Wistariahurst
- Company typePrivate
- Founded1874
- HeadquartersHolyoke, Massachusetts, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wistariahurst firmographics
Firmographics- Name
- Wistariahurst
- Legal name
- Wistariahurst Museum
- Website
- https://wistariahurst.org
- Company type
- Private
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wistariahurst industry classification
Industry- Product category
- Historic House Museum / Cultural Center
- NAICS
- Historical Sites (71212), Museums (71211)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Cultural Heritage & Historic District Tours (THAJAAAB)
Keywords
Where Wistariahurst is headquartered
LocationHeadquarters
- HQ city
- Holyoke, Massachusetts
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wistariahurst business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Infrastructure
Revenue model
- Memberships: Annual membership program starting at $40 per year, providing discounted house tours, discounted event tickets, and 10% off at the museum gift shop. Membership funds go directly to care and preservation of the historic mansion and grounds and to offer high-quality programming.
- Admission and Tours: Standard admission for guided tours is $15, seniors $12, youth under 18 free, museum members free, military free. Private guided tours are $20 per person on weekdays and $25 on weekends. Self-guided tours and gallery visits are free.
- Private Event Rentals: Venue rental for weddings, ceremonies, receptions, photo sessions, and private events. The Music Room holds up to 100 guests for ceremonies and 50 for receptions. Gardens accommodate up to 120 guests. Discounts available for Holyoke residents and nonprofit organizations.
- Donations: Tax-deductible donations support museum operations, school programs, concerts, lectures, and other programs. Donations are managed through The Wistariahurst Foundation, a 501c(3) nonprofit organization.
- Gift Shop Sales: Carriage House Gift Shop operates Monday-Friday 10:00am-2:00pm with various gift items. Members receive 10% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Guided Tour |
| One time/ perpetual license | Pay-as-you-go | Private Guided Tour |
| Freemium | Pay-as-you-go | Self-guided Tours and Gallery Visits |
| Subscription | Annual | Museum Membership |
| One time/ perpetual license | Pay-as-you-go | Indoor Ceremony Venue Rental |
| One time/ perpetual license | Pay-as-you-go | Garden Ceremony/Reception Venue Rental |
| One time/ perpetual license | Pay-as-you-go | Photo Sessions |
| Outcome Based/ Performance | Pay-as-you-go | Tabletop Tuesday Event |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Wistariahurst product offering
Product offeringCore offering
Wistariahurst is a historic house museum and cultural center that offers guided and self-guided tours of the 1874 Skinner family mansion and three acres of restored gardens, rotating art exhibitions in the gallery and Great Hall, educational workshops, lectures, concerts, and school programs, plus research access to its archival collections. It also rents the Music Room and gardens for private events including weddings, ceremonies, receptions, and photo sessions, and operates a Carriage House gift shop. The institution is owned by the City of Holyoke and supported by The Wistariahurst Foundation.
Product overview
Wistariahurst is a cultural center and historic house museum offering a unified portfolio of visitor experiences centered on preserving Holyoke's history. The core offerings include guided and self-guided tours of the historic Skinner mansion, rotating art exhibitions in the gallery and great hall, and access to three acres of restored gardens. The museum provides educational programming through workshops, lectures, concerts, and school visits, while its research archives preserve documents, photographs, and textiles for scholarly use. Event venue rental allows private bookings for weddings, ceremonies, and photo sessions. The Card to Culture program and sensory-friendly events ensure accessibility. The Carriage House Visitor Center houses administrative offices, the gift shop, and archive storage. Wistariahurst also hosts annual special events including Juneteenth celebrations and Holiday Open House.
Differentiator
Problem solved
Functional benefit
Products and services
- Historic Mansion Tours Guided and self-guided tours of the 19th century Skinner family mansion, covering the Music Room, Great Hall, Gallery, and historic interiors spanning 17,500 square feet with 26 rooms. Standard admission $15, seniors $12, youth under 18 free, members free, active military free. Self-guided tours and gallery visits are free.
