What Nahmias does

Nahmias is a Los Angeles-based luxury menswear brand founded in 2018 by designer Doni Nahmias, drawing its creative vocabulary from California surf, skate, basketball, and hip-hop culture. The label operates a single branded house spanning core apparel (tops, bottoms, outerwear), proprietary footwear (Ollie, Five-O), accessories, and the Miracle Academy sub-brand for team-licensed sportswear, plus recurring collaboration capsules with PUMA, Formula 1, A24, and Timothée Chalamet. Pricing spans $55 accessories to $3,500 outerwear, with limited-edition drops and pop-ups engineered to drive scarcity and resale-market premiums (e.g., Marty Supreme jacket reselling at $4,000).

The business runs a hybrid go-to-market combining direct-to-consumer e-commerce on nahmias.com, distribution through 100+ wholesale accounts globally, and high-prestige physical activations including Paris Fashion Week Men's runway shows, F1 Grand Prix pop-ups, and mobile drops in NYC and the Miami Design District. Marketing is event- and celebrity-led, with earned media coverage across Vogue, GQ, Complex, WWD, and Business of Fashion. Revenue is generated primarily through one-time product sales, with collaboration and licensing-style deals (PUMA, F1, A24, Fanatics/NFL/NBA) functioning as both brand-building and incremental revenue streams. The company is privately held, founder-controlled, and bootstrapped with no disclosed institutional capital. As of January 2026 the brand is reportedly on track for $10 million in sales, up from a 1-10 person operation.

Operationally, Nahmias is a design-and-brand business rather than a technology platform: no AI/ML capabilities, proprietary software, or patents are disclosed. The company's competitive moat rests on creative identity, founder-driven relationships, and a tightly controlled distribution and event cadence designed to sustain premium pricing.

Name

Nahmias

Legal name

Nahmias

Website

https://nahmias.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nahmias is a Los Angeles-based luxury menswear brand founded in 2018 by Doni Nahmias, blending California surf, skate, and basketball culture into premium apparel, footwear, and collaborations. It sells direct-to-consumer, through 100+ wholesale doors, and via pop-ups.

Ownership category

akta.pro rank

Product category

Luxury Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Luxury menswear
• Premium streetwear
• Designer apparel
• Fashion outerwear
• Luxury footwear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: Primary revenue stream from direct-to-consumer sales of apparel, footwear, and accessories through the brand's e-commerce website and physical retail/wholesale partnerships.
2. Collaboration & Merchandise Licensing: Revenue from limited-edition collaborations including Marty Supreme merchandise with A24, Puma sneaker partnerships, Formula 1 licensing, and sports league collaborations (NFL, NBA). These collaborations typically feature exclusive drops and limited availability.
3. Wholesale Distribution: Revenue from wholesale distribution through over 100 retail stores worldwide that carry the Nahmias brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nahmias designs, produces, and sells a luxury menswear line blending skate, basketball, and hip-hop influences into streetwear clothing, outerwear, footwear, and accessories. The brand operates direct-to-consumer e-commerce, distributes through over 100 wholesale accounts worldwide, and runs limited-edition drops and pop-up shop activations backed by runway shows at Paris Fashion Week.

Product overview

Nahmias is a Los Angeles-based luxury streetwear brand founded in 2018 by designer Doni Nahmias, presenting runway shows in Paris and carried in over 100 stores worldwide. The brand operates as a single unified fashion label offering a comprehensive product portfolio that spans core apparel categories (tops, bottoms, outerwear, headwear, accessories, swimwear, and footwear) alongside specialized sub-brands and collaborations. Key product lines include the core Nahmias collection featuring elevated streetwear with premium fabrications, the Miracle Academy initiative providing NFL/NBA team-specific sportswear in partnership with Fanatics, and high-profile collaborations with Formula 1, PUMA, A24/Timothée Chalamet, Kodak Black, and luxury retailers. The brand also develops proprietary footwear including the Ollie and Five-O sneaker lines, and maintains a direct-to-consumer e-commerce platform alongside wholesale distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle Academy: Youth empowerment initiative created by Nahmias dedicated to empowering the next generation through athletics and education. Beyond providing charitable support, the program creates meaningful opportunities for youth by investing in learning, mentorship, and personal growth. A percentage of all sales from the Miracle Academy clothing line directly supports these efforts.

