WHOLE LIVING LLC

What WHOLE LIVING LLC does

WHOLE LIVING LLC, operating as WholeLiving, is a content publication platform that translates peer-reviewed longevity and biohacking research into actionable health protocols for health-conscious professionals. The company is operated by ECG Pte Ltd, a Singapore-registered private entity, though the LLC is registered in Wantagh, NY. The platform is structured around five editorial pillars — Biomarkers, Longevity Protocols, Cognitive Performance, Metabolic Health, and Recovery & Adaptation — each staffed by a dedicated specialist writer with a weekly publishing cadence (Monday through Friday). Content production follows a documented four-stage methodology: Research Collection from peer-reviewed databases, Evidence Tiering in which findings are classified as Tier 1 (confirmed), Tier 2 (suggested), or Tier 3 (excluded), Writing & Translation, and Review & Publish with full citation verification. The library consists of 50+ articles supported by 200+ peer-reviewed citations from sources including JAMA, The Lancet, Nature Medicine, NIH, the Framingham Heart Study, and Harvard T.H. Chan.

The product surface includes the core content platform, a free 30-Day Longevity Guide (PDF lead magnet with email signup), and a Biological Age Estimation Model assessment tool. The business model is freemium with email capture as the primary conversion mechanism; no paid subscription tiers are publicly disclosed. Content is distributed through owned digital channels (website, email newsletter) and organic social (Instagram @wholeliving.official). The primary target segment is Singapore-based health-conscious professionals, with content localization for tropical climate factors (hawker food culture, aircon-dependent sleep, tropical HRV tracking). The signup form covers 12 countries across Southeast Asia, East Asia, Oceania, North America, Europe, South Asia, and the Middle East, though the editorial focus remains Singapore-centric. The trademark "WholeLiving" is held by Martha Stewart Living Omnimedia, Inc. (a former US media owner); the current operating relationship between ECG Pte Ltd and MSO is not publicly disclosed. The company has no disclosed funding, no paid products, no mobile app, and no API.

Name

WHOLE LIVING LLC

Legal name

ECG Pte Ltd

Website

https://wholeliving.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WholeLiving is an evidence-based longevity content platform operated by ECG Pte Ltd, publishing peer-reviewed health articles across five pillars (Biomarkers, Protocols, Cognitive, Metabolic, Recovery) for Singapore-based health-conscious professionals using a freemium email-capture model.

Ownership category

akta.pro rank

Product category

Health & Longevity Content / Media

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Longevity content
• Biohacking research
• Healthspan education
• Biomarker analysis
• Evidence-based wellness

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Subscription / Newsletter: The company collects email addresses through a free 30-day longevity guide lead magnet, building an audience for ongoing email engagement. The revenue model centers on audience development through free content with potential premium offerings.
2. Email Newsletter: Newsletter sign-up collects email addresses for ongoing content delivery. The site features newsletter subscription CTAs throughout.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WholeLiving operates an evidence-based longevity and biohacking content platform that publishes clinical-depth health articles across five editorial pillars — Biomarkers, Longevity Protocols, Cognitive Performance, Metabolic Health, and Recovery & Adaptation. Every claim is traced to a named peer-reviewed journal or institutional research body. The platform also distributes a free 30-Day Longevity Guide (email lead magnet) and offers a Biological Age Estimation self-assessment tool, targeting health-conscious professionals primarily in Singapore and other regional markets.

Product overview

WholeLiving is an evidence-based longevity and biohacking intelligence platform operated by ECG Pte Ltd. The core offering is a content publication platform delivering clinical-depth health articles across five editorial pillars, each managed by a dedicated writer with domain expertise. The five pillars are: Biomarkers (covering ApoB, HRV, fasting insulin, hsCRP), Longevity Protocols (Zone 2, TRE, cold exposure, sauna), Cognitive Performance (cortisol, BDNF, sleep architecture), Metabolic Health (insulin resistance, glucose variability), and Recovery & Adaptation (HRV, sleep architecture, parasympathetic recovery). Supporting products include a free 30-Day Longevity Guide and a Biological Age Estimation Model assessment tool. The platform is not a supplement company, wellness blog, or medical advice service, and maintains editorial independence from any commercial brands.

