RE/MAX Colonial Pacific Realty
RE/MAX Colonial Pacific Realty is an independently owned real estate franchise brokerage in White Rock, BC, serving residential and commercial buyers, sellers, and investors across more than 100 communities in the BC Lower Mainland and Fraser Valley. It earns commission on transactions facilitated by its network of licensed agents.
- Company typePrivate
- Founded-
- HeadquartersWhite Rock, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RE/MAX Colonial Pacific Realty does
RE/MAX Colonial Pacific Realty is an independently owned and operated franchise of the global RE/MAX real estate network, headquartered in White Rock, British Columbia, with a team of approximately 40 employees. The firm serves residential and commercial buyers, sellers, investors, and renters across more than 100 communities in the BC Lower Mainland and Fraser Valley, including White Rock, Surrey, Vancouver, Richmond, Burnaby, Langley, Abbotsford, Chilliwack, Whistler, and Squamish. Its core customer segment is individual and family home buyers and sellers, with secondary exposure to investors handling multi-family, land, and commercial transactions.
The brokerage operates a standard real estate technology stack centered on MLS integration through Greater Vancouver REALTORS, a Virtual Office Website (VOW) for registered users, and a self-service property search portal supporting filters by property type, beds, baths, and price range from $25,000 to $15,000,000. Service offerings include an online home valuation tool, subscription-based listing alerts, mortgage pre-approval referrals, and a rental application service delivered through a partnership with Rental Beast. The agent roster is the primary delivery mechanism, with all transaction execution handled by licensed real estate professionals rather than automated systems.
The revenue model is transaction-based commission on real estate sales, with commission rates negotiated individually between agents and clients rather than publicly disclosed. Marketing and lead generation rely on the corporate website, email listing alerts, agent-to-agent referrals within the RE/MAX network, and scheduled open houses. The business is highly cyclical and tied to BC residential and commercial real estate transaction volume, with no disclosed enterprise or B2B counterparties and no diversification into adjacent recurring revenue streams beyond the rental application partnership.
RE/MAX Colonial Pacific Realty firmographics
Firmographics- Name
- RE/MAX Colonial Pacific Realty
- Legal name
- RE/MAX Colonial Pacific Realty
- Website
- https://whiterockrealestate.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RE/MAX Colonial Pacific Realty is an independently owned real estate franchise brokerage in White Rock, BC, serving residential and commercial buyers, sellers, and investors across more than 100 communities in the BC Lower Mainland and Fraser Valley. It earns commission on transactions facilitated by its network of licensed agents.
- Ownership category
- akta.pro rank
RE/MAX Colonial Pacific Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)
Keywords
Where RE/MAX Colonial Pacific Realty is headquartered
LocationHeadquarters
- HQ city
- White Rock
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Colonial Pacific Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commission on property transactions. Agents facilitate home buying and selling, with the brokerage taking a portion of commission income. Commission rates are not publicly disclosed and are typically negotiated between agents and clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RE/MAX Colonial Pacific Realty product offering
Product offeringCore offering
RE/MAX Colonial Pacific Realty is a residential and commercial real estate brokerage that facilitates property buying and selling transactions across 100+ areas in British Columbia's Lower Mainland and Fraser Valley. Core services include agent-led buyer and seller representation, property listing on MLS, home valuation, listing alerts, mortgage pre-approval referrals, and rental application processing through a Rental Beast partnership.
Product overview
RE/MAX Colonial Pacific Realty operates as a residential and commercial real estate brokerage serving the White Rock, BC area and broader Lower Mainland region. The company offers a unified platform comprising property search functionality, home valuation tools, listing alert subscriptions, mortgage pre-approval assistance, and an agent directory. The core offering is the integrated home search platform, which aggregates MLS listings and provides search filters across property types, price ranges, and geographic areas. Additional services include rental application processing through Rental Beast partnership and agent-to-client matching.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential and Commercial Real Estate Brokerage Services Full-service real estate brokerage representation for residential home buyers and sellers, as well as commercial, multi-family, land, duplex, townhouse, and manufactured property transactions across White Rock, Surrey, Vancouver, and 100+ BC areas. Agents provide property showings, negotiations, valuation, and end-to-end transaction management.
- Home Valuation Tool Online tool that allows homeowners to instantly determine their property's estimated market value, intended for prospective sellers evaluating listing decisions.
- Instant Listing Alerts Subscription-based email service that notifies registered users when new properties matching their specified criteria (location, type, price, beds, baths) are listed on the MLS.
- Mortgage Pre-Approval Service Facilitates the mortgage pre-approval application process for home buyers to secure financing prior to property purchase.
- Agent Roster and Buyer/Seller Representation Directory of licensed RE/MAX Colonial Pacific Realty agents available to provide professional representation for home buying and selling transactions across the BC Lower Mainland.
- Rental Application Service Partnership integration with Rental Beast enabling prospective tenants to submit rental applications online with a one-time fee for 30-day access across participating rental properties.
