Strong's Marine
Strong's Marine is a fourth-generation, family-owned boat and yacht dealership operating 12 Long Island locations, selling new boats from seven premium brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, Fairline), pre-owned inventory, and offering integrated service, dockage, storage, financing, and Boat Club memberships to Long Island and Tri-State boaters.
- Company typePrivate
- Founded1945
- HeadquartersMattituck, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Strong's Marine does
Strong's Marine is a fourth-generation, family-owned boat and yacht dealership headquartered in Mattituck, New York, founded in 1945 and now operating 12 locations across Long Island with 200+ employees. The company sells new boats from seven premium OEM brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline) at MSRPs ranging from approximately $126,000 to over $2 million, alongside a pre-owned brokerage operation, and supports owners with full-service marine repair (outboard, inboard/outboard, diesel, IPS pod drives), winterization, storage for vessels up to 110 feet, dockage on Peconic Bay, Shinnecock Bay, and Long Island Sound, in-house financing through 10+ marine lenders, and marine insurance through Global Marine Insurance.
The business model is a hybrid of one-time retail sales (new and pre-owned boat transactions, brokerage commissions) and recurring or contracted services (Total Care Commitment service plans with a 5-day repair guarantee, Strong's Boat Club subscriptions, dockage, storage, financing commissions, captained charters, and rentals). Go-to-market is primarily direct-to-consumer through physical showrooms, in-person sales consultations, sea trials, white-glove delivery, and event-driven activations such as boat shows and the Grady White Demo Day, with an online inventory browsing layer provided by a third-party digital vendor (MDS Brand / Marine Dealer Solutions).
Customer segments center on Long Island families, serious offshore anglers, luxury yacht buyers, first-time boaters navigating New York certification (Brianna's Law), and subscription/membership users of the Boat Club. The company's differentiation rests on four-generation brand equity, exclusive Long Island franchise territories for Grady-White and Cobia, integrated marina infrastructure (8 marinas, including the 2013-acquired Strong's Water Club & Resort and Atlantique Marina), and a vertically integrated ownership experience spanning purchase, financing, service, storage, and on-water access.
Strong's Marine firmographics
Firmographics- Name
- Strong's Marine
- Legal name
- Strong's Marine
- Website
- https://strongsmarine.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Strong's Marine is a fourth-generation, family-owned boat and yacht dealership operating 12 Long Island locations, selling new boats from seven premium brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, Fairline), pre-owned inventory, and offering integrated service, dockage, storage, financing, and Boat Club memberships to Long Island and Tri-State boaters.
- Ownership category
- akta.pro rank
Where Strong's Marine is headquartered
LocationHeadquarters
- HQ city
- Mattituck
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Strong's Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Boat Sales: Sales of new boats from premium brands including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline. Revenue generated from direct sales to consumers at various price points from ~$126,000 to $2+ million MSRP.
- Pre-Owned Boat Sales & Brokerage: Brokerage services for selling pre-owned boats and yachts, including marine brokerage, trade-in evaluations, and expert market understanding for maximum value.
- Marine Service & Repairs: Full range of repair, maintenance, and cosmetic services for boats including engine services (outboard, inboard/outboard, diesel, IPS pod drives), winterization, spring commissioning, and accessory services.
- Dockage & Marina Services: In-water and quick launch dockage along Peconic Bay, Shinnecock Bay, and Long Island Sound. Includes indoor and outdoor storage for boats up to 110 ft.
- Boat Club Memberships: Strong's Boat Club offering unlimited boating privileges on Long Island's finest fleet, with captained and daily rentals available.
- In-House Financing: Financing services provided through in-house finance team working with multiple marine lending institutions, earning commissions on financed transactions.
- Boat Rentals & Charters: Captained charters and daily rentals providing on-demand boating experiences without ownership requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Boats - Entry Level |
| One time/ perpetual license | Pay-as-you-go | New Boats - Mid-Range |
| One time/ perpetual license | Pay-as-you-go | New Boats - Premium/Luxury |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Boats |
| Transaction based/ take rate | Monthly | Financing Options |
| Subscription | Monthly | Boat Club Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Strong's Marine product offering
Product offeringCore offering
Strong's Marine is a Long Island boat and yacht dealership selling new and pre-owned boats from premium brands including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline. The company also provides marine service and repairs, dockage and storage at multiple marinas, in-house boat financing and insurance, a boat club membership program, boat rentals, captained charters, and marine brokerage services. Operations span 12 locations across Long Island (Mattituck, Southampton, East Hampton, Port Washington, Freeport, Fire Island) with eight premier marinas.