- Private Event Venue Rental Rental of the Music Room (up to 100 guests for ceremonies, 50 for receptions) and gardens (up to 120 guests, maximum 150 per event) for weddings, ceremonies, receptions, photo sessions (up to 2 hours), and private events. Photo sessions require a 50% deposit. Discounts available for Holyoke residents and nonprofit organizations.
- Art Exhibitions Rotating art exhibitions displayed in the gallery and Great Hall, featuring local and regional artists across mediums including paintings, sculpture, woodworking, and sketchbooks. Includes the annual Women's History Month exhibit and collaborations with the Holyoke Arts League.
- Research Archives Collections of documents, photographs, maps, and textiles available for research by appointment, including the Holyoke Collection, Skinner Family Collection, and specialized collections covering Holyoke's industrial and ethnic history. Open to the general public and scholars.
- Educational Programs Workshops, lectures, concerts, demonstrations, and school programs designed for community education and engagement, including site visits with tailored tours, regular house tours, hands-on archive sessions, and classroom visits with museum staff.
- Gift Shop Carriage House gift shop offering museum merchandise, operated via Square online store at wistariahurstgiftshop.square.site. Members receive a 10% discount.
- Card to Culture Program Free admission program for EBT, WIC, and ConnectorCare cardholders, providing accessible cultural experiences for low-income families.
- Annual Museum Membership Annual membership program starting at $40 per year, providing discounted house tours, discounted event tickets, and 10% off at the museum gift shop. Membership funds go directly to care and preservation of the historic mansion and grounds and to offer high-quality programming.
- Sensory Friendly Sunday Fundays Monthly sensory-friendly events providing relaxed museum experiences for families with sensory sensitivities.
- Private Guided Tour Private guided tours at $20 per person on weekdays and $25 per person on weekends. Minimum two persons required, booked one week in advance. Non-profit organizations and groups of 10+ can inquire about discounted rates.
Quantifiable outcome
- Nonprofit arts and culture industry generates over $166 billion in economic activity annually and supports over 5.7 million full-time jobs nationally
- +1 more outcomes
Companies that use Wistariahurst
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Wistariahurst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Wistariahurst partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- City of HolyokecoreWistariahurst is owned and operated by the City of Holyoke. The property was given to the city in 1959 by Katharine Skinner Kilborne and her heirs for cultural and educational purposes. The city maintains stewardship of this public property.
- The Wistariahurst FoundationcoreA private 501c(3) nonprofit that provides financial, volunteer, and expert support to Wistariahurst. The foundation supports preservation and conservation of Holyoke's history, maintains buildings and grounds, builds community ties, and supports high-quality historical and cultural programs.
- Mass Cultural CouncilmajorState agency providing funding and support. Wistariahurst participates in the Card to Culture program in collaboration with Mass Cultural Council.
- Mass HumanitiesminorPartner organization supporting humanities programming and initiatives at Wistariahurst.
- Holyoke Local Cultural CouncilminorLocal agency supported by Mass Cultural Council providing grant funding for cultural programs and exhibitions.
- Genuine CulturemajorCommunity organization collaborating with Wistariahurst to bring the annual Juneteenth Celebration. This partnership has grown to become one of the museum's largest community events, attracting nearly 500 attendees.
- Holyoke Arts LeaguemajorArt organization that holds annual exhibitions at Wistariahurst's gallery, displaying work from paintings to sculpture, woodworking, and sketchbooks.
- Holyoke Public LibraryminorLocal library partnership providing library passes for museum admission and collaborating on community resources.
- Veterans ServicesminorPartnership for collecting veteran oral histories to accompany the Attention! Translating Uniforms exhibit, supported by Massachusetts State Historic Records Advisory Board Veterans Heritage Preservation Grant.
- Holyoke Council on Aging and Senior CenterminorPartnership hosting Creating COA Artists exhibition featuring senior artists from the Council on Aging's art classes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wistariahurst competitors and assessment
Company assessmentBroad incumbents
- Preservation Society of Newport County: Operates multiple historic house museums in Newport, RI, with tours, memberships, and event rentals. A scaled-up comparable model demonstrating how a portfolio of historic properties can be operated as a tourism destination.
