Wholesale Botanics Inc.
Wholesale Botanics Inc. is a Maryland-based wholesale manufacturer and private labeler of essential oils, carrier oils, and wellness products, serving consumers, small businesses, national retailers, and private label brands via Shopify e-commerce, subscription membership, and custom formulation services.
- Company typePrivate
- Founded-
- HeadquartersBeltsville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wholesale Botanics Inc. does
Wholesale Botanics Inc. is a Beltsville, Maryland-based wholesale manufacturer and private labeler of naturally-derived essential oils, carrier oils, and related wellness products. The company sources from sustainable farms and producers in over 30 countries, ships from a single U.S. facility, and offers over 100 SKUs across essential oils, carrier oils, organic-certified oils, Ayurvedic oils, blends and bundles, gels and butters, incense, diffusers, and packaging. Every product is third-party GC-MS tested with a downloadable Certificate of Analysis, and select SKUs carry USDA Organic certification.
The business operates on a multi-revenue-stream model: direct transactional e-commerce through a Shopify storefront with no minimum order requirements and sizes ranging from 0.5 oz retail bottles to 400 lb bulk containers; a four-tier Wholesale Club subscription (Bronze $14.99, Silver $49.99, Gold $199.99, Platinum $499.99 per month) with escalating discounts and shipping credits; private label manufacturing services for brands; and custom formulation services. Distribution extends beyond DTC to placements in Macy's, Target, Ulta Beauty, and Neiman Marcus, plus a dedicated Hotel Scents Collection serving the commercial hospitality vertical.
Go-to-market is sales-led with a hybrid of self-serve and direct-sales channels, supported by content marketing via a blog, email newsletter, organic social on Facebook and Instagram, SEO, and SMS marketing via Klaviyo. The company is privately held, founder/independently owned with no disclosed institutional investors, funding rounds, or acquisitions, and operates with a lean team of approximately five employees.
Wholesale Botanics Inc. firmographics
Firmographics- Name
- Wholesale Botanics Inc.
- Legal name
- Wholesale Botanics
- Website
- https://wholesalebotanics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wholesale Botanics Inc. is a Maryland-based wholesale manufacturer and private labeler of essential oils, carrier oils, and wellness products, serving consumers, small businesses, national retailers, and private label brands via Shopify e-commerce, subscription membership, and custom formulation services.
- Ownership category
- akta.pro rank
Wholesale Botanics Inc. industry classification
Industry- Product category
- Essential Oils & Natural Fragrance Manufacturing
- NAICS
- Other Chemical and Allied Products Merchant Wholesalers (42469), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)
Keywords
Where Wholesale Botanics Inc. is headquartered
LocationHeadquarters
- HQ city
- Beltsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wholesale Botanics Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: E-commerce sales of essential oils, carrier oils, and related products directly to consumers and businesses through their Shopify storefront. Products range from 0.5 oz bottles to 400+ lb bulk quantities with tiered wholesale pricing.
- Wholesale Club Subscriptions: Monthly subscription program with Bronze ($14.99/mo), Silver ($49.99/mo), Gold ($199.99/mo), and Platinum ($499.99/mo) tiers offering escalating discounts (10-20%) on all orders, free shipping credits, and additional perks including dedicated account managers and free custom formulations.
- Private Label Services: Provides private label manufacturing services for brands globally, including essential oils, carrier oils, oil blends, and cosmetic formulations for brands in global and national chains.
- Custom Formulations: Affordable custom blending solutions for unique essential oil blends and other products for wholesale partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Plan - 10% discount, $14.99/month |
| Subscription | Monthly | Silver Plan - 10% discount, $49.99/month |
| Subscription | Monthly | Gold Plan - 15% discount, $199.99/month |
| Subscription | Monthly | Platinum Plan - 20% discount, $499.99/month |
| Unit Pricing | Pay-as-you-go | Retail pricing - varies by product and size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wholesale Botanics Inc. product offering
Product offeringCore offering
Wholesale Botanics Inc. is a wholesale manufacturer and private labeler of naturally-derived essential oils, carrier oils, and related wellness products. The company sources oils from sustainable farms in over 30 countries, performs third-party GC-MS lab testing for purity verification, and offers sizes ranging from 0.5 oz retail bottles to 400+ lb bulk quantities. In addition to direct e-commerce product sales, the company offers private label manufacturing, custom formulations, and a tiered Wholesale Club membership program.
