Wisconsin Municipal Clerks Assocation

What Wisconsin Municipal Clerks Assocation does

The Wisconsin Municipal Clerks Association (WMCA) is a non-profit professional association serving municipal clerks across the state of Wisconsin. Its membership exceeds 1,400 clerks organized into eight geographic districts, supported by a small staff of approximately 6 employees. The association's stated purpose is to provide professional development, continuing education, and peer support to the clerks who administer Wisconsin's municipal and election operations.

WMCA's core offerings are its WCMC (Wisconsin Certified Municipal Clerk) and WCPC (Wisconsin Certified Public Clerk) certification programs, each priced at $100, which together form the association's primary credentialing product. The association supplements these with the annual conference (the 46th edition is scheduled for August 18-21, 2026 in Green Bay), the long-running Clerk Colleague mentorship program, district-level meetings, and structured partnerships with the International Institute of Municipal Clerks (IIMC), UW-Green Bay's Clerk Institute, and the Wisconsin Elections Commission (WEC). Technology infrastructure is limited to a member website and the OnBoardGOV committee and board management platform; no proprietary software products, data platforms, or AI/ML capabilities are disclosed.

WMCA's revenue model is a non-profit membership-and-fee structure: member dues from 1,400+ clerks, certification fees for WCMC and WCPC, registration and sponsorship revenue from the annual conference, and voluntary donations. Leadership is provided by elected officers, with Toya Harrell serving as President since approximately 2021 and Faith Elford serving as Coordinator. The organization presents itself as a self-sustaining professional association rather than a venture- or grant-backed entity.

Name

Wisconsin Municipal Clerks Assocation

Legal name

Wisconsin Municipal Clerk's Association Incorporated

Website

https://wisclerks.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wisconsin Municipal Clerks Association is a non-profit professional association serving 1,400+ municipal clerks across Wisconsin, delivering WCMC and WCPC certification, annual conferences, mentorship, and continuing education in partnership with IIMC, UW-Green Bay, and the Wisconsin Elections Commission.

Ownership category

akta.pro rank

Product category

Professional Association Services

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

City Clerk/Records, Elections & Civic Engagement (BPAIACAB)

Keywords

• Municipal clerk certification
• Professional association services
• Government continuing education
• Municipal governance training
• Public administration membership

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from municipal clerks, deputy clerks, government associates, associate members, and clerks-in-transition across Wisconsin municipalities.
2. Certification Fees: WCMC certification costs $100 for application review, pin, certificate, and walnut plaque. WCPC certification also costs $100. Grandfathering from IIMC certifications is $75.
3. Annual Conference: Revenue from the annual WMCA conference including registration fees, vendor booths, sponsorships, and merchandise sales. The 46th Annual Conference takes place August 18-21, 2026 in Green Bay, WI.
4. Donations to WCEF: The Wisconsin Clerks Education Fund accepts donations and benefits from shopping programs like iGive and AmazonSmile to fund scholarships for member education and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Wisconsin Municipal Clerks Association (WMCA) is a nonprofit professional membership organization serving municipal clerks across Wisconsin. It delivers professional certification programs (WCMC and WCPC), continuing education tracking (PEC Annual Education Certificates), annual conferences, district-level meetings, mentorship through the Clerk Colleagues program, scholarships via the Wisconsin Clerks Education Fund, and the Lifetime Achievement Award recognition program.

Product overview

The Wisconsin Municipal Clerks Association (WMCA) is a professional membership organization, not a software product company. Its core offerings consist of two-tiered certification programs (WCMC and WCPC), the Clerk Colleague mentorship program, annual conferences, district meetings, and scholarship opportunities. These professional development services are delivered through its website platform rather than as standalone software products.

Differentiator

Problem solved

Functional benefit

Brands

• WCMC - Wisconsin Certified Municipal Clerk: Entry-level certification program requiring 100 points, 3 years of membership, and Code of Ethics affirmation.
• WCPC - Wisconsin Certified Professional Clerk
• WCEF - Wisconsin Clerks Education Fund
• Clerk Colleague Program

