White Water Marine Inc

What White Water Marine Inc does

White Water Marine Inc is a privately held multi-brand boat dealership headquartered in Sayville, New York, operating a second retail showroom in Hampton Bays. Founded in the early 2000s, the company positions itself as a Custom Sportfish Specialist serving the Long Island recreational boating market. It retails new and pre-owned boats from seven manufacturers — Parker, Sportsman, NorthCoast, Invincible, Phenom, Yellowfin, and Ranger Tug — at price points ranging from approximately $69,900 to $989,900, covering family-friendly center consoles, high-performance offshore fishing boats, and coastal cruisers.

The company's revenue model is built on one-time boat sales (new and pre-owned) augmented by recurring service, parts, and third-party-financing facilitation. Ancillary revenue streams include aftermarket and OEM parts, in-house boat service and maintenance (Mon-Fri 7:30AM-5:00PM), and loan-origination fees from third-party lenders. The technology underpinning the business is a conventional dealership e-commerce platform with inventory management, a boat loan calculator, and online contact and scheduling tools; there is no proprietary technology stack or AI capability.

White Water Marine's go-to-market is traditional retail field sales at two seven-days-a-week showrooms, supported by a content-driven marketing program that includes the Reel News blog, the 80+ member White Water Anglers Fishing Club (founded January 2003), and the annual White Water Costa Rica Shoot-Out tournament in Costa Rica. The firm employs approximately 6 people, sells exclusively to retail/consumer customers across multiple boating personas (family anglers, offshore anglers, coastal cruisers, inshore fishermen), and operates without disclosed financials, institutional funding, or M&A activity.

Name

White Water Marine Inc

Legal name

White Water Marine Inc

Website

https://whitewaterboats.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

White Water Marine Inc is a privately held multi-brand boat dealership operating two Long Island, NY showrooms (Sayville and Hampton Bays), selling new and pre-owned recreational boats from seven premium manufacturers to consumer fishing and cruising enthusiasts.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Boat dealership
• New boat sales
• Pre-owned boats
• Marine service
• Boat financing

Headquarters

HQ city

Sayville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Boat Sales: Sales of new boats from multiple manufacturers including Parker, Sportsman, NorthCoast, Invincible, Phenom, Yellowfin, and Ranger Tug brands. Prices range from approximately $69,900 to $989,900.
2. Pre-Owned Boat Sales: Sales of previously owned boats, typically traded in by customers upgrading to newer models
3. Parts Sales: Aftermarket and OEM parts for boat maintenance and repairs
4. Service: Boat service and maintenance, with service hours Mon-Fri 7:30AM-5:00PM
5. Financing Services: Boat financing facilitation through third-party lenders, helping customers secure loans for purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White Water Marine Inc is a multi-brand boat dealership that sells new and pre-owned boats from seven manufacturers (Parker, Sportsman, NorthCoast, Invincible, Phenom, Yellowfin, and Ranger Tug) out of two Long Island, NY showrooms in Sayville and Hampton Bays. The dealership complements sales with a marine service department, a parts request desk, and boat loan financing facilitation for individual boat buyers.

Product overview

White Water Marine Inc is a multi-brand boat dealership operating as a Custom Sportfish Specialist with locations in Sayville and Hampton Bays, NY. The company offers a diverse portfolio of new and pre-owned boats from seven major manufacturers: Parker Boats (family-fish center consoles and pilothouse models), Sportsman Boats (versatile family-fish boats), Invincible Boats (high-performance offshore fishing), Yellowfin Boats (premium offshore speed and agility), Ranger Tug (compact cruisers for comfort cruising), Phenom Boats (performance center consoles), and NorthCoast (custom sportfishing vessels). Beyond boat sales, the company provides marine service and parts departments, boat financing assistance, and operates community programs including the White Water Anglers Fishing Club and the White Water Costa Rica Shoot-Out tournament. The company also publishes regular Reel News fishing reports for Long Island waters.

