What Wimex does

Wimex ApS is a Danish manufacturer of outdoor living products headquartered at Skive Harbor in Skive, Denmark, operating as a subsidiary of the privately held Moland Group. The company designs and produces fencing, terrace decking, and facade cladding organized into four branded series — Fur, Glyngøre, Livø, and Trend — each inspired by a Limfjord location and built on two core material technologies: Wood Polymer Composite (WPC), formulated with 90% recycled wood chips and first-generation recycled plastic, and Thermowood, a chemical-free heat-treated wood. The portfolio also includes the Bonfire sub-brand for fire pits and outdoor cooking equipment, plus complementary categories such as hammocks, plant boxes, outdoor showers, trash container covers, and installation accessories (clips, screws, posts, gates, care products). The company holds FSC and PEFC chain-of-custody certifications for its wood lines.

Wimex serves Scandinavian homeowners and trade installers via a dealer-led distribution model; products are stocked at major building material retailers including Silvan, XL-BYG, Bauhaus, Davidsen, Bygma, Stark, 10-4, and Johannes Fog, with additional online availability through Netbyggemarked.dk, Homeshop, Byggecenter.dk, and Tgkshop.dk. Wimex does not sell direct-to-consumer; pricing is negotiated through retailers and not publicly disclosed. The company supports channel pull through a 3D fence configurator (Hegnsberegner, built with third-party vendor Cadesignform) that allows homeowners to design and quote projects before being routed to dealers, and through downloadable catalogs and inspiration galleries. Operations run from a 20,000+ m2 warehouse facility in Skive with separate district sales manager coverage across Southern Denmark, Zealand, and Northern/Central Jutland.

Commercially the company has no external capital, no funding history, no M&A, and no public listing. Ownership sits entirely within the Moland Group conglomerate alongside Moland Byggevarer A/S, Forzes A/S, and Moland AB (Sweden), with no disclosed revenue. The business is best characterized as a focused, brand-led Scandinavian outdoor building products manufacturer that monetizes through one-time wholesale shipments to a well-developed retailer network.

Name

Wimex

Legal name

Wimex ApS

Website

https://wimex.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wimex ApS is a Danish manufacturer of outdoor living products — WPC fencing, terraces, facades, and the Bonfire fire pit line — sold through Scandinavian building material retailers. The company is a subsidiary of Moland Group, headquartered in Skive, Denmark.

Ownership category

akta.pro rank

Product category

Outdoor Building Materials

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999), Wood Preservation (321114), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industries

Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH), Fire Pits & Outdoor Fireplaces (HSAIACAG), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Outdoor building materials
• WPC fencing products
• Wood polymer composite
• Thermowood outdoor products
• Garden terrace materials

Headquarters

HQ city

Skive

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Outdoor Construction Materials Sales: Revenue generated from selling outdoor living products including fences, terraces, facades, and accessories through Scandinavian building material retailer network.
2. Bonfire & Outdoor Living Products: Revenue from fire pits, outdoor cooking equipment, hanging chairs, plant boxes, and outdoor showers sold through dealer network.

Go-to-market motion1 record

Distribution channels15 records

Marketing channels4 records

Core offering

Wimex designs, manufactures, and supplies outdoor living building products — primarily fencing, terrace decking, and facade cladding — using Wood Polymer Composite (WPC) and Thermowood heat-treated timber. Its product portfolio spans four branded series (Fur, Glyngøre, Livø Prime, Trend) plus complementary outdoor lifestyle lines such as Bonfire fire pits/cooking equipment, hammocks, plant boxes, and outdoor showers, distributed through Scandinavian building material retailers.

Product overview

Wimex is a Danish outdoor living product company offering a comprehensive portfolio of fencing, terrace, facade, and outdoor lifestyle products. The core offering consists of four main product series (Fur, Glyngøre, Livø Prime, and Trend) spanning WPC (Wood Polymer Composite) and thermally treated wood materials. These series are designed to coordinate across applications, allowing customers to create complete outdoor spaces with matching fences, terraces, and facades. Supporting the main product lines, Wimex offers complementary categories including Bonfire fire pit and outdoor cooking products, hammocks with stands, plant boxes, outdoor showers, trash container covers, and a full range of accessories (clips, screws, mounting rails, steel posts, gates, cover lists, and care products). The company also provides a digital 3D fence configurator tool. All products are designed for Scandinavian outdoor climate conditions with emphasis on low maintenance, long lifespan, and sustainable materials using recycled content in WPC products.

Differentiator

Problem solved

Functional benefit

Brands

• Bonfire: Outdoor fire pits, campfire cooking equipment, and accessories for outdoor cooking and gatherings including fire bowls, grill grates, cast iron pots, pizza plates, and related cooking tools.

