Women's Health and Wellbeing Services
Women's Health and Wellbeing Services is a Western Australian not-for-profit founded in 1994, delivering individual, couples, family, and children's counselling plus perinatal and parenting programmes to women, families, and children across the state.
- Company typePrivate
- Founded1994
- HeadquartersGosnells, WA, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Women's Health and Wellbeing Services does
Women's Health and Wellbeing Services (WHWS) is a not-for-profit, community-based mental health organisation founded in 1994 and headquartered in Gosnells, Western Australia. The organisation specialises in counselling and emotional wellbeing services for women, families, and children, offering individual, couples, family, children's, teens', men's, and pregnancy support counselling, alongside specialised perinatal mental health services such as the Mother Nurture Group. Its service surface also extends to parenting programmes (Circle of Security, Shifting Your Perception of Anxiety, self-esteem and anxiety management courses), an Employee Assistance Program (EAP), clinical supervision for health professionals, and room hire at the Gosnells Community Lotteries House premises.
WHWS operates from a single physical location in Gosnells but reaches clients across Western Australia via telephone and video telehealth sessions, plus three sister organisations that form an integrated service ecosystem: WACPPs for perinatal and parenting support, Elevate Wellbeing for workshops and professional development, and Hidden World of You for self-paced online learning and a podcast. The technology stack is light and largely commoditised — a WordPress website, Zanda client portal for appointment booking, and a Podbean-hosted podcast — with no proprietary platform or AI component disclosed. Service delivery is human-led, depending on qualified counsellors and psychologists, and is explicitly limited to clients with mild to moderate common mental disorders who can maintain their own safety between sessions.
The business model combines fee-for-service counselling (with fees due at the time of session and rebates from Medicare and Bendigo Bank for concession clients), donations and fundraising (via the Givenow portal), government grants, and B2B revenue from EAP contracts and professional supervision. Pricing is structured by session type and concession status, with fees between $50 and $190 out-of-pocket depending on service and rebate eligibility. The organisation is governed by a volunteer board of directors drawn largely from the Western Australian health, education, and risk advisory sectors, is accredited against the National Standards for Mental Health Services (NSMHS) with full compliance assessments in 2021, 2022, and 2024, and reports no parent company, no venture capital backing, and no subsidiaries. Revenue figures are not publicly disclosed.
Women's Health and Wellbeing Services firmographics
Firmographics- Name
- Women's Health and Wellbeing Services
- Legal name
- Women's Health and Wellbeing Services
- Website
- https://whws.org.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women's Health and Wellbeing Services is a Western Australian not-for-profit founded in 1994, delivering individual, couples, family, and children's counselling plus perinatal and parenting programmes to women, families, and children across the state.
- Ownership category
- akta.pro rank
Women's Health and Wellbeing Services industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Women's Health and Wellbeing Services is headquartered
LocationHeadquarters
- HQ city
- Gosnells, WA
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Women's Health and Wellbeing Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Therapeutic and Counselling Services: WHWS generates revenue primarily through fee-for-service therapeutic and counselling sessions. Clients pay at time of appointment and claim Medicare rebates directly. Fees vary by concession status and session type (individual, couples). Additional revenue comes from Medicare rebates (subsidized sessions), private health insurance claims, and government-funded programs.
- Professional Supervision and EAP: WHWS offers professional supervision services and EAP (Employee Assistance Program) services to organizations, generating additional revenue streams beyond individual client counselling sessions.
- Donations and Fundraising: As a not-for-profit organization, WHWS receives revenue from donations (e.g., Givenow donation portal) and community fundraising to support service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Concession Individual Session |
| Subscription | Per session | Non-Concession Individual Session |
| Subscription | Per session | Concession Couples Session |
| Subscription | Per session | Non-Concession Couples Session |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Women's Health and Wellbeing Services product offering
Product offeringCore offering
Women's Health and Wellbeing Services is a not-for-profit organisation that delivers mental health and emotional wellbeing counselling and therapeutic programmes to women, families, and children in Western Australia. Its core offerings include individual, couples, family, and children's counselling, plus specialised programmes such as Circle of Security, Mother Nurture Group, perinatal mental health support, and Employee Assistance Program services. Sessions are delivered face-to-face, by telephone, or via video, with Medicare-rebatable fees and concession discounts.
