WIN YOUR STAR • CABINET RH & MANAGEMENT

What WIN YOUR STAR • CABINET RH & MANAGEMENT does

Win Your Star (legal entity: Win Your Star SARL) is a French HR consulting, coaching, and professional training firm headquartered in Château-Gontier-sur-Mayenne, founded in 2019 by Grégoire Parmentier, Dorothée Crober, and Franck Pasty. The company's core product is a proprietary gamified methodology — the Win Your Star Serious Game combined with a simplified 9-question Ennéagram personality assessment — developed over 3,000 hours with input from 250 professionals (EMCC/ICF federation leaders, INSEP psychologists, Rouen Hospital clinicians, and University of Maine researchers). The method integrates Plutchik's emotion theory, Maslow's hierarchy of needs, Goethe's color wheel, NLP, mindfulness, Nonviolent Communication, and Gestalt psychology into both a board game (1–3 participants) and paper version (4+ participants), delivered by certified professional coaches.

The commercial portfolio comprises three core training programs (Nouveau Manager, Manager-Leader at 46 hours, and Cohésion d'équipe), individual and team coaching engagements, short-format team-building ateliers (emotional intelligence, relational intelligence, collective intelligence), a flagship Conférence Spectacle artistic format for corporate seminars, and a facilitator certification pathway delivered via the campus.winyourstar.com partner platform. Programs hold QUALIOPI certification, making them eligible for French CPF/OPCO financing. The business model combines professional services fees (training, coaching, workshops, conferences) with licensing-like economics from facilitator certification, annual partner support subscriptions, and physical serious game distribution.

Win Your Star operates an asset-light, partner-driven go-to-market: a 10-person core team works alongside a network of 57 certified facilitators and 84 consultants across Europe, with direct founder-led sales to enterprise HR leaders and CODIRs. Marketing is executed through content, LinkedIn, events (including the annual Journée du leadership humain), and partner referrals. The company has served 1,400+ teams with named clients including EDF, Crédit Agricole, Moulinex, Thermomix, Caisse Epargne, Mutualia, FFHandball, Le Mans Université, and ESTACA, and reports 4,500 users of the serious game. The firm is privately held, bootstrapped, and operates exclusively in France with European reach through its facilitator network.

Name

WIN YOUR STAR • CABINET RH & MANAGEMENT

Legal name

Win Your Star SARL

Website

https://winyourstar.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Win Your Star is a French HR consulting firm offering management training, team coaching, and workshops built around its proprietary serious game and 9-question Ennéagram method, serving French and European enterprises through a 57-facilitator network.

Ownership category

akta.pro rank

Product category

HR Consulting & Coaching Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Team Leadership & High-Performance Teams (EDABAAAH), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• HR consulting services
• Management training
• Professional coaching
• Team building workshops
• Personality assessment

Headquarters

HQ city

Château-Gontier-sur-Mayenne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management & Leadership Training Programs: Instructor-led training programs (Nouveau Manager, Manager-Leader, Cohésion d'équipe) combining in-person workshops with e-learning. Programs are sold to enterprises and individuals, with pricing varying between inter-enterprise and intra-enterprise formats. Programs qualify for French professional development funding (CPF). Duration ranges from 2 days to 6 days plus e-learning.
2. Coaching Services: Individual and team coaching engagements facilitated by certified Win Your Star coaches. Coaching addresses professional transitions, team dynamics, leadership development, and organizational change.
3. Team Building Workshops: Short-format workshops (3 hours) covering emotional intelligence, relational intelligence, and collective intelligence. Delivered on-site or as part of corporate events and seminars.
4. Conference and Spectacle Events: Innovative conference-spectacle format delivered at corporate seminars and annual conventions. Pricing is quote-based per event.
5. Facilitator Certification and Training: Win Your Star certifies and supports a network of independent facilitators who pay for access to the method, training, and the partner ecosystem. Includes annual support options and game restocking. The network enables geographic expansion without direct employment of all facilitators.
6. Serious Game Distribution: The physical and paper versions of the Win Your Star serious game are distributed to certified facilitators and enterprise clients for use in workshops and coaching sessions. Game restocking is handled through direct contact with founders.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The company provides HR consulting, management training, professional coaching, and team-building workshops built on a proprietary methodology ("Win Your Star") that combines a serious game with the Enneagram personality framework. It serves HR leaders, executives (CODIR), managers, and sales teams in France, helping them improve interpersonal dynamics, leadership, sales performance, and conflict management. The firm also licenses its methodology through a network of certified external facilitators.

