What Wingify Earth does

Wingify Earth is the environmental sustainability initiative of Wingify Foundation, the corporate social responsibility arm of Wingify Software Pvt. Ltd. — an India-based, bootstrapped SaaS company known for its VWO A/B testing and conversion optimization platform. The organization is headquartered in New Delhi with a 6-person team and operates as a nonprofit. Its mission is air pollution awareness and behavior change, delivered through community-led programs rather than a technology product. Core offerings include Health Sanchar 2.0 (a WhatsApp-based Knowledge Network scaling to 200,000 rural beneficiaries across multiple Indian states), Eco Champions (school-based programs featuring the 'FIX IT! Fighting for Cleaner Air' board game across 50+ Delhi NCR institutions), Clean Air Initiative (mobile filmmaking training for 100 urban youth aged 18-28), Repurposing Landfill Sites (Miyawaki urban forest creation), and emerging initiatives in Nutritional Health, Financial Literacy, Econagri gaming, and the Ace Impact Fellowship.

The underlying technology footprint is minimal: a content website offering educational quizzes, blogs, a carbon footprint measurement tool, and weather information, with WhatsApp broadcasting as the primary last-mile delivery channel. There is no proprietary technology platform, mobile app, or AI component. The business model is non-commercial — Wingify Earth generates no revenue from operations and is entirely funded by Wingify Foundation's CSR allocation. Programs are delivered free of charge to participants through partnerships with schools, health departments (e.g., Ambala Health Department), field workers (ASHA, ANM, Anganwadi), and NGOs (Kisan Sanchar, Eco-Roots Foundation, SARD, Panjurli Labs, LetMeBreathe, Climapreneur, PLUC). The go-to-market is community-led, using trained community champions (Vayu Rakshaks, VayuSakhis), theatrical workshops, board games, storytelling, and digital content to drive behavioral change across rural farmers, urban youth, school students, and women from marginalized communities in India.

Name

Wingify Earth

Legal name

Wingify Foundation

Website

https://wingify.earth

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wingify Earth is a New Delhi-based nonprofit CSR initiative of Wingify Foundation (backed by Wingify Software) that runs community-led air pollution awareness and environmental behavior-change programs across India, including WhatsApp-based rural knowledge networks, school-based educational games, and youth filmmaking training.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

Keywords

• Environmental education
• Air pollution awareness
• Community sustainability programs
• Behavioral change campaigns
• Rural health outreach

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Funding: Wingify Earth is funded by Wingify Foundation, the CSR arm of Wingify Software Pvt. Ltd. (a $30 million ARR SaaS company). No commercial revenue is generated from operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wingify Earth is a nonprofit environmental sustainability initiative operated by Wingify Foundation (the CSR arm of Wingify Software Pvt. Ltd.) that delivers air pollution awareness and behavioral change programs across India. It provides community workshops, school-based education programs, board games (FIX IT!), mobile filmmaking training, WhatsApp-based knowledge broadcasting, and urban forest creation through Miyawaki technique, all offered free of charge to beneficiaries and partner organizations.

Product overview

Wingify Earth is an environmental sustainability organization operated by Wingify Foundation (the CSR arm of Wingify Software Pvt. Ltd.). Rather than a traditional SaaS product, Wingify Earth operates as an educational platform and initiative portfolio focused on environmental awareness, air pollution reduction, and behavioral change. The core platform (Wingify Earth Portal) delivers quizzes, educational content, and awareness resources. Its programs include Health Sanchar 2.0 (rural knowledge network), Clean Air Initiative (mobile filmmaking training), Eco Champions (school programs with the FIX IT! board game), and Repurposing Landfill Sites (Miyawaki urban forests). The organization also provides carbon footprint measurement tools, weather information, and publishes educational blogs and impact stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Sanchar 2.0

