Wiimax

Name

Wiimax

Legal name

Wiimax Oy

Website

https://wiimax.fi

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oulainen

HQ country

Finland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Scheduled Route Transportation: Public bus transportation on fixed routes across North and Central Ostrobothnia and Kainuu regions. Revenue from passenger fares on regional routes.
2. Charter Services: Custom charter bus services for groups traveling to destinations throughout Finland and internationally. Drivers and vehicles provided for private group transportation.
3. Travel Packages and Tours: Organized package tours including transportation, accommodation, and guided experiences. Group travel planning and booking services for domestic and international destinations.
4. School Bus Services: School transportation services for municipalities on school days. Contracted services with various schools across operating regions.
5. Service Transportation: On-demand service buses and call rides for elderly and disabled passengers. Services include Pikku-Pete in Kajaani, Raahe-kyyti, and other municipal contracted transport.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Wiimax provides passenger road transport across North and Central Ostrobothnia and Kainuu in Finland. The offering comprises scheduled regional bus routes, charter bus hire for groups, organized package tours to domestic and international destinations, school transport, demand-responsive service transport for elderly and disabled passengers, and accessible vehicle rentals. The company also runs an integrated travel agency (Matka-Rasti) selling packaged vacations through its own online shop.

Product overview

Wiimax is a bus transport company and travel agency operating across North and Central Ostrobothnia plus Kainuu regions in Finland. The company operates as a unified brand (established May 2024 through rebranding from Oulaisten Liikenne Group) encompassing multiple subsidiaries including Oulaisten Liikenne Oy, Kamusen Liikenne Oy, and Matkatoimisto Matka-Rasti Oy. The product portfolio consists of two core service lines: (1) Linjaliikenne (Route Traffic) - scheduled bus services across the operational region, and (2) Tilausajot (Charter Services) - flexible bus chartering for groups. Supporting these core offerings are Valmismatkat (Package Tours) - pre-arranged vacation packages to domestic and international destinations, Matkakauppa (Travel Shop) - online booking platform, and specialized services including Pikku-Pete (Kajaani service transport), Kutsukyyti (Raahe call transport), Palvelubussit (contracted service buses), Koulubussit (school transport), and Kalajoki by Bus (guided city tours). The fleet comprises approximately 100+ buses including charter buses (up to 65 passengers), minibuses (primarily Mercedes-Benz Sprinters, 19-23 passengers), and special vehicles with accessibility features.

Differentiator

Problem solved

Functional benefit

Products and services

• Linjaliikenne (Scheduled Route Traffic) Scheduled regional bus route services across North Ostrobothnia, Central Ostrobothnia, and Kainuu regions, covering municipalities with regular timetables. Tickets sold onboard and through the Matkahuolto network.
• Tilausajot (Charter Bus Services) Custom charter bus hire from multiple depots to destinations across Finland and internationally. Fleet sizes range from 19-seat minibuses up to 65-seat full coaches equipped with air conditioning, WC, DVD players, charging sockets, table seating, and mini-kitchens. Quote-based pricing.
• Ryhmämatkat (Group Travel) Customized group travel planning and execution for domestic and international destinations. Travel-agency staff arrange complete itineraries including transportation, accommodation, and guided experiences. Group discounts: 10+ get 50% off one traveler; 20+ get one traveler free.
• Valmismatkat (Package Tours) Pre-packaged vacation tours including transportation, accommodation, and guided experiences to destinations such as Tallinn, Pärnu, Lofoten Islands, Norway, Ahvenanmaa, and other domestic and international locations.
• Matkakauppa (Online Travel Shop) Online e-commerce platform for purchasing bus tickets, travel packages, and booking charter services via wiimax.fi.
• Koulubussit (School Bus Services) Contracted school transport services for daily commutes and educational excursions across locations including Liminka, Raudaskylä, Paltamo, Tyrnävä, and Pyhäjoki.
• Palvelubussit (Contracted Service Buses) Municipally-contracted service transport operations in Kärsämäki, Vihanti, Kajaani, Raahe, and Oulainen for elderly and disabled residents.
• Pikku-Pete (Kajaani Service Transport) On-demand service transport in Kajaani operating Mondays, Wednesdays, and Fridays 9:00 to 15:00 with flexible routing for all passengers, including those needing accessible mobility.
• Kutsukyyti (Raahe Call Transport) On-demand call-ride transportation service in Raahe city center operated by Wiimax, available weekdays 7:00-19:00 and Saturdays 9:00-15:00.
• Kalajoki by Bus Guided 1.5-hour city bus tour in Kalajoki covering Hiekkasärkät sand dunes, Old Town Plassi, the city center, and local pottery visits, with refreshments at Havula manor. Adult ticket 24€, child under 12 ticket 15€.
• Erikoisautot (Special Vehicles with Accessibility Equipment) Fleet of special vehicles including a 69-seat high-capacity coach, a low-floor accessible 16-seat minibus plus wheelchair, and a 53-seat accessible bus with wheelchair lift and capacity for 1-2 wheelchairs.

Quantifiable outcome

• Zero disruptions during multiple national strikes in 2023-2024, maintaining all scheduled services
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Kinnus-Kuljetus OycoreStrategic or Co-development Partner · 5 June 2025Wiimax acquired Kinnus-Kuljetus business on June 5, 2025. Kinnus-Kuljetus founded 2004, based in Kinnula. All staff and operations continued under Wiimax. Expanded depot network to 13 locations.
• JHT (Kalajoen urheiluseura)minorGTM or Marketing Partner · 21 August 2024Sports sponsorship partnership renaming Kalajoki ice hockey arena to Wiimax Arena. Strengthens community presence and local sports culture support in Kalajoki.
• Good Travel SealcoreOthersSustainability certification obtained in 2025 demonstrating commitment to responsible tourism practices.
• Sustainable Travel FinlandminorOthersCurrently undergoing internationally recognized sustainable tourism program.
• MatkahuoltocoreChannel Partner/ Reseller/ DistributorTicketing partnership for route-based travel. Wiimax routes integrated into Matkahuolto system for ticket sales, route planning, and passenger information.
• Vocational Schools (ammattikoulut)minorStrategic or Co-development PartnerCollaboration with regional vocational schools to provide work experience and apprenticeship opportunities for students interested in transportation industry.
• Eckerö LineminorChannel Partner/ Reseller/ DistributorFerry partnership for organized tours to Estonia (Tallinn) and Sweden. Group bookings and charter transport coordination for package tours.
• TallinkminorChannel Partner/ Reseller/ DistributorFerry partnership for organized tours to Tallinn. Used for group travel packages including Helsinki-Tallinn route.
• FinnlinesminorChannel Partner/ Reseller/ DistributorPartnership for Ahvenanmaa tours using Finnlines vessels between Naantali/Finland and Långnäs/Åland.
• Viking LineminorChannel Partner/ Reseller/ DistributorFerry partnership for Norway tours (Stockholm route) and Baltic Sea travel.
• WasalineminorChannel Partner/ Reseller/ DistributorFerry partnership for Sweden tours (Vaasa-Umeå route) using Wasaline's Aurora Botnia vessel.
• Hestia HotelsminorChannel Partner/ Reseller/ DistributorHotel partnership for organized tours in Tallinn. Hestia Hotel Seaport used for package tours with convenient location near ferry terminal.
• Kalevi and Pirkko JurvelinminorGTM or Marketing PartnerTour guide partnership for organized group trips. Kalevi as matkanjohtaja (tour leader) and Pirkko as matkaopas (travel guide).
• Liikenne Huovari OycoreStrategic or Co-development PartnerAcquired in August 2023, part of consolidation strategy. Operations continued under Wiimax umbrella.
• WTF DesignminorOthersDesign agency partner for 2024 brand refresh and rebranding from Oulaisten Liikenne to Wiimax.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Pohjolan Liikenne: Established Finnish bus operator providing scheduled, charter, and corporate transport services with a strong regional footprint. Directly comparable to Wiimax in service mix and target customer segments.
• Savonlinja: Finnish bus operator offering scheduled regional routes, charter services, and tours, primarily in Eastern Finland. Closely matches Wiimax's multi-service bus model and regional franchise with similar fleet size and depot network.
• Koiviston Auto: One of Finland's largest private bus and coach operators, running scheduled, charter, and school bus services nationwide. Directly comparable to Wiimax in offering multi-vertical passenger transport and in pursuing regional acquisitions (including Onnibus).
• Lähilinjat: Regional bus operator in Finland running scheduled services and charter routes. Comparable to Wiimax as a privately held, regional bus company combining public-tender routes with charter and tour segments.
• Korsisaari: Finnish bus and coach company focused on charter and corporate transport, with growing scheduled-route exposure. Comparable to Wiimax for its emphasis on charter, group travel, and contract passenger services.

Regional players

• Ålandsresor: Bus and travel operator serving the Åland Islands with scheduled and charter services. Comparable to Wiimax as a regional, multi-service bus and tour operator, albeit in a distinct geography relevant for Wiimax's Finland–Åland ferry tour packages.
• Satakunnan Liikenne: Regional bus operator in the Satakunta region of Western Finland offering scheduled and charter services. Comparable to Wiimax as a regional, multi-vertical bus operator but operating in a different geography.

Others

• Matkahuolto: Finnish nationwide long-distance bus and ticket distribution platform. Wiimax routes are integrated into Matkahuolto's ticketing and route-information systems; not a competitor but a channel partner and indirect comparable for the broader Finnish bus ecosystem.

Broad incumbents

• Helsingin Bussiliikenne: Large Helsinki-area bus operator providing urban transit and charter services. Comparable to Wiimax in operating bus-based passenger transport but with a substantially larger urban focus and scale.
• Onnibus: Finnish express-bus brand now owned by Koiviston Auto, focusing on intercity scheduled routes. Comparable to Wiimax's scheduled-route business but at a national, higher-frequency level rather than regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oulaistenliikenne
• Instagraminstagram.com/oulaistenliikenne
• LinkedInlinkedin.com/company/oulaistenliikenne

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiimax