Fresh Flowers & Gifts

What Fresh Flowers & Gifts does

Love 'n Fresh Flowers is a regenerative urban flower farm located on a five-acre site (recently expanded by four additional adjacent acres) in the Andorra/Upper Roxborough neighborhood of northwest Philadelphia. Founded by Jennie Love in 2009 after a year of growing in a community garden plot, the farm specializes in cut flowers and foliage with a focus on native and perennial crops, employing no-till regenerative practices adopted in 2019 — including cardboard and deep-mulch bed preparation, year-round cover cropping, weed juice / JADAM-style liquid fertilizers, and a proprietary dahlia overwintering system for Zone 6b/7. The farm operates large greenhouse space plus two 24'x48' unheated hoop houses (over 2,300 sq ft combined) supporting an 11-month growing season.

Name

Fresh Flowers & Gifts

Legal name

Love 'n Fresh Flowers

Website

https://lovenfreshflowers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cut Flower Farm & Floral Education

NAICS

Nursery and Floriculture Production (11142), Floriculture Production (111422), Nursery, Garden Center, and Farm Supply Retailers (444240), Florists (45931)

akta.pro primary industry

Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ)

akta.pro secondary industries

Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Cut flower farm
• Floral workshops
• Flower subscriptions
• Regenerative agriculture
• Wholesale flowers

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hands-On Flower Workshops: Over 20 hands-on floral workshops per year at the farm, capped at 12 participants each. Suitable for all skill levels. Workshops cover sustainable floral design and flower growing. Also includes field days.
2. Flower Subscriptions: Seasonal floral subscription available April through June. Biweekly bouquet or bucket of flowers delivered. Represents ongoing recurring revenue during peak season.
3. Wholesale Flowers via Philadelphia Floral Guild: Sells wholesale to florists, bakers, grocery stores, and floral educators through the Philadelphia Floral Guild collective. Florists can source thousands of locally-grown sustainable flowers weekly, March through November.
4. Online Learning & Courses: Online courses for flower farmers and florists through Regenerative Flower Farmers Network. Jennie Love mentors fellow flower pros with over 17 years of experience. Includes access to short courses and live Q&A events.
5. Spring Plant Sales: Curated collection of plants suitable for home cutting garden sold annually. Pre-order in mid-December, pickup at farm in mid-April.
6. Green Funerals and Corporate Events: Flowers for green funerals and celebrations of life (April through October) and corporate events. Worked with UPenn, Barnes Foundation, and other institutions.
7. Gift Certificates: Gift certificates sold for workshops and flower subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Love 'n Fresh Flowers is a regenerative five-acre urban flower farm in Philadelphia that grows seasonal cut flowers and foliage using no-till, chemical-free methods. It sells these blooms to consumers via hands-on workshops, biweekly flower subscriptions (April–June), and plant shares, and to trade buyers through the Philadelphia Floral Guild wholesale collective. The farm also delivers floral design and education services for corporate events and green funerals, and runs an online learning community, training cohorts, and two podcasts for flower farmers and florists.

