Wine & Roses Hotel . Restaurant . Spa

What Wine & Roses Hotel . Restaurant . Spa does

Wine & Roses Hotel . Restaurant . Spa, now operating as Appellation Lodi - Wine & Roses Resort and Spa, is an independent boutique hotel and culinary resort founded in 1997 in Lodi Wine Country, California. The 108-employee property sits on 6.5-7 acres of botanical gardens and operates 66 guest rooms and suites, two Charlie Palmer signature restaurants (Americana House and Maison Lodi), the Wine & Roses Spa, and over 7,000 square feet of event space accommodating 10 to 350 guests. Following the June 25, 2025 partnership and rebrand under Appellation (Makr Hospitality, LLC), the resort has been repositioned around a culinary-first hospitality identity anchored by Chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger.

The core product surface is a multi-vertical on-property hospitality experience: overnight accommodations in uniquely designed rooms; seasonally driven dining via the rebranded Americana House restaurant and the French-inspired Maison Lodi café/bakery/market; an award-winning full-service spa open daily; weddings, corporate events, and gatherings; and experiential programming under the "Crafted at Appellation" and "Neighborhood Nights" verticals. The underlying technology is conventional third-party hospitality infrastructure (Maestro PMS, SynXis/Sabre CRS, Silverware POS, MezzoPay), with no proprietary platform or public API. Distribution is omnichannel: direct booking via winerose.com and the Appellation Hotels site, third-party OTAs (Expedia, Booking.com, Google), OpenTable for restaurant reservations, and Preferred Hotels affiliate network.

The revenue model is a hybrid of per-stay accommodation charges (rooms + $26/night resort fee + ancillary add-ons such as $20 extra-person fee and $100 canine fee), transaction-based food and beverage sales across multiple outlets, transaction-based spa services, and event contracts (transactional/one-time licensing for weddings, corporate bookings, and 10+-room group sales). Gift cards and The Nest retail shop provide one-time ancillary revenue. Customer segments span luxury travelers and couples, wedding parties, corporate groups, and spa and wellness seekers, with direct field sales (Sales & Catering department) supporting group and event revenue.

Name

Wine & Roses Hotel . Restaurant . Spa

Legal name

Makr Hospitality, LLC

Website

https://winerose.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Appellation Lodi - Wine & Roses Resort and Spa is a 66-room boutique hotel and culinary resort in Lodi Wine Country, California, founded in 1997. It operates two Charlie Palmer signature restaurants, an award-winning spa, and event space, serving luxury leisure travelers, wedding parties, and corporate groups.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotel lodging
• Luxury resort spa
• Culinary hospitality
• Wedding event venue
• Wine country dining

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 66 guest rooms and suites, including resort fees ($26-27 per night), extra person charges ($20 per person/night), rollaway beds ($20/night), and canine-friendly fees ($100/stay). Nightly rates vary by room type and availability.
2. Food & Beverage: Revenue from Americana House restaurant (seasonal, locally-sourced cuisine) and Maison Lodi café/bakery/market (French-inspired, freshly baked goods, artisanal coffee). In-room dining also available 5pm-9pm daily.
3. Spa Services: Revenue from Wine & Roses Spa offering massages, facials, body wraps, polishes, makeup services, prenatal treatments, waxing, and private yoga. Spa open daily 9am-7pm.
4. Events & Weddings: Revenue from hosting weddings, celebrations, corporate events, meetings, and retreats. Over 7000 square feet of event space accommodating 10-350 guests.
5. Gift Cards & Retail: Revenue from The Nest boutique shop and gift cards redeemable at Wine & Roses Hotel, The Spa, Towne House Restaurant, and Maison Lodi.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boutique hotel in Lodi Wine Country, California offering 66 uniquely designed guest rooms, two Chef Charlie Palmer signature restaurants (Americana House for seasonal locally sourced cuisine and Maison Lodi as a French-inspired café, bakery and market), the award-winning Wine & Roses Spa, and over 7,000 square feet of indoor and botanical garden event space for weddings and corporate gatherings. The resort spans 6.5–7 acres of botanical gardens and provides curated culinary experiences, spa treatments and hospitality services to leisure travelers, couples, wedding parties, and event groups.

Product overview

Appellation Lodi – Wine & Roses Resort and Spa is a boutique hotel and culinary resort offering a unified hospitality experience centered on food, wine, and wellness. The property features 66 guest rooms with vineyard-inspired design, two Chef Charlie Palmer signature restaurants (Americana House and Maison Lodi), an award-winning Wine & Roses Spa, and over 7,000 square feet of event space for weddings and corporate gatherings. Additional offerings include Crafted Classes for experiential learning, Neighborhood Nights dining programming, and gift cards valid across all on-property venues. The resort spans seven acres of botanical gardens in Lodi Wine Country and positions itself as a culinary-first hospitality destination.

Differentiator

Problem solved

Functional benefit

Brands

• Americana House: Signature restaurant featuring locally-sourced seasonal cuisine, a modern take on the iconic Towne House Restaurant.
• Maison Lodi
• Towne House Restaurant
• Wine & Roses Spa
• The Nest
• Crafted at Appellation

Products and services

• Hotel Accommodations 66 uniquely designed guest rooms with light oak furnishings, handcrafted textures, and vineyard-inspired design elements, set on acres of botanical gardens in Lodi Wine Country, offered to leisure travelers, couples, wedding parties and corporate groups.
• Americana House Restaurant Modern, seasonally driven restaurant featuring locally sourced cuisine as a signature Chef Charlie Palmer concept (formerly Towne House Restaurant), with innovative menus and approachable pricing open to resort guests and the local community.
• Maison Lodi French-inspired café, bakery and market in a classic California farmhouse setting offering daily house-made breads, pastries, rotisserie items, artisanal coffee and local grab-and-go selections, available to resort guests and the local community.
• Wine & Roses Spa Award-winning wellness spa offering massages, facials, body wraps, polishes, makeup services, prenatal treatments, waxing and private yoga, with herbally infused and locally rooted treatments inspired by the surrounding botanical gardens.
• Events and Weddings Over 7,000 square feet of flexible event space accommodating 10 to 350 guests across botanical garden and indoor venues, hosting weddings, corporate meetings, retreats and celebrations with a Chef Charlie Palmer culinary program.
• Crafted Classes Hands-on classes and workshops led by local experts, where guests craft items, savor seasonal ingredients, learn new skills and form connections in Lodi Wine Country.
• W&R Gift Cards Gift cards redeemable at Wine & Roses Hotel, The Spa, Towne House Restaurant and Maison Lodi for overnight stays, dining and spa services.

Quantifiable outcome

• No. 11 Resort in California - Travel + Leisure World's Best Awards 2026
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Appellation (Makr Hospitality, LLC)flagshipStrategic or Co-development Partner · 25 June 2025Appellation is a culinary-first hospitality brand co-founded by celebrity chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger. They partnered with existing owners Russ and Kathryn Munson to rebrand Wine & Roses as Appellation Lodi - Wine & Roses Resort and Spa, introducing expanded culinary gardens, immersive programming, and new signature food and wine experiences.
• Charlie PalmerflagshipStrategic or Co-development PartnerCelebrated American chef and restaurateur who co-founded Appellation brand. Chef Palmer oversees the culinary program at the resort with two signature restaurants: Americana House (modern seasonal cuisine) and Maison Lodi (French-inspired bakery and market).
• Russ and Kathryn MunsoncoreStrategic or Co-development PartnerLongtime operating owners of Wine & Roses who have partnered with Appellation to guide the resort into its next chapter. They maintain investment in the property following the June 2025 rebranding.
• Christopher HunsbergerflagshipStrategic or Co-development PartnerLuxury hospitality veteran and co-founder of Appellation brand alongside Chef Charlie Palmer. Guides the strategic direction and hospitality operations of the resort.
• Preferred HotelsminorChannel Partner/ Reseller/ DistributorListed as an affiliate brand partner in Appellation Hotels' privacy policy. Provides distribution and booking support through the Preferred Hotels network.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Calistoga Ranch: A luxury wine country resort in Napa with private lodges, on-site restaurant, spa, and event venues — directly comparable luxury boutique resort benchmark.
• Meadowood Napa Valley: A luxury wine country resort in Napa offering private guest accommodations, a renowned restaurant, spa, and event venues — operating in the same luxury boutique wine-country resort category as Wine & Roses.
• Auberge du Soleil: Relais & Châteaux-affiliated luxury Napa Valley resort with a Michelin-starred restaurant, award-winning spa, and vineyard setting — a leading comparable for Wine & Roses' culinary-first luxury positioning.
• Hotel Healdsburg: A boutique luxury hotel in Healdsburg (Sonoma) with on-site dining, spa, and event capability — a like-for-like competitor in the Northern California wine country boutique segment.
• Bardessono Hotel and Spa: A LEED-certified luxury boutique hotel in Yountville, Napa Valley, featuring spa, poolside dining, and event space — comparable in scale, luxury positioning, and wine country resort format.
• Carneros Resort and Spa: A luxury boutique wine country resort in Napa/Sonoma with cottage-style accommodations, on-site farm-to-table restaurants, a full-service spa, and event/wedding space — directly comparable to Appellation Lodi's luxury boutique, culinary-first, spa-and-events model.
• Solage, Auberge Resorts Collection (Calistoga): Auberge Resorts' Napa Valley property combining luxury accommodations, a Michelin-starred restaurant, and a notable spa pool experience — closely aligned with Wine & Roses' boutique-resort-plus-culinary-plus-spa identity.
• Farmhouse Inn: A Michelin-starred boutique inn in Russian River Valley featuring a destination restaurant and spa cottages — similar size and luxury boutique positioning in a Northern California wine country setting.

Broad incumbents

• Four Seasons Resort and Residences Napa Valley: A flagship luxury resort in Calistoga with vineyard, spa, and Michelin-distinguished dining — a broader luxury incumbent that competes for the same affluent wine country traveler segment.
• The Meritage Resort and Spa (Napa): A larger Napa resort with spa, multiple restaurants, and significant event space — a broader incumbent in the same California wine country lodging category, larger scale but overlapping use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wine-&-roses

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine & Roses Hotel . Restaurant . Spa