- Old Sturbridge Village: Living history museum in Sturbridge, MA, with educational programming, tours, events, and a similar nonprofit structure. Larger-scale comparable in Western Massachusetts heritage tourism.
- The Trustees of Reservations: Massachusetts nonprofit that preserves and operates historic homes, gardens, and natural landscapes across the state. Comparable in nonprofit stewardship of culturally significant properties and reliance on memberships.
Direct peers
- Historic Deerfield: Open-air history museum in Deerfield, MA, with guided tours, educational programs, and event rentals set in a preserved historic village. Closely matches Wistariahurst's model of small-staff heritage tourism in Western Massachusetts.
- Hancock Shaker Village: Historic site and museum in Pittsfield, MA, with tours, exhibitions, educational programs, and event rentals. Comparable in nonprofit operations, New England heritage positioning, and reliance on grants and memberships.
- Emily Dickinson Museum: Historic house museum in Amherst, MA, with guided tours, educational programs, and a research archive. Comparable in size, programming structure, and Western Massachusetts academic/scholarly audience.
- Strawbery Banke Museum: Outdoor history museum in Portsmouth, NH, with restored buildings, gardens, tours, and special events. Comparable in scale, mission, and nonprofit museum operating model with seasonal visitation patterns.
- The Mark Twain House & Museum: Historic house museum in Hartford, CT, roughly 30 miles from Wistariahurst. Operates tours, educational programming, and private events at a 19th-century literary landmark, with a similar nonprofit/governance hybrid structure.
- Hill-Stead Museum: Historic house museum in Farmington, CT, offering tours, exhibitions, and programs on a preserved 1901 estate. Comparable in size, programming, and revenue mix (admissions, memberships, events, gift shop).
Regional players
- Springfield Museums: Cluster of museums in Springfield, MA, serving the same Pioneer Valley market as Wistariahurst. Comparable in audience, mission, and reliance on regional schools and cultural tourism, though at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wistariahurst social profiles
Digital presenceWistariahurst compliance and trust
Trust signalCompliance3 records
Wistariahurst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wistariahurst leadership team
Management profileNumber of profiles
Profiles11 records
Wistariahurst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wistariahurst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wistariahurst
What does Wistariahurst do?
Wistariahurst is a historic house museum and cultural center that offers guided and self-guided tours of the 1874 Skinner family mansion and three acres of restored gardens, rotating art exhibitions in the gallery and Great Hall, educational workshops, lectures, concerts, and school programs, plus research access to its archival collections. It also rents the Music Room and gardens for private events including weddings, ceremonies, receptions, and photo sessions, and operates a Carriage House gift shop. The institution is owned by the City of Holyoke and supported by The Wistariahurst Foundation.
Is Wistariahurst a public or private company?
Wistariahurst is a private company. It is classified as state government owned and is currently operating.
When was Wistariahurst founded?
Wistariahurst was founded in 1874. It employs 1 to 10 people.
Where is Wistariahurst based?
Wistariahurst is headquartered in Holyoke, Massachusetts, United States, in the North America region.
How does Wistariahurst make money?
Five revenue lines are on record. Memberships are the primary driver. The others are admission and Tours, private Event Rentals, donations and gift Shop Sales.
Who are Wistariahurst's main competitors?
Broad incumbents on record are Preservation Society of Newport County, Old Sturbridge Village and The Trustees of Reservations. Direct peers are Historic Deerfield, Hancock Shaker Village, Emily Dickinson Museum, Strawbery Banke Museum, The Mark Twain House & Museum and Hill-Stead Museum. Springfield Museums is listed as a regional player.
Does Wistariahurst have an API?
No public API is recorded for Wistariahurst.
What industry is Wistariahurst in?
Wistariahurst's product category is Historic House Museum / Cultural Center. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 71212 and its SIC code is 7900.