Wiltshire Treehouse

What Wiltshire Treehouse does

Wiltshire Treehouse is a UK-registered independent charity (Charity No: 1179519) that provides bereavement support services to children and young people aged 0-18 (up to 25 with SEND) in Swindon and Wiltshire. The organization originated as The Rainbow Club at Great Western Hospital in 2001 and became an independent charity in 2013 following a £35,000 founding grant from an anonymous donor. Its service portfolio includes the Family Group Programme (ages 6-11 with parents and carers), NEST Group programmes (ages 10-18 in Swindon and Mid Wiltshire), monthly Chill and Chat wellbeing meet-ups, fee-based one-to-one support, telephone advice for parents and carers, and professional training for schools and organisations. Most programmes are free to families, with costs covered by fundraising and donations.

The charity employs approximately 7 staff members alongside 8 trustees, led by Service Director Kath Brownlee (20+ years of children and families experience) and Business Director Sarah Bear. Its revenue model combines donations and fundraising as the primary source with fee-based professional services including one-to-one support and training. No government funding is received. The organization relies on standard office and communications tools rather than proprietary technology, with its website built by Delivered Social. It distributes services through online self-referral, in-person delivery at Swindon, Westlea Primary School, Trowbridge, and Chippenham venues, and a professional services channel. Community-led marketing includes social media, quarterly newsletters, community events, and the annual 'A Week to Remember' awareness campaign in November.

The charity received Charity of the Year recognition at the 2024 Wiltshire Life Awards, is registered with the Fundraising Regulator and ICO, and maintains partnerships with corporate sponsors including Gallagher and PPS Chartered Accountants. Strategic activity in 2024-2025 has focused on geographic expansion within Wiltshire, product line extension, and corporate fundraising development.

Name

Wiltshire Treehouse

Legal name

Wiltshire Treehouse

Website

https://wiltshiretreehouse.org.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiltshire Treehouse is a UK-registered independent charity providing bereavement support services including group programmes, one-to-one support, and professional training for bereaved children and young people aged 0-18 (up to 25 with SEND) in Swindon and Wiltshire.

Ownership category

akta.pro rank

Product category

Children's Bereavement Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Children bereavement support
• Grief counselling services
• Community charity programmes
• Professional bereavement training
• Family support groups

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: The charity receives no government funding and depends entirely on donations, fundraising events, and community support. Free services are funded through fundraising activities.
2. One-to-One Support (Fee-based): Individual support sessions for bereaved children aged 6-18 (up to 25 with SEND) are provided for a fee.
3. Training for Professionals: Advice and training services for professionals working with bereaved children, helping schools and organizations support bereaved children they work with.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wiltshire Treehouse delivers bereavement support services for children and young people aged 0-18 (up to 25 with SEND) in Swindon and Wiltshire, including specialist group work programmes (Family Group Programme, NEST, Chill and Chat), fee-based one-to-one support, telephone advice for parents/carers, and training for professionals working with bereaved children. Most group services are provided free to families, funded through donations and fundraising, with charges applied to one-to-one support and professional training.

Product overview

Wiltshire Treehouse offers a suite of grief support services for bereaved children and young people aged 0-18 (up to 25 with SEND) in Swindon and Wiltshire. The core services include the Family Group Programme for children aged 6-11 with their parents/carers, the NEST Group for older children and young people (ages 10-18), and Chill and Chat monthly wellbeing meet-ups. One-to-one support is available for individualised care. The organisation also provides telephone advice for parents/carers, professional training for schools and organisations, and social opportunities through events. The annual 'A Week to Remember' awareness campaign brings together supporters through coffee mornings and fundraising activities. Most group services are free to families, funded through donations and fundraising, with a fee-based charge for one-to-one support.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Group Programme A specialist group programme open to bereaved children aged 6-11 years and their parents/carers, delivered through practical activities that help children and parents explore and express their thoughts and feelings together alongside other families. Free to families, with costs covered by fundraising.
• NEST Group A creative group programme for older bereaved children and young people, using activities to explore thoughts, feelings and coping strategies alongside peers. Wiltshire NEST serves school years 6-11 (ages 10-16) and Swindon NEST serves school years 7-13 (ages 11-18). Free to families.
• Chill and Chat Monthly wellbeing meet-ups in Swindon for bereaved children in school years 6-13, held at Westlea Primary School on Thursday evenings (6-8pm). Sessions are planned by young people and include snacks, games, craft and activities about grief. Free to attend.
• One-to-One Support Individual support for bereaved children or young people (aged 6-18, up to 25 with SEND) where they meet with a team member on a regular basis to help process and cope with their grief. There is a charge for this service; specific pricing is not publicly disclosed.
• Telephone Advice and Support Telephone advice and support to parents and carers, helping adults understand their child and how best to support them through bereavement.
• Professional Training Training, resources, and telephone advice for professionals working with bereaved children and young people, helping schools and other organisations support the bereaved children they work with.
• Referrals for Specialised Help Referrals to more specialised help for children and families who need additional support beyond what Wiltshire Treehouse can provide.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• PPS Chartered AccountantsminorGTM or Marketing PartnerPPS Chartered Accountants hosted a Business Charity Breakfast in March 2025 to raise funds and awareness for Wiltshire Treehouse, demonstrating corporate partnership for fundraising.
• Westlea Primary SchoolcoreStrategic or Co-development PartnerWiltshire Treehouse operates from Westlea Primary School in Swindon, using the facility for sessions including Thursday evening Chill & Chat meetups.
• Great Western HospitalminorStrategic or Co-development PartnerWiltshire Treehouse originated as The Rainbow Club at Great Western Hospital, a dedicated social group for bereaved siblings, before becoming an independent charity.
• Fundraising RegulatorcoreOthersWiltshire Treehouse is registered with the Fundraising Regulator, demonstrating commitment to fundraising standards and accountability.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Hope Again: The youth-focused arm of Cruse Bereavement Support, providing support specifically for bereaved young people. Direct comparator in beneficiary age range and service type (helpline, online support, peer connection).
• Winston's Wish: UK charity supporting bereaved children and young people through helplines, online chat, group programmes, and professional training. Operates at national scale but with a directly comparable service mix and beneficiary focus.
• The Compassionate Friends: UK charity supporting bereaved parents and families, including siblings of deceased children. Overlapping mission around child and family bereavement, with comparable peer-support group model and family-focused programmes.
• Child Bereavement UK: National UK charity providing bereavement support for children and young people, plus training for professionals. Directly comparable in mission, beneficiary age group, and service model (group programmes, one-to-one, professional training, helpline).
• Grief Encounter: UK charity supporting bereaved children and young people through counselling, group support, residential programmes, and family services. Directly comparable in beneficiary focus and therapeutic service model.

Broad incumbents

• Cruse Bereavement Support: UK's largest bereavement charity, serving all ages with a dedicated youth arm (Hope Again). A support worker on the Wiltshire Treehouse team came from Cruse. Broader scope but overlapping professional training and family support services.
• Marie Curie: Large UK charity focused on terminal illness and bereavement support, including family and children services adjacent to palliative care. Broader incumbent with overlapping family bereavement remit but not specialised in child-only delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wiltshire_treehouse
• Facebookfacebook.com/wiltshiretreehouse
• LinkedInlinkedin.com/company/wiltshire-treehouse
• Instagraminstagram.com/wiltshire_treehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiltshire Treehouse