Whites Tackle
White's Tackle is a privately held, century-old specialty fishing tackle retailer founded in 1925 in Fort Pierce, Florida, operating four Treasure Coast storefronts and a worldwide Shopify e-commerce site focused on offshore, big game, and billfish tournament gear.
- Company typePrivate
- Founded1925
- HeadquartersFort Pierce, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Whites Tackle does
White's Tackle is a privately held specialty fishing tackle retailer founded in 1925 in Fort Pierce, Florida, and operated today from four retail storefronts spanning the state's Treasure Coast (Fort Pierce, Stuart, Jupiter, and Vero Beach). The company concentrates on offshore and big game fishing equipment, with a particular specialization in billfish and tournament-grade tackle, including rods, reels, lines, leaders, trolling lures, terminal tackle, dredge tackle, teaser rigs, knives, pliers, crimping tools, and supporting marine hardware. The product catalog is built around authorized retail partnerships with more than a dozen premium manufacturers such as Yo-Zuri, Harken, Mustad, Squid Nation, Marlin Mudflap, Toit, Fathom Offshore, Victorinox, and Manley, with individual items priced from under $10 up to approximately $680.
The business operates a hybrid go-to-market model: in-store retail with advisory selling supported by an experienced staff of licensed captains, professional mates, tournament anglers, and fishing guides, complemented by a Shopify-powered e-commerce site that ships worldwide. Pricing is unit-based on individual SKUs, with revenue generated through one-time hardware sales rather than subscriptions or service contracts. Marketing is executed through owned digital channels (website, blog, Facebook, Instagram, YouTube, TikTok) and a formalized community sponsorship program supporting tournaments, conservation, and youth fishing initiatives.
The company is owned by Trey Smith and led on the operations side by General Manager Geoff Quatraro, who has been with the business since 1997. Headcount stands at approximately eight employees, and there is no disclosed external investment, parent company, or subsidiary structure. Revenue is not publicly reported, and the business model is fundamentally a high-touch specialty retailer whose differentiation rests on century-old brand equity, deep staff expertise in offshore/billfish fishing, and curated access to premium tackle brands rather than on proprietary technology.
Whites Tackle firmographics
Firmographics- Name
- Whites Tackle
- Legal name
- White's Tackle
- Website
- https://whitestackle.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- White's Tackle is a privately held, century-old specialty fishing tackle retailer founded in 1925 in Fort Pierce, Florida, operating four Treasure Coast storefronts and a worldwide Shopify e-commerce site focused on offshore, big game, and billfish tournament gear.
- Ownership category
- akta.pro rank
Whites Tackle industry classification
Industry- Product category
- Fishing Tackle Retail
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Fishing & Tackle Retail (CRAMABAL)
- akta.pro secondary industries
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), General Fishing Tackle & Bait Retail (CRAMALAA)
Keywords
Where Whites Tackle is headquartered
LocationHeadquarters
- HQ city
- Fort Pierce
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Whites Tackle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Fishing Tackle Sales: White's Tackle generates revenue through direct sales of fishing tackle and equipment to consumers. Products include rods, reels, lines, lures, terminal tackle, dredge tackle, teaser tackle, tools, knives, and accessories. The company also sells apparel and carries a wide range of branded products from industry manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Whites Tackle product offering
Product offeringCore offering
White's Tackle is a specialty fishing tackle retailer selling offshore and big game fishing equipment, including rods, reels, line and leader, trolling lures, terminal tackle, dredge tackle, teaser tackle, knives, tools, and apparel. The company operates four retail storefronts across Florida's Treasure Coast and a Shopify-powered e-commerce site that ships worldwide, carrying branded products from manufacturers such as Yo-Zuri, Mustad, Harken, Victorinox, and Shimano.
Product overview
White's Tackle is a retail fishing tackle shop operating since 1925, specializing in offshore and big game fishing equipment. The business is organized into three main product categories: Offshore (rods, reels, lines, lures, terminal tackle, dredge tackle, teaser tackle, and accessories), Tools (pliers, crimping tools, knives, and specialty tools), and Apparel. The company carries an extensive portfolio of branded products including fishing gear from major manufacturers like Daiwa, Shimano, Berkley, Yo-Zuri, Mustad, and Harken, as well as specialized marine hardware brands like GEMLUX, TOIT, Manley, and Marlin Mudflap. Featured products include twisted swivels, trolling lures like the Little Super Chugger, knife tools, and squid chain teasers. The store operates as a traditional e-commerce retail platform without a software or SaaS product component.
