Wilsons Traffic Management

What Wilsons Traffic Management does

Wilsons Traffic Management (legally Wilsons TM Limited) is a New Zealand-based temporary traffic management provider founded in February 2020 by industry veterans Sam and Gabby. The company delivers a suite of services — onsite traffic management, Traffic Management Plan (TMP) design, equipment hire, external auditing, consulting, and product installation — to construction firms, utility providers, and local authorities across the South Island. Operations are run from three regional depots in Christchurch (head office), Nelson, and Cromwell/Queenstown, supported by a 74-vehicle fleet and approximately 119-130 staff, and the company has placed 698,223 road cones to date. Customer logos include Fulton Hogan Canterbury (described as a "preferred supplier"), March Construction Limited, Curle Contracting Ltd, and Total Drainage & Excavation.

Revenue is generated through two streams: professional services (deploying qualified STMS and TC personnel to plan and manage worksites) and equipment hire (rental of signs, cones, portable traffic lights, electronic sign boards, and purpose-built traffic management trailers). Pricing is custom and quote-based, with no public pricing tiers disclosed. The go-to-market is direct enterprise field sales targeting civil contractors and infrastructure principals. The company holds SiteWise Gold prequalification and emphasizes full COPTTM and Waka Kotahi regulatory compliance as core qualifications.

Wilsons was acquired by Avada Group at the beginning of 2023. The acquisition provides shared resources, integrated business systems, and expanded buying power, while the operational leadership team (including General Manager Ben Hopewell) has been retained. The legal entity is incorporated in Australia (per Terms of Use referencing the Privacy Act 1988 (Cth) and Australian Privacy Principles), despite operating exclusively in the South Island of New Zealand.

Name

Wilsons Traffic Management

Legal name

Wilsons TM Limited

Website

https://wilsonstm.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilsons Traffic Management provides temporary traffic management services, including onsite management, TMP design, equipment hire, auditing, and consulting, to construction companies, utility providers, and local authorities across the South Island of New Zealand from three regional depots.

Ownership category

akta.pro rank

Product category

Traffic Management Services

akta.pro primary industry

Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK)

akta.pro secondary industries

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC)

Keywords

• Temporary traffic management
• Road construction services
• Traffic management plans
• Traffic equipment hire
• Road safety compliance

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Traffic Management Services: Providing comprehensive temporary traffic management solutions including onsite management, traffic management plans, auditing, and consulting services for construction and infrastructure projects.
2. Equipment Hire: Rental of traffic management equipment including signs, cones, portable traffic lights, electronic sign boards, and purpose-built trailers to clients who need to manage traffic on their own projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wilsons Traffic Management provides temporary traffic management solutions to construction, civil infrastructure, utility, and local authority clients across the South Island of New Zealand. Its offering combines onsite traffic management staffing, design of Traffic Management Plans (TMPs), equipment hire (signs, cones, portable traffic lights, electronic boards, and purpose-built trailers), compliance auditing, and consulting, delivered from three branches (Christchurch, Nelson, Queenstown).

Product overview

Wilsons Traffic Management offers a suite of integrated traffic management services primarily serving the South Island of New Zealand through three regional branches. The core offerings include Onsite Traffic Management (full site setup through ongoing management), Traffic Management Plans (TMP design and development), Equipment Hire (signs, cones, portable lights, electronic boards, trailers), Auditing (external safety and compliance audits), Consulting (expert traffic management advisory), and Product Installation. The company operates from depots in Nelson, Canterbury (head office), and Queenstown Lakes District, providing temporary traffic management South Island wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Onsite Traffic Management Full onsite temporary traffic management services including site setup, handover, and ongoing site management by qualified and experienced staff (STMS/TC), for construction, civil infrastructure, utility, and local authority projects across the South Island.
• Traffic Management Plans Design and development of Traffic Management Plans (TMPs) tailored to different project sites and road conditions, including legislative and regulatory compliance with COPTTM and Waka Kotahi standards.
• Equipment Hire Rental of temporary traffic management equipment — signs, cones, portable traffic lights, electronic sign boards, and purpose-built traffic management trailers — to clients needing to manage traffic on their own projects.
• Auditing External traffic management safety and compliance audits to minimize risk and upskill staff on TTM operations.
• Consulting Qualified and experienced traffic management consultants providing solutions for all aspects of traffic management, combining practical experience with strong communication skills.
• Product Installation Installation services for traffic management products and equipment at customer project sites.

Quantifiable outcome

• Rapid growth from startup to over 130 staff in three years
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fulton Hogan: Large Australasian civil contractor that runs in-house traffic management capability for its own projects and also outsources to specialists like Wilsons. Comparable as a customer, competitor (vertically integrated TM), and infrastructure services incumbent.
• Higgins Group: Large NZ civil contractor (part of Fletcher Building) with road maintenance and traffic management capability. Comparable as a vertically integrated competitor for South Island roading contracts.
• Downer NZ: Major Australasian infrastructure services provider with significant NZ road maintenance and traffic management operations. Competes for similar Waka Kotahi/local authority work and could either partner with or crowd out Wilsons on tenders.
• HEB Construction: NZ civil infrastructure contractor with traffic management capability for road and bridge projects. Overlaps with Wilsons on South Island civil tenders where in-house TM is a competitive option.

Direct peers

• Altus Traffic: Major ANZ traffic management services provider with operations in Australia and New Zealand. Directly comparable business model (crews, plans, equipment hire, lane closures) and a key competitive threat if it expands deeper into the South Island.
• Traffic Management NZ (TMNZ): One of New Zealand's largest dedicated temporary traffic management providers, offering STMS crews, TMP design, and equipment hire nationally. Direct competitor to Wilsons in NZ, particularly for major civil infrastructure projects.
• Streat Solutions: NZ-based traffic management services provider offering similar crew deployment, TMP design, and equipment hire. Directly comparable niche specialist competing for the same customer base.

Emerging players

• ProSignal Traffic Solutions: Smaller NZ traffic management operator focused on portable traffic signals and work zone equipment. Comparable technology/product overlap (portable lights, electronic sign boards), though smaller scale than Wilsons.

Others

• SiteWise: NZ contractor prequalification scheme under which Wilsons holds SiteWise Gold certification. Industry-relevant ecosystem enabler rather than direct competitor, but a key buyer-side gatekeeper for infrastructure work.
• Avada Group: Parent company of Wilsons Traffic Management since early 2023. Infrastructure services platform providing shared resources, integrated systems, and procurement leverage — relevant as both parent and broader group peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilsons-traffic-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilsons Traffic Management