WILL SENSORS
- Company typePrivate
- Founded2009
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
WILL SENSORS firmographics
Firmographics- Name
- WILL SENSORS
- Legal name
- SIA "WILL SENSORS"
- Website
- https://willsensors.lv
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WILL SENSORS industry classification
Industry- Product category
- Industrial Sensor Distribution and Automation Solutions
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)
- akta.pro secondary industry
- Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)
Keywords
Where WILL SENSORS is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
WILL SENSORS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (B2B E-commerce): Direct online sales of industrial sensors, automation components, and related accessories to businesses through their e-commerce platform. Products are sold at stated prices with VAT added.
- Technical Consulting & Custom Automation Solutions: Design, consultation, and delivery of solutions for industrial process automation. Individual automation projects and IIoT system implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on manufacturer and specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WILL SENSORS product offering
Product offeringCore offering
WILL SENSORS distributes industrial sensors, automation components, and IIoT devices from 18+ leading manufacturers (including TURCK, Banner Engineering, BD Sensors, Baumer, UWT, Temposonics, and Disruptive Technologies), maintaining 8,000+ products in stock through an e-commerce storefront. The company supplements product distribution with technical consulting and custom automation solution design services for industrial process automation, control and regulation, data monitoring, and energy management applications.
Product overview
WILL SENSORS is an industrial sensor distributor and automation solutions provider operating since 2009 with over 8,000 products in stock from 18+ manufacturers. The company offers a comprehensive portfolio organized into four main solution categories: Industrial Sensors and Solutions (comprising inductive, capacitive, ultrasonic, photoelectric, pressure, temperature, level, and linear position sensors), Industrial Internet of Things (IIoT) solutions for wireless connectivity, Individual Automation Solutions for custom integration projects, and Energy and Heating Solutions. The product range includes branded sensors from partners like TURCK, Banner Engineering, BD Sensors, UWT, Baumer, Temposonics, and others, spanning over 2,895 catalog items across categories such as controllers, encoders, IO-Link modules, vision systems, and connection cables.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Sensors and Solutions
Companies that use WILL SENSORS
Customer profileSegments4 records
Ideal customer profiles4 records
WILL SENSORS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WILL SENSORS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and supporting.
- TURCKcoreMajor manufacturer partner offering industrial sensors, fieldbus systems, and automation components. TURCK products are prominently featured in the product catalog with significant inventory.
- BD SensorscoreLeading supplier of pressure sensors and level measurement solutions. Featured in blog content highlighting submersible probes and wireless monitoring capabilities.
- Banner EngineeringcoreMajor manufacturer of industrial automation sensors including photoelectric sensors, vision systems, and LED indicators. Frequently featured in blog posts and product listings.
- BaumermajorInternational sensor manufacturer offering precision sensors for industrial applications including level, pressure, and process sensors.
- UWTmajorLevel measurement specialist offering vibration level sensors, radar technology, and solutions for bulk material monitoring.
- TemposonicsmajorManufacturer of magnetostrictive linear position sensors and encoders for industrial applications.
- In-SitumajorEnvironmental monitoring sensors including water quality and level monitoring solutions.
- Disruptive TechnologiesmajorCompact wireless sensors for IIoT applications, featured in solutions for data monitoring.
- NovussupportingAutomation and measurement solutions including controllers, transmitters, and data loggers.
- EfentosupportingWireless sensors and data loggers for environmental monitoring and IIoT applications.
- ElsyssupportingData acquisition and measurement solutions for industrial applications.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
WILL SENSORS competitors and assessment
Company assessmentDirect peers
- Conrad Electronic: European B2B/B2C distributor of electronics, automation, sensors and measurement products, headquartered in Germany - shares Will Sensors' broad multi-brand industrial sensor and automation portfolio approach.
- Distrelec: European industrial electronics, automation and maintenance product distributor (now part of element14) serving engineers with sensors, controls and process instrumentation - directly comparable in offering and customer base.
- Mouser Electronics: Global authorized distributor of semiconductors, electronic components and industrial sensors with extensive e-commerce platform - shares Will Sensors' product-led distribution model but at massive global scale.
- RS Components: One of Europe's largest industrial product distributors (part of RS Group), serving engineers and manufacturers with electronics, sensors, automation and maintenance products via e-commerce and catalog - same business model as Will Sensors but at vastly larger scale.
- element14 / Farnell: Global electronics and industrial product distributor serving design engineers and buyers with sensors, automation components and development tools - directly comparable in product mix and B2B e-commerce model to Will Sensors.
- Digi-Key Electronics: One of the largest global distributors of electronic components and industrial sensors, with a broad catalog and direct-to-engineer e-commerce motion - directly comparable in catalog breadth and B2B self-service model.
Broad incumbents
- ifm electronic: Major German manufacturer of industrial sensors (inductive, capacitive, photoelectric) and IO-Link/IIoT solutions - a supplier to many distributors like Will Sensors but also a direct competitor in the underlying sensor market.
- SICK AG: Global manufacturer of industrial sensors (photoelectric, ultrasonic, laser, vision) and automation solutions - a leading brand Will Sensors distributes while also representing the kind of large incumbent whose direct channels could compete with distributors.
Regional players
- SOS Electronic: Czech/Slovak-headquartered B2B distributor of electronic components, sensors, automation and measurement products for Central European industrial customers - comparable in product mix and regional mid-market positioning.
- Transfer Multisort Elektronik (TME): Polish-based European B2B distributor of electronic components, sensors, connectors and automation products - directly comparable business model to Will Sensors with stronger Central European footprint.
Market position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WILL SENSORS social profiles
Digital presenceWILL SENSORS financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILL SENSORS leadership team
Management profileNumber of profiles
Profiles1 record
WILL SENSORS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILL SENSORS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILL SENSORS
What does WILL SENSORS do?
WILL SENSORS distributes industrial sensors, automation components, and IIoT devices from 18+ leading manufacturers (including TURCK, Banner Engineering, BD Sensors, Baumer, UWT, Temposonics, and Disruptive Technologies), maintaining 8,000+ products in stock through an e-commerce storefront. The company supplements product distribution with technical consulting and custom automation solution design services for industrial process automation, control and regulation, data monitoring, and energy management applications.
Is WILL SENSORS a public or private company?
WILL SENSORS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WILL SENSORS founded?
WILL SENSORS was founded in 2009. It employs 1 to 10 people.
Where is WILL SENSORS based?
WILL SENSORS is headquartered in Riga, Latvia, in the Europe region.
How does WILL SENSORS make money?
Two revenue lines are on record. Product Sales (B2B E-commerce) is the primary driver. The others are technical Consulting & Custom Automation Solutions.
Who are WILL SENSORS's main competitors?
Direct peers on record are Conrad Electronic, Distrelec, Mouser Electronics, RS Components, element14 / Farnell and Digi-Key Electronics. Broad incumbents are ifm electronic and SICK AG. Regional players are SOS Electronic and Transfer Multisort Elektronik (TME).
Does WILL SENSORS have an API?
No public API is recorded for WILL SENSORS.
What industry is WILL SENSORS in?
WILL SENSORS's product category is Industrial Sensor Distribution and Automation Solutions. Its primary akta.pro industry code is CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail, with a secondary code of CRACAKAA, Electronic Components (Resistors, Capacitors, Inductors) Retail. Its NAICS code is 334519 and its SIC code is 5065.