Wolff System Technoilogy
- Company typePrivate
- Founded1978
- HeadquartersKennesaw, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wolff System Technoilogy does
Wolff System Technology Corporation, founded in 1978 by German scientist Friedrich Wolff — known as 'the father of indoor tanning' — designs, patents, and licenses indoor tanning lamp technology and certified tanning equipment. The company sells replacement sunlamps across more than 15 branded product lines (Bellarium, Bronzing Sun, Velocity, Eternal Sun, Crystal Sun, Dark Tan, MasterBronze, Solarium, and others) in wattages from 25W high-pressure facial units to 200W VHO reflector tubes, alongside TCLP-compliant 'Green Label' environmentally-responsible variants. Its core technology is the optimization of UVA/UVB spectral output through proprietary phosphor blends designed to maximize melanogenesis while minimizing erythema, complemented by reflector designs that deliver directional UV flux to tanning beds.
The company operates a hybrid business model that combines hardware sales of replacement lamps with licensing of its brand, patents, and technology to certified equipment manufacturers. Two authorized OEM licensees — ETS Inc (producing ETS Elite and Velocity-based systems) and PC Marketing (producing Montego Bay equipment with Eternal Sun lamps) — integrate Wolff System lamps as original equipment. Distribution is handled exclusively through a network of 12+ authorized US distributors and Canadian distributor Uvalux, with patent licensees in Belgium, Canada, Germany, Sweden, and Switzerland extending the footprint into Western Europe. Wolff System holds patents in 16 countries and claims more than 500,000 tanning systems in use worldwide. The company is privately held and headquartered in Kennesaw, Georgia, led by President and CEO Michael Stepp.
Revenue is generated through three primary streams: (1) replacement lamp sales to salons and distributors via unit pricing on premium and economy product lines, (2) equipment and trademark licensing fees from ETS Inc and PC Marketing for original-equipment manufacturing, and (3) patent licensing royalties from country-level licensees. Marketing is conducted through trade press, an educational website (wolffsystem.com), a European site (wolffsystem.de), and partnerships with industry training bodies including Smart Tan Network, NTTI, and SAE. End customers are commercial indoor tanning salons, health clubs with tanning facilities, and spa operators requiring FDA-compatible, durable UV lamps with predictable service life (rated at the 30% UV output depreciation threshold over 800-1,500 hours depending on product line).
Wolff System Technoilogy firmographics
Firmographics- Name
- Wolff System Technoilogy
- Legal name
- Wolff System Technology Corporation
- Website
- https://wolffsystem.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wolff System Technoilogy industry classification
Industry- Product category
- Indoor Tanning Equipment Manufacturing
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)
Keywords
Where Wolff System Technoilogy is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wolff System Technoilogy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Sunlamp Sales: Sale of replacement tanning lamps for indoor tanning beds. Lamps are sold through authorized distributors and directly to salons. Products include various lamp lines (Bellarium, Bronzing Sun, Velocity, Elite, etc.) with different wattages and spectral outputs.
- Equipment Licensing: Licensing of the Wolff System brand, technology, and patents to authorized equipment manufacturers (ETS, Inc and PC Marketing) who produce certified tanning beds. Manufacturers pay licensing fees to use the Wolff System trademark and technology.
- Patent Licensing: The company holds patents in 16 countries and licenses its technology to patent licensees in Belgium, Canada, Germany, Sweden, Switzerland and the United States, generating royalty revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium lamp lines (e.g., Bellarium, Bronzing Sun) priced higher than economy alternatives |
| Unit Pricing | Pay-as-you-go | Velocity lamp line - popular choice for original equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wolff System Technoilogy product offering
Product offeringCore offering
Wolff System Technology Corporation manufactures and sells indoor tanning sunlamps (low-pressure fluorescent and high-pressure facial lamps) under multiple branded product lines for commercial tanning salons, and licenses its brand, patents, and tanning bed technology to authorized equipment manufacturers (ETS, Inc. and PC Marketing/Montego Bay). The company sells replacement lamps through an authorized distributor network across the US and Canada, with European operations through wolffsystem.de, and holds patents in 16 countries.
Product overview
Wolff System Technology is a manufacturer of indoor tanning lamps and licensed tanning equipment operating in North America and Western Europe. The product portfolio consists of two main categories: low-pressure fluorescent sunlamps (5-6 foot linear tubes) and high-pressure sunlamps (compact units for facial tanning). The low-pressure lamp lineup includes over 15 branded product lines (Bellarium, Crystal Sun, Bronzing Sun, Dark Tan, Diamond Sun, Dominion, Elite, Eternal Sun, EuroSun, EverGlo, GoldenBronze, MasterBronze, Solarium, Solar Rayz, Velocity) offering various wattages (80W-200W), reflector configurations, and session times to serve different tanning bed designs and customer preferences. High-pressure facial lamps (Super Crystal 400W, Beauty Sun A 25W, Turbo Sun, Marquis 26W, Solarium LR 40W) are add-on modules for enhanced facial and shoulder tanning. The company also licenses certified tanning equipment (beds) from manufacturers like ETS, Inc. and PC Marketing (Montego Bay), where each system element (bed, lamp, reflector, acrylic shield) is precision-designed for optimal UV delivery. With patents in 16 countries and over 500,000 systems in use worldwide, the company positions itself as the industry leader having founded the indoor tanning industry in 1978.