Products and services

• Fur Series (Fur Classic / Fur Royal WPC fencing and terrace) WPC (Wood Polymer Composite) fencing and terrace series inspired by Fur island in the Limfjord. Includes Fur Classic, Fur Royal, and various configurations with galvanized or powder-coated posts, sold through Scandinavian building material retailers.
• Glyngøre Series (Glyngøre Royal / Glyngøre Superb WPC fencing and terrace) WPC fencing and terrace series inspired by the Glyngøre fishing harbor, with a resistant surface and vibrant colour play. Includes Glyngøre Royal and Glyngøre Superb variants, sold through Scandinavian building material retailers.
• Livø Prime Series (WPC fencing and terrace) WPC fencing and terrace series inspired by Livø island, marketed as Wimex's most lifelike board with a natural expression and minimalist design, sold through Scandinavian building material retailers.
• Trend Series (Trend Classic / Trend Rombe / Trend Lamelhegn thermowood fencing, terrace and facade) Heat-treated (Thermowood) fencing, terrace, and facade series inspired by the Trend forest area, including Trend Classic, Trend Rombe, Trend Lamelhegn, and facade products, sold through Scandinavian building material retailers.
• Bonfire outdoor fire pits and cooking accessories Wimex's Bonfire sub-brand of outdoor fire pits, fire bowls, and cooking accessories (BBQ pans, grills, Dutch ovens, pizza plates, coffee pots, pancake pans, tripod stands), sold through Scandinavian retailers including Eventyrsport.
• Wimex Hammocks (Solrik, Agape, Alvilde, Bonavista, Fulton, Fylla, Loa, Maheo, Sirocco) Outdoor hammocks (Solrik, Agape, Alvilde, Bonavista, Fulton, Fylla, Loa, Maheo, Sirocco) sold with stands and hanging accessories through Scandinavian building material and outdoor retailers.
• Plant Boxes (Thermowood) Plant boxes made from Thermowood (heat-treated timber), with accessories including wheel sets, backrests, plastic inserts with lids, and bench tops, sold through Scandinavian building material retailers.
• Outdoor Showers (WPC and Thermowood) Outdoor shower enclosures available in WPC and Thermowood finishes for private garden use, sold through Scandinavian building material retailers.
• Trash Container Covers Waste bin covers/shelters available across the Fur, Glyngøre, Livø Prime, and Trend series, designed to conceal recycling bins in matching materials to the rest of the fencing portfolio.

Quantifiable outcome

• Products made with 90% recycled materials in the form of wood chips and 1st generation recycled plastic

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Moland GroupcoreOthersWimex is a subsidiary of Moland Group, one of Scandinavia's leading building material suppliers. The group consists of Moland Byggevarer A/S, Wimex A/S, Forzes A/S, and Moland AB (Sweden). The group has operated for more than 25 years developing products in close collaboration with suppliers.
• Moland Byggevarer A/ScoreOthersPart of the Moland Group, a leading Scandinavian building material supplier.
• Forzes A/ScoreOthersPart of the Moland Group.
• Moland AB SwedencoreOthersSwedish subsidiary of the Moland Group, extending the company's Scandinavian presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Silvadec: French manufacturer of WPC composite decking, fencing, and cladding for residential and commercial outdoor use. Comparable European WPC producer with similar product structure (fencing, terrace boards, accessories) and dealer-channel distribution.
• MOSO International: Dutch manufacturer of bamboo and modified-wood outdoor products including decking, fencing, and cladding sold across Europe. Comparable as an engineered/alternative-wood outdoor product company targeting the same premium sustainability segment as Wimex.
• Thermory: Estonian manufacturer of thermally modified wood decking, cladding, and outdoor products sold across Europe and North America. Direct comparable to Wimex's Thermowood product line with overlapping Nordic/Baltic heritage and similar channel approach.
• Lunawood: Finnish producer of Thermowood (heat-treated timber) for decking, cladding, sauna, and outdoor applications. Direct peer to Wimex's Trend series offering chemically-free thermally modified wood for outdoor Scandinavian use.
• Kebony: Norwegian manufacturer of modified wood (Kebony technology) for decking, cladding, and outdoor applications. Closely comparable to Wimex's Thermowood approach: chemically modified/processed wood for premium outdoor use with sustainability positioning.

Broad incumbents

• Fiberon: Major North American WPC and PVC decking and fencing manufacturer owned by Fortune Brands Innovations. Directly comparable product technology (wood-plastic composite outdoor boards) and channel approach through dealer networks.
• Trex Company: Leading North American manufacturer of wood-alternative composite decking, railing, and fencing. Comparable to Wimex in WPC outdoor product category, but operates at significantly larger scale and broader geographic reach, serving both DIY and pro channels.
• UPM Biocomposites: Finnish forest-products giant producing WPC composite outdoor products under brands like UPM ProFi. Comparable in WPC outdoor technology and European distribution, but operates as part of much larger diversified forest products group.

Regional players

• JYSK: Large Danish-founded home furnishings and outdoor living retailer with stores across Europe. Comparable not as a manufacturer but as one of the dominant Scandinavian retail channels through which products like Wimex's outdoor assortment reach end consumers.

Others

• Moland Byggevarer: Danish sister company within Moland Group, distributing building materials to Scandinavian retailers. Comparable as a related party sharing group distribution and customer relationships with Wimex, though focused on general building materials rather than WPC outdoor specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wimexdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimex