Wolo Foundation

Name

Wolo Foundation

Legal name

Wolo Foundation

Website

https://wolofoundation.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cancer Family Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (62419), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ)

Keywords

• Cancer family support
• Wellbeing programmes
• Community fundraising
• Charitable services
• Family care packages

Headquarters

HQ city

Litlington

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and regular monthly donations from individuals, accepted via the Enthuse donation platform, direct debit, and payroll giving.
2. Legacy Giving (Bequests): Donors are encouraged to leave a gift in their Will to Wolo Foundation as a long-term sustainable income stream.
3. Merchandise Sales: Sale of branded merchandise including clothing (hoodies, T-shirts, kids wear), accessories (dog bandanas, snoods, facemasks), and the Wolo Shoebox document. 100% of Wolo Shoebox proceeds go to the charity.
4. Corporate Partnerships & Charity of the Year: Recurring partnerships with businesses (e.g., Bede's Prep as Charity of the Year, Elekta as event sponsor) providing both financial and in-kind support.
5. Wolo 100 Club: A monthly subscription/recurring giving club where individuals and businesses commit to regular support, receiving networking opportunities and priority event access in return.
6. Government & Trust Grants: Grants from organizations including Sussex Giving, East Sussex County Council, Global's Make Some Noise (2-year grant), and the Rampion Community Benefit Fund.
7. Fundraising Events: Major annual events including WoloBall (Festive Fiesta), WoloFest, firewalks, golf days, Africa 100 challenge, Rathfinny Run, and Skippers Fest generate significant fundraising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Wolo Foundation is a Sussex-based registered charity that provides practical and emotional support to families in Sussex affected by a parental cancer diagnosis. It delivers this through direct care offerings such as Wolo Shoebox care packages, the Wolo Wellbeing Programme, and the Sponsor-a-Family initiative, supplemented by community fundraising, corporate partnerships, regular giving (Wolo 100 Club), legacy giving, and merchandise sales. All activity is directed at supporting families across Sussex during and after a parent's cancer treatment.

Product overview

Wolo Foundation is a Sussex-based cancer charity offering a portfolio of products and services centered on supporting families affected by cancer. The core offerings include the Wolo Shoebox (a document for organizing important family information) and the Wolo Wellbeing Programme (a 6-week wellness residential course). The charity also operates merchandise sales (apparel, accessories, and publications) and membership programmes (Wolo 100 Club and Sponsor-a-Family) as fundraising mechanisms to support families through practical help, emotional support, wellness opportunities, and family experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Wolo Shoebox: A document product that helps individuals organize important information for their next of kin in case of emergency, illness, or death. 100% of proceeds go to Wolo Foundation.
• Wolo Wellbeing Programme
• Wolo 100 Club
• Sponsor-a-Family
• WoloFest
• WoloBall

Products and services

• Wolo Shoebox A curated care package of practical, everyday items delivered to Sussex families to ease the practical burden during a parent's cancer diagnosis and treatment. Targeted at families in Sussex supported by the foundation.
• Wolo Wellbeing Programme Emotional and therapeutic support programme for Sussex families coping with a parental cancer diagnosis, including Wolo Wellness sessions focused on the psychological impact of cancer on the family. Targeted at parents and children in affected Sussex families.
• Wolo 100 Club A monthly regular giving membership through which supporters commit recurring donations to fund the foundation's work for Sussex families. Targeted at individual supporters who want to contribute on an ongoing basis.
• Sponsor-a-Family A sponsorship programme that allows individuals or corporate donors to fund a specific Sussex family through the foundation's care and wellbeing offerings. Targeted at donors seeking a tangible, named connection to a supported family.
• Wolo-branded merchandise Wolo-branded merchandise — including T-shirts, Kids T-shirts, facemasks, and candles — sold via the foundation's online shop to raise funds and community visibility. Targeted at Sussex supporters and broader UK sympathizers who want a tangible way to contribute.
• Legacy Giving programme A legacy giving programme that enables supporters to leave a bequest to the foundation in their will, providing long-term funding for the foundation's family support work. Targeted at individual supporters planning their estate.