Products and services

• Nahmias Core Apparel Primary luxury streetwear collection including tops (t-shirts, shirts, sweatshirts, knits), bottoms (jeans, trousers, shorts, sweatpants), outerwear, and accessories designed in Los Angeles with premium fabrications. Retail price points range from $65 for basics to $3,500 for specialty outerwear, targeting fashion-conscious individual consumers.
• Miracle Academy Youth empowerment sub-brand initiative featuring team-specific luxury sportswear collections for major sports franchises including the Lakers, Knicks, Warriors, Eagles, and Chiefs, distributed in partnership with Fanatics. A percentage of sales supports youth education and athletic programs.
• Formula 1 x NAHMIAS Official Formula 1 collaboration featuring precision-cut outerwear, knitwear, racing warm-up sets, trucker hats, and relaxed essentials with co-branded graphics. Draws from raw iconography of racing culture translated into fashion-forward wearable pieces.
• PUMA x NAHMIAS Footwear and apparel collaboration with PUMA featuring reimagined classic silhouettes including Speedcat and Suede models. Includes track pants, knit jerseys, and t-shirts blending Southern California aesthetic with motorsport style, with multiple drops released in 2026.
• A Complete Unknown Collection Limited-edition merchandise collaboration with actor Timothée Chalamet for the film 'A Complete Unknown,' featuring a sold-out hoodie priced at $195.
• Marty Supreme Collection Capsule collection created with A24 and Timothée Chalamet for the film 'Marty Supreme,' featuring retro sportswear with modern luxury twist including hoodies, tracksuits, and polos priced from $50 to $250.
• Nahmias Footwear (Ollie, Five-O) Brand's own sneaker line including the Ollie Canvas Sneaker ($420) available in multiple colorways, and Five-O sneaker ($570) in cream and cherry canvas options. The Ollie is positioned as flagship footwear and best seller.
• NAHMIAS x KODAK Collection Special capsule collection with recording artist Kodak Black, featuring apparel designed for the Miami launch event.
• NAHMIAS x MAXFIELD x REISINGER Special capsule collection with luxury retailers Maxfield and Reisinger, launched via pop-up.
• Nahmias x Hirshleifers Capsule Capsule collection with Los Angeles-based luxury retailer Hirshleifers.

