Wilcox Academy of Early Learning, LLC

What Wilcox Academy of Early Learning, LLC does

Wilcox Academy of Early Learning, LLC operates a network of early childhood education centers headquartered at 1678 N. Broad St. in New Orleans, Louisiana. Founded in 2006 by Rochelle Wilcox, the organization serves children from two months through age eight across age-segmented programs: Infant Care (2-12 months), Toddler Care (1-2 years), Early Preschool (2-3 years), Preschool & Pre-K (3-5 years), Before & After Care, and a Summer Camp for school-age children. The instructional platform combines the Tier 1 Louisiana Department of Education-approved Frog Street Curriculum with the Teaching Strategies GOLD developmental assessment system, while administrative operations run on Brightwheel for parent engagement and waitlist management, JotForm for enrollment forms, and Givebutter for foundation donations. The organization currently operates two campuses — Mid-City (opened 2009 post-Hurricane Katrina) and WAEL at SUNO (opened October 2023 as a first-of-its-kind partnership with Southern University at New Orleans) — and is developing a third Central City campus at 2723 Freret St. with a planned August 2026 grand opening.

Revenue is generated through three streams: (1) recurring tuition and fees paid by families on a monthly basis, with rates not publicly disclosed and enrollment managed through a waitlist funnel, (2) government-funded subsidy programs including the Early Childhood Education Fund (ECEF), City Seats (NOLA/Agenda for Children), Boys Town Early Head Start, and the Child Care Assistance Program (CCAP), and (3) donations and grants channeled through the affiliated WilReachOne Foundation, which also supports a $5 million capital campaign for the Central City campus, family scholarships, and educator resources. The annual enrollment capacity across the two operating campuses is 240 children ages 0-5 plus 40 school-age students during summer months; 83% of families are classified as low-income and 90% of students are children of color, positioning the organization as a mission-driven provider within the underserved Central City and Greater New Orleans market. The WilReachOne Foundation functions as a parallel nonprofit entity supporting wraparound family services, and the founder also leads For Providers by Providers (4PXP), a statewide early learning provider advocacy nonprofit. The company is founder-owned (Rochelle Wilcox, with co-founder Whitman Wilcox IV as Director of Operations) and has received grant and catalytic-finance funding from NORA, Goldman Sachs (via LIIF), Enhanced Capital, Credit Human, and U.S. Bank, but has not raised institutional private equity or venture capital.

Name

Wilcox Academy of Early Learning, LLC

Legal name

Wilcox Academy of Early Learning, LLC

Website

https://wilcoxacademyelc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilcox Academy of Early Learning is a New Orleans-based early childhood education provider operating two campuses and developing a third, serving children ages two months through eight years using Frog Street Curriculum and Teaching Strategies GOLD assessment, funded through tuition, government subsidies, and foundation grants.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Inquiry/Project-Based Early Learning Academies (EDACADAF)

akta.pro secondary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

Keywords

• Early childhood education
• Infant and toddler care
• Preschool and pre-k programs
• Before and after school care
• Child development services

Headquarters

HQ city

New Orleans, Louisiana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Early Childhood Education Tuition & Fees: Tuition and fees charged to families for year-round early learning programs serving children from 2 months to 5 years, with summer camp for children ages 5 to 8. Enrollment is based on availability via waitlist. The community model incorporates up to 25 volunteer hours per year as part of a more manageable tuition structure.
2. WilReachOne Foundation Donations & Grants: The WilReachOne Foundation raises funds through donations and grants to support the Central City location construction, scholarships for families, and educator resources. The Foundation also supports the $5 million capital campaign goal for Central City development.
3. Government Subsidy Programs: Wilcox Academy participates in multiple state and city-funded programs including Early Childhood Education Fund (ECEF), City Seats, Boys Town Early Head Start, and Child Care Assistance Program (CCAP) to support families in accessing care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wilcox Academy of Early Learning operates year-round early childhood education programs across three New Orleans campuses, serving children from 2 months through 8 years old. Its core offerings include age-segmented Infant Care, Toddler Care, Early Preschool, Preschool & Pre-K, Summer Camp, and Before & After Care programs, all delivered through the Frog Street Curriculum and Teaching Strategies GOLD assessment framework. The affiliated WilReachOne Foundation extends the offering with scholarships, family support services, and community-based capital development.

