NORFOLK RIVERS TRUST

Name

NORFOLK RIVERS TRUST

Legal name

Norfolk Rivers Trust

Website

https://norfolkriverstrust.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

River Restoration and Ecological Consultancy

NAICS

Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Water, Wastewater & Stormwater Compliance (BPAHAJAJ), Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

Keywords

• River restoration services
• Ecological consultancy
• Wetland creation
• Catchment management
• Freshwater conservation

Headquarters

HQ city

Holt

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Monthly donations from individuals at tiered levels (£5, £10, £25 per month) and custom amounts, processed via Mailchimp platform
2. Competitive Grants and Project Funding: Funding through competitive grants, collaborative projects with partners such as WWF, National Trust, Anglian Water, and government bodies. Includes WINEP funding from Anglian Water
3. Business Partnerships: Corporate partnerships with businesses seeking to demonstrate environmental leadership and invest in nature recovery. Includes partnerships with WWF and Carlsberg, John Lewis Partnership
4. Rivers Ecology Consultancy Services: Independent ecological consultancy services including river restoration design, wetland creation, water quality testing, agricultural advice, SuDS design, Biodiversity Net Gain assessments, and protected species surveys. All profits support the Trust's mission

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Norfolk Rivers Trust is a charitable environmental organisation delivering river and wetland restoration, ecological consultancy (via its wholly-owned subsidiary Rivers Ecology Limited), agricultural advisory, citizen science monitoring, and environmental education across Norfolk's chalk-stream catchments. Services include feasibility, design and implementation of river/pond restoration and wetland creation, water quality testing, Biodiversity Net Gain assessments, protected species surveys, GIS and geospatial services, Sustainable Drainage Systems design, farming advisory, and school/community education programmes.

Product overview

Norfolk Rivers Trust operates as a charitable environmental organization offering a portfolio of river restoration, ecological consultancy, and community engagement services. The core offering consists of Rivers Ecology, their consultancy arm providing river/pond restoration design, wetland creation, water quality testing, agricultural advisory, and geospatial services. Supporting this are citizen science programmes (Riverfly Monitoring, Water Quality Testing) and education services for schools. All consultancy profits directly fund the Trust's mission to restore, protect, and enhance Norfolk's water environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Rivers Ecology Consultancy

