Magnum Solace
Magnum Solace is a Houston-based wellness brand selling transdermal magnesium self-care products — oils, sprays, creams, bath flakes, and lotions — direct-to-consumer via Shopify and through wholesale to spas, clinics, and retailers across the United States.
- Company typePrivate
- Founded2008
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magnum Solace does
Magnum Solace is a Houston, Texas-based wellness brand that develops, formulates, and sells a complete line of magnesium-based self-care products for direct-to-consumer and wholesale channels. Its core technology is transdermal magnesium chloride delivery, marketed as bypassing the digestive system to deliver elemental magnesium (up to 250mg per teaspoon in creams/butters and 220mg per 10 sprays in oils) directly to the skin for cellular-level absorption. The product portfolio spans approximately 32 SKUs across magnesium oils, sprays, creams, body butters, lotions, gels, and bath flakes (including variants with lavender, MSM, and Vitamin C), plus adjacent items such as a beef tallow balm, menthol muscle rub, stretch mark oil, and an arnica-infused nighttime lotion.
The company is privately held (Magnum Solace LLC, Texas-domiciled) with a 1–10 person team and no external institutional funding. Products are manufactured and shipped from its USA facility using natural ingredients (shea butter, mango butter, grapeseed oil, aloe vera) and Dead Sea-sourced magnesium, packaged cruelty-free. Revenue is generated through a Shopify DTC storefront with subscription options (25% lifetime savings), and a wholesale program targeting spas, wellness centers, medical offices, and retailers — the latter offering tiered pricing, 50% off first order, one year free shipping, and industrial bulk SKUs (720 LB minimum flakes, 4-gallon pails, 500-unit lotion bundles). Retail prices range from approximately $13 to $30 per unit, with frequent promotional discounting of 25–60%.
The go-to-market leans on organic social channels (Facebook, Instagram, TikTok), email marketing, and earned media, including a March 2026 feature on ABC's Good Morning America 'Deals & Steals' segment as a women-run business. Customer segments are bifurcated: a long-tail consumer base seeking natural alternatives for sleep, muscle recovery, and stress relief, and a B2B wholesale channel serving wellness and medical professionals. No AI/ML capabilities, patents, certifications, M&A activity, or geographic expansion beyond the United States are evident in the data.
Magnum Solace firmographics
Firmographics- Name
- Magnum Solace
- Legal name
- Magnum Solace LLC
- Website
- https://www.magnumsolace.com/
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magnum Solace is a Houston-based wellness brand selling transdermal magnesium self-care products — oils, sprays, creams, bath flakes, and lotions — direct-to-consumer via Shopify and through wholesale to spas, clinics, and retailers across the United States.
- Ownership category
- akta.pro rank
Magnum Solace industry classification
Industry- Product category
- Topical Magnesium Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
- akta.pro secondary industries
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB)
Keywords
Where Magnum Solace is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnum Solace business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Retail sales through company Shopify storefront to individual consumers. Products sold at various price points with frequent promotional discounts (up to 60% off). Subscription options available for recurring purchases with 25% lifetime savings.
- Wholesale/B2B Sales: Wholesale program for spas, wellness centers, medical offices, and retailers. Volume discounts and tiered pricing available. First order discount of 50% plus 1 year free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Best Seller Bundle - 60% off |
| Subscription | Monthly | Nighttime Magnesium Cream - 25% subscription discount |
| One time/ perpetual license | Pay-as-you-go | Magnesium Oil Spray 8 oz - 25% off |
| One time/ perpetual license | Pay-as-you-go | Magnesium Lotion - 25% off |
| Subscription | Monthly | Magnesium Bath Flakes 10 LBS - $10 lifetime savings |
| Unit Pricing | Pay-as-you-go | Bulk/Bulk Options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Magnum Solace product offering
Product offeringCore offering
Magnum Solace formulates, sells, and ships topical magnesium wellness products directly to consumers and wholesale partners through its own e-commerce storefront. Its core product system spans magnesium oil sprays, magnesium creams, body butters, lotions, gels, bath flakes, muscle rubs, and stretch mark oils intended to support sleep, muscle recovery, relaxation, and skin hydration. The company also operates a wholesale division offering bulk-format SKUs (such as 720-pound flake cases, 4-gallon oil pails, and 500-unit lotion cases) for spas, clinics, and retail resale.
