White River Amphitheater
White River Amphitheater is a 16,000-capacity outdoor live music venue in Auburn, Washington, on the Muckleshoot Indian Reservation. Owned by Muckleshoot Tribal Enterprises and operated by Live Nation since 2003, it hosts summer concerts and music festivals serving Pacific Northwest concert-goers.
- Company typePrivate
- Founded2003
- HeadquartersAuburn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What White River Amphitheater does
White River Amphitheater is a 16,000-capacity outdoor live music venue located on the Muckleshoot Indian Reservation at 40601 Auburn Enumclaw Road, Auburn, Washington. The venue was built by the Muckleshoot Indian Tribe at a cost of over $30 million and opened on June 14, 2003 with Hearts as the opening act. It is owned by Muckleshoot Tribal Enterprises, the economic development arm of the tribe, and operated under a long-standing partnership with Live Nation. The physical asset includes 9,000 covered seats, an acoustically treated roof, and large video screens flanking the stage; the general admission lawn area is uncovered. Programming consists of touring concerts and multi-act music festivals during the summer season, with a documented history of hosting Iron Maiden, Sting, and Jimmy Buffett, as well as recurring festivals such as Vans Warped Tour, Crüe Fest, Ozzfest, and The Mayhem Festival.
The business operates as a single-product live entertainment venue rather than a multi-line business. Ticketing is sold directly at the venue box office (with a $6.00 per-ticket service charge) and via Live Nation's ticketing infrastructure, with supplemental distribution through the Ticket Network online marketplace on an affiliate-commission basis. Parking is bundled into the ticket price, and ancillary on-site revenue includes a $5 lawn chair rental with $5 deposit. The venue's go-to-market is event-driven and seasonal: marketing runs through the official website, a Twitter account, and Google DoubleClick / AdSense advertising, with the Outlet Collection shuttle service supporting event-day logistics.
The entity itself carries only six direct employees, indicating that most venue operations, booking, and ticketing are absorbed by Live Nation under the operating agreement, while WRA captures a narrower set of economics tied to the box office service fee and venue-level revenue share. There are no disclosed funding rounds, subsidiaries, M&A activity, leadership changes, patents, or technology IP; the company is privately held under tribal ownership and is not listed on any public exchange.
White River Amphitheater firmographics
Firmographics- Name
- White River Amphitheater
- Legal name
- White River Amphitheater
- Website
- https://whiteriveramphitheater.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- White River Amphitheater is a 16,000-capacity outdoor live music venue in Auburn, Washington, on the Muckleshoot Indian Reservation. Owned by Muckleshoot Tribal Enterprises and operated by Live Nation since 2003, it hosts summer concerts and music festivals serving Pacific Northwest concert-goers.
- Ownership category
- akta.pro rank
White River Amphitheater industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
- akta.pro secondary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where White River Amphitheater is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
White River Amphitheater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales and Service Charges: The venue generates revenue through ticket sales for live music events and concerts. Box office operations charge a $6.00 service fee per ticket. Parking is included in the ticket price.
- Ticket Marketplace Commission: Third-party ticket marketplace (Ticket Network) operates as an affiliate, earning commissions on ticket sales for events at the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Box Office Service Charge |
| Unit Pricing | Pay-as-you-go | Lawn Chair Rental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
White River Amphitheater product offering
Product offeringCore offering
White River Amphitheater is an outdoor live music concert venue located on the Muckleshoot Indian Reservation in Auburn, Washington. The venue hosts live music concerts and music festivals during the summer months, with a total capacity of 16,000 attendees (including 9,000 covered seats and lawn seating), acoustically treated roofing, and large video screens positioned on both sides of the stage.
Product overview
White River Amphitheater is a live music venue located in Auburn, Washington, on the Muckleshoot Indian Reservation. The venue offers a single unified product: hosting live music concerts and events during the summer season. The venue has a capacity of 16,000 (including 9,000 covered seats), features acoustically treated roof, large video screens, and hosts world-renowned music acts and music festivals. The associated website (whiteriveramphitheater.org) serves as an information portal for events, tickets, seating charts, address, and venue policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Concert Events Hosting live music concerts featuring world-renowned performers such as Iron Maiden, Sting, and Jimmy Buffett, as well as music festivals including Vans Warped Tour, Crüe Fest, Ozzfest, and The Mayhem Festival. Tickets include parking and are sold via the venue box office and online ticket marketplace.
- Lawn Chair Rental
Companies that use White River Amphitheater
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
White River Amphitheater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
White River Amphitheater partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Live NationcoreLive Nation operates the White River Amphitheater venue, providing event management, ticketing infrastructure, and access to touring musical acts. This is a core operational partnership for the venue's day-to-day management.
