Wollam Gardens

What Wollam Gardens does

Wollam Gardens is a family-owned cut flower farm and agritourism destination operating on 11 acres in Jeffersonton, Virginia, approximately 60 miles west of Washington, DC. Founded by Bob Wollam in 1988, the farm grows more than 80 varieties of flowers including perennials, annuals, trees, and shrubs, supported by a 1990-built greenhouse and six hoop houses that enable year-round cut flower production. The property includes an 18th-century farmhouse (originating as a 1747 log cabin) rented as an Airbnb farm stay and a 30'x60' hand-crafted timber Pavilion built over 2.5 years that hosts weddings and events for up to 225 guests. The farm holds ArbNet arboretum accreditation with 30+ tagged tree species and an interactive QR-code-tagged tour system.

The company generates revenue across five interlocking streams: (1) cut flower sales through the on-site Pink Flower Shack farm stand, two DC-area farmers' markets (Dupont Circle on Sundays and Arlington Courthouse bi-weekly Saturdays), a Cut Your Own Flowers experience ($2-$4/stem), wholesale weekly availability lists to specialty florists, and DIY bulk buckets; (2) custom floral design for weddings and events with full-service packages starting at $2,500 across multiple budget tiers; (3) wedding and event venue rental starting at $5,100, with four named packages (Standard, Weekend Stay, Micro-Wedding/Elopement Mon-Thu, All-Inclusive) plus Pavilion rental for private events; (4) agritourism through the Farm Stay Airbnb and ticketed experiences including Sunset Yoga ($25), Flower & Flow Saturdays ($45), wellness retreats ($95), floral design workshops ($25-$75), and seasonal festivals; and (5) professional photography session bookings ($75 per session, up to 2 hours). Distribution is primarily direct-to-consumer via website inquiry forms, the on-site stand, farmers' markets, and event ticketing, supplemented by a small wholesale channel.

Operations are run by a team of approximately 6 people, including co-owners Bob Wollam and Anne Montgomery, Bob's son Ben Wollam, lead floral designers Rose O'Reilly and Emily Sinclair, wedding coordinator Charlotte Blackwell, plus farm and market staff. The company has been featured in Southern Living (March 2025), Northern Virginia Magazine (April 2025), Cut Flower Quarterly (September 2025), MarketWatch (May 2020), and is recognized as one of 27 top garden and estate venues by Virginia Living magazine. No outside funding, parent company, or institutional investors are identified; ownership remains with the Wollam family.

Name

Wollam Gardens

Legal name

Wollam Gardens

Website

https://wollamgardens.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Wollam Gardens is a family-owned 11-acre cut flower farm in Jeffersonton, Virginia that grows 80+ flower varieties and serves individual consumers, DC-area specialty florists, and wedding couples through retail, wholesale, custom floral design, venue rental, an Airbnb farm stay, and ticketed agritourism events.

Ownership category

akta.pro rank

Product category

Cut Flower Farm and Wedding Venue

NAICS

Floriculture Production (111422), Florists (45931)

SIC

Agricultural Services (700)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Cut flower farm
• Wedding venue rental
• Custom floral design
• Agritourism experiences
• Specialty cut flowers

Headquarters

HQ city

Jeffersonton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cut Flower Sales: Farm-grown cut flowers sold directly to consumers via the on-site Pink Flower Shack (farm stand open Wed–Sun), at farmers' markets (Dupont Circle on Sundays, Arlington Courthouse every other Saturday), through the Cut Your Own Flowers experience ($2/stem; $4/stem for statement stems like peonies and dahlias), and via weekly availability lists sent to florists and designers. This is the primary revenue stream.
2. Custom Floral Design for Weddings and Events: Full-service custom floral packages (typically starting at $2,500), à la carte menu (bridal bouquets, boutonnieres, centerpieces, ceremony accents), and bulk buckets for DIY designers. These are sold directly to couples planning weddings and events. Consultation-based sales motion with email inquiry forms.
3. Wedding and Event Venue Rental: The farm's 11-acre property, hand-crafted Pavilion, and 18th-century farmhouse are rented for weddings and events. Packages include wedding day + 1-night stay (starting at $5,100), wedding weekend stay, micro-wedding/elopement (Mon–Thu), and all-inclusive venue package. Additional revenue from pavilion rentals for baby showers, birthdays, reunions, and other private events.
4. Agritourism — Farm Stay and Experiences: Overnight accommodation in the 18th-century farmhouse (3 bedrooms, up to 8 guests) listed on Airbnb. Revenue from guided farm tours, arboretum tours with Bob Wollam, photography session fees ($75 per session), and workshop tickets (yoga, floral design, wellness retreats, festivals).
5. Events and Workshops: Ticketed events including Sunset Yoga ($20–$25/person), Flower & Flow Saturdays ($45/person), seasonal festivals ($15/vehicle), workshops (wreaths, pumpkin centerpieces, floral design at $25–$75), and specialty events (Day of the Dead at $25, Mother’s Day pre-orders, Independence Day bouquet pre-orders). Revenue generated through event registration forms and pre-sale ticket systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Wollam Gardens is an 11-acre cut flower farm in Jeffersonton, Virginia that grows 80+ varieties of seasonal flowers and sells them direct-to-consumer through an on-farm stand, farmers' markets, a Cut Your Own experience, and wholesale to specialty florists. The farm also operates a full-service custom floral design studio, four wedding venue packages, an 18th-century farmhouse Farm Stay, ticketed events and workshops, photography sessions, and self-guided arboretum tours.