Product overview
Women's Health and Wellbeing Services is a not-for-profit organization offering a comprehensive range of mental health and counselling services from their Gosnells, Western Australia location. Their service portfolio includes individual, couples, family, and children's counselling, specialized programmes such as Perinatal Mental Health Services and the Circle of Security programme, and educational courses including anxiety management and self-esteem courses. The organization also provides an Online Client Portal for digital access, room hire facilities for other practitioners, and media resources including the Hidden World of You Podcast. Services are available via face-to-face, telephone, and video appointments, with fees structured to accommodate concession cardholders and incorporate Medicare rebates.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counselling One-on-one counselling sessions with professionally qualified counsellors and psychologists for individuals seeking mental health support, including anxiety, depression, trauma, PTSD, neurodivergence, grief, relationships, menopause, and ADHD.
- Couples Counselling Relationship counselling services for partners and couples experiencing difficulties, with concession rebates available.
- Family Counselling Counselling services addressing family dynamics, relationships, and household challenges.
- Children's Counselling Specialised counselling services for children provided by qualified practitioners, including neurodivergent children.
- Teens Counselling Mental health and emotional support services for teenagers.
- Men's Counselling Counselling services specifically tailored to address men's mental health needs.
- Pregnancy Support Counselling Non-directive pregnancy support counselling for women and families during the perinatal period.
- Sex Therapy Counselling Specialised counselling addressing sexual health and intimacy concerns.
- Parenting Consults Expert guidance and support for parents navigating parenting challenges, delivered one-on-one.
- Employee Assistance Program (EAP) Workplace mental health support services delivered to employees through contracts with organisations.
- Professional Supervision Clinical supervision services for mental health professionals to support professional development and registration requirements.
- Circle of Security Program A group programme helping parents understand and respond to their children's emotional needs to build secure attachments.
- Shifting Your Perception of Anxiety Course Educational programme helping participants develop strategies to manage and reframe anxiety.
- Mother Nurture Group Support group for mothers experiencing postnatal depression or perinatal mental health challenges.
- Self Esteem Course Programme designed to help participants build and strengthen self-esteem.
- Anxiety Management Course Skills-based course teaching practical tools for managing anxiety.
- Online Courses Self-paced online learning programmes available through the WHWS digital platform.
- Perinatal Mental Health Services Specialised support for mothers and families dealing with perinatal mental health issues including postnatal depression, with the HEA cycle programme.
- Outreach Services Mental health support services provided at external locations beyond the Gosnells office.
- Room Hire Services Fully furnished office and consulting rooms available for rent at Gosnells Community Lotteries House, including private rooms (11-17 sq m), group room (31 sq m), and meeting facilities.
Quantifiable outcome
- Clients report significant improvements in emotional regulation, anxiety management, and relationship outcomes through testimonials describing reduced anxiety, improved parenting responses, and better mental health
- +2 more outcomes
Companies that use Women's Health and Wellbeing Services
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Women's Health and Wellbeing Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Women's Health and Wellbeing Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WA Centre for Perinatal Mental Health and Parenting Support (WACPPs)coreSister organisation providing specialised parenting and pregnancy support services. WHWS and WACPPs share the same premises at Gosnells Community Lotteries House and cross-refer clients. WACPPs offers the 'Dads Program' and is involved in perinatal mental health initiatives. Both organisations appear on the same referral pathways and share staff such as Emma Atkinson.
- Elevate WellbeingcoreSister organisation offering workshops, incursions, and professional development services. Part of the same ecosystem of women's health organisations operating from the Gosnells area, providing complementary services to WHWS clients.
- Hidden World of YoucoreSister organisation providing self-paced online learning courses. The 'Hidden World of You Podcast' is produced by WHWS and hosted at hiddenworldofyou.com.au. This organisation extends WHWS's reach through digital self-paced courses, complementing in-person services.
- Bendigo BankminorBendigo Bank provides a $20 rebate for eligible concession clients on individual counselling sessions ($20 off) and couples counselling sessions ($20 off), in addition to Medicare rebates. This partnership reduces out-of-pocket costs for concession card holders accessing WHWS services.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Women's Health and Wellbeing Services competitors and assessment
Company assessmentDirect peers
- Jean Hailes for Women's Health: National NFP focused on women's health across the lifespan, providing education, resources, and clinical services. Comparable to WHWS in mission (women's health specialisation) and NFP/government-funded model, with broader national reach.
