WHO DECIDES WAR
WHO DECIDES WAR is a New York City-based premium streetwear brand selling artisanal denim, outerwear, leather accessories and footwear directly to consumers via a Shopify storefront. It serves fashion-conscious buyers seeking limited-edition, hand-crafted pieces distinguished by signature borō, embroidery and patchwork techniques.
- Company typePrivate
- Founded-
- HeadquartersNew York, New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WHO DECIDES WAR does
WHO DECIDES WAR is a New York City-based premium streetwear and denim brand operating as Who Decides War LLC, a privately held U.S. company selling directly to consumers through a Shopify-powered e-commerce storefront with fulfillment from a New Jersey warehouse. The company serves fashion-conscious men and women seeking limited-edition, artisanal apparel, and operates horizontal segmentation across personas ranging from premium streetwear buyers to limited-edition collection collectors. Its core product offering centers on 100% cotton denim distinguished by proprietary artisanal techniques including borō repair construction, stained-glass embroidered patchwork, hand-distressing, and original embroidered and beaded artwork, priced between $350 and $1,100 per piece (sale $250-$550).
WHO DECIDES WAR firmographics
Firmographics- Name
- WHO DECIDES WAR
- Legal name
- Who Decides War LLC
- Website
- https://whodecideswar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WHO DECIDES WAR is a New York City-based premium streetwear brand selling artisanal denim, outerwear, leather accessories and footwear directly to consumers via a Shopify storefront. It serves fashion-conscious buyers seeking limited-edition, hand-crafted pieces distinguished by signature borō, embroidery and patchwork techniques.
- Ownership category
- akta.pro rank
WHO DECIDES WAR industry classification
Industry- Product category
- Premium Streetwear and Denim Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Leather and Allied Product Manufacturing (316), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Leather & Leather Products (3100)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where WHO DECIDES WAR is headquartered
LocationHeadquarters
- HQ city
- New York, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WHO DECIDES WAR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for apparel and accessories. Products are sold at fixed retail prices through the direct-to-consumer e-commerce website. No subscription or recurring revenue model. All sales are final with exchanges only.
- Route Package Protection (Optional): Optional Route Package Protection add-on covering lost, stolen, and damaged items, sold as an optional add-on at checkout
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for apparel, denim, accessories and footwear |
| Other | Pay-as-you-go | Optional Route Package Protection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WHO DECIDES WAR product offering
Product offeringCore offering
WHO DECIDES WAR designs and sells premium streetwear, artisanal denim, outerwear, footwear, and leather accessories direct-to-consumer through its Shopify-powered online store. Products are characterized by signature hand-craftsmanship techniques including boro repair, stained glass embroidery, hand-distressing, and original beaded artwork, with each piece featuring slight variations and NYC-based design.
Product overview
WHO DECIDES WAR is a fashion brand offering a diverse product portfolio across seasonal collections (FW24, FW25, SS25). The core offering centers on artisanal denim featuring signature boro repair techniques, stained glass embroidery, distressing, and custom artwork—spanning styles like Save You Denim, Glory Denim, Scripture Denim, Pastel Denim, Blown Denim, WDW Overlay Denim, Overdyed Affinity Denim, Motif Patched Denim, and Calf Moto Denim. The apparel line includes outerwear (Artic Boro Bomber, Artic Flame Parka, Artic Sport Jacket, Camo Trucker Jacket, Boro Longline Staff Bomber), tops (Ascension Hooded Pullover, Apparent Crewneck Sweater), and bottoms (Atom Sweatpant, Chapel Sweat Short). Accessories feature leather goods including D'Amore XL Tote, D'Amore Mini, Kennedy Sleeve, and Ludlow Traveler bags, plus headwear (Khaki Trapper, Studded Trapper, Artic Trapper, Americana Knit Hat, Dale Cap, Baroque Trucker Hat). Footwear includes the Téla D'Amore x Jordan Flight Court collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Save You Denim 100% cotton slim straight fit jeans with 35.5" inseam, featuring hand-distressing and original embroidered and beaded artwork; targeted at fashion-conscious men and women.
