Wink (restream-media)

What Wink (restream-media) does

Wink is a Russian audiovisual streaming platform operated by ООО «Рестрим Медиа» (Restream Media LLC), headquartered in Moscow at Prospekt Vernadskogo 41. Launched around 2018, the service provides access to live TV channels, films, series, music, games, sports, children's content, and original productions under the 'Wink Originals' brand across web, mobile (iOS, Android, Ru Store, App Gallery), smart TV (Samsung Tizen, LG WebOS, Android TV), and a proprietary WinkBox set-top box. The core technology stack includes a multi-method recommendation system combining collaborative filtering, content-based filtering, deep learning, and ensemble meta-algorithms; an AI-powered 'Entertainment Agent' chatbot built on Sber's GigaChat-20B-A3B-instruct-v1.5 model; voice control; and PVR/time-shifted TV. The Wink platform software is registered in the unified Russian software registry (entry No. 13447, 11.05.2022).

The business model spans SVOD subscriptions (monthly and multi-month plans of 1/3/6/12 months), TVOD (one-time purchase/rental of individual titles), AVOD (free ad-supported access to public Russian TV channels), hardware sales (WinkBox set-top boxes), and gift certificates. Wink reaches end users primarily through telecom-operator bundling — most importantly Rostelecom and T2 Mobile in Russia, with Beltelecom in Belarus and ООО «Гибрид Продакшн энд Дистрибьюшн» in Armenia acting as regional channel partners who bill Wink subscriptions through their telecom accounts. Direct acquisition also occurs through the wink.ru website, mobile app stores, and a cross-promotional partnership with Yandex Plus.

Wink serves a primarily B2C audience of Russian-speaking consumers seeking unified access to live TV, on-demand entertainment, and original Russian-language content, with a secondary B2B use case (commercial in-venue Wi-Fi streaming via the КиноF product). Geographic scope is intentionally limited to Russia, Belarus, and Armenia, with content geo-restricted to those territories. The company operates with a notably lean headcount of 22 employees, reflecting an asset-light model that leans on partner distribution, partner content licensing (START, Amediateka, CTC, TNT), and outsourced payment processing through Rostelecom's PCI DSS-certified infrastructure.

Name

Wink (restream-media)

Legal name

ООО «Рестрим Медиа»

Website

https://wink.ru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wink is a Russian audiovisual streaming platform operated by ООО «Рестрим Медиа» (Restream Media), offering live TV, films, series, music, games, and originals to Russian-speaking consumers in Russia, Belarus, and Armenia, primarily via telecom-operator bundles with Rostelecom and T2 Mobile.

Ownership category

akta.pro rank

Product category

Video Streaming and Online Cinema

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

Keywords

• Video streaming service
• Online cinema platform
• Subscription video on demand
• Live TV streaming
• Original content production

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription (SVOD): Monthly and multi-month subscription plans (1, 3, 6, 12 months) providing streaming access to themed content packages and channel bundles. Renewed automatically via autopay. Subscriptions can be purchased directly through Wink or via telecom operators (Ростелеком, Т2, Белтелеком) who bundle Wink into their plans.
2. One-Time Content Purchase/Rental (TVOD): Individual films and series available for one-time purchase or rental via streaming and/or download, with no limit on the number of views during the access period. Pricing and access duration set per content unit.
3. Ad-Supported Access (AVOD): Free access to certain content and public TV channels supported by advertising. Public TV channels include mandatory Russian federal channels distributed free of charge via ООО «Витрина ТВ».
4. Gift Certificates: Pre-paid gift certificates sold for gifting Wink subscriptions (multi-month packages) to other users. Delivered via email or SMS.
5. Hardware (WinkBox Set-Top Box): Sale of Wink+ set-top boxes and other hardware devices enabling access to the Wink service on televisions.
6. Promo Codes: Promo codes providing discounted or free access to content, distributed on physical or digital media through marketing partnerships and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Wink is a Russian audiovisual streaming platform operated by ООО «Рестрим Медиа» (Restream Media LLC) offering TV channels, films, series, music, children's content, games, sports broadcasts, and video blogs via subscription (SVOD), ad-supported (AVOD), and transactional (TVOD) models. The service includes original productions under the 'Wink Originals' brand and an AI-powered conversational recommendation engine (Entertainment Agent) powered by GigaChat, distributed through telecom operators and direct digital channels across Russia, Belarus, and Armenia.

Product overview

Wink is a unified audiovisual streaming platform operated by ООО «Рестрим Медиа» (Restream Media), offering movies, TV series, TV channels, music, children's content, games, sports, and video blogs. The core Wink platform supports multiple access models including subscription (Подписки), ad-supported (AVOD), transactional video-on-demand (TVOD), and bundled packages. Key product extensions include Wink Originals (exclusive original productions), Wink Музыка (music streaming), Wink Всё в одном (multi-content bundle), Wink + Белтелеком (Belarusian operator package), КинOF (commercial Wi-Fi solution), WinkBox (set-top box), and the AI-powered Агент развлечений chatbot. Content is accessible via web, mobile apps (iOS/Android), Smart TVs (Samsung Tizen, LG WebOS, Android TV), and streaming devices.

Differentiator

Problem solved

Functional benefit

Brands

• Wink Originals: Original content productions created exclusively for the Wink streaming platform.

