What Wick Care Farm does

Wick Care Farm is a Community Interest Company (CIC) operating since May 2014 on the 270-acre Wick Grange Farm in the village of Wick, Vale of Evesham, England. The CIC delivers therapeutic care farming activities for individuals who benefit from outdoor, structured farm work, alongside educational visits for schools and groups. Operations are managed by Isobel Meikle under a family partnership comprising Tom and Isobel Meikle and Tom's mother Mima Meikle, supported by staff and volunteers; headcount stands at approximately 7. The farm consists of roughly 240 acres of arable land and 30 acres of grassland, and integrates conservation practices recognized by the 2004 Farming for Wildlife Award from English Nature and the NFU.

The underlying technology is operational rather than digital: meaningful farm-based activities such as planting, greenhouse work, vegetable growing, and animal care are delivered on-site, with no proprietary software, API, or platform layer. Products include therapeutic care farm services, educational farm visits, fresh produce sales at the farm gate (including tomatoes), and conservation activities. The business model is non-commercial in structure: revenue is generated primarily through donations and community fundraising across Co-op Local Community Fund, Easy Fundraising, Just Giving, and direct cheques, supplemented by minor farm-gate produce sales. The go-to-market is community-led, with no formal pricing for services and reliance on volunteer engagement, recurring donor support, and event-based fundraising such as the Great North Run.

Customer segments are individuals needing therapeutic support and schools and educational groups, served exclusively in a single geography (Vale of Evesham, United Kingdom). No external investors, parent companies, or funding rounds are disclosed; ownership remains within the Meikle family partnership. The organization combines a conservation-oriented farming operation with a social-impact care farm mandate, with expansion signals limited to incremental hiring (2021, 2023), new greenhouse fundraising (2023), and farm-gate produce sales launched in 2022.

Name

Wick Care Farm

Legal name

Wick Care Farm CIC

Website

https://wickgrange.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wick Care Farm is a UK Community Interest Company running therapeutic farming activities and educational visits on a 270-acre family farm in the Vale of Evesham, serving individuals needing support and local school groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Wick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through community donations via Co-op Local Community Fund, Easy Fundraising, and Just Giving. Accepts direct cheque donations and in-kind donations of goods. Running community fundraising events such as the Great North Run.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wick Care Farm CIC provides therapeutic care farming activities for individuals who benefit from outdoor, meaningful farm-based work, alongside educational farm visits for schools and groups. The organization also sells small quantities of farm-grown produce such as tomatoes at the farm gate. Operations are funded through community donations, fundraising platforms (Co-op Local Community Fund, Easy Fundraising, Just Giving), and direct donations rather than through formal service fees.

Product overview

Wick Care Farm CIC operates as a care farm offering therapeutic and educational services on a 240-acre arable and 30-acre grassland farm in the Vale of Evesham. The organization provides meaningful farm-based activities for individuals who need support, alongside educational visits for schools. Fresh produce such as tomatoes are sold directly at the farm gate. The farm also incorporates conservation efforts, having received recognition for wildlife-friendly farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Care Farm Activities

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Just GivingminorGTM or Marketing Partner · 10 September 2023Crowdfunding platform used for specific fundraising campaigns. The Great North Run campaign in September 2023 raised funds for a new greenhouse.
• Co-op Group (Local Community Fund)coreGTM or Marketing PartnerCo-op Local Community Fund partnership allowing members to support Wick Care Farm CIC by registering as their cause. Members raise money every time they shop at any Co-op Group shop without affecting their own points or shop costs.
• Easy FundraisingcoreGTM or Marketing PartnerOnline fundraising partnership where supporters sign up and choose Wick Care Farm CIC as their cause. Money is raised when shopping with participating retailers including John Lewis, Tesco, Argos, Amazon, Marks and Spencer, Sainsburys and others.
• English NatureminorOthersAwarding body for the 2004 Farming for Wildlife Award given jointly with the NFU.
• NFU (National Farmers Union)minorOthersAwarding body for the 2004 Farming for Wildlife Award given jointly with English Nature.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Care Farms UK: UK-wide network of care farms. While a membership body rather than an operator, it is the most direct comparability reference for Wick Care Farm's therapeutic farming model, beneficiary profile, and funding sources.
• The Willow Project (Wales): UK small charity providing outdoor therapeutic and educational programmes on a working farm. Highly comparable to Wick in terms of scale, mission, and mix of beneficiary groups.
• Step Outdoors (Bury): UK charity delivering outdoor, nature-based therapeutic and educational programmes. Closely comparable to Wick in mission, beneficiary mix (vulnerable adults and schools), and small-charity operating model.

Broad incumbents

• The Country Trust: UK charity connecting schoolchildren with food, farming and the countryside. Comparable in delivering educational farm visits with a charitable/fundraising-supported model.
• Camphill Communities: Long-established UK provider of therapeutic, land-based communities supporting people with learning disabilities and other needs. Comparable in combining care/education with farming activities, but at significantly larger scale.
• Farms for City Children: Long-running UK charity offering residential and day farm experiences for schoolchildren from urban areas. Comparable in educational farm-visit offering and conservation credentials, but operates at a much larger national scale.
• Hesley Group: Established provider of residential care and day services, including outdoor/farm-based therapeutic activity. Comparable beneficiary base and care-farming approach, with much larger operational scale.

Emerging players

• Common Ground (Farming & Care): Smaller UK care/social-farming initiatives. Comparable at the operating model level (therapeutic farming activities, small team, donation-funded), though less established than Wick.
• Growing Together (charity): UK charity running therapeutic gardening and nature-based programmes for vulnerable adults. Comparable beneficiary focus and small-team, donation-funded operating model, though centred on gardens rather than farms.

Others

• Royal Agricultural University – Rural Social Enterprise Programmes: Sector capacity-builder and educator supporting rural social enterprise, including care farming. Comparable as an enabling/ecosystem player rather than a direct operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wick-care-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wick Care Farm