Product overview
Strong's Marine is a fourth-generation family-owned boat and yacht dealership operating across Long Island, NY, with 12 locations serving Nassau County, Suffolk County, and the greater New York metro area. The company offers a comprehensive portfolio comprising new and pre-owned boat sales across seven premium brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, Fairline), yacht sales through Strong's Yacht Collection, and a full suite of marine services including repair, dockage, winter storage, financing, and insurance. The company's Total Care Commitment program provides clients with comprehensive engine/drive service plans and complimentary service calls. Additional offerings include Strong's Boat Club membership, boat rentals, captained charters, and marine brokerage services for sellers.
Differentiator
Problem solved
Functional benefit
Brands
- Strong's Yacht Collection: Yacht sales division offering Fairline, Cruisers Yachts, and curated brokerage yachts
- Strong's Boat Club
- Strong's Water Club
- Strong's Yacht Center
- Total Care Commitment
- Strong's Water Club & Resort
- Atlantique Marina
Products and services
- New Boats New boats from premium manufacturers including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline for individual recreational boaters and families.
- Pre-Owned Boats Pre-owned and brokerage boats for buyers seeking value-priced vessels across all major brand categories.
- Yachts Luxury yachts from Fairline and Cruisers Yachts and curated brokerage yachts for high-net-worth buyers seeking extended cruising vessels.
- Marine Service & Repairs Comprehensive marine repair and maintenance service for boat owners covering outboard engines, inboard/outboards, inboards, diesel engines, and IPS pod drives.
- Total Care Commitment Annual service plan providing preventive maintenance, tune-ups, water pump rebuilds, winterization, spring commissioning, and a 5-day repair guarantee for boat owners.
- Dockage In-water and quick-launch dockage at marina locations along Peconic Bay, Shinnecock Bay, and Long Island Sound for boat owners needing seasonal or transient slip access.
- Financing & Insurance In-house boat financing through 10+ marine lending institutions and Global Marine Insurance for boat buyers needing customized loan structures and vessel coverage.
- Strong's Boat Club Subscription-based boat club offering unlimited boating privileges on Long Island's fleet for members preferring access over ownership, with captained and daily rentals available.
- Boat Rentals Daily boat rentals providing on-demand boating access without ownership responsibility.
- Charters Captained charter services delivering guided boating experiences for individuals and groups seeking crewed on-water excursions.
- Marine Brokerage / Sell My Boat Brokerage service helping boat owners sell their vessels with market expertise, marketing reach, and dedicated sales support to maximize resale value.
- Winterization & Storage Certified winterization and indoor/outdoor storage for boats up to 110 feet at Mattituck and Southampton facilities.
Quantifiable outcome
- 200+ boats ready for immediate delivery across 12 locations
- +3 more outcomes
Companies that use Strong's Marine
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Strong's Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strong's Marine partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, core and strategic.
- Marinas.com (Dockwa)minorMarina booking platform. Strong's Water Club and Atlantique received 2025 Elite Fleet Award from Dockwa/Marinas.com recognizing marina excellence.
- Sea Tow FoundationminorBoating safety organization. Strong's Marine received 2025 National Boating Safety Award from Sea Tow Foundation for Women on the Water series.
- Grady-White BoatscoreAuthorized Grady-White dealer serving NYC, Nassau County, Suffolk County, North Fork, and Shelter Island. Expanded territory from NYC/Nassau into Suffolk County. Strong received sales and service awards for $1.5M+ in sales with 92.5%+ customer satisfaction in 2019.
- Cobia BoatscoreExclusive dealer for Suffolk County and all of Long Island. Previously served Nassau County and five boroughs. Expanded into Suffolk County to bring full Cobia experience to East End boaters.
- Yamaha OutboardsstrategicYamaha-powered boats featured prominently. 'Yamaha's Real Reliability Sales Event' promotions. Cobia Boats primarily powered by Yamaha outboards.
- Cobalt BoatscoreAuthorized Cobalt dealer representing premium sport boats known for craftsmanship and luxury features. Featured prominently in new boat inventory.
- Pursuit BoatscoreAuthorized Pursuit dealer for offshore capable boats combining fishing capability with family comfort. Featured at in-water boat shows.
- Regal BoatscoreAuthorized Regal dealer for luxury cruising and watersports boats with innovative layouts and premium comfort.
- Cruisers YachtscoreAuthorized Cruisers Yachts dealer for luxury yachts (35-80 ft) in new yacht sales. Strong's Yacht Collection features Fairline, Cruisers Yachts, and curated brokerage yachts.