Product overview

Wilcox Academy of Early Learning operates a network of early childhood education centers across New Orleans offering year-round, age-specific programs from infancy (2 months) through school-age (8 years). The core product portfolio includes Infant Care, Toddler Care, Early Preschool, Preschool & Pre-K, Summer Camp, and Before & After Care programs—all using Frog Street Curriculum and Teaching Strategies GOLD assessment tools. The organization is expanding through its WilReachOne Foundation, which provides wraparound family services, scholarships, and the new Central City campus development.

Differentiator

Problem solved

Functional benefit

Brands

• WilReachOne Foundation: An initiative of Wilcox Academy committed to transforming lives of children, families, and educators through high-quality early childhood education, family support, and community-focused programs. Also supports capital campaigns, alumni scholarships, and educational journeys beyond early childhood.

Products and services

• Infant Care Program Loved & Nurtured infant program for children 2-12 months, providing warm, responsive caregiving with individualized routines aligned with Louisiana early learning standards, offered at Wilcox Academy campuses in New Orleans.
• Toddler Care Program Learning & Exploring program for children 1-2 years, supporting language development, independence, and social interactions through hands-on play and exploration.
• Early Preschool Program Learning & Expressing program for children 2-3 years, fostering communication, creativity, and social development through small group activities, dramatic play, and art.
• Preschool & Pre-K Program Leading & Growing program for children 3-5 years, preparing children for kindergarten through project-based learning, critical thinking, and leadership development.
• Summer Camp Leading & Thriving summer program for school-age children 5-8 years, offering themed activities, field-based learning, and enrichment connected to New Orleans culture and community.
• Before & After Care Extended care services for children before and after regular school hours, providing continuity of care for working families.
• WilReachOne Foundation Programs Foundation initiative supporting children, families, and educators through scholarships, family support services, transportation assistance, and the Central City campus development, including the Saundra Reed Kirby Kids Fund.

Quantifiable outcome

• Over 2,000 children educated since founding in 2006; 240 children served annually ages 0-5; 55+ employees supported across three centers; 83% of families are low-income; 90% of students are children of color

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core, supporting and minor.

