Make-A-Wish Philippines

What Make-A-Wish Philippines does

Make-A-Wish Philippines is a non-profit charitable foundation founded in 2000 and headquartered in Makati City, Metro Manila. It is the first and only non-profit wish-granting organization in the Philippines and operates as an affiliate of Make-A-Wish International, the world's largest wish-granting network. The organization serves children aged 3-17 with critical illnesses (including leukemia, cancer, heart disease, and other life-threatening conditions), who are referred through partnerships with Philippine General Hospital, National Children's Hospital, Philippine Heart Center, and Batangas Medical Center. Over 25 years, it has fulfilled more than 5,000 wishes, with a 2025 target of 525 additional wishes.

The organization's core product is its Wish Granting Program, which designs and executes personalized wish experiences (gadgets, travel, celebrity meetings, educational tools, recreational items) through a volunteer tier system comprising Wish Generals, Wish Captains, and Genies. Underlying technology is minimal: a standard content-managed website (wishes.ph) hosted by Kynatech.ph, plus an online donation platform (Helixpay.ph) for accepting individual and corporate contributions. No mobile applications, APIs, or proprietary technology platforms are disclosed.

The business model is donation-driven across three principal streams: individual donations (one-time gifts and a Monthly Donation Program starting at PHP100), corporate sponsorships (CSR partnerships with companies such as Macquarie, Nestlé Philippines, realme Philippines, Nissan Philippines, Fairmont Makati, Vista Malls, DMCI Homes, Abenson, and Disney Philippines), and fundraising events (annual Wish Ball gala, Swing for Wishes golf tournament, World Wish Month campaign, and the Bake-A-Wish volunteer bake-sale initiative). The organization also receives in-kind contributions (e.g., merchandise, professional services, hospitality experiences) and engages content creator and K-Drama fan community partnerships for grassroots fundraising. As of the most recent disclosure, the organization is temporarily pausing activities while reviewing current operations.

Name

Make-A-Wish Philippines

Legal name

Make-A-Wish Philippines

Website

https://wishes.ph

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Make-A-Wish Philippines is a Makati-based nonprofit, founded in 2000 and affiliated with Make-A-Wish International, that grants wishes to Filipino children aged 3-17 with critical illnesses. It funds its mission through individual donations, corporate CSR partnerships, and recurring fundraising events including the annual Wish Ball and Swing for Wishes golf tournament.

Ownership category

akta.pro rank

Product category

Charitable Wish Granting Services

NAICS

Child and Youth Services (62411), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Wish granting services
• Nonprofit charitable services
• Pediatric wish fulfillment
• Corporate CSR partnerships
• Volunteer-based programs

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through online donation platform, monthly donation programs starting at PHP100, and one-time gifts.
2. Corporate Sponsorships: Companies sponsor wish grants, events, and fundraising activities in exchange for brand visibility and CSR engagement.
3. Fundraising Events: Revenue generated through event ticket sales, participation fees (golf tournaments, charity balls), and auction items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Make-A-Wish Philippines grants wishes to Filipino children aged 3-17 battling critical illnesses such as cancer, leukemia, and heart diseases. The organization designs and delivers personalized wish experiences (gadgets, travel, celebrity meetings, educational tools) sourced through corporate partnerships and funded by individual donations, monthly giving programs, and fundraising events. It operates as the Philippine affiliate of Make-A-Wish International and serves wish kids referred through partner medical institutions.

Product overview

Make-A-Wish Philippines is a nonprofit charity organization that operates as a single unified program focused on granting wishes to children with critical illnesses. The organization does not offer a traditional product platform but instead provides a portfolio of interconnected services including the core Wish Granting Program, various fundraising initiatives (Bake A Wish, Swing For Wishes, Wish Ball, World Wish Month Campaign), Volunteer Program, and donation programs (Adopt a Wish, Monthly Donations). These services work together to fulfill the organization's mission of creating life-changing wish experiences for children battling critical illnesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Wish Granting Program
• Monthly Donation Program