Differentiator

Problem solved

Functional benefit

Products and services

• Parker Boats Family-friendly center console and pilothouse boats known for quality construction and comfort, marketed to buyers who want a vessel suitable for both offshore and coastal fishing.
• Sportsman Boats Versatile family-fish boats combining innovative features, comfortable layouts, and quality construction aimed at both serious fishing and family outings.
• Invincible Boats High-performance offshore fishing boats designed for serious tuna and deep-sea angling, with a focus on speed, efficiency, and fishing features.
• Yellowfin Boats Premium offshore fishing vessels marketed on speed, agility, and durability for chasing tuna and other big game fish.
• Ranger Tug Compact, comfortable cruising boats marketed for exploring coastlines, overnight trips, and leisurely fishing with strong seaworthiness.
• Phenom Boats Performance center console boats marketed around precision, power, and advanced fishing features for serious anglers.
• NorthCoast Boats Custom sportfishing boats built for demanding anglers, marketed on versatility and rugged construction for offshore adventures.
• Boat Service Department Full-service marine service department providing maintenance and repairs on boats sold by the dealership, with service hours Monday-Friday 7:30AM-5:00PM.
• Parts Department Marine parts request service supplying replacement parts and aftermarket/OEM accessories for boat maintenance and repairs.
• Boat Financing Boat loan calculator and financing assistance that helps customers estimate monthly payments (based on loan amount, term, interest rate, and down payment) and connect with third-party lenders to fund boat purchases.
• Sell Your Boat Program Trade-in and consignment service that helps owners upgrade or sell their current vessel, often against the purchase of a new or pre-owned boat from the dealership.

Quantifiable outcome

• 40 knot cruise at 1.5 mpg fuel efficiency on Invincible 33

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• White Water AnglerscoreOthers · 1 January 2003Fishing club created by White Water Marine in January 2003. The club has over 80 members who meet monthly at Captain Bill's restaurant. Hosts monthly fishing derbies, summer shark/tuna offshore shootout, and fall striped bass tournament. Members participate in events creating community engagement around the dealership.
• White Water Costa Rica Shoot-OutminorOthersAnnual fishing tournament operated by White Water Marine in Costa Rica, attracting anglers and serving as a marketing/community event for the dealership.
• White Water OutfittersminorChannel Partner/ Reseller/ DistributorAffiliate fishing outfitters store at whitewateroutfitters.com, selling fishing apparel and gear. Cross-promoted on White Water Marine's related sites section.
• Blue Water Custom ApparelminorChannel Partner/ Reseller/ DistributorCustom apparel company (bluewatercustom.com) featured in related sites section, allowing customers to customize branded clothing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bluewater Yacht Sales: Multi-location East Coast sportfishing and yacht dealership representing premium brands. Overlaps White Water on premium center-console sportfishing segment with comparable sales/service structure.
• Bosun's Marine: Multi-location recreational boat dealership group with showrooms across the Northeast and Mid-Atlantic. Directly comparable to White Water on business model (multi-brand new + used + service + parts) and on regional focus, though operates on a larger footprint.
• Norwood Marine: Independent boat dealer on Long Island/New England selling new and used boats including family-friendly fishing brands. Most direct geographic competitor to White Water.
• Galati Yacht Sales: High-end sportfishing and yacht dealer network carrying many of the same premium brands (e.g., Viking, Princess, Yellowfin) White Water touches. Directly comparable on multi-brand premium-boat retail model though concentrated outside the Northeast.
• Strong's Marine: Long-established multi-brand boat dealer with multiple showrooms in the Northeast including Long Island-area locations. Competes head-to-head for many of the same brands and customers as White Water Marine.
• HMY Yacht Sales: Large yacht and sportfishing brokerage/dealer with multiple East Coast locations. Closely comparable on multi-brand retail/sales-and-service model; broader product set including pre-owned and new.

Broad incumbents

• MarineMax: Largest recreational boat retailer in the U.S. with multi-brand showrooms across many states including the Northeast. Highly comparable business model (multi-brand boat sales, service, financing, F&I) but vastly larger scale and broadly diversified geographically.
• Hinckley Yachts: Iconic luxury yacht builder and dealer network along the East Coast, including brokerage. Less directly competitive on entry-level fishing boats but operates in the same Northeast premium boating market and service infrastructure.

Regional players

• Total Marine (NY): Authorized dealer of multiple sportfishing/center-console brands in the New York/Long Island area. Closely comparable on brand portfolio and customer mix, focused on Long Island boating clientele.
• Clarks Landing Yacht Sales: Multi-brand powerboat and yacht dealership group based in the Mid-Atlantic and Northeast (Maryland through New York). Comparable on multi-brand boat retail and brokerage model with some geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/white-water-marine-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Water Marine Inc