Products and services

• Wink Streaming Service Russian audiovisual streaming service providing TV channels, movies, series, music, children's content, games, sports broadcasts, video blogs, and curated collections via subscription, ad-supported, and transactional models across web, mobile, and Smart TV platforms for Russian-speaking consumers and families.
• Wink Originals Sub-brand line of original content productions created exclusively for the Wink streaming platform, including exclusive Russian-language series such as 'Fischer,' 'Пилигрим,' 'Инспектор Гаврилов,' and 'Word of the Guy: Blood on Asphalt,' available to Wink subscribers.
• Wink Music Music streaming service integrated within the Wink platform, providing audio content access to Wink subscribers via the Wink app and dedicated music.wink.ru domain.
• WinkBox Set-Top Box Set-top box hardware device enabling access to the Wink streaming service on televisions, sold as Wink+ branded equipment.
• Wink + Beltelecom Subscription Package Subscription package available through Beltelecom operator for users in Belarus, providing access to Wink content, billed through the Beltelecom telecom account.
• Wink Everything in One Bundle (Wink Все в одном) Multi-content subscription bundle including movies, music, and games access on the Wink platform, packaged as a unified multi-service entertainment subscription.
• KinoF Commercial Wi-Fi Streaming Service Commercial Wi-Fi streaming service enabling hotels, businesses, and commercial establishments to provide licensed Wink content to guests and visitors via a dedicated app on local Wi-Fi networks, billed through Rostelecom commercial accounts.
• Wink Gift Certificates Pre-paid gift certificates sold for gifting Wink subscriptions in various durations (1, 3, 6, 12 months), covering the 'Wink Everything in One' multi-service bundle, delivered via email or SMS to recipients.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, regional and minor.

• ПАО «Ростелеком»coreChannel Partner/ Reseller/ DistributorРостелеком is Wink's primary and most strategic distribution partner. It bundles Wink subscriptions into its telecom plans for residential and commercial subscribers, processes payments through subscribers' telecom accounts, and provides technical support for Wink access. Wink's payment infrastructure (bank card processing, autopay) is operated through Ростелеком's PCI DSS-certified systems. Address: 191167, St. Petersburg, nab. Sinopskaya, d. 14, lit. A; ОГРН 1027700198767; ИНН 7707049388.
• ООО «Т2 МОБАЙЛ»coreChannel Partner/ Reseller/ DistributorТ2 МОБАЙЛ is a mobile operator partner distributing Wink to its mobile subscribers as part of certain tariff plans. Address: 108811, Moscow, km 22-i (Kievskoye sh.), domovladeniye 6, str. 1, floor 5 room 33; ОГРН 1137746610088; ИНН 7743895280.
• РУП «Белтелеком»regionalChannel Partner/ Reseller/ DistributorBelarus's national telecom operator offers Wink under the 'Wink + Белтелеком' subscription package, providing Wink service to subscribers in the Republic of Belarus. Address: ul. Engelsa, 6, 220030, Minsk, Republic of Belarus.
• ООО «Гибрид Продакшн энд Дистрибьюшн»regionalChannel Partner/ Reseller/ DistributorProvides Wink service to users in the Republic of Armenia. Operates the wink.am domain and partners with local operators Jinaft (voice tariff operator) and Hybrid Solutions (network operator) for service delivery in Armenia.
• Яндекс Плюс (Yandex Plus)minorGTM or Marketing PartnerCross-promotional partnership where Yandex Plus subscribers receive Wink promo codes or discounts as part of joint marketing campaigns. Document: 'Условия применения промокода для пользователей подписки Яндекс Плюс'.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premier: Premier is a Russian streaming service from Gazprom-Media offering series, films, and TV shows. It competes in the same Russian online cinema market as Wink, with a strong originals and TV-channel-focused catalog.
• START: START is a Russian streaming service with a strong originals slate that is also embedded inside Wink via a content integration. Operates its own SVOD platform serving similar Russian-speaking audiences.
• ivi.ru: ivi is one of Russia's largest online cinema platforms offering subscription and ad-supported streaming of films, series, and TV channels. It competes head-to-head with Wink for Russian-speaking SVOD/AVOD subscribers and bundles through telecom and bank partnerships.
• More.tv: More.tv is a Russian online cinema platform offering SVOD and AVOD access to films, series, and TV content. It targets a similar Russian-speaking audience with overlapping content categories.
• Okko: Okko is a major Russian online cinema platform backed by SberBank, offering SVOD, TVOD, and AVOD tiers. It is a direct competitor to Wink in the premium Russian streaming market and is also distributed via bank and telecom bundles.
• KinoPoisk HD (Яндекс): KinoPoisk HD is the streaming arm of Yandex, offering films, series, and originals within the broader Yandex ecosystem. It is a direct competitor in the Russian SVOD/TVOD market and benefits from Yandex Plus bundling, similar to Wink's telecom bundling model.
• Amediateka: Amediateka is a Russian SVOD service focused on premium international and Russian series, embedded inside Wink. It competes for the same Russian-speaking audience seeking high-quality series content.

Regional players

• Megogo: Megogo is a CIS-focused OTT service offering video, TV channels, and audio content across Russia, Ukraine, Belarus, Kazakhstan, and other CIS countries. It is comparable as a streaming/video-on-demand platform in the same region.

Emerging players

• Tvigle: Tvigle is a Russian AVOD streaming platform offering free, ad-supported films, series, and TV content. It competes with Wink's AVOD tier in the Russian market, though with a different monetization focus.

Others

• Rostelecom (parent ecosystem): Rostelecom is Russia's largest telecom operator and Wink's primary distribution and payment-processing partner. While not a direct streaming competitor, it is the strategic infrastructure and channel owner that defines Wink's distribution economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WinkOriginalsRussia
• LinkedInlinkedin.com/company/wink-restream-media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wink (restream-media)