Differentiator
Problem solved
Functional benefit
Products and services
- Bellarium Series Sunlamps Original low-pressure fluorescent sunlamp family for indoor tanning beds, offered in standard (S) and reflector (SR) variants across wattages from 100W to 160W. Designed for tanning salons seeking the original Wolff System lamp technology with consistent UV output and rated service life of 800-1000 hours.
- Crystal Sun Series Sunlamps Enhanced low-pressure tanning lamps designed for quick tanning results, positioned for beginning to intermediate tanners with 1,000 hours rated service life. Available as Crystal Sun S and related variants for tanning bed replacement and OEM applications.
- Bronzing Sun Series Sunlamps Full-performance premium low-pressure sunlamp line with wattages from 100W to 200W, featuring considerable UVB and UVA output for effective tanning. Includes advanced HPK90 variant with optimized UVB for melanin stimulation and vitamin D production (up to 1500 hours), and the economical Bronzing Sun Elite (700 hours). Targeted at salons seeking premium long-life lamp options.
- Dark Tan / Diamond Sun / Dominion Series Sunlamps Economical power-packed low-pressure sunlamps engineered for shorter-session tanning beds (12-20 minutes). Dark Tan and Dark Tan Elite serve cost-conscious salons; Diamond Sun S serves as original equipment for ETS systems with 1000-hour rated life; Dominion provides quick results in 15-minute beds.
- Elite Series Sunlamps Premium upgrade low-pressure sunlamps and the ETS Elite variant serving as original equipment for ETS tanning systems. Available across wattages from 100W to 200W with multiple reflector configurations for salon operators seeking an upgrade experience.
- Eternal Sun / EuroSun / EverGlo Plus Sunlamps Specialty low-pressure sunlamps including Eternal Sun (original equipment for Montego Bay equipment from PC Marketing), EuroSun S3 (gentler conventional darkening lamp), and EverGlo Plus (Bellarium S replacement with improved phosphor combination delivering more UVB and increased UVA).
- GoldenBronze / MasterBronze Sunlamps Low-pressure sunlamp line engineered for darker, longer-lasting tans. GoldenBronze provides immediate color results; MasterBronze is a premium upgrade designed to overcome tanning plateaus with superior pigment darkening (100W rated at 1500 hours, reflectors at 1200 hours).
- Solarium / Solar Rayz Sunlamps High-output low-pressure sunlamps including Solarium VHO/VHO reflector variants (800 hours rated life) and Solar Rayz high-value alternative for 100W and R160W applications. Targeted at VHO tanning bed configurations.
- Velocity Series Sunlamps Versatile low-pressure sunlamp line serving as the popular original equipment choice for ETS systems and as a compatible replacement for many other brands. Available across wattages from 80W to 180W including Velocity, Velocity Select (economical 100W), and Velocity Ultra R180W (800 hours).
- High-Pressure Facial and Specialty Tanning Lamps High-pressure and compact specialty tanning lamps including Super Crystal 400W (quartz glass, 800 hours), Beauty Sun A 25W facial tanning lamp, Turbo Sun Face Tanner (micro-lamp for ETS systems), Marquis 26W, and Solarium LR 40W shoulder reflector. Incorporated into select Wolff System licensed tanning beds and ETS systems for enhanced facial and shoulder tanning.
- Wolff System Licensed Tanning Equipment Tanning beds and units produced by authorized licensees (ETS, Inc. and PC Marketing/Montego Bay) equipped with Wolff brand lamps as original equipment. Each system element—bed, lamp, reflector, and acrylic shield—is precision-designed as an integrated unit for optimal UV delivery. Sold through authorized distributors to commercial salons.
Quantifiable outcome
- 500,000+ tanning systems worldwide using Wolff System technology
- +2 more outcomes
Companies that use Wolff System Technoilogy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Wolff System Technoilogy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wolff System Technoilogy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- ETS InccoreETS Inc is an authorized Wolff System licensee that manufactures tanning beds equipped with Wolff brand lamps as original equipment. They also produce the JK-Light lamp division and the ETS Elite lamp line. Contact: 800.228.6292
- PC MarketingcorePC Marketing is an authorized licensee that produces Montego Bay tanning equipment with Eternal Sun lamps as original equipment. Contact: 800.327.8826
- UvaluxcoreAuthorized Canadian distributor for Wolff System lamps. Locations in Vancouver (800-661-6292) and Montreal (877-660-6292).