- Karitane: NSW-based NFP providing perinatal and child and family health services including Circle of Security parenting programs. Directly comparable to WHWS's perinatal mental health and Circle of Security offerings targeting the same parenting/maternal cohort.
- Relationships Australia: Federally funded NFP providing individual, couples, and family counselling across Australia. Closely comparable to WHWS's individual, couples, family, and children's counselling portfolio with a similar NFP, community-based delivery model.
- PANDA (Perinatal Anxiety & Depression Australia): National NFP helpline and support service for perinatal mental health. Comparable to WHWS's Mother Nurture Group, perinatal counselling, and pregnancy support services targeting the same perinatal anxiety/depression population across Australia.
- Better Place Australia: NFP provider of counselling, family services, and mental health support across Australia. Closely comparable to WHWS in individual/family counselling, EAP, and community-based delivery model with overlapping NFP/government funding mix.
Broad incumbents
- Headspace: National youth mental health NFP with government funding, offering counselling and support for 12–25 year olds. Comparable to WHWS's teens and children's counselling streams but operates at much larger national scale with broader scope.
- Beyond Blue: Australia's largest mental health NFP, offering counselling, information, and online support for anxiety and depression. Comparable in mission (community mental health) but operates at national scale with broader scope than WHWS's women/family focus.
- Lifeline Australia: Australia's flagship crisis support and suicide prevention NFP, providing 24/7 phone and text counselling. Operates in an adjacent (crisis/acute) part of the mental health spectrum to WHWS, which explicitly excludes crisis presentations.
- Anglicare Australia: Federated NFP network providing community services including counselling, family support, and mental health programs. Comparable to WHWS in community-led, NFP service delivery and government funding model, operating at much larger national scale.
Emerging players
- COPE (Centre of Perinatal Excellence): Australian NFP dedicated to perinatal mental health, providing resources, screening tools, and training. Comparable to WHWS's perinatal mental health, Mother Nurture Group, and HEA cycle programmes, with a stronger national training/policy footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Women's Health and Wellbeing Services social profiles
Digital presenceWomen's Health and Wellbeing Services compliance and trust
Trust signalCompliance5 records
Women's Health and Wellbeing Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's Health and Wellbeing Services leadership team
Management profileNumber of profiles
Profiles11 records
Women's Health and Wellbeing Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's Health and Wellbeing Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's Health and Wellbeing Services
What does Women's Health and Wellbeing Services do?
Women's Health and Wellbeing Services is a not-for-profit organisation that delivers mental health and emotional wellbeing counselling and therapeutic programmes to women, families, and children in Western Australia. Its core offerings include individual, couples, family, and children's counselling, plus specialised programmes such as Circle of Security, Mother Nurture Group, perinatal mental health support, and Employee Assistance Program services. Sessions are delivered face-to-face, by telephone, or via video, with Medicare-rebatable fees and concession discounts.
Is Women's Health and Wellbeing Services a public or private company?
Women's Health and Wellbeing Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women's Health and Wellbeing Services founded?
Women's Health and Wellbeing Services was founded in 1994. It employs 11 to 50 people.
Where is Women's Health and Wellbeing Services based?
Women's Health and Wellbeing Services is headquartered in Gosnells, WA, Australia, in the Oceania region.
How does Women's Health and Wellbeing Services make money?
Three revenue lines are on record. Therapeutic and Counselling Services are the primary driver. The others are professional Supervision and EAP and donations and Fundraising.
Who are Women's Health and Wellbeing Services's main competitors?
Direct peers on record are Jean Hailes for Women's Health, Karitane, Relationships Australia, PANDA (Perinatal Anxiety & Depression Australia) and Better Place Australia. Broad incumbents are Headspace, Beyond Blue, Lifeline Australia and Anglicare Australia. COPE (Centre of Perinatal Excellence) is listed as an emerging player.
Does Women's Health and Wellbeing Services have an API?
No public API is recorded for Women's Health and Wellbeing Services.
What industry is Women's Health and Wellbeing Services in?
Women's Health and Wellbeing Services's product category is Community Mental Health Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621112 and its SIC code is 8090.