Differentiator
Problem solved
Functional benefit
Products and services
- Offshore Rods Fishing rods for offshore and big game fishing, including Conventional Rods, Spinning Rods, Deep Drop Rods, and Teaser Rods. Sold to individual offshore anglers and tournament fishermen.
- Offshore Reels Fishing reels for offshore use, including Conventional Reels, Spinning Reels, and Electric & Teaser Reels. Sold to individual offshore anglers and tournament fishermen.
- Line & Leader Fishing line and leader products including Monofilament, Fluorocarbon, Braid, Leader material, and Cable & Wire for offshore and big game applications. Sold to individual anglers.
- Lures Trolling lures including Skirted Trolling Lures, Hard Bait Trolling Lures, Soft Plastic Trolling Lures, and Lure Skirting. Sold to offshore and tournament anglers.
- Terminal Tackle Essential fishing hardware including Hooks, Weights, Snaps & Swivels, Crimps & Sleeves, Twisted Swivels, and Rigging Supplies. Sold to individual anglers rigging offshore and inshore setups.
- Dredge Tackle Marlin and billfish dredge equipment including Dredge Bars, Dredge Baits, and Ready to Fish Dredges. Sold to billfish and tournament anglers.
- Teaser Tackle Billfish teaser equipment including Squids & Chain Components, Premade Squid Chains, Chase Baits, Skirted Teasers, and Bowling Pins & Birds. Sold to offshore and tournament anglers.
- Tools Fishing tools including Pliers, Crimping Tools, Line Cutting Tools, Knives, Knife Accessories & Sharpeners, and Specialty Tools. Sold to individual anglers for rigging and fish handling.
- Apparel Clothing and accessories including Men's Apparel, Hats, and Gloves. Sold to retail customers shopping for fishing lifestyle apparel.
Companies that use Whites Tackle
Customer profileSegments1 record
Ideal customer profiles2 records
Whites Tackle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whites Tackle partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Yo-ZuricoreWhite's Tackle is an authorized retailer of Yo-Zuri fishing products including lures, lines, and leader materials. Yo-Zuri products are featured prominently on the website with dedicated brand collection page.
- Marlin MudflapcoreWhite's Tackle stocks the full range of Marlin Mudflap products including Tuna Marlin Mudflap teasers in various sizes (10" to 60") and Billfish Decoys.
- HarkencoreWhite's Tackle carries Harken marine hardware including Carbo Air Blocks, Black Magic Aluminum Blocks, and various rigging components. Products include detailed technical specifications for offshore rigging applications.
- VictorinoxcoreAuthorized retailer of Victorinox knives including boning knives, fillet knives, pairing knives, and kitchen cutlery. Featured brand with dedicated collection page.
- MustadcoreStocking Mustad hooks including the popular Demon Circle Hook series, Tournament Circle Hooks, and O'Shaughnessy hooks for various fishing applications.
- Dexter-RussellcoreCarries Dexter-Russell Sani-Safe knife series including fillet knives, boning knives, and breaking knives with dedicated collection page.
- ManleycoreAuthorized dealer of Manley tools including Super Pliers (5" and 6.5") and Brass Fishing Scales. Products feature rust-resistant Teflon coating.
- Squid NationcoreWhite's Tackle is an authorized retailer of Squid Nation products including squid chains and squid components for dredge tackle setups.
- ToitcoreAuthorized dealer of Toit fishing tools including Micro Crimpter, Split Ring Pliers, Haywire Twist Tool, Long Nose Pliers, and accessories. High-end specialty tools brand.
- Fathom OffshorecoreCarries Fathom Offshore products including Vivid Squid teasers and other offshore fishing tackle with phosphorescent glow features.
- ShopifycoreE-commerce platform powering the whitestackle.com online store. Provides the technical infrastructure for product listings, shopping cart, checkout, and order processing.
- Black Bart LuresminorFeatured branded partner offering skirled trolling lures and other premium lure products.
- Moldcraft LuresminorAuthorized retailer of Moldcraft lure products for trolling applications.
