WinWin Labs

What WinWin Labs does

WinWinLabs is a 501(c)(3) non-profit organization (IRS #84-4720243) founded in 2020 by Scott Jewell and headquartered in southeastern Michigan's Automation Alley. It operates around three pillars—Education, Innovation, and IMPACT—and delivers a portfolio of technology, engineering, marketing, and non-profit support services. Its technology stack spans web and cross-platform app development, custom software, AI consulting, data science and analytics, database design, cybersecurity, process control, and robotics, while its engineering and design offerings cover mechanical and electrical engineering, AI/ML systems, 3D printing, CNC machining, manufacturing, supply chain optimization, and patent/IP strategy. There is no proprietary platform; services are delivered through project engagements, the application-based Start-Up Studio, and a staffing/talent pipeline.

The organization monetizes through a mix of donations (including a hybrid donation-plus-services structure), professional services sold at market rates with discounted pricing for non-profits, Start-Up Studio programs (with disclosed tiers such as a $2,500 1-Day Virtual Advisors format and quoted 3- to 14-day intensives), and contract/temp/permanent staffing from a vetted talent pool. Its go-to-market combines community-led engagement—deep ties to the FIRST Robotics Competition ecosystem (FRC, FTC, FLL, Jr.FLL)—with event-driven Start-Up Studio sprints and broader direct outreach to mission-driven organizations. The Education-to-Employment pipeline transitions learners through apprenticeships on real projects into 1099 contractor and W-2 employment roles, while mentor referral rewards create a self-reinforcing community flywheel. Strategic partnerships include FIRST (Approved Supporter), UNCW, and Solidworks (Premium Student License distribution).

Name

WinWin Labs

Legal name

WinWinLabs

Website

https://winwinlabs.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WinWinLabs is a 501(c)(3) non-profit founded in 2020 in southeastern Michigan that delivers technology, engineering, marketing, and non-profit support services, an Education-to-Employment talent pipeline, and the Start-Up Studio program to mission-driven organizations, FIRST Robotics teams, startups, and learners.

Ownership category

akta.pro rank

Product category

Non-profit Professional Services

NAICS

Apprenticeship Training (611513), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Internship-to-Apprenticeship & Early Talent Pipeline Programs (EDAMAKAL)

akta.pro secondary industries

Youth Business Incubators & Accelerators (EDAMAHAC), Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)

Keywords

• Non-profit technology services
• Engineering design services
• Non-profit support services
• Start-up studio program
• Education-to-employment pipeline

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Tax-deductible donations where 100% goes toward education, innovation, and impact initiatives. Donors can choose specific projects to support or make one-time/reurring gifts.
2. Donations + Services (Hybrid): Make a donation and receive products or services in return. The donation is reduced by the fair market value of goods/services received. This hybrid approach allows partial tax deductions while supporting the organization's work.
3. Professional Services: Consulting services, products, and solutions sold at market rates. Includes free initial consultations and custom project quotes. Special discounted rates available for non-profits.
4. Start-Up Studio Programs: Revenue from immersive educational programs including 1-day virtual advisors ($2,500), 3-14 day intensives (quoted), and long-term partnerships. Options-based pricing considers duration, format, team size, and location.
5. Talent/Staffing Services: Vetted talent pool with pre-screened professionals available for contract, temporary, or permanent placements across engineering, software, and marketing disciplines. Flexible arrangements with ongoing support and performance monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

WinWin Labs is a 501(c)(3) non-profit that provides technology, engineering, design, and marketing professional services to mission-driven organizations, startups, and FIRST Robotics teams. It operates the Start-Up Studio for rapid prototype/MVP development and an Education-to-Employment talent pipeline that progresses learners through apprenticeships into contractor or W-2 roles, funded in part through donations and program fees.

Product overview

WinWin Labs is a 501(c)(3) non-profit organization offering a comprehensive ecosystem of services across three pillars: Education, Innovation, and IMPACT. Their portfolio includes technology and software services (web/app development, custom software, AI consulting, data science, cybersecurity, robotics), engineering and design services (mechanical/electrical engineering, 3D printing, CNC machining, manufacturing), marketing and growth services (digital advertising, video production, SEO, fundraising), and non-profit support services (fiscal sponsorship, grant writing, impact measurement). They operate a Start-Up Studio program offering intensive project development sprints from 1-day to 14-day formats, alongside a talent pipeline program transitioning learners from apprenticeships to employment. Their FIRST Robotics support program provides mentoring, apprenticeships, and fundraising support to competitive robotics teams.

