Wienerwald Tourismus GmbH

What Wienerwald Tourismus GmbH does

Wienerwald Tourismus GmbH is the official destination management organization (DMO) for the Wienerwald (Vienna Woods) tourism region in Lower Austria, headquartered in Purkersdorf with a 12-person staff. The company operates as a public-private partnership owned by five regional tourism associations and Niederösterreich Werbung (48%/26%/13%/11%/2% ownership split), coordinating destination marketing across nine sub-regions including Bad Vöslau, Baden, Gumpoldskirchen, Klosterneuburg, Triestingtal, and the Thermenregion. Its core platform is wienerwald.info, a comprehensive destination website covering outdoor activities (hiking, mountain biking across 1,370 km of trails, cycling, gravel), culinary experiences, cultural events, and accommodation discovery, supplemented by specialized sub-sites for group travel and an event calendar.

The technology stack is a typical DMO digital marketing configuration: the central website is augmented by an AI-powered chatbot (KI-Guide) provided by Goodguys GmbH and backed by Microsoft Azure-hosted large language models, integrated with Google Analytics, Google Tag Manager, Google Ads remarketing, Facebook Pixel, Google Maps, YouTube embeds, and a Thinglink interactive content layer. The organization produces curated experience products including the WienerWaldDinner event series, the Genussmeile culinary trail, Oldtimer Genusstouren, and the Erlebnis WienerWald guided forest experiences, alongside a Prospektshop brochure distribution service and a press photo archive. Visitor-facing distribution is anchored by the website and social channels (Facebook, Instagram), with B2B support services delivered to municipalities and tourism businesses.

The business model combines professional services revenue (destination marketing for municipalities, associations, and tourism businesses), one-time brochure/material sales through the Prospektshop, and event-related income from signature events. End-user visitors are the primary audience for marketing reach, while municipalities and tourism associations function as the contracting and funding counterparties. The organization also delivers partner enablement programs such as Gastgebercoaching, AI workshops for gastronomy (in partnership with NÖ Werbung and Haus der Digitalisierung), and project management for funding initiatives including the LEADER-funded Triestingtal Erlebnisregionsbetreuung project. Pricing is not publicly disclosed and revenue figures are not reported.

Name

Wienerwald Tourismus GmbH

Legal name

Wienerwald Tourismus GmbH

Website

https://wienerwald.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wienerwald Tourismus GmbH is a 12-person regional destination management organization in Lower Austria that operates wienerwald.info to coordinate tourism marketing across nine sub-regions, serving visitors, municipalities, and tourism businesses within the UNESCO Biosphärenpark Wienerwald.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

Keywords

• Destination marketing
• Regional tourism
• Tourism information
• Event coordination
• Destination management

Headquarters

HQ city

Purkersdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Destination Marketing Services: Planning and implementation of marketing measures for tourism and leisure industry, local authorities and tourism associations in the Wienerwald region, both domestically and internationally.
2. Tourism Information and Brochure Sales: Sales of tourist information materials and brochures through the Prospektshop, providing travel guides and promotional materials to visitors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wienerwald Tourismus GmbH operates as the official destination management organization (DMO) for the Wienerwald (Vienna Woods) tourism region in Lower Austria. The company delivers destination marketing, tourism information, event coordination, and accommodation-related support services on behalf of its consortium member organizations and regional tourism partners.

Product overview

Wienerwald Tourismus GmbH operates wienerwald.info as a comprehensive destination management platform for the Vienna Woods region, functioning as a central hub connecting tourists with the region's offerings. The platform comprises the main website serving as the primary digital interface, supplemented by specialized tools including the KI-Guide AI chat assistant for intelligent tourist assistance, an event calendar system, an interactive map and tour planning service, accommodation booking inquiry functionality, and a curated 'Selected Stays' premium collection. The company also operates dedicated microsites for group travel and the Triestingtal sub-region, along with specialized culinary experience programs such as WienerWaldDinner, the Genussmeile food trail, and Oldtimer Genusstouren vintage car tours. Additional services include a brochure ordering system, a press photo archive for media use, and email newsletter distribution. The destination is anchored by the UNESCO Biosphärenpark Wienerwald and features significant trail infrastructure including 1,370 km of mountain bike routes, complemented by cultural offerings like the Festival La Gacilly-Baden Photo and museum gugging.