• Southern University at New Orleans (SUNO)flagshipStrategic or Co-development Partner · 1 October 2023First-of-its-kind partnership creating the only early learning center on a historically Black college and university campus in New Orleans. Opened October 2023 at 6701 Press Dr., the center serves children from 2 months through age 5, plus summer camp for ages 5-8, supporting student parents, faculty, and staff. This partnership creates a seamless continuum of education across generations.
• Agenda for ChildrencoreGTM or Marketing PartnerAgenda for Children leads the City Seats program in partnership with NOLA Public Schools and the City of New Orleans. Wilcox Academy participates as a provider, currently serving 35 children through City Seats at the SUNO location. Agenda for Children also provides scholarship support enabling Wilcox educators to attend professional development conferences and administers the early childhood education millage.
• Alembic Community DevelopmentcoreStrategic or Co-development PartnerAlembic Community Development partnered with Wilcox Academy on the Central City development project, serving as co-developer for the early learning center and affordable housing co-location at 2723 Freret St. The project aligns with New Orleans Youth Master Plan goals and the city's early childhood education millage.
• McCormack Baron SalazarcoreStrategic or Co-development PartnerMcCormack Baron Salazar collaborated on the Central City project, bringing expertise in affordable housing development to the co-location model that combines early learning facilities with housing units for educators and families.
• Boys Town LouisianasupportingImplementation/ SI/ Consulting PartnerBoys Town provides Early Head Start services in partnership with Wilcox Academy, collaborating with educators and administrative team to create aligned approaches for teacher support and development. Their Whole Child Model supports emotional and behavioral health within the early learning environment.
• Entergy New OrleanssupportingGTM or Marketing PartnerEntergy New Orleans featured Wilcox Academy in their 'Building the Foundation for a Stronger New Orleans' article (January 2026), highlighting the organization's community impact. Entergy's support reflects corporate investment in community development and early childhood education infrastructure.
• Longwell RiesssupportingOthersLongwell Riess is listed as a partner in the WilReachOne Foundation's ecosystem, providing professional services to support the foundation's mission and Central City development.
• Institute of Mental HygienesupportingOthersInstitute of Mental Hygiene is listed as a partner in the WilReachOne Foundation's ecosystem, contributing to the comprehensive family support services offered alongside early learning programs.
• People's Housing+supportingOthersPeople's Housing+ is listed as a partner in the WilReachOne Foundation's ecosystem, supporting the affordable housing component of the Central City co-location development.
• NewCorpsupportingOthersNewCorp is listed as a partner in the WilReachOne Foundation's ecosystem of organizations committed to supporting children, families, and communities in New Orleans.
• Southern Education Foundation / SECEJ NetworksupportingStrategic or Co-development PartnerRochelle Wilcox participated as a lead contributor in the Southern Early Childhood Education Justice (SECEJ) Network presentations at NAEYC Annual Conference 2024, joining partners from Southern Education Foundation to engage in national dialogue on early childhood education policy, practice, and equity.
• Chris & Latriese Bardell Family Foundation / Off the Field NFL Wives AssociationminorGTM or Marketing PartnerThe Chris & Latriese Bardell Family Foundation and Off the Field NFL Wives Association partnered with Bright Moments to invite Wilcox Academy students to the Louisiana Children's Museum for a day of storytelling, learning, and community connection during Super Bowl festivities.
• For Providers by Providers (4PXP)supportingStrategic or Co-development PartnerCo-founded by Rochelle Wilcox, For Providers by Providers (4PXP) is a statewide nonprofit that equips early learning providers through advocacy, leadership development, workforce initiatives, business support, and economic empowerment. Rochelle Wilcox serves as Founder & CEO alongside her Wilcox Academy role.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• KIPP (Knowledge Is Power Program): National charter school network that has expanded into early childhood education in select cities, serving similar low-income and communities-of-color demographics with comparable public-policy advocacy. Comparable in mission and demographic focus, though KIPP's core delivery is K-12.
• Guidepost Montessori: Fast-growing operator of Montessori early learning centers (formerly Higher Ground Education), serving a similar infant-through-pre-K age range with a research-driven curriculum approach. Comparable as a curriculum-led early learning chain competing for similar families.

Broad incumbents

• Children's Learning Adventure: Multi-state operator of early learning centers serving infants through school-age with structured curriculum and tuition model. Comparable in core early learning center operations though at substantially larger scale.
• Stratford School: Private school chain offering preschool through eighth grade with a structured academic and character-based curriculum. Comparable in academy-style delivery, age-segmented programs, and private-pay enrollment model serving similar early childhood age range.
• Primrose Schools: Franchised network of accredited early learning academies (the 'academy' framing aligns with Wilcox's brand). Comparable as a multi-site early learning operator using a proprietary curriculum framework and serving a similar age span, though at national franchise scale.
• Bright Horizons Family Solutions: Largest publicly listed operator of employer-sponsored and community early learning centers in North America; operates thousands of locations and offers back-up care, educational advisory, and workforce services well beyond Wilcox's single-metro footprint. Comparable as an early learning center operator using structured curricula and quality-rating systems.
• The Goddard School: Franchised preschool and early learning academy network with play-based, accredited curriculum for infants through pre-K. Comparable in age-band structure, accreditation focus, and academy-format delivery to Wilcox.
• The Learning Experience: National franchise of early learning academies for infants through pre-K with a structured proprietary curriculum. Comparable as a multi-site academy-format early learning operator with similar program segmentation to Wilcox.
• KinderCare Learning Centers: National chain of more than 1,500 early learning centers serving infants through school-age, with similar age-banded program structure (infant, toddler, preschool, pre-K) to Wilcox. Comparable in core offering though substantially larger and geographically diversified.
• La Petite Academy: National chain of early learning centers for infants through pre-K and before/after school care, similar to Wilcox's age-band structure. Comparable in center-format early learning services with curriculum-driven approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wilcox-academy-of-early-learning-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilcox Academy of Early Learning, LLC