Product overview

Love 'n Fresh Flowers is a regenerative urban flower farm in Philadelphia offering a diverse portfolio of products and services centered on sustainable floriculture. The core offerings include hands-on flower workshops at the farm (over 20 annually), online learning courses, and a peer-based Floral Cohort training program. The company operates a seasonal flower subscription service (April-June), sells plants through its Spring Plant Share program, and offers wholesale flowers through the Philadelphia Floral Guild collective. Educational content is delivered via the No-Till Flowers and Floral Guild Radio podcasts, along with the Regenerative Flower Farmers Network online community. The farm also provides corporate event flowers and green funeral flowers. The company has evolved from a wedding florist-focused business (serving 600+ couples) to an education-focused model emphasizing regenerative farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Hands-On Flower Workshops Intimate floral design and flower-growing workshops hosted at the Philadelphia farm, capped at 12 participants, with over 20 workshops offered annually covering sustainable floral design. Suitable for all skill levels.
• Online Learning Courses Online courses for flower farmers and floral professionals, including structured curricula and live Q&A events, covering sustainable flowers and floral business development.
• Floral Cohort Training Program Peer-based training program for florists and flower professionals providing in-depth education and mentorship in floral design and sustainable flower practices.
• Flower Subscriptions Seasonal floral subscription service offering biweekly bouquets or buckets of locally-grown sustainable flowers, available April through June each year.
• Philadelphia Floral Guild Wholesale Collective of nine local flower farms offering wholesale flowers to florists, bakers, grocery stores, and floral educators through an online ordering system and shared distribution hub, operating March through November.
• Spring Plant Share Curated annual collection of plants suitable for home cutting gardens, available for pre-order in December and pickup in mid-April.
• Corporate Event and Green Funeral Flowers Floral design and supply for corporate events, green funerals, and celebrations of life, available April through October. Past clients include the University of Pennsylvania and the Barnes Foundation.
• Gift Cards Gift certificates available for purchase, usable toward workshops, subscriptions, and other farm offerings.

Quantifiable outcome

• 600+ couples served as premiere wedding florist
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Philadelphia Floral GuildcoreStrategic or Co-development Partner · 1 June 2022In summer 2022, Love 'n Fresh Flowers launched Philadelphia Floral Guild as a sister company - a professional guild collective of nine local flower farms that sell together using an easy online ordering system and a shared distribution hub. Florists in the Philadelphia region can source thousands of locally-grown sustainable flowers weekly, March through November. Love 'n Fresh Flowers is a founding member and central to this collective.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• The Bouqs Co. Online flower subscription and gifting brand with farm-to-doorstep sourcing — comparable consumer motion and recurring-revenue model, though national and not regenerative/no-till focused.
• BloomsyBox: Subscription-based floral delivery service serving a similar consumer use case (recurring flower enjoyment), though at national scale and without the local-regenerative positioning.

Direct peers

• Tiny Hearts Farm: Hudson Valley, NY organic flower farm offering wholesale flowers, on-farm events, and design services — directly comparable as a small, sustainability-focused urban-adjacent flower farm with wedding and CSA work.
• Farmgirl Flowers: Direct-to-consumer floral delivery brand with a sustainability/domestic-sourcing angle, overlapping on consumer-facing flower e-commerce and brand storytelling.
• Floret Flowers: Washington-based regenerative cut-flower farm famous for seed breeding, books, on-farm workshops, and large-scale flower farmer education — the closest analog in terms of regenerative flower farming combined with content/education monetization.
• The Gardener's Workshop (Lisa Mason Ziegler): Cut-flower farm and online education platform where Lisa Mason Ziegler sells courses to aspiring and professional flower farmers, very similar model of combining farming with scalable course/community revenue.
• Local Color Flowers: Baltimore-based sustainable floral designer that sources 100% from local growers for weddings and events, embodying the same sustainable-locavore philosophy as Love 'n Fresh Flowers.

Broad incumbents

• Florabundance: National wholesale cut-flower distributor with an 'Eco-Farm' sustainable sourcing line — a broader incumbent whose eco sourcing overlaps with Love 'n Fresh Flowers' regenerative wholesale story.
• Mayesh Wholesale Florist: Largest specialty cut-flower wholesaler in the US serving florists — the dominant incumbent in the wholesale channel that Philadelphia Floral Guild competes against on locally-sourced positioning.

Others

• CalFlowers (California Association of Flower Growers & Shippers): Industry trade association representing cut-flower growers and shippers in California — relevant peer as an ecosystem/association rather than a competitor, comparable to ASCFG where founder Jennie Love served as past president.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzBfO8fKyvCLS0TxgB1J8QA
• Instagraminstagram.com/lovenfreshflowers
• Facebookfacebook.com/lovenfreshflowers
• LinkedInlinkedin.com/company/flowers-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Flowers & Gifts