- Glory Denim 100% cotton flared cut jeans with 35.5" inseam, embellished with embroidered patches, distressing, and darning throughout.
- Scripture Denim 100% cotton slightly slim fit jeans with 35.5" inseam, embellished with embroidered patches throughout.
- Pastel Denim 100% cotton flared cut jeans with 35.5" inseam, embellished with embroidered leather patches throughout.
- Blown Denim 100% cotton slightly slim fit jeans with 35.5" inseam, embellished with embroidered patches throughout.
- WDW Overlay Denim 100% cotton slightly flared fit jeans with 35.5" inseam, featuring embroidered frayed patchwork on denim.
- Overdyed Affinity Denim 100% cotton slightly flared fit jeans with 35.5" inseam, featuring embroidered patches, lace, rhinestones, darning, and distressing.
- Motif Patched Denim 100% cotton baggy fit jeans with 35.5" inseam, embellished with embroidered patches and distressing throughout.
- Calf Moto Denim 100% cowhide straight fit jeans with 35.5" inseam, featuring stained glass cutouts and padding throughout.
- Artic Boro Bomber 100% cotton bomber jacket with traditional fit, featuring original stained-glass embroidered patchwork on both sleeves, signature boro technique base layer with treated frayed effect.
- Artic Flame Parka 100% cotton parka with traditional fit, signature boro technique base layer with treated frayed effect, ombre flame airbrushed finish.
- Artic Sport Jacket 100% cotton jacket with traditional fit, featuring signature stained glass cargo pockets, organza covering top panels of sleeves and shoulders, boro technique base layer with treated frayed effect.
- Ascension Hooded Pullover 100% cotton hooded pullover with original screen print and embroidery artwork, intentional distressing, boxy and slightly cropped fit.
- Atom Sweatpant 100% cotton regular fit sweatpants with flared opening and melded fabric throughout, 34" inseam.
- Chapel Sweat Short 100% French Terry shorts with original cut and sewn artwork, regular fit.
- D'Amore XL Tote Genuine leather tote crafted in New York City with premium silver hardware, featuring the brand's signature Arch, cosmetic leather lacing system, inner organizational pockets, and top zipper closure.
- D'Amore Mini Mini leather bag designed in New York City.
- Kennedy Sleeve Genuine leather device sleeve designed in New York City with premium silver hardware, featuring signature Arch patchwork, smooth top zipper, dimensions 11" x 16".
- Ludlow Traveler Genuine leather compact travel bag designed in New York City with premium silver hardware, featuring signature Arch patchwork, structured build, dimensions 12" x 6.5" x 6".
- Téla D'Amore x Jordan Flight Court "The World Is Your Court" Collaboration sneaker with Jordan Brand featuring coconut milk nubuck upper, suede mudguard, co-branded accents in Off Noir and Varsity Red, and the brand's signature darning technique.
- Jordan Flight Court x Téla — Toddler Toddler version of the Jordan Brand collaboration sneaker featuring coconut milk nubuck upper, suede mudguard, co-branded accents, and tear-away back portion.
Companies that use WHO DECIDES WAR
Customer profileSegments2 records
Ideal customer profiles1 record
WHO DECIDES WAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WHO DECIDES WAR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Jordan Brand (Nike)coreWHO DECIDES WAR co-founder Téla D'Amore collaborated with Jordan Brand to create the Jordan Flight Court sneaker line. The collaboration blends Jordan heritage with the brand's message of empowerment and self-expression, featuring Who Decides War's signature darning technique and co-branded accents. Multiple sneaker iterations have been released including toddler sizes.
- Route (Package Protection)minorRoute provides optional package protection for lost, stolen, and damaged items at checkout. They investigate claims and provide resolutions within 1-2 business days.
