Wild Dispensary Ltd

What Wild Dispensary Ltd does

Wild Dispensary Limited is a New Zealand-based private company that formulates and sells liquid herbal supplements, including tonics, glycercetracts, teas, syrups, and oils, organised across four health categories: Immunity & Respiratory, Digestion & Detox, Stress Mood & Sleep, and General Wellness. The product range is built around wild-harvested New Zealand native herbs and is clinically anchored by an in-house naturopath and medical herbalist (Skye Macfarlane). The business is operated from a headquarters and cellar door at 401C Princes Street, Dunedin.

The company generates revenue through two principal channels: a direct-to-consumer Shopify storefront (with payment integrations including Shop Pay, Apple Pay, Google Pay, and PayPal) and a wholesale network of more than 100 New Zealand pharmacies, health food stores, and organic retailers, supplemented by placement on the HealthPost marketplace. Individual SKUs are priced from $25.95 up to $119.90, with bundles reaching $149.85, and orders ship to both New Zealand and Australia. Ancillary commercial activities include contract manufacturing and white-label services for herbal liquids, plus a bottle return scheme across 100+ collection points.

Operationally the company is privately held and founder-led (co-founder Ruth Vaughan), with no external investors, funding rounds, or headcount data disclosed. Third-party validation includes the HealthPost 'Good of Natural' 2022 award for its Rest and Calm product and a Best of Naturals runner-up placement for Mood Boost. A points-based loyalty programme and a $1-per-online-order donation commitment to the Dunedin Wildlife Hospital support customer engagement, and the company holds Living Wage employer certification.

Name

Wild Dispensary Ltd

Legal name

Wild Dispensary Limited

Website

https://wilddispensary.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Dispensary Limited is a New Zealand-based, founder-led company that formulates and sells liquid herbal supplements (tonics, glycercetracts, teas, syrups, oils) via DTC Shopify e-commerce, a wholesale network of 100+ NZ pharmacies and health stores, and the HealthPost marketplace, shipping to New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAFAFAF

Botanical/Herbal & Adaptogen Functional Beverage Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

Keywords

• Herbal supplements
• Liquid herbal tonics
• Natural health products
• Plant medicine extracts
• Botanical wellness formulations

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales: Revenue from selling liquid herbal supplement products directly to consumers through their e-commerce store and through retail stockists. Products sold include tonics, bitters, vinegars, and gift packs in various sizes.
2. Contract Manufacturing Services: Toll processing and contract manufacturing of herbal products including wild harvesting, growing, raw ingredient manufacturing (tinctures, glycerines, teas, syrups, oils), bottling, labelling, and product formulation services.
3. Wholesale Distribution: Wholesale accounts to retail stores and practitioners for Wild Dispensary's own product range.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wild Dispensary manufactures and sells small-batch liquid herbal supplements (tonics, tinctures, glycercetracts, syrups, vinegars, and oils) made from organic, wild-harvested, and New Zealand native herbs, sold direct-to-consumer via its online store and Dunedin cellar door and wholesale through 100+ New Zealand pharmacies and health retailers. The company also offers contract manufacturing, toll processing, and custom product formulation services for other natural health businesses, covering wild harvesting, growing, raw ingredient manufacturing, bottling, and labelling.

Product overview

Wild Dispensary is a New Zealand-based natural health company offering a portfolio of liquid herbal supplements organized across four main health categories: Immunity & Respiratory (Immunity Tonic, Chest Tonic, Vira-Defence Elixir, Defence Throat Spray, Elderberry Switchel, Fire Cider), Stress, Mood & Sleep (Rest and Calm, Rest and Calm - Kids, Mood Boost, Hormone Balance), Digestion & Detox (Digestive + Liver Bitters), and General Wellness (Anti-Flam Tonic, Daily Boost Tonic). The product line includes single tonics ranging from $25.95 to $119.90, bundled gift packs offering 10-20% savings, and accessories (Tonic Pourer, Refill Funnel). Products feature organic, wild-harvested, and New Zealand native herbs where possible, with small-batch manufacturing and a bottle return scheme for sustainability. The company also offers contract manufacturing and wholesale accounts for retailers and practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Immunity Tonic

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• HealthPostminorChannel Partner/ Reseller/ DistributorWild Dispensary products are available for purchase through HealthPost.co.nz, an online health dispensary marketplace serving New Zealand consumers.
• Dunedin Wildlife HospitalminorOthers$1 donated from every online order to the Dunedin Wildlife Hospital, which treats native birds, penguins, and sea lions in the South Island.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nature's Way: Nature's Way is a large US herbal and nutritional supplement brand distributed through pharmacies and health food stores globally. Comparable as a broad incumbent in the herbal supplement category sharing pharmacy and health food distribution channels.
• Gaia Herbs: Gaia Herbs is a US-based herbal supplement brand offering liquid extracts, tinctures and capsules. Comparable as an established incumbent in the liquid herbal extract category with comparable tincture and glycerite product formats.
• Weleda: Weleda is a global natural and organic health and beauty brand with a long heritage in anthroposophic herbal medicine. Comparable as a broader incumbent in natural/botanical wellness selling premium plant-based products through health stores, pharmacies and DTC.
• Traditional Medicinals: Traditional Medicinals is a North American herbal wellness company best known for medicinal herbal teas but also selling liquid extracts. Comparable as an incumbent in plant-based wellness with overlapping herbal tea and extract product formats.

Emerging players

• Standard Process: Standard Process is a US whole-food and herbal supplement company with a strong practitioner-supply model. Comparable as a practitioner-supply herbal supplement business with an emphasis on quality and formulation expertise, though primarily serving the practitioner channel.
• BePure: BePure is a NZ wellness brand offering nutritional supplements and functional health programmes. Comparable as a locally-positioned, founder-led natural health brand with strong DTC e-commerce and practitioner community.

Direct peers

• Harker Herbals: Harker Herbals produces traditional New Zealand herbal tonics and elixirs (e.g., Old Indian Tonic) sold through pharmacies and health food stores. A direct peer given overlapping liquid tonic/elixir format, NZ-focused distribution, and pharmacy-led retail strategy.
• Kiwiherb: Kiwiherb is a New Zealand-based manufacturer of certified organic herbal medicines and practitioner-only formulations. Highly comparable as a fellow NZ small-batch herbal supplement brand selling through pharmacies, health stores and direct channels with strong practitioner/formulator credibility.
• Go Healthy: Go Healthy is a New Zealand-owned supplement company producing a broad range of herbal and nutritional supplements sold through pharmacies and health stores domestically and internationally. Comparable in product category, channel strategy, and NZ origin.
• Artemis (Integria Healthcare): Artemis is a New Zealand natural health brand offering herbal remedies, children's formulas and practitioner supplements. Direct peer competing in the same NZ pharmacy and health store channels with a comparable plant-based product philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wilddispensary
• Instagraminstagram.com/wilddispensary
• LinkedInlinkedin.com/company/wilddispensary

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Dispensary Ltd