Blogapalooza

What Blogapalooza does

Blogapalooza Inc. is a Philippines-based influencer marketing company founded in 2011, headquartered in Bonifacio Global City, Taguig. The company operates as the connective layer between brands and a network of more than 50,000 content creators (the BlogaFam community), executing influencer marketing campaigns across the Philippines and six additional countries. Its core deliverable is end-to-end campaign management for enterprise clients spanning food and beverage, technology, e-commerce, transportation, and automotive sectors, including names such as Starbucks, Crocs, Grab, Volvo, Lenovo, Lazada, and Brother.

The company's product portfolio is structured as a layered ecosystem rather than a single technology platform. The Elevate platform functions as a self-serve creator database and campaign-matching tool, BX Talents provides talent management and representation, the Bloga Creator Hub in Mandaluyong offers a physical content creation facility, BlogaPlay is a YouTube media channel for long-form creator content, and Blogafied operates a creator-merchandise marketplace on Shopee. The Orange Club, re-launched in September 2025, is a paid subscription membership (P2,000/month, P5,000/quarter, P16,000/year) for creators, providing access to the hub, priority brand pitching, OC Ambassadors programs, and direct strategy sessions with CEO Ace Gapuz.

Revenue is generated across four streams: professional services fees for brand influencer campaigns, recurring subscriptions from The Orange Club, marketplace commissions on Blogafied merchandise sales, and transaction fees from paid events, workshops, and brand-sponsored activities at the Creator Hub. The company reports serving 1,000+ brands, presence in 7 countries, and 13 years in business, but operates with a lean 1-10 employee headcount and has not disclosed external funding, with CEO Ace Gapuz as the publicly identified founder leading the business.

Name

Blogapalooza

Legal name

Blogapalooza Inc.

Website

https://blogapalooza.ph

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Blogapalooza is a Philippines-based influencer marketing company founded in 2011 that connects brands with a community of 50,000+ content creators across 7 countries, offering campaign management, a creator database (Elevate), talent representation (BX Talents), and a paid creator membership (The Orange Club).

Ownership category

akta.pro rank

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Influencer Campaign Management: Blogapalooza manages influencer marketing campaigns for brands, connecting them with creators from their 50,000+ network. Services include campaign planning, creator matching, content oversight, and performance reporting.
2. The Orange Club Membership: Paid premium membership tiers for content creators offering exclusive perks including Bloga Creator Hub access, priority brand pitching, mentorship, and community events. Tiers: 1-month (P2,000), 3-month (P5,000), 1-year (P16,000).
3. Blogafied Creator Merchandise: Creator merchandise marketplace (Blogafied) on Shopee where influencers sell branded products. Blogapalooza takes a commission on merchandise sales from participating creators.
4. Event Hosting and Partnerships: Hosting paid events and workshops at Bloga Creator Hub including Summer at the BCH workshops (make-up, styling, improv classes), Bloga Game Nights, and community celebrations. Also includes third-party brand-sponsored events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Blogapalooza plans, matches, and executes influencer marketing campaigns for brands and agencies, drawing on a community of 50,000+ creators across the Philippines and 6 other countries. It complements this service with a creator database/matching platform (Elevate), a paid creator membership program (The Orange Club), a talent management arm (BX Talents), a physical content creation facility (Bloga Creator Hub), and a creator merchandise marketplace (Blogafied on Shopee).

Product overview

Blogapalooza is the Philippines' premier influencer marketing company founded in 2011, operating as a full-service influencer marketing platform and creator ecosystem. The company offers a multi-product portfolio comprising its core Influencer Campaign Management service (connecting brands with 50,000+ influencers across 7 countries), the Elevate platform (influencer database and collaboration tool), The Orange Club premium paid membership (with 1-month/3-month/1-year tiers offering exclusive perks including Bloga Creator Hub access and brand pitching priority), BX Talents (talent management division), BlogaPlay (YouTube media entertainment channel), Blogafied (creator merchandise e-commerce on Shopee), and community programs including Bloga Creator Hub physical space, BlogaConnects regional meetups, Bloga Game Night zodiac-based celebrations, and the Orange Carpet Gala awards event. The company also runs KOLab partnership with MBC Media Group for creator-media exposure.

Differentiator

Problem solved

Functional benefit

Brands

• The Orange Club: Premier paid membership program for content creators offering exclusive perks including access to Bloga Creator Hub, priority brand pitching, and community events.
• Bloga Creator Hub (BCH)
• BlogaPlay
• BX Talents
• Elevate
• Blogafied

Products and services

• Influencer Campaign Management End-to-end influencer marketing service for brands and agencies: campaign planning, creator matching from Blogapalooza's 50,000+ influencer network, content oversight, performance reporting, and execution across the Philippines and 6 other countries.
• The Orange Club