Product overview

Wollam Gardens is a family-owned 11-acre cut-flower farm and agritourism destination in Jeffersonton, Virginia. Its product portfolio centers on three interlocking pillars: (1) Cut-flower production and sales — including Cut Your Own Flowers, the Pink Flower Shack farm stand, Bulk Buckets/DIY florals, Special Orders for florists, and a full Custom Floral Design service with Custom Packages, an À La Carte Menu, and Bulk Buckets; (2) A wedding and events business offering four named venue packages (Standard, Wedding Weekend Stay, Micro-Wedding & Elopement, and All-Inclusive) plus Pavilion Rental for private events; and (3) On-farm experiences including a Farm Stay (three-room Airbnb in an 18th-century farmhouse), Events & Workshops (yoga, floral design, festivals, wellness), an Arboretum Tour program, and Photography Session bookings. The overall offering functions as a unified destination where flower cultivation, floral design services, venue rental, and rural hospitality interlock.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Your Own Flowers Customers visit the 11-acre farm and cut their own flowers during select weekday and weekend hours. Flowers are priced at $2 per stem, with statement stems such as peonies and dahlias at $4 per stem when in season.
• Pink Flower Shack (Farm Stand) An on-farm farm stand offering pre-cut grab-and-go bouquets and potted plants. Fresh bouquets are stocked Thursday through Saturday, with potted plants available daily on an honor system. Open Wed–Sun.
• Bulk Flowers / DIY Buckets Curated buckets of seasonal flowers available in three tiers — Seasonal (farm-forward), Signature (balanced mix), and Premium (full and curated) — sold to florists, designers, and DIY brides for self-arrangement.
• Custom Floral Packages Full-service wedding and event floral design with personalized consultation, concept development, premium seasonal bloom sourcing, delivery, on-site installation, and optional breakdown. Starts at $2,500.
• À La Carte Floral Menu Pre-designed floral pieces — including bridal bouquets, boutonnieres, centerpieces, and ceremony accents — available for pickup or limited local delivery without requiring a full-service consultation.
• Wedding Venue Package Full-day venue rental of the 11-acre cut-flower farm, 30'x60' handcrafted Pavilion accommodating up to 225 guests with tent rental, use of the 18th-century farmhouse for day-of preparations and overnight accommodation for up to eight guests, built-in sound system, fire pit, and on-site event manager. Starting at $5,100.
• Farm Stay (Airbnb) Overnight accommodation in a charming 18th-century farmhouse with three guest rooms (Peony Room, Dahlia Room, and Poppy Room) accommodating up to eight guests. The Peony Room has a queen bed and a twin, the Dahlia Room has a double bed, and the Poppy Room has a private bathroom. Coffee, tea, and full kitchen access are provided. Booked via Airbnb.
• Events & Workshops Seasonal programming including Sunset Yoga Wednesdays, Flower & Flow Saturdays, floral design workshops (Spring Bouquets, Summer, Winter Wreaths, Pumpkin Centerpieces), Fall Flower Festival, Day of the Dead, Mother's Day, Independence Day, Spring Wellness Retreat, Community Planting Day, and the GATHER WILD multi-course dinner event.
• Photography Sessions Commercial photography sessions at the farm for photographers and clients, priced at $75 per session for up to two hours on the 11-acre property. Additional time available at $50/hour. Non-commercial and hobby photography is free with advance registration.
• Special Orders (Florist Supply) Weekly availability lists sent to florists and designers featuring more than 80 varieties of cut flowers, including woody perennials (hydrangeas), herbaceous perennials, annuals, and seasonal crops ranging from forced Japanese flowering quince in winter to peonies, dahlias, and ilex in fall.