- Heartland Tanning SuppliescoreOne of America's leading indoor tanning equipment and accessory distributors. Based in Lee's Summit, MO. Contact: 800-554-8268
- International Smart Tan NetworksupportingIndustry education partner providing training resources for salon operators. Contact: 800.652.3269
- National Tanning Training Institute (NTTI)supportingIndustry training organization for indoor tanning education. Contact: 800.529.1101
- Suntanning Association for Education (SAE)supportingIndustry education association providing training and information resources. Contact: 800.536.8255
- Precision Communications (Attention!)supportingAtlanta-based integrated communications agency directing Wolff System's PR campaign to educate consumers about responsible tanning. The campaign has generated positive coverage reaching nearly 2.25 million readers.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Wolff System Technoilogy competitors and assessment
Company assessmentDirect peers
- Cosmedico Light GmbH: Manufacturer of specialty UV lamps including tanning, medical phototherapy, and industrial applications. Directly comparable as a competing specialist UV lamp supplier targeting the same salon and OEM channels as Wolff.
- ETS Inc: Authorized Wolff licensee that manufactures tanning beds and produces the ETS Elite and JK-Light lamp lines. Directly comparable as an indoor tanning equipment OEM selling Wolff-equipped systems to commercial salons.
- LightTech Lamp Technology: European specialist manufacturer of UV and specialty lighting lamps, including tanning lamps for OEM and replacement markets. Comparable as a competing specialty lamp supplier to OEMs and distributors.
- PC Marketing (Montego Bay): Wolff licensee that produces Montego Bay tanning equipment with Eternal Sun lamps. Directly comparable as a peer OEM partner that also competes for share of commercial salons.
Broad incumbents
- MegaSun (KBL Group brand): Professional indoor tanning equipment brand under KBL. Comparable as a broad incumbent offering full tanning systems, frequently competing with Wolff-licensed OEMs in commercial accounts.
- Sun Ergoline (JK-International GmbH): One of the largest European manufacturers of professional tanning beds and UV lamps. Comparable as a broad incumbent offering complete tanning equipment and competing with Wolff's OEM licensees on lamp specification.
- Hapro (Hapro International): Dutch manufacturer of professional tanning equipment and UV lamps for salons and wellness. Comparable as a broad incumbent with its own lamp portfolio targeting the same commercial salon customer base as Wolff.
- KBL GmbH: Major German manufacturer of professional indoor tanning equipment with in-house lamp technology. Comparable as a broad incumbent offering full tanning systems including proprietary lamps, competing with Wolff's licensed OEMs.
Regional players
- Uvalux: Authorized Canadian distributor of Wolff System lamps operating in Vancouver and Montreal. Comparable as a regional channel partner serving the Canadian tanning salon market with Wolff's product portfolio.
- Heartland Tanning Supplies: One of America's leading indoor tanning equipment and accessory distributors based in Missouri. Comparable as a regional channel partner reselling Wolff and competing lamp brands to salons across the US Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wolff System Technoilogy social profiles
Digital presenceWolff System Technoilogy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wolff System Technoilogy leadership team
Management profileNumber of profiles
Profiles2 records
Wolff System Technoilogy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wolff System Technoilogy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wolff System Technoilogy
What does Wolff System Technoilogy do?
Wolff System Technology Corporation manufactures and sells indoor tanning sunlamps (low-pressure fluorescent and high-pressure facial lamps) under multiple branded product lines for commercial tanning salons, and licenses its brand, patents, and tanning bed technology to authorized equipment manufacturers (ETS, Inc. and PC Marketing/Montego Bay). The company sells replacement lamps through an authorized distributor network across the US and Canada, with European operations through wolffsystem.de, and holds patents in 16 countries.
Is Wolff System Technoilogy a public or private company?
Wolff System Technoilogy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wolff System Technoilogy founded?
Wolff System Technoilogy was founded in 1978. It employs 1 to 10 people.
Where is Wolff System Technoilogy based?
Wolff System Technoilogy is headquartered in Kennesaw, United States, in the North America region.
How does Wolff System Technoilogy make money?
Three revenue lines are on record. Sunlamp Sales are the primary driver. The others are equipment Licensing and patent Licensing.
Who are Wolff System Technoilogy's main competitors?
Direct peers on record are Cosmedico Light GmbH, ETS Inc, LightTech Lamp Technology and PC Marketing (Montego Bay). Broad incumbents are MegaSun (KBL Group brand), Sun Ergoline (JK-International GmbH), Hapro (Hapro International) and KBL GmbH. Regional players are Uvalux and Heartland Tanning Supplies.
Does Wolff System Technoilogy have an API?
No public API is recorded for Wolff System Technoilogy.
What industry is Wolff System Technoilogy in?
Wolff System Technoilogy's product category is Indoor Tanning Equipment Manufacturing. Its primary akta.pro industry code is CRABALAI, Professional Tanning (Spray Tan & Salon Systems). Its NAICS code is 335139 and its SIC code is 3640.