Wildpark Schwarze Berge

What Wildpark Schwarze Berge does

Wildpark Schwarze Berge is a privately held zoological park and leisure facility operating on a 50-hectare site in Rosengarten, Lower Saxony, just south of Hamburg. Founded in 1969 and legally organized as a GmbH & Co. KG managed by Arne Vaubel and Lars Otten, the park houses approximately 1,000 wild and domestic animals across roughly 100 European species and is open 365 days per year. Differentiated attractions include the permanently established Dinowelt dinosaur exhibition (over 120 life-sized models along a 1+ km trail), the 45-meter Elbblickturm observation tower with views over the Hamburg harbor, daily falconry flight demonstrations, and a designated wildlife rescue/Auffangstation function. The on-site Natur-Erlebnis-Zentrum e.V. (NEZ) nonprofit delivers recurring environmental education programs to school classes and families.

The company monetizes through a multi-stream consumer and B2B model: day tickets at 14-16 EUR, annual passes at 45-65 EUR, the Wildpark-Restaurant and four ancillary F&B outlets (some accessible without park entry), on-site Wildpark-Camping accommodation, guided experience tours and children's holiday programs, animal sponsorships (Tierpatenschaften) via the online shop, and seasonal events (Lumagica light festival, Mittelalterspektakel, Sommerfest). Corporate and association groups are a defined segment for Christmas parties and team-building bookings. Distribution runs through direct walk-in visitation, the e-commerce online shop (tickets, vouchers, sponsorships), group inquiry funnels, and owned social channels (Facebook, Instagram, YouTube) plus Sendinblue-managed email. The park serves approximately 350,000 visitors per year and is a founding member of the new Landesverband Zoologischer Einrichtungen Niedersachsens und Bremens, a 16-facility regional association.

Name

Wildpark Schwarze Berge

Legal name

Wildpark Schwarze Berge GmbH & Co. KG

Website

https://wildpark-schwarze-berge.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildpark Schwarze Berge is a privately held, 50-hectare year-round wildlife park south of Hamburg housing ~1,000 animals across ~100 European species, serving ~350,000 annual visitors through ticketing, dining, camping, events, Dinowelt, observation tower, and environmental education programs.

Ownership category

akta.pro rank

Product category

Wildlife Park and Zoological Recreation

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)

Keywords

• Wildlife park operations
• Zoological recreation services
• Animal education programs
• Nature tourism attractions
• Family leisure experiences

Headquarters

HQ city

Rosengarten/Vahrendorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Day Tickets and Annual Passes: Core admission revenue from day tickets (14 EUR children, 16 EUR adults, 14.50 EUR groups) and annual passes (65 EUR adult, 45 EUR child). Annual pass holders receive automatic renewal for lockdown periods and discounts at the restaurant.
2. Food, Beverage and Restaurant: Multiple on-site dining options: Wildpark-Restaurant (full-service German cuisine with wild game specialties), Waldhaus self-service, Futterkrippe SB-Imbiss, Kunsthandwerkerhalle kiosk, Köhlerhütte (DIY charcoal grilling), and seasonal Friday/Saturday grill buffets in July-August. Accessible with or without park entry.
3. Wildpark Camping: Dedicated camping site on the park premises for overnight stays.
4. Tierpatenschaft (Animal Sponsorship): Visitors can become animal sponsors via the online shop, purchasing symbolic sponsorship of specific animals as a gift or personal commitment.
5. Events, Tours and Experiences: Revenue from event bookings including Lumagica, Mittelalterspektakel, Sommerfest, Wild- und Waldrallye, guided tours (Alpaka to go, Falkner für einen Tag, Junge Wilde), vacation programs for children, company events, Christmas parties, and nighttime tours.
6. Online Shop: E-commerce channel for timed-entry tickets, animal sponsorships, gift vouchers, and experience bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Wildpark Schwarze Berge operates a 50-hectare year-round wildlife park south of Hamburg housing approximately 100 European animal species and 1,000 animals, open 365 days a year. Core offerings include day tickets and annual passes for park admission, the permanent Dinowelt dinosaur exhibition, the 45-meter Elbblickturm observation tower, on-site restaurant and dining outlets, Wildpark-Camping, guided tours and vacation programs, seasonal events (Lumagica, Mittelalter-Spektakel, Sommerfest), and symbolic animal sponsorships sold via the online shop.