Product overview
Magnum Solace offers a complete line of magnesium-based self-care products centered on transdermal magnesium delivery. The product portfolio includes magnesium oils in various formats (spray 2oz, 8oz, 12oz, 64oz, and 1 Liter), magnesium creams (Nighttime Magnesium Cream with multiple scent variants), magnesium body butters, magnesium lotions, magnesium gels, and magnesium bath flakes (including variants with lavender, MSM, and Vitamin C). The company also offers bundled products such as the Best Seller Bundle (trio of spray, body butter, and cream), Nighttime Magnesium Cream Trio (Lavender, Unscented, Sandalwood), and bath flakes with cream bundles. For wholesale and commercial customers, Magnum Solace provides bulk options including 4-gallon pails, 6-pack bundles, and minimum 720 LB bulk flake orders. The products are designed for muscle relaxation, sleep support, and skin hydration through topical magnesium chloride absorption, sourced from the Dead Sea and formulated in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Best Seller Bundle (Magnesium Spray + Body Butter + Nighttime Cream) A discounted 3-piece starter bundle of Magnesium Oil Spray, Magnesium Body Butter, and Nighttime Magnesium Cream designed for first-time buyers seeking the brand's most popular formats.
- Nighttime Magnesium Cream A topical magnesium cream formulated for nighttime application to support sleep and relaxation, designed for individual consumers seeking a pre-bed topical alternative to oral magnesium.
- Magnesium Oil Spray (2 oz, 8 oz, 12 oz, 64 oz, 1 L sizes) A topical magnesium oil spray offered in multiple sizes (2 oz, 8 oz, 12 oz, 64 oz, 1 L) for individual consumers to apply directly to the skin for sleep, muscle recovery, and relaxation.
- Magnesium Flakes for Bath (10 LBS) A 10-pound bulk bag of magnesium chloride bath flakes intended for individual consumers to dissolve in warm baths for full-body magnesium absorption and relaxation.
- Magnesium Lotion with Shea Butter & Vitamin E A daily-use topical magnesium lotion combining magnesium with shea butter and vitamin E, designed for individual consumers who want simultaneous skin hydration and magnesium delivery in a single format.
- Magnesium Body Butter A rich topical magnesium body butter for intense skin hydration combined with magnesium delivery, marketed to consumers for daily body care.
- Beef Tallow Balm — Deep & Long Lasting Moisture A beef tallow-based deep moisture balm positioned within the brand's natural-ingredient personal-care assortment for long-lasting skin hydration.
- Magnesium Gel A lightweight topical magnesium gel format offered as an alternative to heavier creams and butters for individual consumers.
- Muscle Rub, Extra Strength Cream An extra-strength topical muscle rub cream positioned for post-exercise recovery and relief of muscle soreness for individual consumers.
- Stretch Mark Oil A topical stretch mark oil designed to support skin elasticity and appearance for individual consumers.
- Nighttime Magnesium Cream (Trio) A multi-pack trio of the Nighttime Magnesium Cream sold as a value bundle for individual consumers wanting multi-night supply or gifting.
- Magnesium Bath Flakes with Lavender (10 LBS) A 10-pound bag of magnesium bath flakes infused with lavender for relaxation-focused at-home soaking use.
- Magnesium Bath Flakes with MSM (10 LBS) A 10-pound bag of magnesium bath flakes enhanced with MSM (methylsulfonylmethane) for at-home soaking use.
- Magnesium Bath Flakes with Vitamin C (10 LBS) A 10-pound bag of magnesium bath flakes enhanced with Vitamin C for at-home soaking use.
- Magnesium Bath Flakes & Nighttime Magnesium Cream Bundles (Wholesale) Wholesale-only bundle configurations pairing magnesium bath flakes and nighttime magnesium cream intended for resale by spas, wellness centers, and retailers.
- Magnum Solace Nighttime Magnesium Lotion with Arnica A nighttime-use topical magnesium lotion enhanced with arnica, targeted at consumers seeking combined muscle-recovery and sleep-support benefits.
- Bulk Magnesium Flakes (Wholesale) Bulk-configured magnesium bath flakes sold in wholesale-format quantities to spas, wellness centers, clinics, and retailers for professional or resale use.
- Bulk Magnesium Oil — 4 Gallon Pail (Wholesale) A 4-gallon pail of magnesium oil sold in wholesale format to spas, wellness clinics, medical offices, and retailers for in-service use or resale.