Differentiator

Problem solved

Functional benefit

Brands

• Five Pillars Framework: Editorial content structure covering Biomarkers, Longevity Protocols, Cognitive Performance, Metabolic Health, and Recovery & Adaptation

Products and services

• WholeLiving Content Platform Evidence-based longevity and biohacking content publication delivering clinical-depth articles across five editorial pillars (Biomarkers, Longevity Protocols, Cognitive Performance, Metabolic Health, Recovery & Adaptation). Each claim is traced to a named peer-reviewed source. Targeted at health-conscious professionals seeking precision health intelligence.
• 30-Day Longevity Guide Free downloadable PDF guide providing one science-backed daily habit for 30 days focused on sleep, food, and movement, with a built-in progress tracker and Singapore-friendly tips. Acts as the platform's email acquisition lead magnet.
• Biological Age Estimation Model Self-reported assessment tool that incorporates factors including psychological history, stress regulation, and physiological markers to estimate biological age.

Quantifiable outcome

• Evidence synthesized from JAMA, The Lancet, Nature Medicine, NIH, Framingham Heart Study, Harvard T.H. Chan
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ECG Pte LtdcoreOthersECG Pte Ltd is the Singapore-based operating entity for WholeLiving. The company is legally incorporated in Singapore and operates the WholeLiving platform targeting the Singapore market.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Levels: Levels is a metabolic health platform that uses continuous glucose monitoring combined with evidence-based content to help users optimize health. Like WholeLiving, it targets health-conscious, high-performing professionals with science-backed content, though it sells a hardware/data product rather than pure content.
• SelfDecode: SelfDecode provides genetic and biomarker-based health reports with evidence-backed recommendations. It overlaps with WholeLiving's biomarker and longevity positioning and serves consumers seeking data-driven, science-grounded health optimization.
• SiPhox Health: SiPhox Health offers at-home biomarker testing with reports designed for health-optimization-oriented consumers. It overlaps with WholeLiving's Biomarkers pillar and the Singapore audience's interest in advanced health screening beyond standard clinical panels.
• InsideTracker: InsideTracker is a personalized health analytics platform that interprets blood biomarkers and provides longevity-focused recommendations. It overlaps with WholeLiving's Biomarkers pillar (ApoB, fasting insulin, hsCRP) and targets similar health-optimization-oriented consumers.
• ZOE: ZOE is a science-led nutrition and metabolic health platform combining at-home testing with personalized content and a community. Like WholeLiving, it emphasizes peer-reviewed research and metabolic health, though it operates a much larger commercial model with food products and a subscription app.

Broad incumbents

• Healthline: Healthline is a large-scale consumer health content publisher with strong editorial standards and medical review processes. While vastly larger and broader in scope, it competes for the same evidence-based health content searches and represents the scaled incumbent WholeLiving would need to displace as it grows.
• Peter Attia / Early Medical: Peter Attia's media brand (podcast, book "Outlive") is a well-established authority in evidence-based longevity and biomarker-driven health optimization. It targets the same high-performing professional audience as WholeLiving and overlaps on the Longevity Protocols and Biomarkers pillars.

Direct peers

• NutritionFacts.org: NutritionFacts.org is a non-profit science-based nutrition content platform presenting peer-reviewed research in video and article format. It shares WholeLiving's editorial DNA of strict evidence-based sourcing, no commercial sponsorships, and translation of academic research for general audiences.
• Examine.com: Examine.com is an independent evidence-based research encyclopedia covering supplements, nutrition, and health interventions. It shares WholeLiving's rigor in citing peer-reviewed sources and avoiding commercial conflicts, serving a similar health-literate audience seeking clinical-grade information.
• FoundMyFitness: FoundMyFitness, founded by Rhonda Patrick, is a longevity and health science content platform that translates peer-reviewed research into actionable protocols. It is the closest direct peer to WholeLiving given its emphasis on evidence-based longevity content, biomarker interpretation, and supplements protocols.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wholeliving.official
• LinkedInlinkedin.com/company/whole-living-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHOLE LIVING LLC