Wiarton Marina Ltd.

What Wiarton Marina Ltd. does

Wiarton Marina Ltd. is a privately-held, full-service deep water marina incorporated in 2015 and located at the foot of Colpoy's Bay under the cliffs of the Niagara Escarpment in Wiarton, Ontario, Canada. The company serves recreational powerboat and sailboat owners on Southwestern Georgian Bay, accommodating more than 225 vessels up to 55 feet LOA. Its customer base consists of individual recreational boaters seeking seasonal dockage, professional marine services, and winter storage; the marina reports full occupancy with an active waiting list, indicating sustained demand-side strength.

Core operations are built around a 25-ton travel lift used for launch and haul-out, supplemented by a 2-bay heated service shop capable of accommodating two 45-foot vessels. Technical staff are ABYC-certified and factory-trained across Mercury, Yanmar, Volvo Penta, and Beta Marine product lines, delivering mechanical, electrical, rigging, and fiberglass repair services. Recent infrastructure additions include a December 2023 above-ground fuel system with 10,000L tanks for diesel and gasoline plus a faster digital dispenser, an April 2022 state-of-the-art vacuum pumpout system with 24/7 self-serve pumpout carts, and an ongoing multi-winter dock re-fit program. Additional amenities include 30/50 amp power and city water at most slips, an on-site marine store selling parts and accessories, inside and outside storage options, dry storage June–September, and "The Lounge" — a historic clubhouse with fireplace, kitchen, and laundry facilities.

The business operates on a direct-to-consumer sales motion via website slip request forms, phone, and walk-ins. Revenue is generated through subscription-style seasonal and annual packages priced per foot (e.g., $145–$160/ft for annual packages with outside storage, $210/ft with inside storage), unit-priced professional services ($14.50/ft launch, $18.50/ft haul-out with bottom wash), transaction-based fuel sales, monthly dry storage ($14.50 LOA/month), flat-rate trailer storage ($300 for 6 months), and marine store hardware sales. Booking requires a $500 non-refundable deposit by December 1 and full balance by March 1. The business is led by President Jeff Hammill, with Cam Loucks hired as General Manager in June 2023 to professionalize operations, supported by heads of operations, service, and yard functions plus customer service and bookkeeping staff.

Name

Wiarton Marina Ltd.

Legal name

Wiarton Marina Ltd.

Website

https://wiartonmarina.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiarton Marina Ltd. is a privately-held full-service deep water marina in Wiarton, Ontario, accommodating 225+ recreational powerboats and sailboats up to 55 feet with slip rentals, mechanical and rigging services, fuel, winter storage, and a 25-ton travel lift.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (71393), Marinas (713930), Support Activities for Water Transportation (4883)

SIC

Ship & Boat Building & Repairing (3730), Water Transportation (4400)

akta.pro primary industry

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

akta.pro secondary industry

Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH)

Keywords

• Deep Water Marina
• Boat Slip Rentals
• Winter Boat Storage
• Marine Fuel Dock
• Boat Maintenance Services

Headquarters

HQ city

Wiarton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Slip Rentals: Seasonal and annual slip rentals with hydro (30/50 amp) and water hookups. boats up to 55 feet LOA accommodated
2. Annual Customer Packages: Comprehensive packages combining launch, slip with hydro, haul-out with bottom wash, and winter storage (outside or inside)
3. Launch and Haul-Out Services: Travel lift launch and haul-out services with optional bottom wash. Travel Lift Launch: $14.50/ft, Haul Out w/Bottom Wash: $18.50/ft
4. Winter Storage: Outside winter storage ($36/ft from October through May), inside unheated storage ($8/sq ft), trailer storage ($300 flat 6 months), dry storage ($14.50 LOA/month June-September)
5. Fuel Dock: Gas and diesel fuel sales. New above-ground fuel system with 10,000L each diesel and gas tanks, faster digital dispenser
6. Marine Store: Boating supplies and accessories retail. Sells VC17 bottom paint, dock lines, cordage, fenders, and parts
7. Professional Services: Mechanical, electrical, and fiberglass repair services. 2-bay heated shop accommodates two 45' boats

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wiarton Marina Ltd. operates a full-service deep water marina on Colpoy's Bay in Wiarton, Ontario, accommodating 225+ boats up to 55 feet LOA. The marina sells seasonal and annual slip rentals, launch/haul-out services via a 25-ton travel lift, winter inside and outside storage, on-site fuel dock, marine store products, and mechanical, electrical, and rigging services. Bundled seasonal/annual packages encompass launch, haul-out, blocking, and storage to provide year-round service to recreational boaters.