Quantifiable outcome

• $10 million projected revenue for 2026
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• BoF CareersminorGTM or Marketing Partner · 24 June 2026Platform partner through BoF Careers for hiring multiple roles. Nahmias listed alongside Polo Luxury as new BoF Careers platform partners.
• Formula 1coreStrategic or Co-development Partner · 29 April 2026Official Formula 1 partnership announced in 2026 featuring a collection translating racing culture into fashion-forward pieces. Includes pop-ups at Miami and other Grand Prix races. Sir Jackie Stewart appeared in the campaign. Products include F1 Warm Up Race Jacket ($400), F1 Racing Jacket ($3,000), and various apparel.
• PumacoreStrategic or Co-development Partner · 7 April 2026Multi-collection sneaker partnership featuring Puma Speedcat and Suede silhouettes. First collaboration was Nahmias' inaugural footwear collaboration with Puma, released in early 2026. Second collection featuring new Speedcat design released April 2026. Charles Leclerc featured as campaign star.
• A24coreStrategic or Co-development Partner · 24 November 2025Collaboration for Marty Supreme merchandise collection associated with the Timothée Chalamet film opening Christmas Day 2025. Mobile pop-up launch in NYC drew significant crowds including celebrity endorsements from Tom Brady, Misty Copeland, and the Jenner sisters. Featured retro sportswear with modern luxury twist.
• Timothée ChalametcoreGTM or Marketing Partner · 21 November 2025Actor and brand collaborator who wore custom Nahmias designs at NBA games and promoted the brand. Second collaboration with Nahmias following 'A Complete Unknown' hoodie (100 units sold out in seconds). Chalamet described Nahmias as a fellow 'hooper' and supporter of authentic streetwear.
• NFLmajorStrategic or Co-development Partner · 6 November 2025Nahmias collaborated with NFL and Fanatics to launch Miracle Academy fashion capsule featuring luxury sportswear for ten NFL teams. Includes premium sweatshirts, tees, hoodies, and sweat shorts. Expansion of previous NBA collaboration.
• HirshleifersminorChannel Partner/ Reseller/ Distributor · 5 September 2024Los Angeles-based luxury retailer collaboration on a capsule collection available September 5th.
• FanaticsmajorChannel Partner/ Reseller/ DistributorLicensing partner for Miracle Academy sports merchandise featuring NFL and NBA team collections. Fanatics handles distribution of team-specific apparel through the Nahmias-branded Miracle Academy line.
• NBAmajorStrategic or Co-development PartnerMiracle Academy initiative features NBA team merchandise including Lakers, Knicks, Celtics, Warriors, Bulls, and other franchises. Products include hoodies ($215), sweatpants ($185), and boxy t-shirts ($115-$125).
• Maxfield x ReisingerminorChannel Partner/ Reseller/ DistributorSpecial capsule collection collaboration with luxury retailers Maxfield and Reisinger.
• Kodak BlackminorGTM or Marketing PartnerMusic artist collaboration on a capsule lookbook featuring Kodak Black wearing Nahmias designs in Miami.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stone Island: Established Italian luxury sportswear brand with cult following and premium price points. Represents a broader incumbent in luxury menswear adjacent to streetwear, offering comparable technical-material positioning.
• Off-White: Established luxury streetwear brand founded by Virgil Abloh, now part of LVMH. Represents the scaled incumbent that Nahmias's aesthetic trajectory resembles, with broader category reach and global retail footprint.

Direct peers

• Represent: UK-based premium menswear brand with strong celebrity following and DTC-led model. Comparable in elevated streetwear positioning, premium price points ($200-$800), and global online distribution.
• Aimé Leon Dore: NYC-based luxury menswear brand blending sports, heritage, and street culture with elevated fabrications. Closely comparable aesthetic and price architecture to Nahmias, with similar DTC + selective wholesale model and high-profile collaborations.
• Kith: Premium streetwear and lifestyle brand founded by Ronnie Fieg, operating own DTC storefront, multiple physical locations, and extensive collaboration portfolio (Nike, BMW, Versace). Comparable in collaboration-heavy GTM and luxury streetwear positioning.
• Todd Snyder: Premium American menswear brand offering tailored, elevated essentials with strong wholesale and DTC presence. Comparable in heritage-meets-modern positioning and premium menswear price architecture.
• Rhude: LA-based luxury streetwear brand by Rhuigi Villaseñor with strong celebrity following and Paris Fashion Week presence. Comparable California roots, premium pricing, and lifestyle-meets-streetwear positioning.
• Gallery Dept. LA-based luxury streetwear/art brand known for paint-splattered denim and artisanal approach. Shares Nahmias's SoCal creative DNA, premium positioning, and cultural-cachet-driven resale market.
• Fear of God: Luxury streetwear label founded by Jerry Lorenzo blending skate, basketball, and grunge influences with premium materials. Direct competitor in elevated streetwear aesthetic and premium price architecture ($300-$2,000+).
• Heron Preston: Luxury streetwear brand by Heron Preston Johnson with sustainability and workwear influences. Comparable in premium price points, runway presence, and collaboration-driven brand building.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/nahmias
• Instagraminstagram.com/nahmias__

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nahmias