The W Connection
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The W Connection firmographics
Firmographics- Name
- The W Connection
- Legal name
- The W Connection
- Website
- https://widowsconnection.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The W Connection industry classification
Industry- Product category
- Bereavement Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
Where The W Connection is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The W Connection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Annual membership fees provide primary revenue stream, with Standard Membership at $75/year and complementary Kindness Membership offered to widows who cannot afford the fee
- Donations and Charitable Contributions: Tax-deductible donations from individuals supporting the mission, including monthly GEM donor program starting at $5/month, one-time donations, and tribute gifts in memory or honor of loved ones
- GEM Volunteer Program: Former members who volunteer at least 10 hours monthly receive free continued membership; donors who contribute monthly also receive complimentary membership
- Strategic Partnerships and Sponsorships: Annual partnership fees from businesses supporting widows through Employee Benefits Programs and educational wellness webinars; Supporting Partners pay $250 annual fee, Strategic Partners fees based on employee count
- Last Laughs Card Game Sales: Sale of the Last Laughs end-of-life planning card game product
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership - Full access to all programs and benefits |
| Subscription | Annual | Kindness Membership - For widows on limited income |
| Subscription | Monthly | GEM Donor Program - Monthly giving with continued membership |
| One time/ perpetual license | Pay-as-you-go | Information Session - Entry point with membership credit |
| Subscription | Pay-as-you-go | Wellness Webinar for Non-Members |
| Subscription | Annual | Supporting Partner - Annual business partnership |
| Subscription | Annual | Strategic Partner - Enterprise partnership for businesses |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
The W Connection product offering
Product offeringCore offering
The W Connection is a nonprofit organization that provides peer-led support services for widows through in-person meetings, regional clubs, virtual Zoom gatherings, live and recorded webinars, and an online resource library. It also runs specialized programs such as complimentary memberships for newly widowed women and corporate partnership initiatives for grief education in the workplace.
Product overview
The W Connection is a national nonprofit widow support community offering a platform of peer-led support programs and services designed by widows for widows. The organization operates two main program tracks: W Supports (Support & Rebuilding Strategies) and W Connects (Healing Power of Social Connection), supported by core services including First Connect one-on-one peer mentoring, Peer-Led Topic Meetings, W Chat sessions, Webinars & Workshops, W Clubs (virtual and in-person), W Book Club, W Dining, W Step Outs, W Share a Meal, Member Roster access, and Monthly Newsletter. Additional offerings include the GEM Program for volunteer graduates, Last Laughs end-of-life planning card game, Information Sessions for prospective members, LGBT-specific support groups, End-of-Life Planning Resources, and Recommended Books curated by widows. Members access programs through the My W Portal private member platform. The organization serves widows at all stages through both virtual meetings (via Zoom) and in-person W Clubs across multiple U.S. locations.
Differentiator
Problem solved
Functional benefit
Brands
- W Supports: Support & Rebuilding Strategies track focusing on coping with grief, building resilience, and navigating life after loss. Programs include First Connect, Peer-Led Topic Meetings, W Chat, Webinars & Workshops, Monthly Newsletter, and W Clubs.
- W Connects
- Last Laughs
- W Clubs
- GEM Program
Products and services
- Widow Peer Support Meetings Regular peer-led in-person and virtual meetings where widows connect to share experiences, receive emotional support, and build community with others who have lost a spouse.
- Regional Widow Support Clubs Local, in-person regional clubs that provide geographically based gatherings for widows to meet regularly, build local friendships, and access in-person peer support.
- Webinars and Educational Programming Live and recorded webinars delivering educational content on grief, life transitions, identity shifts, financial navigation, and rebuilding life after the death of a spouse.
- Complimentary Membership for Newly Widowed A free first-year membership offered to women who have recently lost their spouse, providing immediate access to peer support, clubs, webinars, and resources during the most vulnerable period of bereavement.
- Online Resource Library An online on-demand library of recorded webinars, articles, and educational resources accessible to members for ongoing learning and support across the widowhood journey.
- Corporate Grief Education Program Corporate partnership program that brings grief education and widow support resources into workplaces, helping employers support bereaved employees.
