WILLOWBROOK FARMS

What WILLOWBROOK FARMS does

Willow Brook Farms is a family-owned equestrian facility located at 557 Willow Brook Road in Northampton, Pennsylvania, in the Lehigh Valley minutes from Route 22. The facility operates as a multi-discipline equestrian center offering horse boarding (92 stalls, including wash stalls and overnight/layover accommodations), equestrian shows and competitions, riding lessons, clinics with professional clinicians, team roping practices, open arena sessions, and event venue rentals through its Willow Bar & Grill sub-brand. Disciplines covered span reining, cutting, reined cow horse, team roping, mounted shooting, ranch riding, barrel racing, English hunter/jumper, dressage, and western riding.

The physical platform consists of a 150'x300' outdoor show arena with lighting, judges stand, secretary booth, sound system, and warm-up pad, paired with an 80'x220' indoor arena with bleacher seating, roping boxes, and chutes. The business sits on approximately 1,800 acres historically assembled by Colonel James W. Fuller, with the modern horse operation dating to C. Thomas Fuller's 1964 purchase of the foundation stallion Joe Cody, which produced 324 foals, 13 AQHA champions, and established the farm's American Quarter Horse legacy. The company hosts the Miss Rodeo Pennsylvania Pageant and runs the Willow Brook Pro Rodeo as sub-brands.

The business model blends recurring subscription revenue (monthly boarding), transactional per-use fees (lessons at $70, team roping at $30/person, open arena at $25/person, overnight stalls at $30/night with $25 for each additional night, $9/bag shavings), and event-based revenue (show fees, venue rentals at $75/hour with 2-hour minimum, rodeo tickets at $25). Distribution is entirely on-site with bookings via phone, email, and Facebook; there is no e-commerce or digital channel. Marketing is community-led, relying on the website events calendar, Facebook updates, email newsletters, and word-of-mouth within the equestrian community, supplemented by co-marketing partnerships with Purina, Celtic Classic, and the Keystone Reining Association.

Name

WILLOWBROOK FARMS

Legal name

Willow Brook Farms

Website

https://willowbrookhorses.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Multi-discipline equestrian facility in Pennsylvania's Lehigh Valley offering horse boarding, riding lessons, clinics, shows, rodeo events, and venue rentals across Western and English disciplines, serving regional horse owners, riders, and competitors on a family-owned farm with a 60-year Quarter Horse legacy.

Ownership category

akta.pro rank

Product category

Equestrian Facility Services

NAICS

Horses and Other Equine Production (11292)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

akta.pro secondary industries

Equestrian & Rodeo Facilities (MPAKAEAM), Horse Breeding & Stud Farms (AFAEAGAA)

Keywords

• Equestrian facility services
• Horse boarding stables
• Equestrian shows events
• Riding lessons clinics
• Horse training arenas

Headquarters

HQ city

Northampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Boarding Services: On-site boarding for horses with access to indoor and outdoor facilities, offered as monthly recurring revenue from horse owners
2. Equestrian Events and Shows: Hosting equestrian shows, rodeos, and competitions across multiple disciplines including reining, cutting, team roping, and more. Revenue from event fees and spectator attendance.
3. Clinics and Workshops: Professional clinician-led instruction events where instructors rent facility space or partnership arrangements for teaching sessions
4. Lesson Program: Hour-long riding lessons with instructor and horse rental, offered on Fridays with Kristy Lee Smith and assistant trainer Nicole
5. Overnight and Layover Stalls: Short-term stall boarding for horses traveling through the Lehigh Valley, charged per night with additional fees for shavings

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Willow Brook Farms is a multi-discipline equestrian facility offering horse boarding (92 stalls), overnight/layover stall accommodations for traveling horses, equestrian shows across Western and English disciplines, professional clinics and workshops, riding lessons, team roping practices, open arena access, and event venue services including the Willow Bar & Grill and Willow Brook Pro Rodeo. The facility operates indoor (80'x220') and outdoor (150'x300') arenas with judges stands, sound systems, and footing, serving horse owners, riders, and competitors in Pennsylvania's Lehigh Valley.

Product overview

Willow Brook Farms is an equestrian facility offering a comprehensive portfolio of horse-related services centered around American Quarter Horse breeding, boarding, and competitive disciplines. The core offerings include horse boarding (with 92 stalls), equestrian shows across multiple disciplines (reining, cutting, team roping, barrel racing, dressage, hunter/jumper), educational clinics with professional horsemen, riding lessons, team roping practices, and open arena access. The facility features both indoor (80'x220') and outdoor (150'x300') arenas. Additional services include overnight layovers for traveling horses, the Willow Bar & Grill event venue for holiday parties, and the Willow Brook Pro Rodeo annual event which serves as home to the Miss Rodeo Pennsylvania Pageant. The business operates as a service-based equestrian center rather than a technology or software company.