Quantifiable outcome

• Grows 80+ flower varieties across 11 acres, supplying specialty florists and farmers' markets in the DC area year-round
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• Tri-County FeedsminorStrategic or Co-development Partner · 21 December 2025Wollam Gardens partnered with Tri-County Feeds (7408 John Marshall Hwy., Marshall, VA) to co-present the Winter Floral Design Event on December 21, 2025. The event was held at Tri-County Feeds' venue location and featured Denise Orbeek from Wollam Gardens as the instructor. A cross-promotional partnership between the flower farm and the local farm/garden supply store.
• Makers MealsminorChannel Partner/ Reseller/ Distributor · 4 October 2025Wollam Gardens hosted the 'GATHER, WILD | 10 Years of Makers Meals' event on October 4, 2025 — a celebration of Makers Meals' decade-long anniversary. Makers Meals ticketed the event through its platform. The event featured a five-course dinner by Michelin-starred Chef Yuan Tang and included farm tours, herbalism activities, and wine pairing.
• Rooster & Owl (Chef Yuan Tang)minorStrategic or Co-development Partner · 4 October 2025Michelin-starred Chef Yuan Tang of Rooster & Owl prepared a five-course farm-to-table dinner at the GATHER, WILD 10-year anniversary event. The dinner celebrated the land with Virginia wine pairings, featuring ingredients inspired by the farm's seasonal offerings.
• love, wild botanicals & Wild Roots Apothecary (Colleen O'Bryant)minorStrategic or Co-development Partner · 4 October 2025Herbalist Colleen O'Bryant of love, wild botanicals & Wild Roots Apothecary led afternoon activities at the GATHER, WILD event including natural dyeing, flower crown making, foraged chai tea blending, journaling spaces, and mindfulness sessions.
• Makers MealsminorChannel Partner/ Reseller/ Distributor · 27 September 2025Makers Meals served as the ticketing partner for the Fall Flower Festival at Wollam Gardens on September 27, 2025. Tickets ($15 per vehicle) were sold through the Makers Meals event listing platform.
• Warrenton MarketminorStrategic or Co-development PartnerWollam Gardens partnered with Warrenton Market (77 Main St., Warrenton, VA) to co-host a Summer Floral Design Workshop on June 11, 2026. The workshop is held at the Warrenton Market location and promoted jointly. Light refreshments served. $75 per person.
• Culpeper Parks & RecreationminorStrategic or Co-development PartnerWollam Gardens partnered with Culpeper Parks & Recreation to deliver community workshops including the Spring Bouquets Workshop (April 11, 2026). Registration and payment are managed through the Culpeper Parks & Recreation Active Communities platform. This partnership extends Wollam Gardens' reach into the local community.
• Ferdinand Loves FlowersminorChannel Partner/ Reseller/ DistributorIndependent floral designer/arranger Ferdinand Loves Flowers has collaborated with Wollam Gardens on multiple weddings at the farm, including Sam & Scott's wedding (April 2022) and Caitlin & Josh's wedding (May 2022). Brings in external floral design talent for peak wedding season overflow.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Bouqs Co. Los Angeles-based farm-to-doorstep flower delivery company sourcing from sustainable farms. Comparable in farm-direct floral positioning but operates as a national e-commerce platform rather than a single farm destination.
• ProFlowers: Long-established online flower delivery brand (part of FTD/Floral Family). Broad incumbent in cut flower retail at scale; competing for the same customer dollars but through mass-market delivery rather than farm-direct destination experiences.
• 1-800-Flowers.com: Largest US floral and gift retailer, operating a national marketplace of local florists. Broad incumbent in cut flower retail at scale, with very different (non-agritourism, non-destination) business model.
• UrbanStems: New York-based direct-to-consumer flower delivery company with strong brand and modern e-commerce platform. Comparable D2C flower sales channel but operates at much larger scale and without farm/agritourism assets.

Direct peers

• Farmgirl Flowers: San Francisco Bay Area-based direct-to-consumer cut flower brand sourcing from American farms with a strong brand identity. Comparable farm-direct floral model with strong digital/brand presence.
• Floret Flowers: Washington-state cut flower farm founded by Erin Benzakein, known for seed business, education, books, and direct-to-florist/wholesale distribution. Closest comparable in the premium cut flower farm category with similar brand-led, founder-driven positioning.
• David Austin Roses: Premium English rose and cut flower breeder/grower with a strong direct-to-consumer wedding and event floral program. Comparable in specialty cut flower cultivation and high-end event design positioning.
• Love 'n Fresh Flowers: Philadelphia-based urban flower farm specializing in sustainably grown cut flowers for weddings, events, and CSA-style subscriptions. Closely comparable in the boutique cut-flower farm + wedding floral design combination.

Others

• The Knot Worldwide: The Knot and WeddingWire marketplaces connect couples with wedding vendors including venues and florists. Indirectly comparable as a customer-acquisition and competitive context for wedding venue and floral design services.

Emerging players

• Terrain: Anthropologie-affiliated garden center, café, and event venue concept combining retail plant/home goods with hospitality. Comparable experiential/garden-center destination model, though not a working flower farm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wollamgardens
• LinkedInlinkedin.com/company/wollam-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wollam Gardens