 non-members), Long Game Fitting, Iron & Wedge Fitting, Driver Fitting ($75 members / $100 non-members), and premium Tour Fitting tiers. Re-gripping and loft/lie adjustments available at the Pro Shop.
• SMART Golf & Fitness Mobile App Mobile application available on iOS and Android (live since approximately 2021) containing golf-specific workouts, a mobile fitness screen, and a full exercise library. Members access personalized programs; non-members can purchase programs including Monthly All-Access, 30-Day Speed Program, 3-Month Full Body Golf Training, and 1-Week Trial through the Trainerize platform.
• Muscle Activation Techniques (MAT) A muscular assessment and correction program that analyzes and corrects muscular imbalances through 77 Range of Motion Exams and 214 Muscle Tests to identify muscles not firing properly. Offered as MAT + Fitness packages starting at $1,050 for 6 sessions ($175/session), delivered by certified MAT Rx Full Body Specialists such as Bill Busch and Jenny Meyer.
• Event Hosting & Corporate Events Event hosting services for 4 to 200 guests, including Trackman-equipped hitting bays with high-definition projection, indoor chipping and putting greens, professional instruction, contests (longest drive, closest to pin, alternate shot), clinics, and team building activities. Available spaces include the Player's Lounge and fitness studio.

Quantifiable outcome

• Members report dropping handicap by 6+ strokes through SMART Golf programs
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

24 partnerships are on record, tiered core and supporting.

• TrackMancoreTechnology or IntegrationTrackMan provides launch monitor technology used throughout SMART Golf facilities for club and ball data analysis. TrackMan 4 launch monitor offers 26 impact and ball flight parameters with sub-foot accuracy at 100 yards. Used for golf instruction, practice monitoring, and club fitting services.
• K-VestcoreTechnology or IntegrationK-Vest 3D motion technology provides biomechanical swing analysis with three-sensor system evaluating body rotation, speed generation, and kinematic sequencing. Essential tool for SMART Assessment process.
• Titleist Performance Institute (TPI)coreStrategic or Co-development PartnerTPI is the world's leading educational organization dedicated to the study of how the human body functions in relation to the golf swing. SMART Golf's athletic development-first approach for juniors is backed by TPI research.
• BODITRAKcoreTechnology or IntegrationGround force measurement technology used to analyze weight distribution and pressure during golf swing. Used in SMART Assessment and ongoing training evaluation.
• PXG (Patriot Entertainment Group)coreChannel Partner/ Reseller/ DistributorPremium golf equipment manufacturer. SMART Golf offers priority access and pricing for PXG club fitting as part of membership benefits. Dedicated PXG fitting experience available.
• PINGcoreChannel Partner/ Reseller/ DistributorGolf equipment manufacturer included in club fitting offerings. Part of expanded brand partnerships to serve wider variety of golfers.
• TaylorMadecoreChannel Partner/ Reseller/ DistributorGolf equipment manufacturer included in club fitting offerings. Available for driver, fairway, iron, and wedge fitting.
• CallawaycoreChannel Partner/ Reseller/ DistributorGolf equipment manufacturer included in club fitting offerings. Available across full bag fitting services.
• TitleistcoreChannel Partner/ Reseller/ DistributorGolf equipment manufacturer included in club fitting offerings. Known for golf balls and clubs.
• MizunocoreChannel Partner/ Reseller/ DistributorGolf equipment manufacturer included in club fitting offerings. Known for irons and wedges.
• KeisercoreTechnology or IntegrationPneumatic resistance training equipment used in SMART Golf fitness facilities. Variable resistance technology mimics golf swing acceleration patterns for sport-specific power development.
• TRXsupportingTechnology or IntegrationSuspension training equipment used in fitness programming. Part of comprehensive gym equipment lineup.
• Foresight SportssupportingTechnology or IntegrationGolf technology company providing additional launch monitor and simulation capabilities.
• USANA NutritionalssupportingGTM or Marketing PartnerNutritional supplement company partnered with SMART Golf. USANA provides high-quality nutritional products for member health and wellness. Featured supplement of the month promotions on social media.
• Perform BettersupportingTechnology or IntegrationFitness equipment supplier providing specialized training equipment for golf fitness programming.
• Gray InstitutesupportingStrategic or Co-development PartnerFitness training methodology organization providing continuing education and certification for golf fitness professionals.
• ProteusMotionsupportingTechnology or IntegrationTraining technology for rotational power development and athletic movement assessment.
• SorinexsupportingTechnology or IntegrationFitness equipment supplier for strength training equipment in SMART Golf facilities.
• PGA (Professional Golfers' Association)supportingStrategic or Co-development PartnerProfessional golf association providing certification and professional development for SMART Golf teaching professionals.
• NVB MassageOthers
• MotogenixOthers
• DineamicOthers
• Posture FitsupportingTechnology or IntegrationPosture correction and assessment equipment for golf fitness evaluation.
• purmotionsupportingTechnology or IntegrationFunctional training equipment for golf-specific movement patterns and athletic development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Titleist Performance Institute (TPI): Educational organization certifying golf fitness and instruction professionals in body-swing relationship methodology. SMART Golf explicitly cites TPI as a methodology partner; TPI is comparable as a thought leader and certification body in the integrated golf-fitness space.
• AboutGolf: Provider of golf simulator hardware and software used by instructors and academies. Comparable as an enabling technology supplier in the indoor golf instruction ecosystem.
• Stack Sports Golf (formerly Golf Genius / Swing Index): Tournament and player-development software provider for golf organizations and academies. Comparable as an enabling technology provider in the coaching and instruction ecosystem.

Broad incumbents

• Drive Shack: Public owner-operator of indoor golf entertainment venues (Puttery, Drive Shack). Overlaps with SMART Golf in the indoor golf consumer category but at a much larger scale and entertainment-led positioning.
• Topgolf: Largest golf entertainment brand in the U.S. with Toptracer technology. While primarily entertainment-focused, Topgolf has expanded into instruction-adjacent programming and serves a related but more casual customer.

Direct peers

• Club Champion: National custom club fitting retailer with 100+ locations using TrackMan and other launch monitors. Directly overlaps SMART Golf's club fitting service, though Club Champion focuses on fitting alone while SMART Golf bundles instruction and fitness.
• GOLFTEC: Largest U.S. indoor golf instruction chain with 200+ centers offering swing analysis via proprietary tech and PGA-certified coaches. Directly competes for the same premium-instruction customer that SMART Golf serves, but at significantly greater scale and broader geographic footprint.
• Five Iron Golf: Indoor golf simulator and instruction venue expanding across major U.S. cities. Targets the same year-round golfer seeking tech-enabled coaching, with a more entertainment-leaning positioning.
• X-Golf: Indoor golf simulator franchise with both consumer and coaching offerings. Competes for indoor golf practice time and entry-level instruction in markets where SMART Golf operates or may expand.

Emerging players

• Arccos Golf: AI-powered shot-tracking and performance analytics platform used by serious golfers. Comparable in that it delivers data-driven performance insights but does so through wearable sensors rather than in-person instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smartgolffitnes
• YouTubeyoutube.com/channel/UCYkxn3g3MwfSDaIUa46vq7Q
• Facebookfacebook.com/SmartGolfFitness
• LinkedInlinkedin.com/company/smart-golf-fitness
• Instagraminstagram.com/smartgolffitness
• TikToktiktok.com/@smartgolffitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMART Golf & Fitness Instruction