Wiechmann GmbH

What Wiechmann GmbH does

Baustoff Wiechmann GmbH is a privately held, family-managed building materials retailer (Baustoffhandel) headquartered in Windischleuba, near Altenburg, in Thuringia, Germany. The company operates a single physical retail location with a self-service sales area (SB-Verkauf), exhibition space, and a company-owned delivery fleet (Fuhrpark) serving the Altenburg region across Thuringia and Saxony-Anhalt. Its offering is organized into eight product categories spanning the full construction value chain: Roh- & Hochbau (masonry, plasters, mortars, reinforcing steel, thermal insulation, chimneys), Trockenbau & Dämmung (drywall, insulation), Fliesen & Bauchemie (tiles, adhesives, thin-bed heating), Bedachung (roofing tiles, Velux windows), Bauelemente (interior doors, front doors, garage doors, windows), Garten- & Tiefbau (pavers, drainage, rainwater systems), and Fußbodenbeläge, Tapeten & Farben (floor coverings, wallpapers, paints, plus an in-house color mixing service).

The company serves two primary customer segments — trade professionals (builders, contractors, masonry firms) and retail/DIY homeowners — with use cases spanning new construction, renovation, remodeling, and modernization. Its digital layer is built entirely on third-party widgets rather than proprietary technology: a Eurobaustoff-powered floor configurator with room-image upload and comparison, a Höermann-powered garage door and front door configurator via the TTK dealer integration, and a GRAF Tankfinder tool for rainwater tank selection. Matomo analytics, Facebook, and content marketing via the company website form the marketing stack, and pricing is quote-based rather than transactional. No e-commerce store, mobile app, or digitized purchasing workflow is in place.

The business model is a traditional regional hardware/building materials retail operation: revenue is generated through in-store and delivery sales of construction materials, with margins supported by expert consultation, custom paint mixing, fleet delivery, and seasonal promotional weeks (Aktionswochen). The company is managed by two Geschäftsführer (Fabian Baur and Roman Kowalski), employs 8 people, holds no subsidiaries, has no external investors, and operates under standard GDPR-compliant data practices. There is no online ordering, no disclosed revenue, no public funding, and no M&A activity in the data set.

Name

Wiechmann GmbH

Legal name

Baustoff Wiechmann GmbH

Website

https://wiechmann-altenburg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Baustoff Wiechmann GmbH is a privately held regional building materials retailer in Windischleuba, Germany, serving trade professionals and DIY customers across Thuringia and Saxony-Anhalt with eight product categories, in-store consultation, and fleet delivery.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Building materials retail
• Construction supplies
• Tiles and flooring
• Drywall and insulation
• Roofing materials

Headquarters

HQ city

Windischleuba

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Retail: Physical retail sales of construction materials, tiles, paints, and building supplies to trade professionals and retail customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wiechmann GmbH operates a regional building materials retail business (Baustoffhandel Wiechmann) that sells construction materials across eight categories — raw and structural construction, drywall and insulation, tiles and construction chemicals, roofing, building elements, garden and civil engineering, and floor coverings, wallpapers and paints — to trade professionals and DIY/private customers. It supplements product sales with digital visualization tools (floor and door configurators), in-store paint color mixing, consultation appointments, and its own delivery fleet serving the Altenburg region in Thuringia, Germany.