Quantifiable outcome
- 97% of members agree that connecting with other widows at the W Connection gives them strength and hope
- +2 more outcomes
Companies that use The W Connection
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
The W Connection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The W Connection partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Serre VineyardsminorWine producer listed as a sponsor on the W Connection Partners page, contributing to the organization's mission support and visibility
- Edward Jones Financial Advisors (Kelly Petersen, Lea Evers, Kate Mikkelson, Kathleen Higgins)minorFinancial advisors from Edward Jones listed as sponsors, providing financial wellness support content and partnership visibility
- Morgan Stanley (Joseph Mercadante)minorFinancial advisor from Morgan Stanley listed as sponsor, supporting widow financial wellness education
- Acura of WestchesterminorAutomotive dealer listed as sponsor supporting the organization
- WidowsWalletminorFinancial resource website for widows listed as sponsor, aligned mission of supporting widows with financial information
- Cerity PartnersminorWealth management firm listed as sponsor, supporting widow financial wellness education
- TabatchnickminorSoup manufacturer listed as sponsor, contributing to organizational support
- Shames JCCcoreJewish Community Center hosting W Club meetings for Westchester, NY area widows; provides meeting space and community partnership
- A Final MessageminorEnd-of-life planning resource organization listed as referral partner working with W Connection
- Loss and RenewalminorGrief and loss support organization listed as referral partner
- Wings for WidowsminorWidow support organization listed as referral partner with aligned mission
- Widow 411minorWidow resource organization listed as referral partner
- Women's ConnectingminorWomen's connection organization listed as referral partner
- Morgan Stanley (Employer)minorOriginal employer of co-founders Dawn Nargi and Ellen Kamp; provided Employee Assistance Program support including counseling sessions for widowed employees
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The W Connection competitors and assessment
Company assessmentDirect peers
- Modern Widows Club: Direct peer operating peer-led widow support communities and in-person chapters across multiple US cities with a similar membership and volunteer-driven model targeting the same widow demographic.
- Soaring Spirits: Direct peer offering widowed people peer support programs including Camp Widow retreats and online community, serving the same bereaved-spouse population with comparable peer-led philosophy.
- Widowed Parent: Direct peer providing online support and resources specifically for widowed parents, overlapping significantly with the W Connection's young widow and widowed-mom segments.
- The Dinner Party: Peer-run dinner gatherings for 20- and 30-somethings who have lost a parent, partner, or close friend — adjacent peer-support model for younger grievers using in-person meetups and community-building.
- Wings for Widows: Direct peer organization also listed as a referral partner providing widow support with aligned mission, comparable peer-support and resource model.
Emerging players
- Open to Hope: Media and podcast platform featuring interviews with grief experts and bereaved individuals including widows — overlapping in content/educational approach and audience but focused on media rather than community programs.
- A Final Message: End-of-life planning resource organization listed as a referral partner of W Connection, addressing complementary pre-death planning needs for the same widow customer segment.
- Widow 411: Widow resource organization listed as a referral partner of W Connection, providing complementary practical information and content targeting the same bereaved-spouse audience.
Broad incumbents
- GriefShare: Established faith-based grief recovery support program with thousands of local groups serving all types of bereavement, not exclusively widows; broader incumbent with overlapping methodology and reach.
- Our House: Established grief support center offering grief programs for adults and children in the Los Angeles area, broader incumbent with adjacent bereavement support services and educational programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The W Connection social profiles
Digital presenceThe W Connection compliance and trust
Trust signalCompliance3 records
The W Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
The W Connection leadership team
Management profileNumber of profiles
Profiles2 records
The W Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The W Connection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The W Connection
What does The W Connection do?
The W Connection is a nonprofit organization that provides peer-led support services for widows through in-person meetings, regional clubs, virtual Zoom gatherings, live and recorded webinars, and an online resource library. It also runs specialized programs such as complimentary memberships for newly widowed women and corporate partnership initiatives for grief education in the workplace.
Is The W Connection a public or private company?
The W Connection is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The W Connection founded?
The W Connection was founded in 2009. It employs 1 to 10 people.
Where is The W Connection based?
The W Connection is headquartered in New York, United States, in the North America region.
How does The W Connection make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations and Charitable Contributions, GEM Volunteer Program, strategic Partnerships and Sponsorships and last Laughs Card Game Sales.
Who are The W Connection's main competitors?
Direct peers on record are Modern Widows Club, Soaring Spirits, Widowed Parent, The Dinner Party and Wings for Widows. Emerging players are Open to Hope, A Final Message and Widow 411. Broad incumbents are GriefShare and Our House.
Does The W Connection have an API?
No public API is recorded for The W Connection.
What industry is The W Connection in?
The W Connection's product category is Bereavement Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAI, Bereavement & Grief Support Services (Family Aftercare). Its NAICS code is 62412 and its SIC code is 8300.