Companies that use RE/MAX Colonial Pacific Realty
Customer profileSegments1 record
Ideal customer profiles1 record
RE/MAX Colonial Pacific Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE/MAX Colonial Pacific Realty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RE/MAXcoreRE/MAX Colonial Pacific Realty operates as a franchise member of the RE/MAX real estate network. RE/MAX provides brand recognition, training resources, technology platforms, and marketing support. The brokerage is independently owned and operated under the RE/MAX brand umbrella.
- Greater Vancouver REALTORS® (formerly Real Estate Board)coreThe brokerage participates in the MLS (Multiple Listing Service) system operated by Greater Vancouver REALTORS®, providing access to comprehensive property listings across Greater Vancouver, Fraser Valley, and surrounding BC markets.
- Rental BeastminorPartnership with Rental Beast for rental listing services. Rental Beast provides a one-time application platform allowing tenants to apply to multiple participating rental properties with a single application.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
RE/MAX Colonial Pacific Realty competitors and assessment
Company assessmentRegional players
- Dexter Realty: Independently owned BC real estate brokerage serving the Lower Mainland with traditional agent-based residential services. Closely comparable in scale and regional focus, competing head-to-head in Vancouver-area submarkets.
Direct peers
- Sotheby's International Realty Canada: Luxury-focused international real estate franchise operating in Canadian markets including BC. Comparable in premium segment representation and franchise-based delivery, though with a heavier luxury tilt.
- Coldwell Banker Canada: International real estate franchise with a Canadian agent network providing residential brokerage services. Closely aligned in business model — franchised brand, commission-based revenue, residential transaction focus — and competes directly in BC Lower Mainland.
- Century 21 Canada: Globally franchised real estate brokerage with Canadian offices offering residential and commercial representation. Comparable franchise structure, agent network, and transaction-based revenue model.
- Engel & Völkers: International real estate franchise with presence in BC focusing on premium/luxury residential markets. Overlaps with the firm's high-end White Rock/South Surrey activity and shares the franchise-and-agent business model.
- Royal LePage: One of Canada's largest traditional residential real estate brokerage networks. Comparable in offering residential buying/selling representation, MLS access, and agent-based service model across Canadian markets including BC.
- Sutton Group: Canadian real estate franchise network providing residential and commercial brokerage services across major markets including BC. Directly comparable in franchise structure, agent-based delivery, and commission-based revenue.
- Macdonald Realty: BC-headquartered brokerage with strong Lower Mainland presence offering residential and commercial real estate services. Direct regional competitor with overlapping geographic coverage and similar traditional agent-based model.
Broad incumbents
- Zillow Group: Large US-based digital real estate marketplace and ancillary services provider. Not a direct Canadian brokerage competitor but shapes consumer expectations around self-service search, valuation tools, and fee compression that pressure traditional brokerages like the subject firm.
Emerging players
- eXp Realty: Cloud-based, technology-driven real estate brokerage with growing Canadian presence. Different operating model (virtual, agent-centric, low overhead) but directly competes for agent recruitment and consumer mindshare in the same BC markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Colonial Pacific Realty social profiles
Digital presenceRE/MAX Colonial Pacific Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Colonial Pacific Realty leadership team
Management profileNumber of profiles
RE/MAX Colonial Pacific Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Colonial Pacific Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Colonial Pacific Realty
What does RE/MAX Colonial Pacific Realty do?
RE/MAX Colonial Pacific Realty is a residential and commercial real estate brokerage that facilitates property buying and selling transactions across 100+ areas in British Columbia's Lower Mainland and Fraser Valley. Core services include agent-led buyer and seller representation, property listing on MLS, home valuation, listing alerts, mortgage pre-approval referrals, and rental application processing through a Rental Beast partnership.
Is RE/MAX Colonial Pacific Realty a public or private company?
RE/MAX Colonial Pacific Realty is a private company. It is classified as unknown and is currently operating.
When was RE/MAX Colonial Pacific Realty founded?
RE/MAX Colonial Pacific Realty was founded in -1. It employs 11 to 50 people.
Where is RE/MAX Colonial Pacific Realty based?
RE/MAX Colonial Pacific Realty is headquartered in White Rock, Canada, in the North America region.
How does RE/MAX Colonial Pacific Realty make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Colonial Pacific Realty's main competitors?
Dexter Realty is listed as a regional player. Direct peers are Sotheby's International Realty Canada, Coldwell Banker Canada, Century 21 Canada, Engel & Völkers, Royal LePage, Sutton Group and Macdonald Realty. Zillow Group is listed as a broad incumbent. eXp Realty is listed as an emerging player.
Does RE/MAX Colonial Pacific Realty have an API?
No public API is recorded for RE/MAX Colonial Pacific Realty.
What industry is RE/MAX Colonial Pacific Realty in?
RE/MAX Colonial Pacific Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJADAJ, Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth). Its NAICS code is 531390 and its SIC code is 6531.