Quantifiable outcome

• 200,000 beneficiaries targeted for Knowledge Network enrollment under Health Sanchar 2.0
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Kisan SancharcoreStrategic or Co-development Partner · 21 July 2023Kisan Sanchar and Wingify Foundation collaborate on Health Sanchar initiatives, including Health Sanchar 2.0 targeting 200,000 rural beneficiaries. Kisan Sanchar operates an All-India Broadcasting facility with 40 workstations dedicated to state/UT information dissemination, sending personalized messages in vernacular languages on air quality, health, and agriculture topics.
• Eco-Roots FoundationcoreStrategic or Co-development PartnerEco-Roots Foundation partnered with Wingify Foundation to conduct air pollution awareness workshops and best practice sessions in 30 Delhi NCR schools. The organization also organized theatrical workshops in four schools across Delhi NCR and helped coordinate Earth Day celebrations.
• Eco-Roots FoundationcoreStrategic or Co-development PartnerEco-Roots Foundation served as the partner organization for the Eco Champions project, activating the FIX IT! board game in 50+ educational institutions in Delhi to spread air pollution awareness through theatre and best practices competitions.
• Panjurli LabssupportingStrategic or Co-development PartnerPanjurli Labs partnered with Wingify Earth to create educational booklets for children about air pollution impacts on health and indoor safety through engaging workshops and demonstrations.
• Society For All Round Development (SARD)supportingStrategic or Co-development PartnerSARD partnered with Wingify Earth to install BookNests in 8 additional schools in Delhi, promoting reading and environmental stewardship among students. SARD also collaborated on World Environment Day workshops.
• Ambala Health DepartmentsupportingStrategic or Co-development PartnerAmbala Health Department partnered with Wingify Earth for the Rural Health & Air initiative, working alongside ASHA workers, ANMs, and Anganwadi staff to reach rural villages with health and air quality information.
• ClimapreneursupportingStrategic or Co-development PartnerClimapreneur collaborated with Wingify Earth and environmental experts (Bhavreen Kaur, Lt. Col. Mohnish Ahuja) to produce podcasts on air pollution causes, effects, and practical solutions.
• PLUC TeamsupportingStrategic or Co-development PartnerPLUC team collaborated with Wingify Earth to conduct a 2-day workshop in Punjab, training women in storytelling and video-making skills to become VayuSakhis for air pollution awareness.
• LetMeBreathesupportingStrategic or Co-development PartnerLetMeBreathe partnered with Wingify Foundation and Kisan Sanchar's Health Sanchar project to sensitize 100,000 rural and urban individuals, primarily women from marginalized communities, about air pollution effects through storytelling and video-making training.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Clean Air Asia: International NGO focused on air quality in Asian cities, including India. Directly comparable mission around urban air pollution awareness, city-level engagement, and behavior change—though operating at greater scale and with a broader geographic footprint.
• LetMeBreathe: Indian environmental storytelling platform focused on air pollution awareness through digital content and community campaigns. Already a partner of Wingify Earth (VayuSakhi training), it operates a comparable digital-content-led environmental awareness model.
• Eco-Roots Foundation: Indian environmental NGO running school-based environmental programs and workshops. Already a strategic partner of Wingify Earth for Eco Champions and school workshops, with overlapping school-network environmental awareness offerings.
• Chintan Environmental Research and Action Group: India-based environmental NGO working on waste, pollution, and environmental education with community-driven programs. Comparable as a behavior-focused environmental nonprofit operating community engagement programs in India.
• Climate Reality Project India: Al Gore-founded global climate awareness organization with active India chapter training community climate leaders and conducting educational campaigns. Comparable as a champion-network environmental awareness model operating in India.

Broad incumbents

• The Energy and Resources Institute (TERI): Major Indian think tank addressing energy, environment, and sustainable development with research, policy, and outreach programs. Comparable as a large-scale India-based environmental organization but with substantially greater institutional capacity.
• Greenpeace India: Major international environmental NGO with India operations focused on pollution, climate, and advocacy campaigns. Comparable as a large-scale environmental awareness and advocacy organization in India, though with a much larger budget and broader scope.
• Centre for Science and Environment (CSE): One of India's most established environmental research and advocacy organizations, focused on air quality, pollution, and sustainable development. CSE operates a much broader mandate with deep policy influence, publications, and research capabilities, making it a comparable India-based environmental awareness/advocacy player.
• Centre for Environment Education (CEE): India's national center for environmental education, supported by the Ministry of Environment. CEE runs large-scale school-based environmental awareness programs across India, directly comparable to Wingify Earth's Eco Champions and school workshop initiatives.

Others

• Greenpeace India: While Greenpeace India operates at a far larger scale and with more confrontational advocacy, it serves as a comparable large-scale environmental advocacy brand operating in India, useful for benchmarking reach and awareness impact.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wingify-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingify Earth