- Fairline YachtscoreAuthorized Fairline Yachts dealer featured in yacht sales center and Strong's Yacht Collection with Fairline Yachts Showcase events in Montauk.
- Global Marine InsuranceminorMarine insurance partner specializing in coverage for boat owners with customizable policies for boating lifestyle and vessel protection.
- Safe Boating AmericaminorBoating safety course provider. Strong's Marine offers Safe Boating America classes at Mattituck and Southampton locations to help customers meet NY boating certification requirements under Brianna's Law.
- Tidewater TrailersminorTrailer products sold through Strong's Marine locations for customers needing trailer options for their boats.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Strong's Marine competitors and assessment
Company assessmentEmerging players
- Boatsetter: Peer-to-peer boat rental marketplace that competes with Strong's charter and rental offerings while also serving as an alternative to ownership that could shrink the addressable market for new boat sales over time.
- Freedom Boat Club: National boat membership franchise offering subscription-based boating access. Directly competes with Strong's Boat Club and represents the alternative access-over-ownership model that could erode traditional dealership sales funnels.
Direct peers
- MarineMax: Largest U.S. recreational boat retailer with multi-location dealerships, marina operations, finance/insurance, and brokerage across premium brands. Operates an integrated dealership-service-marina business model nearly identical to Strong's Marine but at national scale.
- OneWater Marine: Multi-location boat retailer with premium brand dealerships, service operations, and marina holdings. Competes directly with Strong's for OEM franchise agreements and affluent coastal customers with a similar integrated retail-service-marina strategy.
- Bosun's Marine: Multi-location boat dealer in the Southeast U.S. offering premium brands, full-service operations, and marina access. Comparable regional dealership model with similar brand mix and integrated service offerings.
- Hinckley Yachts: Luxury yacht builder and dealer with East Coast service centers serving affluent owners of 35–80+ ft vessels. Directly comparable premium positioning, yacht-class product overlap with Strong's Yacht Collection (Cruisers Yachts, Fairline), and similar white-glove customer experience.
Broad incumbents
- Brunswick Corporation: Largest U.S. boat manufacturer (Sea Ray, Boston Whaler, Bayliner) with proprietary retail and boat club operations (Freedom Boat Club). Functions as both an OEM partner to multi-brand dealers like Strong's and a vertical competitor through its own dealership network.
Regional players
- Suntex Marina Investors: Largest U.S. operator of recreational marinas across multiple regions with similar dockage, storage, and boat club offerings to Strong's marina portfolio. Comparable marina economics but operating in different geographies (TX, FL, Northeast).
- IGY Marinas: Global luxury marina operator with deepwater destinations catering to yacht owners in similar affluent coastal segments. Comparable high-end marina operations, dockage services, and customer overlap with Strong's luxury yacht buyers.
Others
- West Marine: National marine retailer specializing in parts, accessories, and supplies with limited boat sales. Comparable marine retail expertise and customer base, and a potential distribution/marketing partner channel for Strong's accessories and service business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Strong's Marine social profiles
Digital presenceStrong's Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strong's Marine leadership team
Management profileNumber of profiles
Profiles3 records
Strong's Marine subsidiaries and ownership
Company hierarchySubsidiaries7 records
Strong's Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strong's Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strong's Marine
What does Strong's Marine do?
Strong's Marine is a Long Island boat and yacht dealership selling new and pre-owned boats from premium brands including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline. The company also provides marine service and repairs, dockage and storage at multiple marinas, in-house boat financing and insurance, a boat club membership program, boat rentals, captained charters, and marine brokerage services. Operations span 12 locations across Long Island (Mattituck, Southampton, East Hampton, Port Washington, Freeport, Fire Island) with eight premier marinas.
Is Strong's Marine a public or private company?
Strong's Marine is a private company. It is classified as family owned and is currently operating.
When was Strong's Marine founded?
Strong's Marine was founded in 1945. It employs 101 to 250 people.
Where is Strong's Marine based?
Strong's Marine is headquartered in Mattituck, United States, in the North America region.
How does Strong's Marine make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales & Brokerage, marine Service & Repairs, dockage & Marina Services, boat Club Memberships, in-House Financing and boat Rentals & Charters.
Who are Strong's Marine's main competitors?
Emerging players on record are Boatsetter and Freedom Boat Club. Direct peers are MarineMax, OneWater Marine, Bosun's Marine and Hinckley Yachts. Brunswick Corporation is listed as a broad incumbent. Regional players are Suntex Marina Investors and IGY Marinas. West Marine is listed as an others.
Does Strong's Marine have an API?
No public API is recorded for Strong's Marine.