Quantifiable outcome

• 50,000+ influencers in network
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• MBC Media GroupcoreStrategic or Co-development Partner · 1 December 2024Partnership to launch KOLab, a first-of-its-kind creator-media collaboration that immerses content creators in broadcast media experiences including radio, TV, voice dubbing, and creative activities. The collaboration exposes creators to traditional media while connecting MBC influencers with Blogapalooza's creator network.
• Third Space ProductionminorStrategic or Co-development PartnerPartnered for SEVENTEEN/Carat fan event at Bloga Creator Hub featuring K-Hangout Live Podcast Recording. Third Space Production brings their K-content expertise to create engaging creator and fan community experiences.
• JollibeeminorGTM or Marketing PartnerBrand partner for Bloga BirthdayBash and Bloga Game Night events. Jollibee provides food and refreshments for community celebration events at Bloga Creator Hub.
• Red RibbonminorGTM or Marketing PartnerBrand partner for community events. Red Ribbon provides bakery treats and desserts for Bloga BirthdayBash celebrations.
• Ooh!Cha!minorGTM or Marketing PartnerMilk tea partner for Bloga Game Night events. Ooh!Cha! provides refreshing drinks for community celebrations.
• YoliminorGTM or Marketing PartnerNutritional supplement partner for community events, providing energy products for Bloga Game Night activities.
• CeragemminorGTM or Marketing PartnerWellness partner providing Thermal-TECH massage services at community events for relaxation experiences.
• Mang InasalminorGTM or Marketing PartnerPrimary food partner for Bloga BirthdayBash and community events. Mang Inasal provides Filipino comfort food for creator celebrations.
• Emperador (CLVB)minorGTM or Marketing PartnerBeverage partner for Bloga Game Night events. Emperador provides celebratory drinks for community toast moments.
• LinkItminorGTM or Marketing PartnerTechnology partner providing NFC-enabled smart cards and tags for creator networking at events. Helps creators level up self-introductions with digital business cards.
• Victoria Sports ClubminorGTM or Marketing PartnerPrize sponsor for Bloga Game Night events, providing exciting prizes for game challenges and activities.
• Posh Skin Co.minorGTM or Marketing PartnerSkincare partner for SEVENTEEN/Carat event. Provides wearable pimple patches and skincare products for attendees.
• But First, CoffeeminorGTM or Marketing PartnerEvent refreshment partner for Improv Para sa Lahat workshop at Bloga Creator Hub.
• LIT CookiesminorGTM or Marketing PartnerEvent refreshment partner providing cookies and treats for Improv Para sa Lahat workshop.
• OatsideminorGTM or Marketing PartnerBeverage partner for Matcha Break event at Bloga Creator Hub, providing plant-based chocolate milk beverages.
• Nippon PHminorGTM or Marketing PartnerBrand partner for Make-up and Styling Workshop, providing giveaways for workshop participants.
• ShopeeminorChannel Partner/ Reseller/ DistributorE-commerce platform hosting the Blogafied creator merchandise store where influencers sell branded products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aspire: Aspire is a leading global influencer marketing platform offering creator marketplace, campaign management, and analytics. Comparable to Blogapalooza in core campaign/matching service, but operates at global scale with a SaaS-led delivery model versus Blogapalooza's service-and-community approach.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform serving global brands with end-to-end campaign management and analytics. Comparable to Blogapalooza in enterprise brand focus and influencer marketing services, with a more technology-led and globalized operating model.
• Klear: Klear (now part of Meltwater) is an established influencer marketing platform with creator discovery, campaign management, and analytics. Comparable in creator-matching and campaign services, but at significantly larger scale and geographic breadth than Blogapalooza.
• Upfluence: Upfluence is an influencer marketing software platform offering creator discovery, outreach, and campaign analytics. Comparable to Blogapalooza in serving both brands and creators via a platform-plus-services model, but positioned as a SaaS incumbent.

Direct peers

• Open Influence: Open Influence is a global influencer marketing agency and platform combining campaign services with proprietary technology. Comparable to Blogapalooza in providing full-service influencer campaign execution with a creator network at its core.
• NeoReach: NeoReach is a data-driven influencer marketing platform serving enterprise brands with creator matching and campaign management. Comparable to Blogapalooza in managing brand-to-influencer campaigns at scale, with broader geographic reach.
• Vamp: Vamp is a Southeast Asia-based influencer marketing platform connecting brands with creators across the region. Comparable to Blogapalooza in offering influencer campaign management and a creator marketplace, with similar enterprise brand focus and similar positioning as a regional specialist.
• Captiv8: Captiv8 is an influencer marketing platform combining creator marketplace and managed campaign services. Comparable to Blogapalooza in offering both marketplace matching and full-service campaign management to enterprise brands.

Regional players

• Truelancer / Influencer Marketing agencies in Southeast Asia: Truelancer and other SEA freelancer/creator platforms serve as indirect competitors. Comparable to Blogapalooza in connecting brands with creators for marketing campaigns, but with a broader freelancer base and technology-led platform model rather than community-led service focus.

Others

• Talent agencies (e.g., Celeteque, Majorel creative division): Talent management agencies that handle content creators and influencers are adjacent peers to Blogapalooza's BX Talents arm. Comparable in managing talent representation but typically focused on the entertainment side rather than digital creator campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blogapalooza
• YouTubeyoutube.com/channel/UCMQoX2gLXhWHcnBCXd1eEiQ
• Facebookfacebook.com/blogapalooza
• LinkedInlinkedin.com/company/blogapalooza
• Instagraminstagram.com/blogapaloozaph

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blogapalooza