Product overview
Wholesale Botanics Inc. is a premier wholesale manufacturer and private labeler of naturally-derived essential oils, carrier oils, and related wellness products. The product portfolio centers on over 100 varieties of 100% pure essential oils and carrier oils, supplemented by organic certified options, Ayurvedic oils, essential oil blends, and bundles. The company offers additional product lines including gels & butters, incense, and essential oil diffusers, along with wholesale packaging and bottles. Service offerings include private label services for brand partners, custom formulations, and a tiered Wholesale Club membership program. The company also provides hotel scenting solutions through its Hotel Scents Collection. Products range from 0.5 oz retail sizes to 400+ lb bulk quantities, serving customers from small businesses to major national chains including Macy's, Target, Ulta Beauty, and Neiman Marcus.
Differentiator
Problem solved
Functional benefit
Products and services
- Essential Oils
Quantifiable outcome
- Products pass multi-step evaluation for safety and potency before bottling
- +2 more outcomes
Companies that use Wholesale Botanics Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Wholesale Botanics Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Wholesale Botanics Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform provider hosting Wholesale Botanics' online store. Enables online sales, payment processing, and store management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wholesale Botanics Inc. competitors and assessment
Company assessmentBroad incumbents
- Now Foods (NOW Solutions): Large natural products manufacturer with an essential oils and carrier oils line (NOW Solutions) sold through major retailers; competes broadly on price and distribution scale.
- Young Living: Major vertically integrated essential oils brand with its own farms and Seed to Seal quality program; competes in the same aromatherapy and wellness category with substantially larger brand recognition.
- Biolandes: French private label manufacturer of essential oils and natural extracts serving cosmetics and fragrance brands — a comparable operator in industrial-scale sourcing and private label services.
- Aura Cacia: Frontier Co-op brand selling essential oils and aromatherapy products through natural and mainstream retail; a broader incumbent competing in the same shelf space as Wholesale Botanics.
- doTERRA: Vertically integrated MLM essential oils company with a global sourcing network (Co-Impact Sourcing) and retail-level brand presence — a much larger incumbent in the same product category.
Direct peers
- Mountain Rose Herbs: Wholesale and retail supplier of organic essential oils, carrier oils, and herbal ingredients with a comparable natural/organic certification positioning and SMB wholesale program.
- Eden Botanicals: Specialty wholesaler of essential oils and absolutes, including rare and exotic varieties, with a focus on purity testing — a direct competitor in boutique and bulk essential oils.
- New Directions Aromatics: Wholesale essential oils and raw materials supplier serving cosmetics, personal care, and aromatherapy manufacturers — a direct comparable in B2B ingredient distribution and private label.
- Plant Therapy: Sells 100+ essential oils and related products directly to consumers and wholesale partners with third-party GC-MS testing, closely mirroring Wholesale Botanics' product positioning and quality-claim strategy.
- Bulk Apothecary: Direct competitor in wholesale essential oils, carrier oils, and natural ingredients, with similar bulk and retail offerings and a comparable SMB-to-enterprise customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wholesale Botanics Inc. social profiles
Digital presenceWholesale Botanics Inc. compliance and trust
Trust signalCompliance3 records
Wholesale Botanics Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholesale Botanics Inc. leadership team
Management profileNumber of profiles
Wholesale Botanics Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholesale Botanics Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholesale Botanics Inc.
What does Wholesale Botanics Inc. do?
Wholesale Botanics Inc. is a wholesale manufacturer and private labeler of naturally-derived essential oils, carrier oils, and related wellness products. The company sources oils from sustainable farms in over 30 countries, performs third-party GC-MS lab testing for purity verification, and offers sizes ranging from 0.5 oz retail bottles to 400+ lb bulk quantities. In addition to direct e-commerce product sales, the company offers private label manufacturing, custom formulations, and a tiered Wholesale Club membership program.
Is Wholesale Botanics Inc. a public or private company?
Wholesale Botanics Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wholesale Botanics Inc. founded?
Wholesale Botanics Inc. was founded in -1. It employs 1 to 10 people.
Where is Wholesale Botanics Inc. based?
Wholesale Botanics Inc. is headquartered in Beltsville, United States, in the North America region.
How does Wholesale Botanics Inc. make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Club Subscriptions, private Label Services and custom Formulations.
Who are Wholesale Botanics Inc.'s main competitors?
Broad incumbents on record are Now Foods (NOW Solutions), Young Living, Biolandes, Aura Cacia and doTERRA. Direct peers are Mountain Rose Herbs, Eden Botanicals, New Directions Aromatics, Plant Therapy and Bulk Apothecary.
Does Wholesale Botanics Inc. have an API?
No public API is recorded for Wholesale Botanics Inc..
What industry is Wholesale Botanics Inc. in?
Wholesale Botanics Inc.'s product category is Essential Oils & Natural Fragrance Manufacturing. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAL, Organic & Natural Private Label & Brand Distribution (Wholesale). Its NAICS code is 42469 and its SIC code is 2833.