Wild Wings

What Wild Wings does

Schwenninger Wild Wings is the operating company of one of Germany's oldest professional ice hockey clubs, founded in 1904 and competing in the PENNY DEL (Deutsche Eishockey Liga), the country's top-tier league of 14 clubs. The company is registered as Wild Wings Spielbetriebs GmbH, headquartered at Sturmbühlstraße 145 in Villingen-Schwenningen, Baden-Württemberg, with home matches played at the Helios Arena. As of the 2026|27 season the arena is undergoing renovation, with preparation games staged in Switzerland (Kreuzlingen, Chur, Zürich) and Ravensburg.

The business operates a four-pillar revenue model: ticket sales (single-game and Dauerkarte season tickets via wildwings.reservix.de), merchandise (team apparel and accessories through wildwings-fanshop.de), sponsorship and corporate hospitality (premium partners Fürstenberg Brauerei, Karl Storz, Hahnemühle, Ahmad Prüfingenieure; multi-year VIP loge contracts), and a share of media and broadcasting rights from PENNY DEL deals with MagentaSport and DF1. Distribution is direct-to-consumer for fans and direct-sales for corporate accounts, with marketing conducted through an owned digital ecosystem comprising the official website, mobile app, WhatsApp channel, biweekly podcast (Offenes Visier), Wild Wings TV on YouTube, and active social media profiles.

The company employs 121 people and is privately held with no disclosed external venture or private-equity backing; Stefan Wagner serves as Geschäftsführer (Managing Director), Steve Walker as Head Coach, and Jack Skille as Assistant Coach. The strategic posture emphasizes heritage-driven regional identity, community engagement (Katharinenhöhe charity partnership, sustainability programs, youth pathways), and partnership longevity rather than technology differentiation — no proprietary AI, patents, or software products are disclosed.

Name

Wild Wings

Legal name

Wild Wings Spielbetriebs GmbH

Website

https://wildwings.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

Schwenninger Wild Wings is a privately-held German professional ice hockey club operating as Wild Wings Spielbetriebs GmbH, competing in the PENNY DEL from Villingen-Schwenningen and serving regional fans and corporate sponsors via tickets, merchandise, hospitality, and broadcasting revenue.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Sports Ticketing (HSACALAB), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional ice hockey
• Sports entertainment
• Matchday tickets
• Team merchandise
• VIP hospitality

Headquarters

HQ city

Villingen-Schwenningen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket sales: Revenue from single-game tickets and season ticket packages (Dauerkarte) for PENNY DEL matches and preparation games sold via the online ticket shop.
2. Merchandise and fan shop: Sale of team-branded apparel, accessories, and collectibles through the online fan shop at wildwings-fanshop.de.
3. Sponsorship and hospitality: Corporate partnerships and sponsorship deals generate revenue, including VIP loge/lounge hospitality packages (e.g., Loge 3 with ten seats for business clients), premium sponsorships (e.g., Karl Storz, Hahnemühle, Ahmad Prüfingenieure), and regional partner relationships.
4. Media and broadcasting rights: Revenue derived from broadcasting rights agreements, with PENNY DEL games broadcast live on MagentaSport and selected games on DF1 free-to-air television.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Schwenninger Wild Wings is a professional ice hockey club competing in Germany's top-tier PENNY DEL (Deutsche Eishockey Liga), offering live matchday entertainment at the Helios Arena. The club sells single-game and season tickets (Dauerkarte), team-branded merchandise through its online fan shop, and premium VIP/hospitality experiences (e.g., Loge 3 with ten seats) for corporate clients and fans. It also generates revenue from corporate sponsorships (Fürstenberg Brauerei, Karl Storz, Hahnemühle, Ahmad Prüfingenieure) and media/broadcasting rights via MagentaSport and DF1.

Product overview

Schwenninger Wild Wings operates as a unified digital fan engagement ecosystem consisting of multiple interconnected platforms. The core offering centers on the official website (schwenninger-wildwings.de) as the central hub, supplemented by the WILD WINGS mobile app for real-time game updates and live ticker functionality. The digital portfolio includes an e-commerce online shop (wildwings-fanshop.de) for official merchandise, WILD WINGS TV video platform for game highlights and exclusive content, the 'Offenes Visier' podcast series available across major streaming platforms, and the Helios Arena's VIP & Hospitality services including premium Loge 3 executive boxes. Ticket sales are managed through Reservix integration, while video broadcasts are distributed via MagentaSport and DF1 partnerships. The WhatsApp channel provides direct fan communication for match updates and breaking news.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Wings TV: Official YouTube channel for match highlights and behind-the-scenes content.
• Offenes Visier

Products and services

• Single-Game Match Tickets Tickets for individual home games (and select away preparation games) of the Schwenninger Wild Wings PENNY DEL matches, sold online through wildwings.reservix.de. Includes standing and seated categories; children up to 17 years attend preparation test matches free of charge.
• Season Tickets (Dauerkarte 2026|27) Annual subscription passes granting admission to all Wild Wings home games throughout the full PENNY DEL season, providing dedicated seating for the entire season.
• VIP & Hospitality — Loge 3 Premium executive box experience at the Helios Arena accommodating ten seats with best ice view and a private atmosphere. Sold on multi-year contracts (minimum two years) and marketed to corporate clients for entertainment and client hospitality.
• Online Fan Shop Merchandise Official online merchandise store at wildwings-fanshop.de selling team-branded apparel, accessories, and fan collectibles. Targets individual fans and gift purchasers.
• Official Website and Fan Engagement Hub The official website (schwenninger-wildwings.de) acts as the central hub providing team news, schedules, statistics, ticketing, videos, fan community content, and live ticker information.
• WILD WINGS Mobile App Official mobile app available on iOS and Android providing live PENNY DEL match updates, real-time notifications, statistics, and exclusive content for fans following the team.
• Offenes Visier Podcast Official team podcast delivering insights into the club, player interviews, and behind-the-scenes perspectives, available on Spotify, Apple Music, Amazon Music, and YouTube Music.
• WILD WINGS TV Video Content Video platform offering game highlights, interviews, press conferences, and behind-the-scenes content distributed via YouTube (Wild Wings TV channel) and MagentaSport.
• Helios Arena Live Matchday Experience Live professional ice hockey match experience at the Helios Arena in Villingen-Schwenningen, including VIP lounges, premium seating, and on-site fan activations.