- Lindgren PitmanminorCarries Lindgren Pitman commercial fishing equipment and products.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Whites Tackle competitors and assessment
Company assessmentDirect peers
- Reel Tackle Shop: Independent fishing tackle retailer (Florida-based) offering offshore and inshore tackle through both storefront and online channels. Comparable to White's Tackle in business model, customer base, and product mix.
- Tackle Warehouse: Large online fishing tackle retailer offering rods, reels, lures, and terminal tackle across freshwater and saltwater categories. Direct competitor to White's Tackle's e-commerce channel, with much broader scale and selection.
- 1st Choice Fishing: Specialty fishing tackle retailer focused on offshore and tournament gear, including dredge tackle, teasers, and big-game tackle. Comparable to White's Tackle in both customer segment and premium offshore specialty merchandising.
- Captain's Room: Online fishing tackle retailer carrying offshore rods, reels, lures, terminal tackle, and tournament-grade gear. Comparable to White's Tackle in e-commerce distribution model and offshore/big-game product focus.
- The Saltwater Edge: Specialty online fishing tackle retailer focused on saltwater and offshore fishing, including rods, reels, terminal tackle, and apparel. Direct competitor to White's Tackle in the offshore/big-game tackle niche, with a similar product curation philosophy.
- Fish307: Online fishing tackle retailer specializing in offshore trolling lures, teaser tackle, and dredge equipment for billfish and tuna. Closely comparable to White's Tackle in the offshore/billfish specialty category, with overlapping brand partnerships.
Broad incumbents
- West Marine: National marine supply retailer with both physical stores and a robust e-commerce platform. Carries rods, reels, terminal tackle, and rigging — overlapping with White's Tackle, particularly in the offshore rigging and boat fishing accessories category.
- Bass Pro Shops: Largest U.S. outdoor and fishing retailer, combining big-box stores with a strong e-commerce platform. Overlaps with White's Tackle across rods, reels, lures, and terminal tackle, but operates at massive scale and a broader outdoor category including hunting, camping, and boating.
- Cabela's: Iconic outdoor retailer (now owned by Bass Pro) with strong fishing tackle assortment and large physical retail footprint. Comparable as a broad sporting goods and fishing tackle competitor, though its assortment extends well beyond White's offshore/billfish niche.
Others
- Marlin Magazine: Leading offshore and billfish sportfishing media brand covering tournaments, gear, and travel. Comparable to White's Tackle by serving the same offshore/big-game customer community and influencing purchasing decisions in this niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Whites Tackle social profiles
Digital presenceWhites Tackle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whites Tackle leadership team
Management profileNumber of profiles
Profiles3 records
Whites Tackle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whites Tackle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whites Tackle
What does Whites Tackle do?
White's Tackle is a specialty fishing tackle retailer selling offshore and big game fishing equipment, including rods, reels, line and leader, trolling lures, terminal tackle, dredge tackle, teaser tackle, knives, tools, and apparel. The company operates four retail storefronts across Florida's Treasure Coast and a Shopify-powered e-commerce site that ships worldwide, carrying branded products from manufacturers such as Yo-Zuri, Mustad, Harken, Victorinox, and Shimano.
Is Whites Tackle a public or private company?
Whites Tackle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whites Tackle founded?
Whites Tackle was founded in 1925. It employs 1 to 10 people.
Where is Whites Tackle based?
Whites Tackle is headquartered in Fort Pierce, United States, in the North America region.
How does Whites Tackle make money?
One revenue line is on record: retail Fishing Tackle Sales.
Who are Whites Tackle's main competitors?
Direct peers on record are Reel Tackle Shop, Tackle Warehouse, 1st Choice Fishing, Captain's Room, The Saltwater Edge and Fish307. Broad incumbents are West Marine, Bass Pro Shops and Cabela's. Marlin Magazine is listed as an others.
Does Whites Tackle have an API?
No public API is recorded for Whites Tackle.
What industry is Whites Tackle in?
Whites Tackle's product category is Fishing Tackle Retail. Its primary akta.pro industry code is CRAMABAL, Fishing & Tackle Retail, with a secondary code of CRAMALAC, Saltwater & Offshore Fishing Specialty Retail. Its SIC code is 5945.