Products and services

• WCMC - Wisconsin Certified Municipal Clerk Entry-level professional certification for Wisconsin municipal clerks requiring 100 points in education and career/lifelong learning, 3 years of WMCA membership, reaffirmation of Code of Ethics, and a $100 application fee covering review, pin, certificate, and walnut plaque.
• WCPC - Wisconsin Certified Professional Clerk Advanced professional certification for Wisconsin municipal clerks requiring current WCMC certification, 8 years of clerk experience, 145 points in education and professional contributions, and reaffirmation of the Code of Ethics, with a $100 application fee.
• PEC Annual Education Certificate Annual recognition program tracking continuing education hours and awarding Silver (25-50 hours), Gold (51-74 hours), or Diamond (75+ hours) certificates, with application deadline of June 1 each year and courses counting toward state certification.
• Clerk Colleague Program (Adopt-A-Clerk) Mentorship program running over 25 years that matches newly appointed Wisconsin municipal clerks with experienced mentors for guidance on duties and responsibilities.
• WMCA Annual Conference Annual multi-day conference offering education sessions, networking, awards ceremonies, vendor exhibitions, and meals for Wisconsin municipal clerks and associate members. The 46th Annual Conference is scheduled for August 18-21, 2026 in Green Bay, WI.
• District Meetings Eight regional districts across Wisconsin, each hosting 2-3 one-day meetings annually with educational content tailored to local municipal needs and served by two Directors per district.
• WMCA Scholarships Scholarship programs including WCEF Conference Scholarships and IIMC Annual Conference scholarships funded through the Wisconsin Clerks Education Fund to support member professional development.

Quantifiable outcome

• Membership exceeds 1,400 municipal clerks across Wisconsin

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• KI Convention CentercoreOthers · 18 August 2026The KI Convention Center at 330 Main St, Green Bay, WI 54301 serves as the primary venue for the 46th Annual WMCA Conference scheduled for August 18-21, 2026.
• Hyatt Regency Green BaycoreOthersHyatt Regency serves as a primary hotel partner for the Annual Conference with a negotiated rate of $101/night for WMCA attendees.
• Hampton by Hilton / Home 2 SuitessecondaryOthersHilton hotels offer conference attendees a 7% discount on accommodations during the annual conference.
• iGiveminorGTM or Marketing PartneriGive is a shopping donation program where a percentage of online purchases (some stores up to 6% or more) are donated to WMCA as a charitable organization.
• AmazonSmileminorGTM or Marketing PartnerAmazonSmile donates 0.5% of eligible purchases to WMCA (listed as 'Wisconsin Municipal Clerk's Association Incorporated') when shoppers select WMCA as their charity.
• UW-Green BaycoreStrategic or Co-development PartnerUW-Green Bay Local Government Education is the educational partner for WMCA's Clerks Institute, providing the foundational certification program for municipal clerks in Wisconsin.
• International Institute of Municipal Clerks (IIMC)coreStrategic or Co-development PartnerIIMC provides the CMC (Certified Municipal Clerk) and MMC (Master Municipal Clerk) certifications that can be grandfathered into WMCA's WCMC and WCPC certifications.
• Wisconsin Elections Commission (WEC)coreStrategic or Co-development PartnerWEC provides Wisconsin Elections Briefing sessions and round table discussions at the annual conference for election administration updates and compliance.
• League of Wisconsin MunicipalitiessecondaryStrategic or Co-development PartnerLeague provides updates on issues affecting cities and villages across Wisconsin at the annual conference.
• Lands' EndminorGTM or Marketing PartnerWMCA members can purchase logo merchandise through Lands' End Business website with WMCA logos (white or black) added to clothing items.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• International Institute of Municipal Clerks: The international professional association for municipal clerks. IIMC is the parent credentialing body whose CMC/MMC certifications are grandfathered into WMCA's WCMC/WCPC, making it the most directly comparable peer organization.
• Wisconsin County Clerks Association: Wisconsin-based professional association for county-level clerks. Closely comparable to WMCA in mission, structure, certification, and conference model, just at the county vs. municipal level.
• League of Wisconsin Municipalities: Wisconsin-based statewide association for municipalities. Serves many of the same member cities/villages/towns as WMCA and is an active conference programming partner, making it a directly adjacent peer.
• Wisconsin Towns Association: Wisconsin-based association representing town governments. Shares the same Wisconsin municipal ecosystem, member base overlap, and legislative/regulatory training focus as WMCA.

Broad incumbents

• National Association of Counties: National association serving county government officials including clerks. A larger, broader incumbent operating in the same county/municipal governance space as WMCA.

Regional players

• Illinois Municipal Clerks Association: State-level professional association for municipal clerks in Illinois. Operates an identical membership, certification, and conference model in an adjacent geography to Wisconsin.
• Iowa Municipal Clerks Association: Iowa-based state-level association for municipal clerks. A direct functional analog to WMCA operating in a neighboring Midwestern state.
• Michigan Association of Municipal Clerks: Michigan state-level professional association for municipal clerks. Comparable peer in structure, certification programs, and conference-based education in an adjacent state.
• Minnesota Association of City Clerks: Minnesota-based state-level association for city clerks. A near-identical peer in mission and programming to WMCA, serving clerks in the neighboring Upper Midwest region.

Others

• Government Finance Officers Association of Wisconsin: Wisconsin-based professional association for government finance officers. Adjacent rather than direct peer, but serves the same municipal customer base and overlapping municipal government professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WisClerks
• LinkedInlinkedin.com/company/wisconsin-municipal-clerks-assocation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Municipal Clerks Assocation