Quantifiable outcome

• Over 5,000 wishes fulfilled in 25 years
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• realme PhilippinescoreGTM or Marketing Partner · 22 December 2023Through the 'realme With You' annual campaign, realme granted wishes of 30 kids including 15 from provinces and 15 from Metro Manila. 15 wishes for realme C51 mobile phones and realme Pads were granted, with kids also visiting Art In Island museum.
• Nissan PhilippinescoreGTM or Marketing Partner · 22 December 2023Nissan Philippines partnered to bring joy to wish kids during Yellow Christmas event. Provided Nissan LEAF-powered ice cream experience and collaborated with realme for the event serving approximately 70 attendees.
• BlogapaloozamajorGTM or Marketing Partner · 29 April 2023Co-presented the first-ever Wish Ball in the Philippines with 'Where Stars Align' theme at The Peninsula Manila. Blogapalooza content creators also led online fundraising during World Wish Month.
• Wish FM 107.5majorGTM or Marketing Partner · 29 April 2023Co-presented the 2023 Wish Ball charity gala at The Peninsula Manila featuring OPM stars Jamie Rivera and Basil Valdez.
• Empowerment Life CoachingminorStrategic or Co-development Partner · 10 October 2021Presented 'Wellness and Wishes', a fundraising virtual wellbeing clinic where 100% of proceeds from coaching and healing sessions were donated to help grant wishes. Founded by Aleli Carissa Gimena with nine volunteer life coaches and energy healers.
• MacquariecoreGTM or Marketing PartnerCorporate partner since 2014 that granted wishes for 10 wish kids (Matteo, Cloei, Grace, CJ, Yanyan, Jayson, Anthony, Notnot, Ming, and Clifford) in virtual wish grant via Zoom. Provided gadgets, toys, and bikes.
• Bake-A-Wish Volunteer BakerscoreStrategic or Co-development PartnerCommunity of volunteer bakers including Bon Croffle PH, Bites By Kyal, Dandelion Bakes, Gwen Bakes, and 25+ others who participate in virtual bake sales to raise funds for wishes. Raised approximately PHP110,000.
• Jang Dong Yoon PhilippinesminorGTM or Marketing PartnerFan club raised PHP10,000 and funded care packages for wish kids in celebration of the actor's birthday.
• Song Joong Ki Philippines (Ki Ailes)minorGTM or Marketing PartnerGranted young girl's wish to receive Mickey Mouse and Minnie Mouse toys for 4-year-old Akeisha.
• Kang Haneul PhilippinesminorGTM or Marketing PartnerYear-end 'Give, Care & Share' project donated PHP28,000 to support Make-A-Wish mission.
• JCW Philippines (Ji Chang Wook)minorGTM or Marketing PartnerNominated actor as wish hero; donated in-kind gifts, granted 3 wishes, and set to fund another 2 wishes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Caritas Manila: Philippine faith-based social services nonprofit serving poor and marginalized communities including children. Comparable in operating as a Philippine-based social services nonprofit with corporate and donor fundraising channels.
• GMA Kapuso Foundation: Major Philippine nonprofit affiliated with GMA Network, running charity programs for underprivileged Filipinos including children. Regional peer operating in the same Philippine market for social-impact causes and donor fundraising.
• ABS-CBN Foundation (Bantay Bata): Philippine nonprofit (linked to ABS-CBN) running child welfare programs including Bantay Bata for at-risk and sick children. Comparable Philippine-based children's charity with similar fundraising event model and corporate partnerships.
• Hero Foundation (Philippines): Philippine nonprofit providing educational and welfare support to underprivileged and sick children. Regional peer operating in the Philippines with similar child-welfare mission and CSR-driven fundraising model.

Broad incumbents

• Make-A-Wish International: The global parent organization of Make-A-Wish Philippines. Comparable as the umbrella entity coordinating 50+ country affiliates under the same wish-granting mission, brand standards, and global partnership framework.
• Ronald McDonald House Charities: Global nonprofit supporting families of seriously ill children through lodging, meals, and family-centered services adjacent to hospitals. Comparable mission of supporting critically ill children and their families, though service delivery differs from wish-granting.

Direct peers

• Kids Wish Network: U.S. nonprofit granting wishes to children with life-threatening illnesses. Direct competitor in the wish-granting category with similar beneficiary profile (children 3-18 with critical conditions) and corporate partnership model.
• Starlight Children's Foundation: U.S.-based nonprofit dedicated to delivering joy and comfort to seriously ill children through wish-like programs, hospital entertainment, and distraction technology. Closely comparable mission of delivering positive experiences to children with critical illnesses.
• Make-A-Wish Foundation (United States): The flagship U.S. affiliate of Make-A-Wish International. Directly comparable as a national affiliate of the same global network, granting wishes to children with critical illnesses via the same operating model, volunteer structure, and brand identity as Make-A-Wish Philippines.
• Children's Wish Foundation International (now Make-A-Wish Canada): Canadian wish-granting organization (now part of the Make-A-Wish network) with the same operating model of granting wishes to children with life-threatening illnesses. Most direct functional equivalent to Make-A-Wish Philippines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/makeawishph
• Facebookfacebook.com/MakeAWishPhilippines
• Instagraminstagram.com/MakeAWishPhilippines
• LinkedInlinkedin.com/company/makeawishphilippines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make-A-Wish Philippines