Quantifiable outcome

• 203 families supported across Sussex; 1.2 new families welcomed each week; 195 families supported as of July 2025
• +5 more outcomes

Named customers6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• GuestHouse HotelscoreGTM or Marketing Partner · 3 October 2025Hosted a Wolo Fabulous Event at their Brighton location, helping raise awareness across Sussex. Samantha Pond from GuestHouse Hotels actively promoted Wolo to her network, contributing to spreading awareness about the 203 families being supported.
• The View Hotel EastbournecoreStrategic or Co-development Partner · 5 September 2025Host venue for Wolo's Airbourne airshow family day and the five-year Thank You Event. Tina at The View Hotel is acknowledged as instrumental in making events possible. Ongoing strategic partnership for family events.
• Baldwin BoxallcoreGTM or Marketing Partner · 25 July 2025Sponsored WoloFest 2025, the 5th annual family festival. As a key sponsor, they contributed to making the day possible for hundreds of families across Sussex.
• Fivefoot8minorGTM or Marketing Partner · 25 July 2025Represented by Del Randhawa who spoke at Wolo's five-year Thank You Event. Fivefoot8 supports Wolo's mission and community events.
• NF Construction & Driveways LtdminorGTM or Marketing Partner · 25 July 2025Neil Ferminger of NF Construction & Driveways Ltd was a sponsor and supporter of the five-year Thank You Event.
• H2 ProductionsminorGTM or Marketing Partner · 25 July 2025Martin Leppard of H2 Productions provided event support for the five-year Thank You Event.
• Pearly Cow, BrightoncoreGTM or Marketing Partner · 15 April 2025Brighton's hottest new seafront restaurant became Wolo's official charity partner, allowing diners to add a £1 donation to their bill. Features cards on tables to educate diners about Wolo's work.
• Eastbourne RoundTableminorGTM or Marketing Partner · 12 September 2024Donated £500 as the first of many planned donations over 12 months. Sam from Eastbourne RoundTable met with Wolo at FOUNDRY Space to present the donation.
• The Sussex Sign CompanyminorGTM or Marketing Partner · 8 February 2024Provided the custom graphics for Wolo's new electric van (the Wolo Wagon), funded by Ocean Dadventure and the Rampion Community Benefit Fund.
• CR Allen & SonsminorGTM or Marketing Partner · 8 February 2024Looked after Wolo's new electric wagon and co-sponsored the WoloBall Festive Fiesta 2025 alongside Elekta.
• Capital Electric Wholesale Ltd / BG ElectricalminorGTM or Marketing Partner · 8 February 2024Capital Electric Wholesale gifted cable and BG Electrical supplied a BG sync EV charger free of charge, enabling an electric vehicle charging point for the Wolo Wagon at Ashley Walton's premises.
• Bede's Prep SchoolminorGTM or Marketing Partner · 10 November 2023Named Wolo as their Charity of the Year. Aims to educate children and staff about cancer and reduce the stigma associated with 'the big C'. Part of Wolo's mission to engage with local schools and businesses in Sussex.
• Skippers Hill Manor Prep SchoolminorStrategic or Co-development Partner · 21 September 2023Hosted Skippers Fest 2023, a major Wolo Foundation fundraiser with live music (Noble Jacks), food, and licensed bar on school grounds. Sarah Jones from the school helped organize the event.
• StrongMencoreStrategic or Co-development Partner · 28 July 2023Collaboration with StrongMen, a charity offering bereavement support for men. Wolo can refer families for specialized bereavement support. Justin Wright attended a StrongMen weekend retreat at Snowdon, meeting 22 other bereaved men.
• Habitat EscapescoreStrategic or Co-development Partner · 28 July 2023Collaboration providing respite and rehabilitation breaks for supported families at Silverlake Dorset and other Habitat Escapes properties. Fits Wolo's values around nature, disconnecting, and memory-making.
• The WelldernessminorStrategic or Co-development Partner · 28 July 2023Wilderness programs improving lives through nature. Hosted Wolo family events combining nature activities, games, woodland walks, and learning about local history — aligned with Wolo's wellness philosophy.
• ElektacoreGTM or Marketing Partner · 28 July 2023Leading innovator of radiation therapy products. Sponsored the WoloBall Festive Fiesta 2025 (alongside CR Allen & Sons). Also invited Wolo for a factory tour and talk about their cancer experience and the work of Wolo Foundation. Presented the Community Contribution 2025 Award at Gatwick Diamond Business Awards.
• Awaken YouminorStrategic or Co-development Partner · 28 July 2023Breathwork and personal development provider that delivered sessions at Wolo's firewalk event, providing attendees with techniques for dealing with thoughts and emotions during cancer journeys.
• Cuckmere Cycle Co.minorStrategic or Co-development Partner · 28 July 2023Provides bikes and e-bikes for Wolo's Wellness Cycling groups, which meet fortnightly and cycle around the forest. E-bikes can be hired for those needing extra assistance.
• Sussex Chamber of CommercecoreGTM or Marketing Partner · 3 July 2023Selected Wolo Foundation as their proud charity partner for the Sussex Chamber of Commerce Awards 2024. Recognized at the DoubleTree by Hilton Brighton Metropole.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trekstock: Trekstock supports young adults in their 20s and 30s affected by cancer through practical, social, and wellbeing programmes. Comparable niche of holistic, peer-led support for a defined cancer-affected cohort, though focused on younger adults rather than families.
• Yes to Life: UK charity offering emotional and practical support, information, and complementary therapies to people with cancer. Comparable holistic/wellness approach to Wolo's complementary therapies and wellbeing programmes.
• Maggie's: Maggie's provides free, holistic emotional, practical, and social support to people affected by cancer, often co-located with NHS hospitals. Highly comparable model to Wolo's holistic family-wide support, although delivered at scale across the UK and via a centre-based model.
• Penny Brohn UK: Penny Brohn UK provides holistic, lifestyle-based wellbeing support for people affected by cancer, including residential courses, nutrition, and mind-body therapies. The Wolo Wellbeing Programme closely mirrors Penny Brohn's wellness-centric approach.
• Young Lives vs Cancer (formerly CLIC Sargent): National UK charity supporting children and young people with cancer, plus their families, through clinical, emotional, and financial support. Directly comparable target population (families with children affected by cancer) and family-wide support model like Wolo's.

