Wine Valley Golf Club

What Wine Valley Golf Club does

Wine Valley Golf Club is a privately held, single-location 18-hole championship golf course located at 176 Wine Valley Road in Walla Walla, Washington. The course opened in 2009 and was designed by architect Dan Hixson in a links style over rolling hills with views of the Blue Mountains and Horse Heaven Hills, featuring five sets of tees and multiple lines of play. Since opening, the club has hosted major regional tournaments including the NW Open, PNGA Men's and Women's Championships, and a US Open Qualifier, establishing competitive credentials within the Pacific Northwest.

The business operates a diversified revenue model across five streams: daily-fee green fees (including seasonal and resident pricing), annual memberships, tournament and group outing hosting (16–150 players), wedding and special-event venue rental at the Valley View Pavilion (capacity up to 250 guests), and golf instruction/lessons. Distribution combines direct online booking via the foreUP platform, phone-based pro shop sales, and a Stay & Play reseller network with five local hotels (Courtyard Marriott, Marcus Whitman, The FINCH, Eritage Resort, The Inn at Abeja), plus a cross-promotion with Dusted Valley Winery. The primary customer segments are individual golfers, corporate and group event organizers, wedding and event planners, and destination travelers integrating golf with Walla Walla wine country tourism.

Operationally, the company runs with 14 employees, no proprietary technology beyond off-the-shelf SaaS (foreUP, Golf Genius), no disclosed AI capabilities, no funding rounds, and no parent company or institutional ownership. Marketing is conducted through the company website, Facebook, Instagram, and an E-Club email newsletter, with earned media coverage via Golf Digest advertising and dedicated media sections. The asset is positioned as a destination golf experience embedded within the broader Walla Walla wine tourism economy (160+ wineries; USA Today Top 10 Wine Destination, 2014; Great American Main Street Award).

Name

Wine Valley Golf Club

Legal name

Wine Valley Golf Club

Website

https://winevalleygolfclub.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wine Valley Golf Club is a privately held, single-location 18-hole championship golf course in Walla Walla, Washington, serving individual golfers, corporate groups, wedding clients, and destination travelers through daily-fee play, memberships, tournaments, events, and instruction.

Ownership category

akta.pro rank

Product category

Golf Course Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Championship golf course
• Golf memberships
• Tournament hosting
• Wedding venue
• Golf instruction

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees and Golf Play: Revenue from daily fee golf including 18-hole rounds with cart rentals, typically sold at varying rates based on season and resident status.
2. Annual Golf Memberships: Annual memberships offering golf course access and additional privileges for members.
3. Wedding and Event Hosting: Venue rental for weddings, banquets, and special events at the Valley View Pavilion (62' x 70' space accommodating up to 250 guests).
4. Tournament and Group Outings: Hosting corporate outings, fundraising tournaments, and group events with customizable packages including competition formats, prizes, catering, and wine experiences.
5. Golf Instruction and Lessons: Golf instruction services including lessons and clinics for skill development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wine Valley Golf Club operates a single-location 18-hole Dan Hixson-designed championship golf course in Walla Walla, Washington, selling daily-fee rounds, annual memberships, golf lessons and clinics, hosted tournaments and group outings, weddings and banquets at the Valley View Pavilion (capacity up to 250 guests), and bundled stay-and-play packages with partner hotels. The club monetizes both recreational golf and event/venue use of its property, targeting individual golfers, corporate groups, destination travelers, and wedding/event planners in Pacific Northwest wine country.

Product overview

Wine Valley Golf Club operates as a single-location golf resort offering an 18-hole championship golf course designed by Dan Hixson, complemented by golf memberships, instruction services, tournament hosting, and event venue rental (Valley View Pavilion). The club provides Stay & Play packages through partnerships with local hotels. Tee time booking is handled through foreUP software, while tournament management utilizes Golf Genius. The property serves as a destination golf experience in Washington wine country, with additional services including golf shop, lessons, and wedding/event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course Rounds Daily-fee access to an 18-hole Dan Hixson-designed championship golf course with five sets of tees, GPS golf carts, driving range, and practice greens; sold to individual golfers and groups on a per-round basis.
• Annual Golf Memberships