Quantifiable outcome

• 30% reduction in mean nitrate and phosphate concentrations across Integrated Constructed Wetland
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• The Rivers TrustcoreStrategic or Co-development PartnerNorfolk Rivers Trust is a member of The Rivers Trust movement, comprising 65 member Rivers Trusts across Britain, Northern Ireland and Ireland. This provides shared expertise, proven methodologies, collective advocacy, and peer support for river conservation work.
• National TrustcoreStrategic or Co-development PartnerPartnership on the Riverlands project to improve the health of the Upper Bure catchment. National Trust provides funding through their Riverlands initiative, while NRT delivers on-ground restoration work with farmers and landowners.
• WWF (World Wildlife Fund)coreStrategic or Co-development PartnerDelivery partner for WWF's Wholescape initiative in Norfolk, addressing the Triple Challenge of reversing nature loss, mitigating climate change, and enhancing human well-being. Also partner in WWF and Carlsberg Partnership for sustainable farm practices.
• Norfolk Non-Native Species Initiative (NNNSI)coreStrategic or Co-development PartnerJoint initiative to reduce and eliminate invasive Himalayan balsam from the Wensum river catchment. Partnership coordinates volunteer work parties, community groups, landowners, and agencies.
• University of East Anglia (UEA)coreStrategic or Co-development PartnerAcademic partnership for research collaboration including student projects (BSc, MSc, PhD), joint research funding bids, and doctoral training programmes. Dr Richard Cooper serves as Associate Professor in School of Environmental Sciences.
• Environment AgencycoreStrategic or Co-development PartnerCollaboration on Wensum Catchment Partnership and water quality monitoring. Partner in Integrated Constructed Wetland delivery and broader catchment management initiatives.
• WRAP (Waste and Resources Action Programme)minorStrategic or Co-development PartnerPartnership project exploring strip-tillage machinery as a mediator between farming practices and soil health, documenting farmer experiences regarding soil health concerns in Norfolk.
• Canal & River TrustminorStrategic or Co-development PartnerOrganizational connection through Trustee Tom Deards who serves as Legal & Governance Director of Canal & River Trust, bringing expertise in environment and planning law, property law, and waterway governance.
• National Biodiversity NetworkminorStrategic or Co-development PartnerTrustee Rob Cooke serves as Trustee for National Biodiversity Network, supporting national wildlife monitoring and data sharing initiatives.
• Field Studies CouncilminorStrategic or Co-development PartnerPrevious trustee affiliation with Field Studies Council, supporting outdoor learning and environmental education.
• Wensum Catchment PartnershipcoreStrategic or Co-development PartnerNorfolk Rivers Trust hosts and actively participates in this partnership, working with partner organisations to shape shared strategic vision for river improvements. Partnership includes Environment Agency, The Rivers Trust, and Anglian Water.
• Broadland Catchment PartnershipcoreStrategic or Co-development PartnerActive member of Broadland Catchment Partnership, collaborating with stakeholders across the catchment for coordinated environmental action.
• Cam and Ely Ouse (CamEO) Catchment PartnershipcoreStrategic or Co-development PartnerActive member of CamEO catchment partnership, extending conservation work beyond Norfolk into the Cam and Ely Ouse river catchments.
• Our RiversminorStrategic or Co-development PartnerPartnership to upgrade outdated septic tanks in key catchments across Norfolk, providing free septic tank upgrades for cleaner water.
• BinderminorStrategic or Co-development PartnerPartnership with Binder to deliver free septic tank upgrades in key catchments across Norfolk for water quality improvement.
• William Morfoot Ltd.minorImplementation/ SI/ Consulting PartnerContractor for construction of Integrated Constructed Wetland at River Ingol, a 1-hectare treatment wetland built beside the river.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wildfowl & Wetlands Trust (WWT): National wetland conservation charity operating visitor wetlands, conservation projects, and advisory services. Comparable mission on wetland and freshwater habitat protection, though at national scale with visitor-facing reserves rather than purely catchment-based delivery.
• The Rivers Trust: Umbrella organisation for 65 member Rivers Trusts across Britain, Northern Ireland and Ireland; Norfolk Rivers Trust is a member. Directly comparable as the convening body for catchment-scale river restoration and as the channel for national advocacy, training, and funding flows.
• National Trust: Major UK conservation charity and landowner that funds and partners with NRT (e.g., Riverlands Upper Bure). Comparable in catchment-scale land management and education, with significantly larger landholdings and visitor operations.
• RSPB: Large UK conservation charity with overlapping interests in wetland and freshwater habitat conservation, species recovery, and policy advocacy. Comparable in scale and partnership-based delivery model, though broader in taxonomic and habitat scope.
• The Wildlife Trusts: Umbrella of 46 local Wildlife Trusts across the UK delivering habitat management, conservation, and community engagement. Norfolk Wildlife Trust is a local peer; the network as a whole overlaps in conservation, education, and catchment-scale delivery.

Direct peers

• Thames Rivers Trust: Regional Rivers Trust working across the Thames catchment on river restoration, water quality improvement, citizen science and education — closely comparable mission, structure, and revenue mix to Norfolk Rivers Trust.
• South East Rivers Trust: A fellow regional Rivers Trust operating across multiple catchments in south-east England with analogous programmes in river restoration, wetland creation, citizen science, education, and farm advisory — and is the immediate former employer of NRT's Head of Programmes.
• Westcountry Rivers Trust: A regional Rivers Trust in south-west England delivering river and catchment restoration, farm advisory, and community engagement with a similar operating model (charity status, consultancy arm, multi-stakeholder catchment partnerships).

Regional players

• Tweed Forum: Cross-border catchment partnership for the River Tweed with a similar catchment-based structure, multi-stakeholder model, and integration of conservation, land management, and community engagement — directly analogous in operating concept to a rivers trust.
• Suffolk Wildlife Trust: Neighbouring county-based Wildlife Trust in East Anglia with overlapping chalk stream and wetland conservation interests, similar education/community programmes, and comparable size and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norfolk-rivers-trust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORFOLK RIVERS TRUST