Product overview

Wiechmann GmbH operates as a building materials retailer (Baustoffhandel) offering a comprehensive portfolio of construction materials organized across eight main product categories: Roh- & Hochbau (masonry, plasters, mortars, steel, thermal insulation systems, chimneys), Trockenbau & Dämmung (drywall, insulation materials), Fliesen & Bauchemie (tiles, natural stone, adhesives), Bedachung (roofing tiles, windows), Bauelemente (doors, windows, garage doors), Garten- & Tiefbau (pavers, drainage, rainwater systems), and Fußbodenbeläge, Tapeten & Farben (floor coverings, wallpapers, paints with color mixing service). The company enhances its physical product offerings with digital services including a Eurobaustoff-powered floor configurator enabling virtual room visualization and comparison, an external Hörmann garage door and front door configurator, and self-service sales areas. Services include delivery via company fleet, in-store consultation by appointment, and access to product catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Roh- & Hochbau (Raw & Structural Construction) Structural construction materials including masonry stones (Poroton, sand-lime bricks, aerated concrete blocks, concrete blocks), plasters, mortars, reinforcing steel, thermal insulation composite systems (WDVS), and chimneys, for trade professionals and DIY builders undertaking new construction, renovation, and modernization.
• Trockenbau & Dämmung (Drywall & Insulation) Drywall and insulation products including plasterboard, metal framing profiles, dry screed flooring, mineral fiber ceilings, mineral wool, styrofoam, extruded foam panels, and calcium silicate panels for interior construction and thermal/acoustic insulation.
• Fliesen & Bauchemie (Tiles & Construction Chemicals) Wall and floor tiles, natural stone, tile adhesives, silicones and tile trims, and thin-bed heating systems for tile installation and surface finishing in new builds and renovations.
• Bedachung (Roofing) Roofing materials including clay roof tiles, concrete roof tiles, Velux roof windows and accessories, and trapezoidal and sheet roof panels for pitched and flat roof construction.
• Bauelemente (Building Elements) Building elements including interior doors, front doors, garage doors and drives, and windows, offered with an integrated Hörmann configurator for garage and front door selection.
• Garten- & Tiefbau (Garden & Civil Engineering) Garden and civil engineering products including pavers and natural stone surfaces, terrace slabs, garden and terrace wood, rainwater tanks, gabions, drainage pipes, concrete chambers, and building drainage systems for outdoor and site works.
• Fußbodenbeläge, Tapeten & Farben (Floor Coverings, Wallpapers & Paints) Interior and exterior paints, brushes and masking tapes, wallpapers, and laminates and vinyl floor coverings, complemented by an in-store custom paint color mixing service for finishing and decoration.
• Fuhrpark Delivery Service Delivery of construction materials to customer sites and addresses using the company's own fleet vehicles, providing a delivery advantage over pickup-only retailers in the Altenburg region.
• Farbenmischservice (Paint Mixing Service) In-store custom paint color mixing service enabling customers to obtain paints in personalized colors for interior and exterior projects.
• Beratungstermine (Consultation Appointments) In-store consultation appointments for trade and retail customers, available during extended opening hours Monday to Saturday to support product selection and project planning.
• SB-Verkauf (Self-Service Sales) Self-service sales area inside the Windischleuba store allowing customers to browse and purchase products directly without staff intermediation.
• Digitale Ausstellung mit Bodenkonfigurator (Digital Exhibition with Floor Configurator) Online floor configurator tool that lets customers visualize floor coverings in their own rooms via uploaded photos, compare options, save favorites, and generate a project code for in-store consultation with staff.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EurobaustoffcoreTechnology or IntegrationPartnership with Eurobaustoff purchasing cooperative for digital services including the floor configurator and exhibition digital platform.
• GRAFminorChannel Partner/ Reseller/ DistributorProvides GRAF Tankfinder tool for rainwater tank product selection and consultation.
• VivagardeaminorChannel Partner/ Reseller/ DistributorExternal catalog provider for fence systems and terrace systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hagebau: Large German building materials and DIY retailing cooperative with national footprint and broad assortments. Operates a similar trade-and-DIY model to Wiechmann at significantly greater scale and channel breadth.
• OBI: German-headquartered DIY and home improvement chain with national branch network. Competes for Wiechmann's DIY and renovation customer base, with stronger omnichannel and marketing reach.
• Bauhaus: Pan-European DIY and building materials chain with broad assortments across construction, renovation, and workshop categories. Competes for the same DIY customer segment as Wiechmann at far larger scale.
• Baywa: German-headquartered group with a substantial building materials distribution business alongside agriculture and energy. Provides a broad-incumbent comparison on both trade-pro supply and retail assortments.
• Hornbach: Large European DIY and building materials chain with deep assortments across construction, tiles, paints, and garden. Overlaps heavily with Wiechmann's product categories but at much greater scale and with mature e-commerce.

Direct peers

• Kemmler: Regional German building materials retailer headquartered in Baden-Württemberg, operating multi-site Baustoffhandel with trade and DIY focus. Closely analogous business model and assortment breadth to Wiechmann.
• Raab Karcher: Saint-Gobain's German building materials distribution brand focused heavily on trade professionals and contractors. Highly comparable to Wiechmann's trade-pro primary segment and project-based materials supply.
• Stark Deutschland: German building materials dealer operating a multi-site Baustoffhandel network serving trade professionals and DIY customers. Closely mirrors Wiechmann's trade-and-DIY customer mix and product breadth, but at larger national scale.
• Bauking: German building materials retailer with a regional branch model serving contractors and homeowners across construction, renovation, and garden categories. Directly comparable assortment, channel mix, and customer segments to Wiechmann.

Others

• Eurobaustoff: German purchasing and service cooperative for independent building materials dealers. Wiechmann is a member; Eurobaustoff is the platform/supplier behind Wiechmann's floor configurator and digital exhibition tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baustoff.wiechmann
• LinkedInlinkedin.com/company/wiechmann-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiechmann GmbH