People's Housing+
People's Housing+ is a New Orleans 501(c)(3) nonprofit that develops and sells new construction affordable homes ($135,000-$270,000) and operates Community Land Trust properties for households earning at or below 80% AMI across seven neighborhoods, supplemented by stewardship, financial literacy, and homebuyer training services.
- Company typePrivate
- Founded2023
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What People's Housing+ does
People's Housing+ (PH+) is a 501(c)(3) nonprofit affordable housing organization headquartered in New Orleans, Louisiana, formed in January 2023 through the merger of three community development corporations: Home by Hand, Crescent City Community Land Trust, and Tulane Canal Neighborhood Development Corporation. The organization combines 40+ years of legacy experience into a 'one-stop' affordable housing platform serving low- and moderate-income (≤80% AMI, with select products up to 120% AMI) households in Orleans Parish. PH+ operates two parallel product lines: a fee-simple affordable homeownership program selling new construction homes across seven neighborhoods at $200,000-$270,000, and a Community Land Trust (CLT) program in Tremé/7th Ward selling 2- and 3-bedroom homes at $135,000-$150,000 while retaining land ownership to ensure permanent affordability.
The core technology stack is physical rather than digital: all homes are new construction built to EnergyStar 3.0 standards for energy efficiency, with optional FORTIFIED roof installations meeting Insurance Institute for Business & Home Safety hurricane-resistance specifications. The organization uses a Salesforce-based online application portal and delivers a required 12-hour homebuyer training course, but has no proprietary software products, AI capabilities, or app-based services. Product surface extends beyond home sales into stewardship services (FORTIFIED roof grants, wills/succession planning via the Heirship Program), financial literacy workshops, and the Louisiana Avenue Historic Firehouse redevelopment (an $8M adaptive-reuse project creating 7 affordable rentals plus a 60-seat early childhood education center).
Revenue is generated through three primary streams: one-time home sales ($135K-$270K per unit, typically with $40K-$100K in subsidy assistance reducing effective net price), restricted grants from federal and foundation sources (FHLB of Dallas, Enterprise Community Partners, JP Morgan Chase), and charitable donations via CommChange and GiveNOLA Day. The go-to-market motion is community-led and event-driven: PH+ reaches buyers through neighborhood-based workshops at libraries and community centers, homebuyer training cohorts, citywide housing summits, and partnerships with lenders, contractors, and reentry organizations. Customer segments include low/moderate-income individuals, first-time homebuyers, justice-impacted individuals (via partnerships with Center for Employment Opportunities and Raise Your Bar), and first responders (via specialized no-down-payment financing).
People's Housing+ firmographics
Firmographics- Name
- People's Housing+
- Legal name
- People's Housing Plus
- Website
- https://phplusnola.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- People's Housing+ is a New Orleans 501(c)(3) nonprofit that develops and sells new construction affordable homes ($135,000-$270,000) and operates Community Land Trust properties for households earning at or below 80% AMI across seven neighborhoods, supplemented by stewardship, financial literacy, and homebuyer training services.
- Ownership category
- akta.pro rank
People's Housing+ industry classification
Industry- Product category
- Affordable Housing
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industries
- Residential Affordable Housing Development & Construction (IMAFABAI), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ)
Keywords
Where People's Housing+ is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
People's Housing+ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Home Sales Revenue: PH+ sells newly constructed affordable homes to qualified buyers at below-market prices ($135,000-$270,000 depending on model and location). Revenue comes from home sales, with subsidies and down payment assistance provided to eligible buyers.
- Government and Foundation Grants: PH+ receives grants from government agencies and foundations including Federal Home Loan Bank of Dallas, Enterprise Community Partners, and city/county programs for affordable housing development, stewardship, and special initiatives.
- Donations: PH+ accepts charitable donations through platforms like CommChange for its affordable housing mission. The organization participates in GiveNOLA Day fundraising campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Affordable Homeownership - Gentilly Pontchartrain Park |
| Unit Pricing | One time/ perpetual license | Affordable Homeownership - New Orleans East |
| Unit Pricing | One time/ perpetual license | Affordable Homeownership - Gentilly Fillmore |
| Unit Pricing | One time/ perpetual license | Community Land Trust Homes - Treme/7th Ward |
| Unit Pricing | One time/ perpetual license | Night Heron Model (Market Rate) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
People's Housing+ product offering
Product offeringCore offering
People's Housing+ develops and sells new construction affordable single-family homes built to EnergyStar 3.0 standards across multiple New Orleans neighborhoods, with pricing from $135,000 to $270,000 and substantial down payment assistance (up to $100,000) for income-qualified buyers. The organization also operates a Community Land Trust program that retains land ownership to ensure permanent affordability, and provides complementary stewardship services including financial literacy workshops, homebuyer training, FORTIFIED roof upgrades, and wills/succession planning to support long-term homeowner success.
