wienerberger România
wienerberger România is the Romanian subsidiary of Wienerberger AG, manufacturing ceramic building materials — Porotherm clay blocks, Tondach roof tiles, Terca bricks, and Semmelrock pavers — across seven factories, distributed to contractors, developers, and homeowners nationwide with exports to neighboring countries.
- Company typePrivate
- Founded1998
- HeadquartersBucharest (București), Romania
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What wienerberger România does
wienerberger România is the Romanian operating subsidiary of Wienerberger AG, the Vienna Stock Exchange-listed global leader in ceramic building materials (Vienna: WBS). Established in Romania in 1998 and operating its first factory from 2004 at Gura Ocniței, the group runs seven Romanian factories through three legal entities — Wienerberger S.R.L., Tondach Romania SRL, and Semmelrock S.R.L. — and employs more than 520 staff in the country.
The company manufactures ceramic building products across a multi-brand portfolio: Porotherm clay blocks for wall systems (including the STh, Profi, and the noise-reduction Sono line), Tondach concrete and ceramic roof tiles, Terca facing bricks, SanMarco roof systems, Semmelrock concrete pavements for outdoor hardscape, and Penter paving. Distribution is hybrid — sales through a nationwide authorized distributor network covering all 41 Romanian counties are complemented by direct sales to larger projects and by free technical consulting targeted at architects, designers, and contractors. Select output is exported into Hungary, Moldova, and Bulgaria, positioning the Romanian operation as a regional manufacturing node within the group's 28-country footprint.
The business model is predominantly B2B construction-materials distribution, serving residential developers, contractors, and individual self-build homeowners, with no publicly disclosed revenue or pricing structure for the Romanian legal entity. Strategic activity (e.g., the 2024 INCERC certification of Porotherm 20 N+F Sono) and brand investments such as the Brick Award architecture competition are orchestrated at the parent-group level, leveraging the local entity as a sales and specification channel within Romania and neighboring markets.
wienerberger România firmographics
Firmographics- Name
- wienerberger România
- Legal name
- Wienerberger S.R.L.
- Website
- https://wienerberger.ro
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- wienerberger România is the Romanian subsidiary of Wienerberger AG, manufacturing ceramic building materials — Porotherm clay blocks, Tondach roof tiles, Terca bricks, and Semmelrock pavers — across seven factories, distributed to contractors, developers, and homeowners nationwide with exports to neighboring countries.
- Ownership category
- akta.pro rank
wienerberger România industry classification
Industry- Product category
- Building Materials
- NAICS
- Clay Product and Refractory Manufacturing (3271), Concrete Block and Brick Manufacturing (327331)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industries
- Concrete Masonry Units (CMU) & Concrete Blocks (IMADABAB), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)
Keywords
Where wienerberger România is headquartered
LocationHeadquarters
- HQ city
- Bucharest (București)
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
wienerberger România business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Building Materials Sales: Core revenue from manufacturing and selling ceramic building materials: Porotherm ceramic blocks (masonry), Tondach ceramic roof tiles and accessories, Terca facing bricks and ceramic cladding, Semmelrock concrete pavements and landscape products, and complete chimney systems. Products are sold directly and through authorized distributors. One-time product sale per transaction; no recurring software or service component in the core model.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
wienerberger România product offering
Product offeringCore offering
wienerberger România manufactures and sells ceramic and concrete building materials under multiple sub-brands: Porotherm ceramic masonry blocks (structural walls, partitions, lintels, accessories), Tondach ceramic roof tiles and complete chimney systems, Terca and SanMarco facing bricks and ceramic cladding, Semmelrock concrete pavers and outdoor landscaping products, and Penter ceramic paving. Products are manufactured across seven factories in Romania and sold through authorized distributors covering all counties and a direct enterprise sales team.
Product overview
wienerberger România offers a comprehensive portfolio of ceramic and concrete building materials organized under multiple sub-brands: Porotherm (ceramic masonry blocks for structural walls and partitions), Tondach (ceramic roofing tiles and complete roof systems), Terca and SanMarco (facing bricks and ceramic cladding), Semmelrock (concrete pavers and outdoor landscaping), and Penter (ceramic paving). The company provides both individual products and complete building system solutions including chimney systems, 3D rendering services, and digital planning tools. Products are distributed through an authorized distributor network across Romania with technical consulting support.
Differentiator
Problem solved
Functional benefit
Brands
- Porotherm: Ceramic masonry blocks, ceramic floors, lintels, masonry accessories and adhesives for wall construction.