Differentiator

Problem solved

Functional benefit

Brands

• Willow Brook Pro Rodeo: Professional rodeo events hosted at the farm, originally scheduled for September 2020, then moved to June 2021.
• Willow Bar & Grill

Products and services

• Horse Boarding Long-term stall boarding services for horses at the Willow Brook facility, including 92 stalls and wash stalls, with stalls separated from resident horses for health safety. Targeted at horse owners in the Lehigh Valley seeking quality boarding facilities with access to indoor and outdoor arenas.
• Equestrian Shows and Events Hosted equestrian shows covering reining, cutting, reined cow horse, team roping, mounted shooting, ranch riding, barrel racing, English hunter/jumper, dressage, and western riding. Serves competitors and sanctioned associations in the Lehigh Valley region.
• Clinics and Workshops Educational clinics and workshops hosted by professional horsemen including Kristy Lee Smith and Jim Blumer, covering ranch riding, reining, team roping, and other disciplines. Serves riders seeking skill development from credentialed instructors.
• Riding Lessons One-hour riding lessons taught by Kristy Lee Smith and assistant trainer Nicole, available on Fridays, costing $70 cash total ($50 lesson + $20 horse rental fee). Booking required; no walk-ins. Includes beginner safety, horse handling, grooming, and riding instruction for adults and children.
• Team Roping Practices Team roping practices open to all skill levels, including round robin competitions and Saturday night practices. Costs $30 per person per session. Serves ropers in the Lehigh Valley equestrian community.
• Open Arena Open riding in the large indoor arena, available on Wednesdays from 4pm-8pm with reservation required. Costs $25 per person per session. Serves riders seeking independent practice time.
• Overnight and Layover Stalls Overnight stall boarding for horses attending shows, clinics, events, or traveling through the Lehigh Valley. Stalls are clean and empty, separated from resident horses for health safety. Stall fee is $30 first night and $25 each additional night, with $9 per bag shavings. Owners must provide their own water buckets and feed.
• Willow Bar & Grill Event Venue Event venue for holiday parties and community gatherings offering inside and outside seating, a full service bar, two fire pits, and a patio terrace. Rate is $75/hour with a two-hour minimum.
• Willow Brook Pro Rodeo Annual professional rodeo event hosted at Willow Brook Farms featuring championship rodeo action and family entertainment. Serves as the official home of the Miss Rodeo Pennsylvania Pageant.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• American Quarter Horse Association (AQHA)coreStrategic or Co-development PartnerLong-standing relationship with AQHA. C.T. Fuller served as Vice President in 1987 and was inducted into the AQHA Hall of Fame in 2001. The facility's breeding program centered around AQHA champion stallions and operates as an American Quarter Horse breeder. The facility hosts AQHA-sanctioned events and competitions.
• National Reining Horse Association (NRHA)coreStrategic or Co-development PartnerC.T. Fuller and Joe Cody inducted into NRHA Hall of Fame in 1989. Facility hosts NRHA-affiliated reining shows and events including the Keystone Reining Association shows.
• Kristy Lee SmithmajorStrategic or Co-development PartnerAQHA professional horseman conducting riding lessons on Fridays and hosting ranch riding clinics. Has shown numerous horses to Top-5 and Top-10 placings in AQHA World and QH Congress shows. Partnership brings professional instruction to the facility.
• PurinaminorGTM or Marketing PartnerFeed representative attends open house events to discuss types of feed available at the farm and their benefits. Partnership for customer education on equine nutrition.
• Celtic ClassicminorGTM or Marketing PartnerCommunity partnership for Trunk or Treat event. Celtic Classic members partner with Willow Brook to bring decorated trunks and festivities to farm visitors.
• Miss Rodeo PennsylvaniamajorStrategic or Co-development PartnerThe Miss Rodeo Pennsylvania Pageant has named Willow Brook Farms and the Willow Brook Pro Rodeo as its official home. The 2-day pageant event takes place before the rodeo and concludes with crowning the new Miss Rodeo Pennsylvania.
• Keystone Reining AssociationmajorStrategic or Co-development PartnerThe association holds reining shows at Willow Brook Farms facility, including scheduled events like the Keystone Reining show in June and NRHA Jackpot with Ranch Riding classes.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Devon Horse Show & Country Fair: Historic Pennsylvania/Northeast equestrian event featuring multi-discipline competition. Comparable as a regional sanctioned show with strong community following.
• Old Salem Farm: Northeast equestrian facility hosting hunter/jumper shows, schooling shows, boarding, and lessons. Closest regional peer in geography and multi-discipline offering.
• Tryon International Equestrian Center: Year-round equestrian resort with multiple arenas, stalls, hosted shows across disciplines, on-site lodging and dining. Directly comparable as a full-service facility combining events, boarding, and venue rentals.
• Palm Beach International Equestrian Center: Premier Florida venue hosting Wellington International shows with permanent stabling, arenas, and boarding. Comparable multi-discipline venue with sanctioned show calendar.
• World Equestrian Center: Multi-discipline equestrian facility operating show arenas, boarding stalls, clinics, and lodging. Closest comparable in scope (indoor/outdoor arenas, multi-discipline shows, boarding, lessons), though at substantially larger scale.
• Wellington International: Operates the Winter Equestrian Festival in Wellington, FL. Comparable show management and venue operations across multiple disciplines with on-site boarding.
• HITS (Horse Shows in the Sun): Show management and venue operator running multi-week hunter/jumper competitions with on-site stabling, lessons, and clinics. Comparable event-driven GTM and facility rental model.
• Pennsylvania National Horse Show: Premier annual horse show held in Harrisburg, PA. Comparable as a sanctioned regional equestrian show drawing competitors who need boarding and layover stalls.

Others

• American Quarter Horse Association (AQHA): Breed registry and competition sanctioning body for American Quarter Horses. Long-standing strategic partner and industry enabler, not a competing facility.
• National Reining Horse Association (NRHA): Governing body for reining competition and Hall of Fame for C.T. Fuller and Joe Cody. Industry partner/enabler rather than direct competitor, but representative of the association ecosystem Willow Brook operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/willowbrookhorses
• LinkedInlinkedin.com/company/willowbrook-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILLOWBROOK FARMS