Product overview

Wiarton Marina Ltd. operates a single-location full-service deep water marina offering comprehensive boat management services. The core offering is dockage and slip rental for powerboats and sailboats up to 55 feet, supplemented by mechanical/electrical/rigging services, a fuel dock, marine store, and various storage solutions. Services are delivered through the Travel Lift, Re-Commissioning, Storage, and Clubhouse facilities, with the business also operating as a Mercury Marine dealer. The company offers Annual Customer Packages and Seasonal Packages that bundle multiple services together.

Differentiator

Problem solved

Functional benefit

Products and services

• Slip Rentals (Seasonal and Annual) Seasonal and annual slip rentals accommodating 225+ boats up to 55 feet LOA on Colpoy's Bay, targeted at recreational boat owners.
• Launch and Haul-Out Services (25-Ton Travel Lift) Launch and haul-out of vessels using a 25-ton travel lift (and a dock-mounted crane for smaller boats), available as a standalone paid service or as part of bundled seasonal/annual packages.
• Winter Boat Storage (Inside and Outside) Inside and outside winter boat storage for seasonal and annual customers, including blocking, jack stands, and off-season vessel security.
• Fuel Dock On-site fuel dock selling marine fuel to transients and slip customers, supported by a new above-ground fuel system installed in December 2023.
• Marine Store On-site marine store selling boating supplies, parts, and accessories to seasonal customers and transient boaters.
• Mechanical, Electrical, and Rigging Services Marine mechanical, electrical, and rigging services performed by the marina's Service Manager and technicians for seasonal and transient customers.
• Vacuum Pumpout Service Vacuum pumpout service for holding tanks, supported by a new vacuum pumpout system and self-serve pump out carts installed in April 2022.
• Seasonal and Annual Marina Packages Bundled seasonal and annual packages that combine slip rental, launch, haul-out, blocking, and storage into a single contract for recreational boat owners.

Quantifiable outcome

• Over 200 boats hauled, winterized and billed per season with 12 staff

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and strategic.

• MercurycoreOthersMercury outboard motor dealer providing sales and service for Mercury engines
• YanmarcoreOthersYanmar diesel engine dealer providing sales and service support
• Volvo PentacoreOthersVolvo Penta engine dealer providing sales and service for Volvo marine engines
• Beta MarinecoreOthersBeta Marine diesel engine dealer providing sales and service support
• Brewer's Marine SupplyminorChannel Partner/ Reseller/ DistributorSupplier catalogues linked on Wiarton Marina website, offering marine supplies and accessories
• C.C. MarineminorChannel Partner/ Reseller/ DistributorSupplier catalogues linked on Wiarton Marina website for marine supplies
• Boating OntariostrategicStrategic or Co-development PartnerLargest recreational marine trade association in Canada. Membership includes yacht clubs, water-based and dryland marinas, privately and municipally owned.
• Wiarton Yacht ClubcoreStrategic or Co-development PartnerAffiliated sailing club organizing Labour Day Regatta and Fall Racing Series. Located at the marina.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gordon Bay Marine: Full-service Ontario marina on Manitoulin Island offering slip rentals, storage, fuel, and service — comparable in size, amenities, and recreational boating focus.
• Hindson Marina: Full-service marina on Georgian Bay in Meaford, Ontario, offering seasonal slip rentals, storage, and marine services — closely comparable in scale, geography, and service mix to Wiarton Marina.
• Beacon Marine: Bruce Peninsula marina in Lion's Head offering dockage, storage, and marine services in the same Southwestern Georgian Bay region, sharing Wiarton's recreational boating customer base.
• Mariner's Cove Marina: Seasonal marina on Georgian Bay offering slip rentals and marine services with a comparable focus on recreational boaters in Southern Ontario.
• Big Chute Marine Resort: Ontario marina and resort on the Trent-Severn Waterway providing seasonal dockage, storage, and marine services — comparable in full-service marina offering and seasonal subscription model.

Others

• Boating Ontario: Largest recreational marine trade association in Canada, of which Wiarton Marina is a member — adjacent ecosystem participant that supports marketing, advocacy, and industry standards for Ontario marinas.

Broad incumbents

• Port Credit Marina: Larger municipally operated full-service marina on Lake Ontario offering slip rentals, fuel, and storage — a broader-scale incumbent in the Ontario recreational marina market.
• Royal Hamilton Yacht Club: Established Lake Ontario yacht club offering extensive dockage, clubhouse amenities, and marine services — a broader incumbent with comparable recreational boating services and community ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WiartonMarina
• Instagraminstagram.com/wiartonmarina
• LinkedInlinkedin.com/company/wiarton-marina-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiarton Marina Ltd.