- Tondach
- Terca
- SanMarco
- Semmelrock
- Penter
Products and services
- Porotherm Ceramic Masonry Blocks
Quantifiable outcome
- Porotherm 20 N+F Sono achieves 58 dB acoustic insulation, certified by INCERC laboratory (report 738/18.08.2024)
- +4 more outcomes
Companies that use wienerberger România
Customer profileSegments4 records
Ideal customer profiles3 records
wienerberger România technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
wienerberger România partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PipelifeminorPipelife is mentioned alongside Porotherm, Tondach, Terca, and Semmelrock as part of the wienerberger Romania product portfolio, suggesting a group-level supply or distribution relationship for ceramic and plastic pipe systems. Pipelife is a leading European supplier of plastic pipe systems.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
wienerberger România competitors and assessment
Company assessmentBroad incumbents
- CRH plc: International building materials group with cement, aggregates, concrete and masonry products; competes with wienerberger Romania's concrete and masonry ranges across CEE.
- Knauf: Global manufacturer of drywall, plasters and insulation systems; competes adjacent to wienerberger Romania in interior partitions and wall systems, including the Romanian market through Knauf Romania.
- Holcim: World's largest cement and aggregates producer with concrete and aggregates offerings that compete with wienerberger's Semmelrock concrete pavers and indirectly with ceramic masonry in the Romanian market.
- HeidelbergCement / CarpatCement: Major cement and aggregates producer operating in Romania through CarpatCement; competes with Semmelrock concrete products and provides input materials adjacent to wienerberger's operations.
- Saint-Gobain: Global building materials incumbent with overlapping offerings in masonry, insulation, façade and roofing through brands such as Weber and Rigips; broad portfolio competes with wienerberger Romania across multiple product lines.
Direct peers
- BMI Group: Major European roofing systems manufacturer (concrete and clay tiles, membranes) competing directly with wienerberger's Tondach ceramic roof tile line in CEE markets.
- Xella International: Manufacturer of autoclaved aerated concrete (Ytong, Silka) and lime-sand bricks, the closest direct substitute for wienerberger's Porotherm ceramic masonry blocks across European markets including Romania.
- Creaton: European manufacturer of clay roof tiles and accessories (part of Wienerberger AG group historically/related ownership lineage); directly comparable ceramic roofing competitor to Tondach in CEE markets.
- Bramac: Leading CEE concrete roof tile brand (BMI-owned) directly competing with Tondach ceramic roof tiles in the Romanian residential roofing segment.
Emerging players
- Lindab: Swedish manufacturer of metal roofing, façades, and building systems with strong presence in Romania; competes with Tondach in the pitched-roofing category and with wienerberger in building envelope solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
wienerberger România social profiles
Digital presencewienerberger România compliance and trust
Trust signalCompliance2 records
wienerberger România financial estimates
Financial estimateRevenue estimate
Valuation estimate
wienerberger România leadership team
Management profileNumber of profiles
wienerberger România subsidiaries and ownership
Company hierarchySubsidiaries2 records
wienerberger România funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wienerberger România M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wienerberger România
What does wienerberger România do?
wienerberger România manufactures and sells ceramic and concrete building materials under multiple sub-brands: Porotherm ceramic masonry blocks (structural walls, partitions, lintels, accessories), Tondach ceramic roof tiles and complete chimney systems, Terca and SanMarco facing bricks and ceramic cladding, Semmelrock concrete pavers and outdoor landscaping products, and Penter ceramic paving. Products are manufactured across seven factories in Romania and sold through authorized distributors covering all counties and a direct enterprise sales team.
Is wienerberger România a public or private company?
wienerberger România is a private company. It is classified as corporate owned and is currently operating.
When was wienerberger România founded?
wienerberger România was founded in 1998. It employs 51 to 100 people.
Where is wienerberger România based?
wienerberger România is headquartered in Bucharest (București), Romania, in the Europe region.
How does wienerberger România make money?
One revenue line is on record: building Materials Sales.
Who are wienerberger România's main competitors?
Broad incumbents on record are CRH plc, Knauf, Holcim, HeidelbergCement / CarpatCement and Saint-Gobain. Direct peers are BMI Group, Xella International, Creaton and Bramac. Lindab is listed as an emerging player.
Does wienerberger România have an API?
No public API is recorded for wienerberger România.
What industry is wienerberger România in?
wienerberger România's product category is Building Materials. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMADABAB, Concrete Masonry Units (CMU) & Concrete Blocks. Its NAICS code is 3271 and its SIC code is 3250.