- 6 Pack of Magnesium Oil 64 oz (Wholesale) A wholesale 6-pack of 64 oz magnesium oil bottles intended for spas, wellness centers, clinics, and retailers for resale or in-service application.
- Magnesium Lotion 4 oz — Bulk 500 Qty (Wholesale) A wholesale case of 500 units of 4 oz magnesium lotion bottles offered to spas, wellness centers, and retailers for resale or amenity use.
Quantifiable outcome
- Up to 250mg elemental magnesium per teaspoon application
- +2 more outcomes
Companies that use Magnum Solace
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Magnum Solace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magnum Solace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC's Good Morning AmericacoreMagnum Solace was featured on ABC's 'GMA' Deals & Steals segment, a prominent national television program. The segment showcased products from women-run businesses with exclusive deals and discounts for viewers. This media partnership provided significant brand exposure and marketing reach.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Magnum Solace competitors and assessment
Company assessmentOthers
- Global Healing: Supplement/wellness brand with topical magnesium and mineral product lines; relevant as a category incumbent in natural health retail channels where Magnum Solace's wholesale partners shop.
Broad incumbents
- Dr. Teal's: Mass-market Epsom salt and bath soak brand owned by PDC Brands; competes in the bath-flake and topical-relief aisle and dwarfs Magnum Solace on retail distribution and ad spend.
- Vital Proteins: Large-scale wellness supplement brand with magnesium and collagen lines; relevant adjacent competitor for share-of-wallet within the natural-wellness consumer profile Magnum Solace targets.
- MaryRuth Organics: DTC supplement and personal-care brand spanning vitamins, minerals, and topicals; comparable on multi-channel DTC/wholesale distribution and natural-ingredient positioning.
Emerging players
- Theraworx Relief: Topical magnesium-based muscle relief spray/towel format; competes directly with Magnum Solace's Muscle Rub on pain-relief positioning and clinical-channel distribution.
- Better Not Younger: Wellness-personal-care hybrid brand selling haircare and body care through DTC and selective retail; comparable multi-SKU product architecture and wellness-adjacent positioning.
- Moon Juice: Premium wellness brand emphasizing minerals and adaptogens; competes for the same consumer mindshare on sleep, recovery, and stress-relief use cases Magnum Solace addresses.
Direct peers
- Seven Minerals: Direct-to-consumer magnesium oil and Dead Sea mineral brand; comparable product format and skincare-cum-wellness positioning to Magnum Solace.
- Ancient Minerals: A leading topical magnesium brand (oil, lotion, flakes) sold direct-to-consumer; closest direct competitor to Magnum Solace on transdermal magnesium, formulation, and spa/wholesale positioning.
- Life-flo: Pure magnesium oil and topical magnesium brand sold through natural health retail (Sprouts, Whole Foods) and online; directly comparable on product format, ingredient positioning, and wholesale distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnum Solace social profiles
Digital presenceMagnum Solace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnum Solace leadership team
Management profileNumber of profiles
Magnum Solace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnum Solace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnum Solace
What does Magnum Solace do?
Magnum Solace formulates, sells, and ships topical magnesium wellness products directly to consumers and wholesale partners through its own e-commerce storefront. Its core product system spans magnesium oil sprays, magnesium creams, body butters, lotions, gels, bath flakes, muscle rubs, and stretch mark oils intended to support sleep, muscle recovery, relaxation, and skin hydration. The company also operates a wholesale division offering bulk-format SKUs (such as 720-pound flake cases, 4-gallon oil pails, and 500-unit lotion cases) for spas, clinics, and retail resale.
Is Magnum Solace a public or private company?
Magnum Solace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnum Solace founded?
Magnum Solace was founded in 2008. It employs 1 to 10 people.
Where is Magnum Solace based?
Magnum Solace is headquartered in Houston, United States, in the North America region.
How does Magnum Solace make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Magnum Solace's main competitors?
Global Healing is listed as an others. Broad incumbents are Dr. Teal's, Vital Proteins and MaryRuth Organics. Emerging players are Theraworx Relief, Better Not Younger and Moon Juice. Direct peers are Seven Minerals, Ancient Minerals and Life-flo.
Does Magnum Solace have an API?
No public API is recorded for Magnum Solace.
What industry is Magnum Solace in?
Magnum Solace's product category is Topical Magnesium Personal Care. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps), with a secondary code of CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief). Its NAICS code is 32561 and its SIC code is 2844.