Broad incumbents

• Cancer Research UK: UK's largest cancer charity, primarily focused on research but also providing patient information and support. Represents the dominant incumbent in the broader cancer charity space against which regional peers like Wolo position themselves.
• Macmillan Cancer Support: One of the UK's largest cancer charities, providing information, financial guidance, and practical support to people affected by cancer. Operates at national scale with broader scope than Wolo but overlaps significantly on practical and emotional support services.

Regional players

• Sussex Cancer Fund: Regional Sussex charity funding equipment, research, and patient support services for cancer patients across Sussex. Operates in the same geographic footprint as Wolo and complements (rather than directly competes with) Wolo's family support model.
• Fountain Centre (St Luke's Cancer Alliance): Surrey-based cancer charity offering complementary therapies, counselling, and wellbeing support to cancer patients and families. Closely mirrors Wolo's model of in-person complementary therapies and family-friendly support, but anchored in Surrey rather than Sussex.

Emerging players

• Jo's Cervical Cancer Trust: UK charity dedicated to women affected by cervical cancer, providing information, support, and community. A smaller, cause-specific cancer charity analogous in scope to Wolo's narrower regional, family-focused remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thewolofoundation
• LinkedInlinkedin.com/company/wolo-foundation
• Instagraminstagram.com/wolofoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolo Foundation