Product overview

Wildpark Schwarze Berge operates as a unified outdoor recreation destination combining wildlife observation, dining, events, and accommodation into a single integrated visitor experience. The core offering centers on the 50-hectare wildlife park housing approximately 100 European animal species (with around 1,000 animals), complemented by the online shop for tickets and animal sponsorships, the Dinowelt permanent dinosaur exhibition, guided experience tours (Erlebnistouren) such as falconry and alpaka encounters, children's holiday programs, the Wildpark-Restaurant with seasonal grill offerings, Wildpark-Camping for overnight stays, and special events like medieval spectacles and summer festivals. The affiliated Natur-Erlebnis-Zentrum (NEZ) nonprofit provides environmental education services, while the park's rescue station (Auffangstation) offers sanctuary for rescued wildlife. All offerings are accessible through a unified admission ticket, with additional paid experiences for dining, camping, and specialized tours.

Differentiator

Problem solved

Functional benefit

Brands

• Natur-Erlebnis-Zentrum (NEZ): Nature experience center operated by the associated association Natur-Erlebnis-Zentrum im Wildpark Schwarze Berge e.V., offering environmental education programs for children, school groups, and families.
• Dinowelt
• Lumagica
• Wildpark-Restaurant
• Wildpark-Camping
• Wildpark-Bahn

Products and services

• Wildpark Schwarze Berge Park Admission
• Dinowelt
• Elbblickturm Observation Tower

Quantifiable outcome

• ~350,000 visitors per year
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Landesverband Zoologischer Einrichtungen Niedersachsens und BremenscoreStrategic or Co-development Partner · 12 May 2026Wildpark Schwarze Berge is a founding member of the newly established state association of zoological institutions in Niedersachsen and Bremen. The association provides a unified voice on environmental education, species conservation, zootechnical questions, and legislative frameworks. The collaboration enables experience-sharing, joint advocacy, and strengthened educational outreach across the region's 16 member facilities.
• Natur-Erlebnis-Zentrum im Wildpark Schwarze Berge e.V. (NEZ)coreStrategic or Co-development PartnerThe NEZ is a non-profit association operating within the park, delivering environmental education programs to thousands of children, school classes, and families annually. It organizes guided tours (Junge Wilde, Falkner-für-einen-Tag, Dino-Tour, etc.), vacation programs, and the Wild- und Waldrallye. The NEZ enhances the park's educational mission and provides a dedicated team of environmental educators.
• Regionalpark RosengartenminorGTM or Marketing PartnerWildpark Schwarze Berge is a member of the Regionalpark Rosengarten, a regional tourism initiative promoting leisure and nature destinations in the Rosengarten municipality, south of Hamburg.
• Wildgehege-Verband (German Wildlife Enclosure Association)minorStrategic or Co-development PartnerThe park holds membership in the Wildgehege-Verband, a professional association for wildlife enclosures and zoological facilities in Germany, supporting knowledge exchange and adherence to animal welfare standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tierpark Hagenbeck: Historic zoo and family attraction in Hamburg operating since 1907, with comparable mix of wildlife exhibits, dining, events and educational programs in the same Hamburg metropolitan catchment as Wildpark Schwarze Berge.
• Serengeti-Park Hodenhagen: Safari/wildlife park in Lower Saxony offering drive-through and walk-through animal exhibits plus on-site lodging and events; closest geographic and format peer to Wildpark Schwarze Berge.
• Zoo Hannover: Major zoological garden in Hannover with comparable European wildlife focus, themed themed worlds, family events and educational programming, also a member of the same Landeszooverband.
• Heimat-Tierpark Oldenburg: Municipal animal park in Oldenburg (Lower Saxony) with European species focus and educational programs, member of the same Landeszooverband and similar regional positioning.
• Eifelpark Gondorf: Wildlife and adventure park in Rhineland-Palatinate combining European animal species with rides, play areas and family experiences; comparable multi-attraction wildlife park format.
• Wildpark Lüneburger Heide: Wildlife park in Lower Saxony featuring native European species, walking trails and family programs in a similar natural setting, directly comparable in scale and offering.
• NaturZoo Rheine: Regional zoo in North Rhine-Westphalia with European wildlife focus and educational programming, similar scale and operating model to Wildpark Schwarze Berge.
• Zoo am Meer Bremerhaven: Smaller zoo in Bremerhaven focused on marine and northern species, also part of the Landesverband Zoologischer Einrichtungen Niedersachsens und Bremens, serving a comparable northern German family audience.

Broad incumbents

• Zoo Leipzig: One of Germany's leading modern zoos with global species, large themed enclosures (Pongoland, Gondwanaland) and strong educational mission; broader and more international than Wildpark Schwarze Berge but addresses similar family market.

Regional players

• Hansa-Park Sierksdorf: Amusement park on the Baltic coast of Schleswig-Holstein competing for the same northern German family leisure spend, though offering rides rather than wildlife as its core proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WildparkHH
• Facebookfacebook.com/WildparkSchwarzeBerge
• Instagraminstagram.com/wildparkschwarzeberge
• LinkedInlinkedin.com/company/wildpark-schwarze-berge

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildpark Schwarze Berge