What wine&Co does

Wine&Co is a small, privately-held wine and cigar retailer operating from a physical wine cave (cave à vins) at Rue de l'Eglise 4 in Porrentruy, Switzerland, under sole proprietor Nguyen Christophe. The company specializes in Jura wines, including Grand Cru and 1er Cru selections sourced from the Porrentruy, Delemont, and Neuchatel regions, and complements this with premium cigars including Cuban brands such as Partagas and Hoyo de Monterrey. The primary customer base consists of individual wine and cigar enthusiasts, primarily in the Swiss Jura region, served through in-person visits and personalized tasting appointments.

The business runs a dual-channel distribution model: a physical retail showroom with limited opening hours (Thursday to Saturday) and tasting appointments on request, plus an e-commerce storefront at vins-ajoie.com offering home delivery across Switzerland. There is no proprietary technology; the operation is a traditional retail business supported by a basic website and contact form, with no apps, no APIs, no disclosed integrations, and no digital tooling beyond the commerce site itself.

Wine&Co generates revenue through one-time direct sales of wines and cigars to consumers. No pricing is publicly disclosed, there are no subscription or recurring revenue mechanisms, no B2B or enterprise customers are named, and there is no evidence of external investment, venture funding, or a parent company. The firm operates as a founder-owned lifestyle retailer with 5 employees and no documented scaling initiatives, partnerships, awards, or regulatory actions.

Name

wine&Co

Legal name

Wine&Co (Nguyen Christophe)

Website

https://wineandco.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine&Co is a Porrentruy, Switzerland-based, owner-operated wine and cigar retailer run by Nguyen Christophe, specializing in Jura Grand Cru and 1er Cru wines and premium Cuban cigars, sold via a physical wine cave and a Swiss-wide home-delivery e-commerce site.

Ownership category

akta.pro rank

Product category

Specialty Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Cigar & Premium Tobacco Retail (CRANADAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Jura wine retail
• Specialty wine shop
• Premium cigar sales
• Grand cru wines
• Wine tasting experiences

Headquarters

HQ city

Porrentruy

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine and Spirit Retail Sales: The company generates revenue through the direct sale of wines (particularly Jura grand cru and 1er cru wines) and cigars to consumers. Sales occur through a combination of physical storefront visits and online ordering with home delivery across Switzerland.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wine&Co is a Swiss wine and cigar retailer based in Porrentruy that specializes in Jura wines including Grand Cru and 1er Cru selections, sold through a physical wine cave (cave à vins) and an online storefront with home delivery across Switzerland. The business also offers personalized cigar tasting experiences by appointment and sells premium Cuban cigars such as Partagas and Hoyo de Monterrey.

Product overview

Wine & Co is a Swiss wine merchant operating as a physical wine cellar and online store, specializing in Jura wines including Grand Cru and 1er Cru selections from Porrentruy, Delemont, and Neuchatel regions. The company offers home delivery services across Switzerland. Additionally, Wine & Co operates a cigar lounge (Cave) offering cigar tastings and sales of premium cigars including Cuban brands like Partagas and Hoyo de Monterrey, with tastings available by appointment.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine & Co / Vins Ajoie Wine Retail Swiss wine merchant specializing in Jura wines including Grand Cru and Premier Cru selections from Porrentruy, Delemont, and Neuchatel regions. Offers home delivery across Switzerland and online sales through vins-ajoie.com, alongside in-person purchases at the physical wine cave. Aimed at individual wine enthusiasts in Switzerland seeking premium regional Jura wines.
• Wine & Co Cigar Lounge / Tasting Experience Cigar tasting and lounge experience offering guidance for cigar enthusiasts, featuring Cuban cigars including legendary brands such as Partagas and Hoyo de Monterrey. Tastings are available by appointment via the Porrentruy wine cave, aimed at individual cigar enthusiasts seeking premium Cuban cigars and pairing experiences.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights3 records

Regional players

• Sélection Wines: Swiss-based wine merchant with curated regional and imported wines. Comparable as a similarly positioned specialty wine retailer operating in the Swiss market.

Direct peers

• Lavinia: Pan-European wine retailer with a Swiss presence, operating wine shops and e-commerce with curated selections and tasting experiences. Directly comparable as a specialty wine merchant serving Swiss consumers with premium and regional wines.
• Caves de Taillevent: Swiss wine retailer operating physical wine cellars and online sales with curated selections. Comparable as a specialty wine cave concept with regional presence and digital sales channels.
• La Cave de Genève: Independent Swiss wine shop based in Geneva offering curated regional and French wines with tasting events. Comparable as a similar-sized specialty wine retailer focused on curated regional selections and customer education.
• Maillard Vins: Swiss wine merchant with physical locations and e-commerce, offering a curated portfolio of French and Swiss wines. Comparable in its specialty wine retail model and curated regional positioning.

Broad incumbents

• Globus: Swiss premium department store with curated wine and gourmet offerings. Comparable as an upscale retail competitor serving Swiss consumers interested in premium food and beverage.
• Coop: Switzerland's largest retail cooperative with extensive wine offerings across stores and online. Represents a broad incumbent competitor in off-premise wine retail with pricing scale advantages.
• Manor: Major Swiss department store chain with significant wine and spirits sections across locations. Broad incumbent in Swiss alcohol retail with broader assortment and stronger brand recognition.

Others

• Swiss Wine Promotion: Industry body promoting Swiss wines domestically and internationally. Relevant as an ecosystem participant supporting demand for regional Swiss wines, including Jura-adjacent producers.

Emerging players

• VinX: Swiss online wine retailer focused on curated selections delivered directly to consumers. Comparable as a digitally native competitor in the Swiss wine e-commerce segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wine&co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wine&Co