Wilcox Painting
Wilcox Gallery is a privately-held fine art gallery in Jackson Hole, Wyoming, representing approximately 50 renowned Western artists across two physical retail locations. It generates revenue from fine art sales to collectors and institutions, plus a proprietary Soltek Easel product line sold online globally.
- Company typePrivate
- Founded-
- HeadquartersJackson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wilcox Painting does
Wilcox Gallery is a privately-held fine art gallery operating from Jackson Hole, Wyoming, with two physical retail locations — a 6,000-square-foot main gallery at 1975 N. Hwy 89 (near the National Museum of Wildlife Art and en route to Grand Teton National Park) and Wilcox Gallery II at 60 Center St. on the Jackson Town Square. The gallery represents approximately 50 internationally recognized artists specializing in Western, wildlife, landscape, still-life, and bronze sculpture, and is anchored by founder Jim Wilcox, a landscape painter active since 1969 whose work has received the Prix de West (1987), Remington Awards (2002, 2007), and the Arts for the Parks $50,000 grand prize (1994). Represented artists hold memberships and awards in prestigious Western art organizations including Cowboy Artists of America, Oil Painters of America, and Plein Air Painters of America.
The gallery's revenue model rests on two streams: (1) one-time fine art sales to private collectors and institutional buyers (museums and corporate/hospitality purchasers), with pricing not publicly disclosed and transactions initiated by direct inquiry; and (2) the proprietary Soltek Easel product line, a family of lightweight plein-air painting easels (Compact at 6 lbs 4 oz, Ultra at 7 lbs 2 oz, and the Trio bundle) differentiated by miniaturization, auto-locking legs, wind/water resistance, and packability. The Soltek line is sold via the gallery's e-commerce site globally and at gallery locations. Wilcox operates a direct-to-consumer go-to-market motion anchored by physical gallery foot traffic from Jackson Hole tourism, supplemented by website content marketing, recurring art exhibitions, and word-of-mouth referrals through the artist community. The firm is founder-owned, has no external funding, no parent company, no disclosed management team beyond the founder, and reports no revenue figures publicly.
Wilcox Painting firmographics
Firmographics- Name
- Wilcox Painting
- Legal name
- Wilcox Gallery
- Website
- https://wilcoxgallery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wilcox Gallery is a privately-held fine art gallery in Jackson Hole, Wyoming, representing approximately 50 renowned Western artists across two physical retail locations. It generates revenue from fine art sales to collectors and institutions, plus a proprietary Soltek Easel product line sold online globally.
- Ownership category
- akta.pro rank
Wilcox Painting industry classification
Industry- Product category
- Fine Art Gallery
- NAICS
- Art Dealers (45992), Art Dealers (459920)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)
Keywords
Where Wilcox Painting is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wilcox Painting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Fine Art Sales: Wilcox Gallery generates revenue primarily through the sale of fine art from its represented artists, including paintings, sculptures, and bronze works. The gallery operates two physical locations in Jackson Hole and hosts exhibitions to facilitate sales to collectors.
- Soltek Easel Sales: Sale of proprietary plein-air painting easels under the Soltek brand. Products include Soltek Compact, Soltek Ultra, and Soltek Trio (bundle). Sold directly through the gallery's website and at physical gallery locations.
- Art Shows and Exhibitions: Hosting of current, upcoming, and past art exhibitions at gallery locations, attracting collectors and generating sales through event-driven engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Soltek Compact - lightest full-featured plein-air easel at 6 lbs 4 oz |
| Unit Pricing | Pay-as-you-go | Soltek Ultra - deluxe plein-air easel with maximum features at 7 lbs 2 oz |
| Unit Pricing | Pay-as-you-go | Soltek Trio - bundle of Compact and Ultra with savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wilcox Painting product offering
Product offeringCore offering
Wilcox Gallery is a Jackson Hole, Wyoming fine art gallery that represents approximately 50 award-winning Western artists, exhibiting and selling original paintings, sculptures, and bronze works through two physical gallery locations. In parallel, the company manufactures and sells the proprietary Soltek line of plein-air easels (Compact, Ultra, and Trio variants) for outdoor painters.
Product overview
Wilcox Gallery operates as a fine art gallery representing approximately 50 artists specializing in Western art, landscape, wildlife, still life, and bronze sculpture. The gallery has two physical locations in Jackson Hole, Wyoming. In addition to art sales, the company manufactures and sells the Soltek line of plein-air painting easels—a distinct product line separate from the gallery services. The Soltek easel family includes the Soltek 2.0 platform with three variants (Compact, Ultra, Trio) designed for portable outdoor painting, with weights ranging from 6 to 7 pounds and features for packability, wind/water resistance, and quick setup.
Differentiator
Problem solved
Functional benefit
Brands
- Soltek Easel: A line of plein-air painting easels available in Compact, Ultra, and Trio models, designed for outdoor painting portability.
Products and services
- Wilcox Gallery Art Sales Sale of original Western-themed paintings, sculptures, and bronze works by approximately 50 award-winning artists, transacted at the gallery's two Jackson, Wyoming locations. The audience includes individual collectors, Western art enthusiasts, tourists, and hospitality/corporate interior buyers.
- Soltek Plein-Air Easels A proprietary line of plein-air field easels manufactured and sold by Wilcox Gallery, offered in three variants — Compact, Ultra, and Trio — designed for outdoor and plein-air painters seeking portable, purpose-built field equipment.
- Art Exhibitions and Shows Rotating exhibitions and art shows at Wilcox Gallery's two Jackson, Wyoming locations, showcasing original work by the gallery's roster of approximately 50 award-winning Western artists for collectors, enthusiasts, and visitors.
Companies that use Wilcox Painting
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Wilcox Painting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wilcox Painting partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- National Museum of Wildlife ArtcoreThe National Museum of Wildlife Art in Jackson, Wyoming, holds works by gallery artist Tim Shinabarger. The gallery is located near the museum on the way to Grand Teton National Park, creating a synergistic relationship between fine art and wildlife art institutions in Jackson Hole.
- Autry National Center's Museum of the American WestcoreThe Autry National Center's Museum of the American West in Los Angeles holds works by gallery artist Tim Shinabarger. The gallery also participates in the Masters of the American West Show through this museum.
- National Cowboy and Western Heritage MuseumcoreThe National Cowboy and Western Heritage Museum in Oklahoma City hosts the annual Cowboy Artists of America show where Grant Redden exhibits yearly as a member. This is a coveted accomplishment for Western artists.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wilcox Painting competitors and assessment
Company assessmentDirect peers
- Settler's West Galleries: Tucson, AZ gallery specializing in Western, wildlife, and Native American art. Comparable in regional Western art positioning, artist representation model, and target buyer profile.
- InSight Gallery: Fredericksburg, TX-based gallery featuring contemporary Western, wildlife, and landscape artists. Similar business model focused on award-winning Western artists and high-net-worth collectors.
- Trailside Galleries: Jackson Hole-based Western fine art gallery also representing award-winning Western artists including Prix de West winners. Directly comparable in geography, artist roster positioning, and target collector base.
- Mountain Trails Gallery: Jackson Hole gallery specializing in Western, wildlife, and landscape art. Direct competitor for tourist and collector traffic on Jackson Town Square and competes for the same Western art collector demographic.
- Legacy Gallery: Scottsdale, AZ-based Western art gallery representing Prix de West and Cowboy Artists of America members. Comparable in artist roster quality, Western art focus, and high-end collector targeting.
Others
- National Cowboy & Western Heritage Museum: Oklahoma City museum that hosts the Cowboy Artists of America show featuring gallery artist Grant Redden. Adjacent institutional player that validates artists in Wilcox's roster.
- Eiteljorg Museum of American Indians and Western Art: Indianapolis museum focused on Western art that competes for the same institutional collector base and influences Western art market trends relevant to Wilcox's inventory.
- Coeur d'Alene Art Auction: Major Western art auction house that competes for the same high-end Western art buyer pool and artist inventory. Not a direct gallery peer but exerts competitive pressure on primary market sales.
- National Museum of Wildlife Art: Adjacent cultural institution in Jackson Hole that holds works by gallery artists and shares the same Western/wildlife art collector market. Functions as a complementary destination rather than competitor.
Emerging players
- Guerrilla Painter: Plein-air painting equipment maker selling portable easels and painting gear online. Direct competitor in the niche Soltek Easel product category, addressing the same plein-air painter customer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Wilcox Painting social profiles
Digital presenceWilcox Painting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilcox Painting leadership team
Management profileNumber of profiles
Profiles1 record
Wilcox Painting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilcox Painting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilcox Painting
What does Wilcox Painting do?
Wilcox Gallery is a Jackson Hole, Wyoming fine art gallery that represents approximately 50 award-winning Western artists, exhibiting and selling original paintings, sculptures, and bronze works through two physical gallery locations. In parallel, the company manufactures and sells the proprietary Soltek line of plein-air easels (Compact, Ultra, and Trio variants) for outdoor painters.
Is Wilcox Painting a public or private company?
Wilcox Painting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilcox Painting founded?
Wilcox Painting was founded in -1. It employs 1 to 10 people.
Where is Wilcox Painting based?
Wilcox Painting is headquartered in Jackson, United States, in the North America region.
How does Wilcox Painting make money?
Three revenue lines are on record. Fine Art Sales are the primary driver. The others are soltek Easel Sales and art Shows and Exhibitions.
Who are Wilcox Painting's main competitors?
Direct peers on record are Settler's West Galleries, InSight Gallery, Trailside Galleries, Mountain Trails Gallery and Legacy Gallery. Others are National Cowboy & Western Heritage Museum, Eiteljorg Museum of American Indians and Western Art, Coeur d'Alene Art Auction and National Museum of Wildlife Art. Guerrilla Painter is listed as an emerging player.
Does Wilcox Painting have an API?
No public API is recorded for Wilcox Painting.
What industry is Wilcox Painting in?
Wilcox Painting's product category is Fine Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 45992 and its SIC code is 7330.