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Dusted Valley WineryminorGTM or Marketing PartnerWalla Walla winery partner offering complimentary tasting for two for Wine Valley scorecard holders. Located at 1248 Old Milton Hwy, Walla Walla, open daily 12pm-5pm. Founded 2003 by Wisconsin natives producing estate wines from Walla Walla Valley.
• Courtyard by Marriott Walla WallacoreGTM or Marketing PartnerOfficial hotel partner offering Stay-n-Play packages including overnight accommodation with breakfast for two and two rounds of golf. Located at 550 West Rose Street, walking distance to winery tasting rooms and restaurants. Corporate/Promo code A5879 provides 15% discount for Wine Valley Golf Club guests.
• Marcus Whitman HotelcoreGTM or Marketing PartnerMarcus Whitman Golf Package includes round of golf for two including cart and range plus one night stay, double occupancy. Eastern Washington's premier luxury hotel on historic Main Street Walla Walla, featuring The Marc Restaurant, The Marc Bar, and The Marc Café.
• The FINCH Walla WallaminorGTM or Marketing PartnerBoutique hotel partner for stay-and-play packages. Guests receive discounted rounds with hotel stay. Pricing varies throughout the year.
• Eritage ResortminorGTM or Marketing PartnerLuxury resort partner on 300 acres featuring 22 suites with Blue Mountain views. Includes The Restaurant at Eritage Resort with Executive Chef Arturo Tello Jr. specializing in open-fire cooking with locally sourced ingredients.
• The Inn at AbejaminorGTM or Marketing PartnerBoutique inn partner on 38-acre historic farmstead 6 miles east of downtown Walla Walla. Private cottages and luxury suites with world-class wines and 2-course country breakfast included. The Kitchen at Abeja offers Tuscan-inspired prix-fixe dining Thursday-Sunday.
• foreUP SoftwarecoreTechnology or IntegrationTee time booking and club management software platform powering online reservations, member management, and event scheduling at winevalleygolfclub.com.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Eritage Resort: Luxury resort partner in Walla Walla with suites and on-site dining. Comparable as a peer operating in the Walla Walla hospitality ecosystem and as a cross-promotion partner for wine-country tourists.

Direct peers

• Chambers Bay: Public links-style course in University Place, Washington that hosted the 2015 U.S. Open. Comparable as a championship-pedigree, links-style PNW public golf venue with tournament hosting and stay-and-play appeal.
• Gamble Sands: David McLay Kidd-designed destination course in Brewster, Washington. Directly comparable as a Pacific Northwest public-access destination golf property competing for the same regional destination-golfer wallet.
• Sahalee Country Club: Private championship club in Sammamish, Washington that hosted majors including the 1998 PGA Championship. Comparable as a Pacific Northwest championship-pedigree golf club with tournament hosting legacy.
• TPC Snoqualmie Ridge: Tournament Players Club course in Snoqualmie, Washington. Comparable as a high-end public championship golf venue in Washington state competing for PNW golfers and corporate outings.

Broad incumbents

• Crosswater Club at Sunriver Resort: Destination/resort golf course in central Oregon. Comparable as a high-end resort golf property catering to destination travelers and tournaments, with bundled lodging packages.
• Pebble Beach Resort: Iconic destination golf resort in California. Comparable as a championship-pedigree golf course that monetizes through premium green fees, hospitality packages, and tournament hosting.
• Bandon Dunes Golf Resort: Multi-course destination golf resort on the Oregon coast. Comparable as a destination golf property in the Pacific Northwest, though at much larger scale and with on-site lodging.
• The Coeur d'Alene Resort Golf Course: Floating-green resort course in Coeur d'Alene, Idaho. Comparable as a destination-resort golf experience in the inland Pacific Northwest with bundled lodging and stay-and-play packages.

Others

• Troon Golf (operations management): Golf course management and hospitality company. Comparable as an industry operator validating the outsourcing/management model for destination clubs and a potential operator benchmark or partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WineValleyGolfClub
• Instagraminstagram.com/winevalleygolf
• LinkedInlinkedin.com/company/wine-valley-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Valley Golf Club