- Muckleshoot Tribal EnterprisescoreMuckleshoot Tribal Enterprises owns the White River Amphitheater. The venue was built by the Muckleshoot Indian Tribe as a gift to live music lovers. The tribe retains ownership while Live Nation handles operations.
- Ticket NetworkminorOnline ticket marketplace for official and hard-to-find tickets for events at White River Amphitheater. The venue website operates as an affiliate, earning commission on tickets sold through Ticket Network.
- Google (DoubleClick)minorGoogle's DoubleClick advertising platform serves ads on the White River Amphitheater website. Uses DART cookies for interest-based targeting and geotargeting advertising purposes.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
White River Amphitheater competitors and assessment
Company assessmentDirect peers
- PNC Bank Arts Center: Live Nation-operated outdoor amphitheater in Holmdel, New Jersey. Direct peer in the Live Nation amphitheater network with comparable capacity and summer touring format.
- Xfinity Theatre: Live Nation-operated outdoor amphitheater in Hartford, Connecticut. Comparable size and summer outdoor concert format within the Live Nation venue network.
- Shoreline Amphitheatre: Live Nation-operated outdoor amphitheater in Mountain View, California. Comparable as a same-operator outdoor concert venue of similar size serving a major West Coast metro.
- Blossom Music Center: Live Nation-operated outdoor amphitheater in Cuyahoga Falls, Ohio. Closely comparable as a same-operator outdoor amphitheater in the Live Nation summer venue portfolio.
- Gorge Amphitheatre: Also a Live Nation-operated outdoor amphitheater in Washington state. Most directly comparable peer given same operator, same Pacific Northwest market, and similar outdoor summer concert format.
- Hollywood Casino Amphitheatre: Live Nation-operated amphitheater in Tinley Park, Illinois. Direct peer in the same Live Nation amphitheater network serving the Chicago metro market.
- Coastal Credit Union Music Park: Live Nation-operated amphitheater in Raleigh, North Carolina. Comparable as a same-operator outdoor venue in Live Nation's national amphitheater portfolio.
Broad incumbents
- Climate Pledge Arena: Major indoor arena in Seattle serving as a competing live entertainment venue for the Pacific Northwest. Comparable as a Seattle-area live music and events venue, though indoor and larger format.
- Live Nation Entertainment: Parent operator of the venue and the largest live entertainment company globally. Comparable as the entity controlling bookings, ticketing, and operations across the broader amphitheater portfolio.
Regional players
- Chateau Ste. Michelle Winery: Woodinville, Washington winery that operates a summer outdoor concert series. Comparable as a Pacific Northwest outdoor summer live music venue competing for the same regional concert audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
White River Amphitheater social profiles
Digital presenceWhite River Amphitheater financial estimates
Financial estimateRevenue estimate
Valuation estimate
White River Amphitheater leadership team
Management profileNumber of profiles
White River Amphitheater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White River Amphitheater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White River Amphitheater
What does White River Amphitheater do?
White River Amphitheater is an outdoor live music concert venue located on the Muckleshoot Indian Reservation in Auburn, Washington. The venue hosts live music concerts and music festivals during the summer months, with a total capacity of 16,000 attendees (including 9,000 covered seats and lawn seating), acoustically treated roofing, and large video screens positioned on both sides of the stage.
Is White River Amphitheater a public or private company?
White River Amphitheater is a private company. It is classified as corporate owned and is currently operating.
When was White River Amphitheater founded?
White River Amphitheater was founded in 2003. It employs 1 to 10 people.
Where is White River Amphitheater based?
White River Amphitheater is headquartered in Auburn, United States, in the North America region.
How does White River Amphitheater make money?
Two revenue lines are on record. Ticket Sales and Service Charges are the primary driver. The others are ticket Marketplace Commission.
Who are White River Amphitheater's main competitors?
Direct peers on record are PNC Bank Arts Center, Xfinity Theatre, Shoreline Amphitheatre, Blossom Music Center, Gorge Amphitheatre, Hollywood Casino Amphitheatre and Coastal Credit Union Music Park. Broad incumbents are Climate Pledge Arena and Live Nation Entertainment. Chateau Ste. Michelle Winery is listed as a regional player.
Does White River Amphitheater have an API?
No public API is recorded for White River Amphitheater.
What industry is White River Amphitheater in?
White River Amphitheater's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAG, Outdoor Amphitheater & Open-Air Venue Operations, with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7900.