Willinkschool

What Willinkschool does

Willinkschool is a non-profit primary school (basisschool) located in Bennebroek, Netherlands, serving children ages 4 to approximately 12 across eight groups (group 1 through group 8). The school operates under the governance of Stichting TWijs, a regional educational foundation that manages 34 schools across Bloemendaal, Haarlem, Haarlemmermeer, Heemstede, and Zandvoort municipalities, serving approximately 8,000 children in total. Founded in May 1904 by philanthropist Ambachtsvrouwe Willink, the school operates from a historic municipal monument building designed by architect J.A.G. van der Steur and positions itself as a small-scale institution providing personal attention to a cohort of roughly 80-120 students.

The school's core offering is comprehensive primary education delivered under the Dutch primary education law (WPO), with daily instruction in core subjects (mathematics, spelling, reading, language), physical education twice weekly, and English language instruction starting from group 1, supported by Classroom English training delivered by partner Early Bird. The curriculum applies several named pedagogical frameworks: Kwink for social-emotional development across groups 1-8, Blink Werld for integrated thematic learning in geography, history, and natural sciences, and Doelgericht Werken (Goal-Oriented Working) based on Jay Marino's Continuous Improvement approach. Digital infrastructure centers on the Parro communication platform, which serves as the primary interface for parent-school interaction including calendar access, appointment scheduling, and absence reporting.

Revenue is principally derived from Dutch government primary education funding allocated per enrolled student under the WPO framework. Supplementary revenue streams are structured as voluntary contributions: an annual €65 parent contribution for school activities managed by the Activities Committee, TSO (midday supervision) fees of €105-€135 per child per year, weekly TommyTomato lunch fees of €3.35-€3.89, and after-school care (BSO) revenue shared with partner Brood en Spelen. Non-payment of any voluntary fee never results in exclusion of children from activities, and TommyTomato offers sponsorship for families who cannot afford the lunch. The school recruits students through direct enrollment from age 3, with guided tours for prospective parents and a specialized intake procedure that includes five orientation mornings for children requiring additional support.

Name

Willinkschool

Legal name

Stichting TWijs

Website

https://willinkschool.nl

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Willinkschool is a non-profit primary school in Bennebroek, Netherlands, serving children ages 4-12 across eight groups. Part of Stichting TWijs foundation, it delivers government-funded education with English instruction, social-emotional learning, healthy lunches, and on-site after-school care.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)

Keywords

• Primary education
• Basisschool services
• After-school care
• Christian primary school
• Early childhood learning

Headquarters

HQ city

Bennebroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Primary Education Funding: Publicly funded primary education under the Dutch primary education law (WPO). The school receives government funding per student enrolled.
2. Voluntary Parent Contributions: Annual voluntary parent contribution of €65 for school activities including school trips, classroom activities, sports days, and extra materials. This is managed by the Activities Committee (AC).
3. TSO (Tussenschoolse Opvang) Contribution: Voluntary contribution for midday supervision: €105 for groups 1-4, €135 for groups 5-8, approximately €0.85 per pause per child.
4. TommyTomato Healthy Lunch Program: Weekly vegetable lunch program: €3.35 for groups 1-4, €3.89 for groups 5-8. Sponsorship available for families who cannot afford the lunch.
5. After-School Care (BSO): After-school care provided by Brood en Spelen in the school building since May 2021. Additional BSO options through Robinson and Les Petits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Willinkschool delivers primary education to children in groups 1-8 (approximately ages 4-12), covering core academic subjects alongside English, physical education, and social-emotional development. The school also provides supplementary services including a subscription-based school lunch program (Tosti Club) and after-school care (BSO) through partner organizations.

Product overview

Willinkschool is a primary school (basisschool) offering education for groups 1 through 8, operated by Stichting TWijs. The school provides core primary education with specialized programs including English from group 1, physical education with specialist teacher, social-emotional learning via Kwink, and thematic learning through Blink Wereld methodology. Additional services include school lunch program (TommyTomato), before/after-school care (BSO De Willink via Brood en Spelen), and parent communication via Parro app.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education (Basisonderwijs, groups 1-8) Full primary-school curriculum for children ages 4-12 (groups 1-8), covering core subjects, English, physical education, social-emotional development, and cultural activities, for families in the Bennebroek area.
• School Lunch Program (Tosti Club) Weekly subscription-based school lunch service provided to pupils; parents subscribe to have their child receive a prepared lunch at school on a weekly basis.
• After-School Care (BSO) - via Juul of Co After-school care (Buitenschoolse Opvang) provided in partnership with Juul of Co, allowing pupils to remain at the school's location after school hours for supervised care and activities.