Product overview
People's Housing+ is a nonprofit affordable housing organization formed by the 2023 merger of three community development corporations (Home by Hand, Crescent City Community Land Trust, and Tulane Canal Neighborhood Development Corporation). The organization operates as a one-stop affordable housing shop offering new construction homes built to EnergyStar 3.0 standards across multiple New Orleans neighborhoods. The core product portfolio includes eleven distinct home models (Gala Apple, Goldfinch, Kingfisher, Night Heron, Star Jasmine, Swift, Darter, Waterlily, Ambrosia, Satsuma, Live Oak), the Community Land Trust program for permanently affordable homeownership, Financial Fitness & Workshops, Homebuyer Training, and Stewardship support services. The organization also develops innovative projects including the Louisiana Avenue Historic Firehouse redevelopment into affordable housing with childcare facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable Homeownership Program New construction affordable housing units and rentals for low or moderate-income households across multiple New Orleans neighborhoods (Gentilly-Pontchartrain Park, New Orleans East, Gentilly-Fillmore, Treme, 7th Ward, Tulane/Gravier, and Broadmoor). All homes built to EnergyStar 3.0 standards with pricing from $209,000 to $270,000 and up to $94,000-$100,000 in down payment assistance for qualifying buyers at or below 80% AMI.
- PH+ Home Models (Gala Apple, Goldfinch, Kingfisher, Night Heron, Star Jasmine, Swift, Darter, Waterlily, Ambrosia, Satsuma, Live Oak) Eleven distinct home floor plans in contemporary, traditional, and craftsman-style designs, all featuring standard high-quality materials and EnergyStar 3.0 construction to ensure low monthly utility bills. Models range from 1,800 sq. ft. interior (e.g., Night Heron) and include various bedroom/bathroom configurations.
- Community Land Trust (CLT) Program Permanently affordable homeownership through a ground lease structure in which PH+ retains land ownership while selling the home to the buyer. 3-bedroom CLT homes are priced at $150,000 and 2-bedroom homes at $135,000, with up to $55,000 in down payment assistance and $10,000 in closing cost assistance.
- Financial Fitness & Workshops Holistic financial education programming teaching saving, budgeting, credit management, and financial independence through workshops such as Budgeting Basics, Credit Rebuilding Strategies, S.M.A.R.T. Financial Goals, and Money Habitudes, delivered across New Orleans community locations.
- Homebuyer Training 12-hour required homebuyer training course covering mortgage qualification, down payment requirements, and the home buying process, mandatory for all program participants seeking to purchase a PH+ home.
- Stewardship Program Continuum of post-purchase support for PH+ residents including hurricane preparedness, home preservation, FORTIFIED roof grants ($15,000 per homeowner for hurricane-resistant roofing), wills and succession planning workshops through the Heirship Program ($25,000 in grants), and ongoing homeowner assistance.
- Louisiana Avenue Historic Firehouse Redevelopment Adaptive reuse real estate project converting the historic Louisiana Avenue Firehouse into 7 affordable rental apartments on the second floor and an early childhood education center on the ground floor, co-developed with Alembic Community Development with a total $8 million budget.
Quantifiable outcome
- Homeowners can receive up to $100,000 in down payment and closing cost assistance
- +2 more outcomes
Companies that use People's Housing+
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
People's Housing+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
People's Housing+ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Alembic Community DevelopmentcoreAlembic Community Development is co-developing the Louisiana Avenue Historic Firehouse project with PH+. This project will create 7 affordable rental apartments and an early childhood education center. Total budget of $8 million with $1.35 million from Louisiana Historic Tax Credits.
- New Orleans Redevelopment Authority (NORA)coreNORA is a key partner in the Louisiana Avenue Firehouse redevelopment and operates under a new Redevelopment Framework with the City of New Orleans allowing leverage of underutilized City-owned properties for affordable housing.
- Mackie One ConstructioncorePH+ partners with Mackie One Construction for installation of FORTIFIED roofs on homes. Mackie One is a trained and certified roofing contractor for IBHS Fortified roof standards. To date, they have completed five roofs with 15 more planned.
- Center for Employment OpportunitiesmajorPH+ partnered with Center for Employment Opportunities and Raise Your Bar on a five-week intensive workshop 'Building Foundations: Equipping Justice-Impacted Individuals for Homeownership Success.' Funded through Enterprise Community Partners' Housing to Justice Program.
- Raise Your BarmajorPH+ partnered with Raise Your Bar (founded by Patrick Young) on housing workshops for formerly incarcerated individuals. Raise Your Bar focuses on helping people reintegrate into society after incarceration.
- Broad Community ConnectionsmajorBroad Community Connections co-presented the heirship program launch event at Andre Cailloux Center. Their vision is to create a flourishing, self-determined community connected by its people, businesses, and culture, focusing on revitalization along Broad Street.
- Inquisitive Thinkers Learning AcademymajorAireca Anderson, a Central City native, will operate the early childhood education center in the Louisiana Avenue Firehouse redevelopment project, providing up to 60 new seats for early learners.
- unCommon ConstructionminorPH+ partners with unCommon Construction on building affordable homes. This partnership was featured by WWLTV, with students earning school credit and a paycheck building affordable homes.
- Satsuma Real EstateminorSatsuma Real Estate hosts the annual 'Building by Boiling' crawfish cook-off fundraiser benefiting People's Housing+. This fundraiser has raised critical funds for PH+'s affordable housing mission.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
People's Housing+ competitors and assessment
Company assessmentRegional players
- Louisiana Housing Corporation: State housing finance agency that allocates LIHTC, HOME funds, and weatherization grants in Louisiana. Comparable as the regional funding ecosystem PH+ draws from, and a likely partner for scaling.
- Broad Community Connections: New Orleans-based nonprofit focused on Broad Street corridor revitalization. Comparable to PH+ as a local mission-aligned partner in the heirship program and Broad Street-area community development.
Direct peers
- Self-Help Ventures Fund: CDFI that combines construction lending, affordable home development, and community land trusts. Closely comparable to PH+'s integrated model of new construction, CLT, and homeowner financing in underserved markets.
- Grounded Solutions Network: National membership organization for community land trusts and shared-equity programs. Directly comparable to PH+'s CLT arm (Crescent City CLT legacy) and its permanent-affordability ground-lease model.
- Habitat for Humanity: National nonprofit affordable housing developer using volunteer labor, new construction, and below-market pricing with subsidy assistance. Closest direct comparable to PH+'s new construction affordable homeownership model across U.S. metro markets.
Emerging players
- Covenant House: Nonprofit serving youth and families experiencing homelessness through housing plus supportive services. Overlapping mission on supportive affordable housing for vulnerable populations, including justice-impacted segments.
Broad incumbents
- Mercy Housing: Large national nonprofit that develops, owns, and manages affordable rental and ownership housing. Comparable across the affordable housing development + stewardship continuum, though at significantly larger scale.
- Local Initiatives Support Corporation (LISC): National nonprofit CDFI that funds and supports local CDCs. Comparable to PH+'s back-end financing/stewardship role and similar community-development grant flows.
- Enterprise Community Partners: National nonprofit that finances, develops, and advocates for affordable housing. Directly comparable to PH+ via its role as a financial partner (Housing to Justice Program) and overlapping mission around affordable and community development.
- National Housing Trust: Nonprofit that preserves and develops affordable rental housing. Comparable around preservation + stewardship of affordable units and federal funding partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
People's Housing+ social profiles
Digital presencePeople's Housing+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
People's Housing+ leadership team
Management profileNumber of profiles
Profiles4 records
People's Housing+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People's Housing+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People's Housing+
What does People's Housing+ do?
People's Housing+ develops and sells new construction affordable single-family homes built to EnergyStar 3.0 standards across multiple New Orleans neighborhoods, with pricing from $135,000 to $270,000 and substantial down payment assistance (up to $100,000) for income-qualified buyers. The organization also operates a Community Land Trust program that retains land ownership to ensure permanent affordability, and provides complementary stewardship services including financial literacy workshops, homebuyer training, FORTIFIED roof upgrades, and wills/succession planning to support long-term homeowner success.
Is People's Housing+ a public or private company?
People's Housing+ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was People's Housing+ founded?
People's Housing+ was founded in 2023. It employs 1 to 10 people.
Where is People's Housing+ based?
People's Housing+ is headquartered in New Orleans, United States, in the North America region.
How does People's Housing+ make money?
Three revenue lines are on record. Home Sales Revenue is the primary driver. The others are government and Foundation Grants and donations.
Who are People's Housing+'s main competitors?
Regional players on record are Louisiana Housing Corporation and Broad Community Connections. Direct peers are Self-Help Ventures Fund, Grounded Solutions Network and Habitat for Humanity. Covenant House is listed as an emerging player. Broad incumbents are Mercy Housing, Local Initiatives Support Corporation (LISC), Enterprise Community Partners and National Housing Trust.
Does People's Housing+ have an API?
No public API is recorded for People's Housing+.
What industry is People's Housing+ in?
People's Housing+'s product category is Affordable Housing. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of IMAFABAI, Residential Affordable Housing Development & Construction. Its NAICS code is 236115 and its SIC code is 6531.