Differentiator

Problem solved

Functional benefit

Brands

• WinWin IMPACT: The organization's mission framework encompassing Education, Innovation, and IMPACT pillars to help people and organizations scale their missions.
• WinWinLabs Start-Up Studio
• WinWinLabs Start-Up Studio Season 1

Products and services

• Technology & Software Services Comprehensive technology services including web development, iOS/Android/cross-platform app development, custom software, AI consulting, data science and analytics, database solutions, cybersecurity, process control, and robotics, delivered to non-profits, startups, and other organizations.
• Engineering & Design Services Engineering and design services spanning AI and machine learning, mechanical engineering, electrical engineering, 3D printing, CNC machining, manufacturing, supply chain optimization, and patent/IP strategy support, delivered to non-profits, startups, and other organizations.
• Marketing & Growth Services Marketing and growth services including digital advertising, video production, social media management, SEO, website building, project management, and fundraising campaign strategy and execution, delivered to non-profits, startups, and other organizations.
• Non-Profit Support Services Specialized services for non-profit organizations including fiscal sponsorship (umbrella organization support for projects seeking 501(c)(3) status and grant eligibility), grant writing, fundraising solutions, non-profit strategy, impact measurement, and volunteer management, with discounted rates for mission-driven organizations.
• Start-Up Studio An immersive, hands-on educational experience for developing projects from concept to reality, offering formats ranging from 1-Day Virtual Advisors ($2,500) to 14-Day On-site Intensives and long-term partnerships, with full-stack engineering, software, design, manufacturing, and business strategy support for start-up founders and teams. Applications are reviewed on a rolling basis.
• Education-to-Employment Talent Pipeline A talent pipeline that transforms learners into skilled professionals through hands-on project experience powered by mentorship, progressing from apprenticeships through vetted project work to 1099 contractor roles or W-2 employment opportunities. Mentors are rewarded for supporting learners.
• Staffing Solutions Staffing services providing vetted, pre-screened professionals with proven track records across engineering, software, marketing, and other disciplines, with flexible contract, temporary, or permanent placement arrangements, ongoing support, and performance monitoring.
• FIRST Robotics Support Program Program supporting FRC, FTC, FLL, and Jr.FLL competition teams with resources, mentorship, and fundraising support, including paid adult and student mentors providing technical and strategic guidance, apprenticeships on real projects, and campaign strategy and donor engagement help for fundraising.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• UNCW (University of North Carolina Wilmington)minorStrategic or Co-development Partner · 11 May 2022Collaboration between WinWinLabs and UNCW providing unique opportunities for students to learn and contribute. The partnership leverages WinWinLabs' unique system to create educational and experiential opportunities for university students.
• FIRST Robotics CompetitioncoreStrategic or Co-development Partner · 17 February 2022WinWinLabs is recognized as a FIRST Robotics Competition Approved Supporter. The profound experiences the founders had as FIRST Robotics mentors and students helped shape WinWinLabs in many important ways. The organization is committed to supporting FIRST in powerful ways that honor its mission.
• FIRST (For Inspiration and Recognition of Science and Technology)coreStrategic or Co-development PartnerWinWinLabs was founded by FIRST mentors and students, and supporting FIRST teams remains a primary organizational goal. They empower FRC, FTC, FLL, and Jr.FLL teams through mentoring opportunities (paid adult and student mentors), apprenticeships on real projects, fundraising support, and resources. The organization embodies FIRST core values: Gracious Professionalism and Coopertition.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MassChallenge: Large global non-profit startup accelerator offering cohort-based programming and mentorship — overlapping with WinWinLabs' Start-Up Studio model but at significantly greater scale and broader industry scope.

Direct peers

• Year Up: Non-profit organization providing a year-long training and corporate placement program for young adults, directly mirroring WinWinLabs' education-to-employment talent pipeline model and apprenticeship-to-employment progression.
• LaunchCode: Non-profit that runs paid tech apprenticeships and free training programs, matching candidates to employer placements — comparable in apprenticeship-based tech talent development and contractor/employment conversion.
• Genesys Works: Non-profit career-launch program for high school students that combines workforce training with corporate internships — closely paralleling WinWinLabs' apprenticeship-to-1099/W-2 progression and youth talent focus.
• Apprenti: Non-profit apprenticeship organization that recruits, trains, and places apprentices into technology and skilled-trade careers with employer partners — directly comparable as an apprenticeship-first talent pipeline non-profit.
• Per Scholas: Non-profit delivering tuition-free technology training and direct-to-employment pathways for under-served adults, comparable in combining tech services, apprenticeship-style learning, and corporate talent placement.
• NPower: Non-profit providing tech skills training, career development, and job placement support for veterans and under-served young adults, mirroring WinWinLabs' training-to-employment model with mission-aligned non-profit funding.

Emerging players

• Village Capital: Non-profit supporting early-stage entrepreneurs through cohort-based programs and peer-selected investment — comparable to the Start-Up Studio in applying accelerator methodology to mission-aligned founders.
• i.c.stars: Non-profit technology apprenticeship and leadership program for under-served young adults, comparable in apprenticeship-based technology training and employer placement outcomes.

Others

• TechSoup: Non-profit providing technology products, services, and capacity-building support to other non-profits and mission-driven organizations — directly comparable to WinWinLabs' non-profit support services including grant writing, fundraising, and impact measurement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/winwinlabs
• LinkedInlinkedin.com/company/winwinlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinWin Labs