Quantifiable outcome

• PENNY DEL average attendance of 7,902 per game in 2025-26 season across 406 games
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fürstenberg BrauereicoreStrategic or Co-development Partner · 16 June 2026The Fürstenberg Brauerei has been a partner of Schwenninger Wild Wings for over 40 years, making it one of the longest-standing and most prominent sponsors. The partnership extends well beyond classical sponsorship into long-term regional engagement, mutual trust, and deep community ties. Recent visible investments include a new VIP lounge and modern branding presence in the arena such as the entrance gate ('Einlauf-Dose') and popular beer cups. Both parties have reaffirmed their commitment to continuing this partnership.
• Karl StorzcoreStrategic or Co-development PartnerKarl Storz, a global medical technology company based in Tuttlingen, Germany, is a premium sponsor and partner of the Wild Wings. The partnership includes visible branding in the Helios Arena and digital advertising placements. Karl Storz also operates a dedicated careers page targeting Wild Wings fans.
• PENNY DELcoreStrategic or Co-development PartnerWild Wings compete in the PENNY DEL (Deutsche Eishockey Liga), Germany's top-tier professional ice hockey league. The league provides broadcasting deals (MagentaSport, DF1), regulatory framework, and a competitive sports environment. The league's growth (93%+ arena occupancy, 36.52M TV viewers in 2025-26) benefits all member clubs.
• Ahmad PrüfingenieureminorStrategic or Co-development PartnerAhmad Prüfingenieure is an exclusive partner for the Hockey Lounge, a premium hospitality and networking area within the Helios Arena that has been operating since 2022. The partnership provides additional corporate visibility and hospitality offerings.
• HahnemühleminorStrategic or Co-development PartnerHahnemühle, a German paper manufacturer, elevated its partnership with Wild Wings to a premium sponsor level. The collaboration includes brand visibility and joint community activities.
• Deutsche Krebshilfe / PENNY DELminorStrategic or Co-development PartnerThe PENNY DEL launched a long-term partnership with Deutsche Krebshilfe (German Cancer Aid) featuring the season-long campaign 'Gemeinsam gegen Krebs' (Together Against Cancer), visible across all PENNY DEL clubs including Wild Wings.
• Deutscher Eishockey Bund (DEB)coreStrategic or Co-development PartnerThe DEB (German Ice Hockey Association) restructured its youth development and club support program on 1 July 2026, introducing a regional support system with six dedicated club liaison officers. Wild Wings benefit from this new structure which includes Uli Liebsch (formerly with the PENNY DEL youth program) and Florian Ondruschka leading the program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Augsburger Panther: Southern German PENNY DEL peer with a comparable regional fan base and sponsorship model. Plays in the same league with the same broadcast and ticketing infrastructure.
• Grizzlys Wolfsburg: PENNY DEL club with strong corporate sponsorship ties (Volkswagen ecosystem). Comparable product, league, and GTM; relevant peer for sponsorship pricing and season-ticket benchmarks.
• Kölner Haie: One of the most historic German ice hockey brands, a direct PENNY DEL competitor. Comparable revenue mix (large season-ticket base, corporate hospitality, broadcasting) and championship pedigree.
• Iserlohn Roosters: Mid-tier PENNY DEL club with a comparable small-market profile to Wild Wings. Useful comparator for ticket pricing, sponsorship rates, and attendance benchmarks in the league's second tier.
• EHC Red Bull München: Multi-time DEL champion and the most commercially well-capitalized club in the league. Same product (live PENNY DEL ice hockey), same GTM (tickets, hospitality, sponsorship, broadcasting), with a market position that defines the upper bound of the league Wild Wings competes in.
• Adler Mannheim: Traditional power in the PENNY DEL, consistently a top-of-league club. Directly comparable to Wild Wings as a long-established German ice hockey club competing in the same league with the same revenue mix (tickets, sponsorship, broadcasting, merchandise).
• ERC Ingolstadt: PENNY DEL club from Bavaria, comparable in scale to Wild Wings. Competes in the same league with the same revenue model and a similar mix of regional corporate sponsors and season-ticket base.
• Nürnberg Ice Tigers: Historic PENNY DEL club with a similar fan-led, regional-sponsor business model. Jack Skille's prior employer (2019|20), making it a directly adjacent peer for both roster and commercial comparison.
• Löwen Frankfurt: Frankfurt-based PENNY DEL club competing in a larger metropolitan market. Directly comparable as a league peer with the same distribution model — MagentaSport, DF1, arena-based hospitality.
• Straubing Tigers: Mid-tier PENNY DEL club from Bavaria with a comparable small-market positioning to Wild Wings. Directly competes for sponsors, talent, and league standing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/schwenningerwildwings
• YouTubeyoutube.com/user/wildwingstv
• Facebookfacebook.com/sercwildwings
• LinkedInlinkedin.com/company/wild-wings
• Instagraminstagram.com/schwenningerwildwings
• TikToktiktok.com/@schwenningerwildwings

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Wings