Product overview

Win Your Star is a French HR consulting and coaching company offering a comprehensive portfolio of professional development solutions centered around its proprietary Win Your Star Method and Serious Game. The core offering includes management training programs (Nouveau Manager, Manager-Leader), team building workshops (Cohésion d'équipe), and individual/group coaching services. The methodology is based on the Win Your Star Ennéagram—a 9-profile personality assessment system—and integrates elements of NLP, coaching psychology, and emotional intelligence. The company operates through the Win Your Star Campus network platform, which provides training and resources for certified facilitators. Additional offerings include emotional intelligence workshops, relational intelligence workshops, collective intelligence workshops, professional coaching certification programs, and conference services featuring artistic performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Win Your Star Team Building
• Management Training Programs
• Individual & Executive Coaching
• Group Coaching (COACHING COLLECTIF)
• Conference & Seminar Facilitation
• Facilitator Certification & Licensing (Réseau d'Animatrices)

Quantifiable outcome

• 100% of clients recommend Win Your Star (self-reported satisfaction)
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• Laval Mayenne TechnopôleminorStrategic or Co-development Partner · 7 November 2019Laval Mayenne Technopôle is a regional technology and business incubator operated by Christian Travier that supports innovative entrepreneurs in the Mayenne department. Win Your Star participated in the Idenergie pre-incubation program (6 months) and was subsequently selected for the Up! incubator (18 months), receiving support for business development and market entry. The partnership was instrumental in the company's early development (2019).
• IdenergieminorStrategic or Co-development Partner · 1 January 2019Idenergie is an entrepreneurship support program managed by Laval Mayenne Technopôle. The program provides a 6-month pre-incubation pathway culminating in a Demo Day, after which promising entrepreneurs are selected for the Up! incubator. Win Your Star was supported through this program.
• EMCC Federation (European Mentoring and Coaching Council)minorStrategic or Co-development PartnerEMCC is referenced as a federation contributing to the development of the Win Your Star method, with EMCC leaders participating in the co-creation of the serious game between 2019 and 2021. The federation's professional coaching standards influenced the method's development.
• ICF Federation (International Coaching Federation)minorStrategic or Co-development PartnerICF is referenced as a federation contributing to the development of the Win Your Star method, with ICF leaders participating in the co-creation of the serious game between 2019 and 2021. The federation's coaching frameworks influenced the method's design.
• Rouen Hospital (Psychiatrists, Occupational Doctors)minorStrategic or Co-development PartnerMedical professionals from Rouen Hospital (psychiatrists and occupational doctors) participated in the development of the Win Your Star serious game between 2019 and 2021, contributing clinical and occupational health expertise to the method's design.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance)minorStrategic or Co-development PartnerPsychologists and high-level coaches from INSEP (France's elite sports institute) participated in the development of the Win Your Star serious game between 2019 and 2021, contributing expertise in high-performance coaching environments.
• University of Maine (Le Mans)minorStrategic or Co-development PartnerTeacher-researchers from the University of Maine (Le Mans) participated in the development of the Win Your Star serious game between 2019 and 2021, contributing academic rigor and research expertise to the method's design.
• OVHminorOthersOVH is the web hosting provider for www.winyourstar.com. Capital of €10,069,020, headquartered in Roubaix, France. This is a standard technology infrastructure vendor relationship, not a strategic business partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Right Management (ManpowerGroup): Global talent and career development firm offering coaching, leadership, and team effectiveness solutions. Comparable in coaching and team-development services targeting enterprise HR buyers.
• Dale Carnegie Training: Long-established global leadership and management training franchise with certified-instructor delivery model. Comparable in trainer-network-driven delivery and management/leadership curriculum focus.
• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and executive coaching. Overlaps with Win Your Star in talent and leadership advisory but operates at significantly larger scale and scope.
• FranklinCovey: Global leadership and management development incumbent offering training programs, assessments, and coaching. Overlaps with Win Your Star in leadership/manager training but at much larger scale and broader content portfolio.

Direct peers

• Demos: Major French corporate training and HR development firm offering management, leadership, and professional development programs to enterprises. Closely comparable in training-category focus and French market positioning.
• Insights Discovery: Personality-assessment and team-development provider using a color-coded psychometric framework and licensed practitioner network. Highly comparable to Win Your Star in combining a simplified personality tool with experiential workshops and a facilitator/channel model.
• Cegos: Global French-headquartered leader in corporate training and HR consulting offering management, leadership, and organizational development programs. Most direct comparable in terms of portfolio, target buyer (HR/CODIR), and Qualiopi-equivalent international certification footprint.
• The Enneagram Institute: US-based originator and authority on Ennéagram personality typing, offering training, certification, and assessment products. Most directly comparable to Win Your Star's Ennéagram-based methodology and certification-driven business model.

Others

• Hogan Assessments: Provider of personality assessments widely used in leadership development and executive coaching. Comparable as a competing psychometric framework (vs. Ennéagram) used by coaches and consultants serving Win Your Star's buyer segment.

Regional players

• IFG (Institut de Formation en Gestion): French management training institute delivering executive and manager development programs across France. Comparable in French-domestic B2B training positioning and target buyer (HR/CODIR/manager).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winyourstar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIN YOUR STAR • CABINET RH & MANAGEMENT