The Wiltshire Distilling Company
The Wiltshire Distilling Company, trading as Witchmark Distillery, is a craft spirits producer and distillery experience operator based in Wiltshire, UK. It produces single-origin English gin, vodka, and forthcoming whisky from estate-grown barley for premium consumers and whisky collectors, supplemented by on-site tours, Gin School experiences, and a lifetime whisky club.
- Company typePrivate
- Founded-
- HeadquartersFonthill Bishop, Salisbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Wiltshire Distilling Company does
The Wiltshire Distilling Company Limited, trading as Witchmark Distillery, is a craft spirits producer and distillery experience operator based in a Grade II listed 1600s barn on the 9,000-acre Fonthill Estate in Fonthill Bishop, southwest Wiltshire. The company produces single-origin English gins, vodka, and forthcoming English whisky from barley grown metres from the distillery on Fonthill Farm and water naturally filtered through limestone rock. Distillation is performed in traditional copper pot stills manufactured by Frilli in Italy, with barley sent to Warminster Maltings — England's oldest working floor maltings, founded 1855 — for traditional labour-intensive floor malting. The product range includes four gin expressions (London Dry at £39, Wiltshire at £41, Black Lime at £43, and a Bath Rugby collaboration at £43), one award-winning Single Origin English Vodka at £43 limited to 1,000 bottles per run, and English whisky currently in cask with sales opening at £4,000 per cask under bond.
The company monetises through five primary streams: direct-to-consumer spirit sales via a Shopify storefront with 48-hour DHL delivery to mainland England, Wales and selected areas of Scotland; on-site visitor centre retail and distillery tours (£15-£25); experiential offerings including Gin School (£85 solo, £150 shared), Cocktail Workshops, Stone Carving, and Cocktail Evenings; the Witchmark Club lifetime membership at £900 (or £75 plus eleven monthly payments of £75); and individual cask sales under bond. Go-to-market combines a product-led DTC e-commerce motion with event-driven experiential marketing through festival participation (Chalke Valley History Festival, English Whisky Festival) and content marketing via the company's Journal blog, email newsletter, Instagram and Facebook channels. Distribution is UK-domestic only with no shipping to Northern Ireland, Isle of Man, the Isle of Wight, the Scilly Isles, or international destinations.
Witchmark became B Corp certified in March 2025 with a score of 124.4 — the highest of any distillery in England and well above the UK B Corp average of 88. Its Single Origin English Vodka won GOLD at the World Drinks Awards and Outstanding GOLD at the IWSC, and the Black Lime Gin received a Gold award. The company operates with 11 employees, is privately held with no disclosed institutional investors or funding rounds, and is a private limited company registered in Wiltshire, United Kingdom.
The Wiltshire Distilling Company firmographics
Firmographics- Name
- The Wiltshire Distilling Company
- Legal name
- The Wiltshire Distilling Company Limited
- Website
- https://witchmark.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Wiltshire Distilling Company, trading as Witchmark Distillery, is a craft spirits producer and distillery experience operator based in Wiltshire, UK. It produces single-origin English gin, vodka, and forthcoming whisky from estate-grown barley for premium consumers and whisky collectors, supplemented by on-site tours, Gin School experiences, and a lifetime whisky club.
- Ownership category
- akta.pro rank
The Wiltshire Distilling Company industry classification
Industry- Product category
- Craft Spirits
- NAICS
- Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where The Wiltshire Distilling Company is headquartered
LocationHeadquarters
- HQ city
- Fonthill Bishop, Salisbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Wiltshire Distilling Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirit Sales: Direct-to-consumer sales of premium gins, vodka, and forthcoming English whisky through e-commerce and visitor centre. Products include London Dry Gin (£39), Wiltshire Gin (£41), Black Lime Gin (£43), Vodka (£43), and Bath Rugby collaboration gin (£43).
- Distillery Experiences: Revenue from tour and tasting experiences (£15-£25 per person), Gin School sessions (£85 solo, £150 shared), Cocktail Workshops, Cocktail Evenings, and Stone Carving experiences.
- Whisky Club Membership: The Witchmark Club offers lifetime membership at £900 (or £75 initial + 11 monthly payments of £75). Members receive annual whisky bottles over ten years, gins and vodka, priority access to limited editions, unlimited complimentary distillery tours, and lifetime 10% discount.
- Cask Sales: Sale of individual casks of Witchmark English whisky under bond. Standard cask priced at £4,000 plus HMRC duty, VAT, and optional labelling/bottling costs. Customers choose cask wood, fill date, and maturity duration.