Quantifiable outcome

• All children receive equal opportunities regardless of background
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brood en SpelencoreChannel Partner/ Reseller/ Distributor · 1 May 2021After-school care (BSO De Willink) organized by Brood en Spelen in the school building since May 2021. Children can stay in their familiar environment after school. Youngest children are picked up at their groups and older children come to the BSO space themselves. Brood en Spelen also provides playground supervision during the half-hour outdoor break under the continuous schedule.
• ZorgbalanscoreStrategic or Co-development PartnerStructured collaboration with neighboring Zorgbalans healthcare facility starting from group 1. Children from group 1-2 search for Easter eggs at Zorgbalans, groups 3-4 sing songs around Valentine's Day, groups 5-6 sing songs at Sint Maarten and Christmas, group 7 creates flower arrangements with clients, and group 8 clients attend the general rehearsal of the musical. This partnership aims to teach children about sharing, learning from each other across generations, and broadening perspectives.
• Robinson and Les PetitsminorChannel Partner/ Reseller/ DistributorAlternative BSO organizations that offer after-school care to Willinkschool children. These organizations pick up children at the schoolyard after school and walk them to their locations.
• TommyTomatocoreStrategic or Co-development PartnerHealthy school lunch program providing vegetable-based lunches. Children in groups 1-4 pay €3.35 per lunch, groups 5-8 pay €3.89 (larger portion). TommyTomato provides sponsorship for families who cannot afford the lunch, ensuring all children can participate regardless of financial situation.
• Stichting TWijscoreStrategic or Co-development PartnerParent organization (foundation) managing 34 schools across Bloemendaal, Haarlem, Haarlemmermeer, Heemstede, and Zandvoort municipalities, serving approximately 8000 children. TWijs stands for 'Tienduizend kinderen wereldwijs' (Ten thousand children world-wise). The foundation provides governance, support, and shared educational approaches including Classroom English training by Early Bird.
• Vaders Bas & Erik (TommyTomato founders)minorOthersFounders of TommyTomato who established the company in 2020. Their mission began as a convenient extra vegetable moment and evolved into a passionate initiative to address the fact that very few children in the Netherlands eat enough vegetables and increasingly go to school without nutritious meals.
• Gemeente BennebroekcoreStrategic or Co-development PartnerMunicipal government partnership through the 'Raadslid in de klas' project where municipal council members teach lessons in groups 6-8 about elections and democratic processes. Group 6 visits the town hall to simulate a council meeting.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brood en Spelen: Dutch after-school care (BSO) provider that operates BSO De Willink on-site at Willinkschool since May 2021 and provides playground supervision. Comparable as a Dutch BSO provider serving primary school children with a similar play-based, active-childhood orientation.

Broad incumbents

• Stichting TWijs: Parent foundation operating 34 schools (primary, special primary, special secondary) across Bloemendaal, Haarlem, Haarlemmermeer, Heemstede, and Zandvoort, serving ~8,000 children. Comparable as the larger governing body that operates Willinkschool as one of its sites and shares curriculum, governance, and resources.

Others

• Parro: Parent-school digital communication platform used by Willinkschool for parent communication, calendar, and absence reporting. Comparable as the communication infrastructure layer adopted by many Dutch primary schools, indicating sector-wide digital tooling patterns.
• Blink Educatie: Dutch educational publisher whose 'Blink Werld' integrated learning method is used at Willinkschool for geography, history, and natural sciences. Comparable as a curriculum supplier whose footprint in Dutch primary education indicates thematic/inquiry-based pedagogy adoption.
• Kwink: Dutch social-emotional learning curriculum publisher whose method is implemented at Willinkschool for groups 1-8. Comparable as a SEL/curriculum provider whose adoption pattern signals the school's educational philosophy and pedagogy choices.
• TommyTomato: Dutch school lunch program providing vegetable-based meals to Willinkschool. Comparable as an adjacent service provider operating in the Dutch primary school nutrition space, focused on healthy eating habits and child nutrition outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willinkschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willinkschool