Differentiator

Problem solved

Functional benefit

Products and services

• Destination Marketing Services
• Tourism Information Services
• Event Coordination
• Accommodation Support Services

Quantifiable outcome

• 1,370 km of mountain bike trail network maintained and promoted

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Triestingtal Municipalities (Berndorf, Pottenstein, Altenmarkt, Weissenbach)coreStrategic or Co-development PartnerLEADER-funded project 'Erlebnisregionsbetreuung Triestingtal II' involving four municipalities plus Hotel Schloss Hernstein as lead operation, focused on marketing tourism businesses and developing cycling and hiking experiences.
• Niederösterreich WerbungcoreStrategic or Co-development PartnerCollaborative partner in joint initiatives such as the AI workshops for gastronomy, promoting innovation in regional tourism businesses alongside other tourism destinations.
• Haus der DigitalisierungminorStrategic or Co-development PartnerPartner in AI workshops initiative for gastronomy, contributing digital expertise and training resources for regional tourism businesses.
• Wirtschaftskammer NiederösterreichminorStrategic or Co-development PartnerPartner in AI workshops initiative for gastronomy businesses, providing business support and training alongside other regional tourism organizations.
• Wirtshauskultur NiederösterreichminorStrategic or Co-development PartnerPartner in AI workshops initiative specifically for gastronomy businesses, supporting traditional Austrian tavern culture in the region.
• Tourismusverbände und Gemeinden (Bad Vöslau, Baden, Gumpoldskirchen, Klosterneuburg)coreChannel Partner/ Reseller/ DistributorRegional tourism associations and municipalities whose websites and offerings are promoted through the central Wienerwald tourism platform, creating a network of tourism destinations.
• Goodguys GmbHcoreTechnology or IntegrationProvider of the AI-powered chatbot (KI-Guide) service deployed on the Wienerwald tourism website to assist visitors with trip planning and information queries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allgäu GmbH: Regional DMO for the Allgäu region in Germany, similarly focused on nature-based tourism with extensive trail networks, family activities, and culinary positioning adjacent to urban markets.
• WienTourismus (Vienna Tourist Board): Municipal DMO for Vienna, immediately adjacent to the Wienerwald region. Highly comparable as a destination marketing organization targeting overlapping visitor demographics, with shared catchment but distinct urban vs. nature positioning.
• Steiermark Tourismus GmbH: State tourism marketing organization for Styria, operating a comparable destination platform with hiking, culinary, and cultural themes overlapping with Wienerwald's portfolio.
• Tourismus Salzburg GmbH: Regional DMO for the Salzburg region with comparable structure, governance, and mandate to market a defined geographic tourism destination. Operates a similar content platform, event calendar, and partner network model.
• Schwarzwald Tourismus GmbH: Regional DMO for the Black Forest in Germany with comparable nature-based destination marketing, extensive trail networks, and culinary tourism positioning analogous to Wienerwald's strategy.
• Kärnten Werbung: Tourism marketing organization for Carinthia, similarly structured around regional destination promotion with outdoor activities, wellness, and culinary positioning parallel to Wienerwald.
• Bodensee Tourismus GmbH: Cross-border regional DMO for Lake Constance, comparable in scale and structure as a multi-region destination organization promoting outdoor activities, culinary experiences, and cultural events.

Broad incumbents

• Niederösterreich Werbung GmbH: State-level tourism marketing organization for Lower Austria and a 26% shareholder in Wienerwald Tourismus GmbH. Directly comparable as a regional/state DMO with overlapping marketing mandates and shared distribution network across the same geographic footprint.
• Tirol Werbung GmbH: State-level tourism marketing organization for Tyrol. Comparable DMO function with a larger outdoor/nature tourism portfolio, providing a benchmark for regional destination marketing scale and approach.

Regional players

• Chiemgau Tourismus e.V. Regional tourism organization for the Chiemgau/Chiemsee area in Bavaria, comparable in structure as a destination management body promoting outdoor recreation, hiking, and regional culinary experiences in a nature-rich setting near a metropolitan catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wienerwald.info
• Instagraminstagram.com/wienerwaldtourismus
• LinkedInlinkedin.com/company/wienerwald-tourismus-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wienerwald Tourismus GmbH