- Gift Cards: Digital gift cards sold in denominations from £10 to £150, valid for 12 months for spirits, tours, and Gin School experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | London Dry Single Origin English Gin 40% abv |
| Unit Pricing | Pay-as-you-go | Wiltshire Single Origin English Gin 43% abv |
| Unit Pricing | Pay-as-you-go | Black Lime Single Origin English Gin 46% abv |
| Unit Pricing | Pay-as-you-go | Single Origin English Vodka 40% abv |
| Unit Pricing | Pay-as-you-go | Bath Rugby x Witchmark Spirited Union Gin 40% abv |
| Unit Pricing | Pay-as-you-go | Distillery Tour and Tasting |
| Unit Pricing | Pay-as-you-go | Gin School Experience |
| Unit Pricing | Pay-as-you-go | Cocktail Workshop |
| Subscription | Multi-year contract | Witchmark Club Lifetime Membership |
| Unit Pricing | Pay-as-you-go | Digital Gift Cards |
| Unit Pricing | Pay-as-you-go | Single Cask of English Whisky |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
The Wiltshire Distilling Company product offering
Product offeringCore offering
The Wiltshire Distilling Company (Witchmark Distillery) is a craft spirits producer that distils single-origin English gin, vodka, and forthcoming English whisky from barley grown on the Fonthill Estate and water filtered through limestone rock. Its offering is anchored in a portfolio of premium spirits sold directly to consumers through its own Shopify storefront and on-site shop, complemented by paid distillery experiences (tours, Gin School, cocktail workshops), a multi-year whisky club membership, cask ownership, and digital gift cards.
Product overview
The Wiltshire Distilling Company (Witchmark Distillery) operates as a craft spirits producer and experience destination. The core product portfolio consists of four gin expressions (London Dry at 40% abv, Wiltshire at 43% abv, Black Lime at 46% abv, and Bath Rugby collaboration at 40% abv), one vodka (Single Origin English Vodka at 40% abv with gold awards), and English whisky in production. The company operates a visitor centre offering distillery tours and tastings (£15 early bird), Gin School experiences (£85-150), Cocktail Workshop, Stone Carving, and Cocktail Evenings. A membership program (The Witchmark Club, £900 lifetime) offers annual whisky bottles, exclusive events, and discounts. Cask ownership is available (£4,000 per cask) for investors. The company is B Corp certified (score 124.4) and sources ingredients from the Fonthill Estate in Wiltshire.
Differentiator
Problem solved
Functional benefit
Brands
- Stone Daisy: Witchmark's brewery that produces traditional cask ales and keg, canned and bottled beer, and provides the beer wash expertise for their spirits production.
Quantifiable outcome
- Vodka won GOLD at World Drinks Awards and Outstanding GOLD at IWSC
- +2 more outcomes
Companies that use The Wiltshire Distilling Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The Wiltshire Distilling Company technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Wiltshire Distilling Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Bath RugbyflagshipLimited-edition collaboration gin (Spirited Union) celebrating Bath Rugby's historic treble-winning season. Distilled from single-origin barley grown beyond Bath's Recreation Ground. Each bottle carries Bath Rugby's iconic blue, black and white colours as a commemorative keepsake. One-off release for landmark season.
- Warminster MaltingscoreEngland's oldest working floor maltings (founded 1855) producing malt using traditional labour-intensive floor malting techniques. Witchmark sends their own estate-grown barley to Warminster to be malted by hand on historic floors. Partnership rooted in localism, transparency, and tradition.
- Fonthill FarmcoreLocal regenerative agriculture system located metres from the distillery. Sources barley for Witchmark spirits, supporting soil health, invertebrates, pollinators and biodiversity.
- Nadder Community EnergyminorCommunity energy partnership for 100kW solar array installation on warehouse roof, bringing clean renewable energy to distillery operations.
- PlantlifeminorUK charity partnership to establish, grow and maintain stocks of juniper (base botanical for gin) on the chalk downlands surrounding the Fonthill Estate.
- DHLminor48-hour delivery courier service for online orders. Orders before 8am shipped same working day. Does not currently ship to Isle of Wight, Scilly Isles, Northern Ireland, Isle of Man, or internationally.
- Hidden PizzaminorFood partner for cocktail evening events at the distillery, providing food offerings alongside cocktails and Stone Daisy beer.
- Stone DaisycoreOn-site brewery producing traditional cask ales and keg, canned and bottled beer. Also provides expertise in making beer wash (without hops) for Witchmark spirits production.