- ShopifycoreShopify powers the company's online e-commerce store, providing the platform infrastructure for product sales, checkout, and order management.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
WHO DECIDES WAR competitors and assessment
Company assessmentDirect peers
- Married to the Mob: NYC-based premium streetwear label operating DTC with limited-edition drops, graphic-led apparel, and a similar cult-following audience. Directly comparable as a small, founder-led premium streetwear brand with no mass wholesale footprint.
- Nahmias: LA-based premium streetwear brand emphasizing artisanal denim, hand-crafted details, and a founder-led creative identity. Comparable across product mix (denim-led), DTC model, and premium price positioning.
- Marcelo Burlon County of Milan: Premium streetwear label with graphic-driven apparel and accessories, sold DTC and through select luxury retailers. Comparable on premium streetwear positioning, founder-led identity, and apparel-plus-accessories mix.
- Heron Preston: Premium streetwear brand with couture-influenced graphics and limited drops, sold DTC and through select wholesale. Comparable on premium streetwear positioning, founder-led creative, and limited-edition drop cadence.
- A-COLD-WALL*: Samuel Ross-founded premium streetwear label with industrial-artisanal design language and direct e-commerce focus. Comparable on design-led identity, premium pricing, and a denim/outerwear-heavy assortment.
- Enfants Riches Déprimés: Luxury streetwear label built around distressed, hand-finished garments with limited releases. Comparable as a premium-priced artisanal streetwear brand with niche cult appeal and DTC-led distribution.
Emerging players
- Online Ceramics: Premium streetwear basics brand with hand-printed graphics and a DTC-led, founder-driven model. Comparable on premium DTC streetwear positioning, although Online Ceramics focuses more on basics than denim or leather goods.
- 424: LA-based premium streetwear label with a focus on elevated essentials and limited drops. Comparable as a founder-led premium streetwear brand with a DTC and selective wholesale footprint.
Broad incumbents
- Off-White: LVMH-owned luxury streetwear brand spanning apparel, footwear, and accessories globally. Comparable as a luxury streetwear label operating in the same customer segment, but with vastly broader distribution and resources.
- Stone Island: Established premium outerwear and apparel brand with proprietary fabric treatments and a cult following. Comparable on the artisanal-craftsmanship and outerwear-lead positioning, but with broader distribution and category depth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
WHO DECIDES WAR social profiles
Digital presenceWHO DECIDES WAR compliance and trust
Trust signalCompliance2 records
WHO DECIDES WAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHO DECIDES WAR leadership team
Management profileNumber of profiles
Profiles1 record
WHO DECIDES WAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHO DECIDES WAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHO DECIDES WAR
What does WHO DECIDES WAR do?
WHO DECIDES WAR designs and sells premium streetwear, artisanal denim, outerwear, footwear, and leather accessories direct-to-consumer through its Shopify-powered online store. Products are characterized by signature hand-craftsmanship techniques including boro repair, stained glass embroidery, hand-distressing, and original beaded artwork, with each piece featuring slight variations and NYC-based design.
Is WHO DECIDES WAR a public or private company?
WHO DECIDES WAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WHO DECIDES WAR founded?
WHO DECIDES WAR was founded in -1. It employs 1 to 10 people.
Where is WHO DECIDES WAR based?
WHO DECIDES WAR is headquartered in New York, New York, United States, in the North America region.
How does WHO DECIDES WAR make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are route Package Protection (Optional).
Who are WHO DECIDES WAR's main competitors?
Direct peers on record are Married to the Mob, Nahmias, Marcelo Burlon County of Milan, Heron Preston, A-COLD-WALL* and Enfants Riches Déprimés. Emerging players are Online Ceramics and 424. Broad incumbents are Off-White and Stone Island.
Does WHO DECIDES WAR have an API?
No public API is recorded for WHO DECIDES WAR.
What industry is WHO DECIDES WAR in?
WHO DECIDES WAR's product category is Premium Streetwear and Denim Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 3159 and its SIC code is 2300.