- DJ Vinyl GrooveminorEntertainment provider for cocktail evening events at the distillery.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Wiltshire Distilling Company competitors and assessment
Company assessmentDirect peers
- Chase Distillery: A Herefordshire-based English craft distillery producing gin, vodka, and whisky with farm-to-bottle provenance and visitor experiences. Direct peer on single-origin English spirits positioning and farm-adjacent distillery operation.
- Warner Edwards Distillery: A Northamptonshire craft gin distillery known for its Gin School experience and farm-based production. Direct comparable on the gin-led product mix plus experiential "make-your-own" revenue model.
- The Cotswolds Distillery: An English craft distillery producing single malt whisky, gin, and liqueurs with a visitor centre and tours. Most directly comparable to Witchmark by product mix, location-led provenance story, and tourism-driven model at similar scale.
- The Lakes Distillery: An English distillery producing single malt whisky, gin and vodka in the Lake District, with on-site tours, tasting experiences, and a restaurant. Highly comparable operating model combining English whisky, gin, and an experience-led DTC business.
- Isle of Harris Distillery: A Scottish island distillery producing gin and single malt whisky with an iconic visitor centre and award-winning brand. Comparable on craft scale, heritage-led storytelling, and experience-driven revenue model.
- Silent Pool Distillers: A Surrey-based craft gin distillery with a strong visitor centre, tours, and premium positioning. Comparable on English craft gin range, tourism-led GTM, and premium price points.
- Penderyn Distillery: A Welsh single malt whisky and gin distillery with on-site tours and a visitor centre. Comparable as a UK craft distillery producing both English-style single malt and gin with strong heritage narrative and DTC/experience focus.
Broad incumbents
- Edinburgh Gin: A Scottish craft gin producer with distillery tours, an experimental range, and broad UK distribution through Ian Macleod Distillers. Comparable gin portfolio and visitor experience, but operating at much larger scale with established wholesale.
- Sipsmith: A pioneering London craft gin distillery, now owned by Beam Suntory, with a much larger production base and broader distribution. Comparable craft gin category but at significantly greater scale, acting as a broad incumbent in the UK premium gin space.
Emerging players
- Whitby Distillery: A small North Yorkshire craft distillery producing gin, vodka and rum with limited releases and a focus on local provenance. Comparable emerging UK craft player operating at similar small scale with similar DTC-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
The Wiltshire Distilling Company social profiles
Digital presenceThe Wiltshire Distilling Company compliance and trust
Trust signalCompliance1 record
The Wiltshire Distilling Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wiltshire Distilling Company leadership team
Management profileNumber of profiles
Profiles1 record
The Wiltshire Distilling Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Wiltshire Distilling Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wiltshire Distilling Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wiltshire Distilling Company
What does The Wiltshire Distilling Company do?
The Wiltshire Distilling Company (Witchmark Distillery) is a craft spirits producer that distils single-origin English gin, vodka, and forthcoming English whisky from barley grown on the Fonthill Estate and water filtered through limestone rock. Its offering is anchored in a portfolio of premium spirits sold directly to consumers through its own Shopify storefront and on-site shop, complemented by paid distillery experiences (tours, Gin School, cocktail workshops), a multi-year whisky club membership, cask ownership, and digital gift cards.
Is The Wiltshire Distilling Company a public or private company?
The Wiltshire Distilling Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Wiltshire Distilling Company founded?
The Wiltshire Distilling Company was founded in -1. It employs 11 to 50 people.
Where is The Wiltshire Distilling Company based?
The Wiltshire Distilling Company is headquartered in Fonthill Bishop, Salisbury, United Kingdom, in the Europe region.
How does The Wiltshire Distilling Company make money?
Five revenue lines are on record. Spirit Sales are the primary driver. The others are distillery Experiences, whisky Club Membership, cask Sales and gift Cards.
Who are The Wiltshire Distilling Company's main competitors?
Direct peers on record are Chase Distillery, Warner Edwards Distillery, The Cotswolds Distillery, The Lakes Distillery, Isle of Harris Distillery, Silent Pool Distillers and Penderyn Distillery. Broad incumbents are Edinburgh Gin and Sipsmith. Whitby Distillery is listed as an emerging player.
Does The Wiltshire Distilling Company have an API?
No public API is recorded for The Wiltshire Distilling Company.
What industry is The Wiltshire Distilling Company in?
The Wiltshire Distilling Company's product category is Craft Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAH, Craft Distilleries & Microdistilleries. Its NAICS code is 31214.