What StrongMen does

StrongMen is a UK-registered Charitable Incorporated Organisation (CIO, charity number 1184242; company number 11339439) founded in 2018 and based in Arundel, operating with a small team (1–10 employees). The organisation provides bereavement support services targeted specifically at men, an underserved demographic in UK grief support. Its core service portfolio comprises Man2Man (peer-support matching), Man2Man Extra Time (clinician-led counselling staffed by Level 4-qualified therapists), Weekenders (multi-day residential retreats), and a Talks programme for awareness and education delivery.

The charity generates revenue through a diversified set of streams: individual donations, branded merchandise sales (priced in the £15–£50 range per item), and the Centurion Club corporate partnership programme, whose named members include Alpine F1 Team and Brighton & Hove Albion FC. Adventure-based fundraising campaigns — notably the Kilimanjaro climb (October 2024) and the scheduled Toubkal climb (September 2025) — provide both income and awareness uplift. StrongMen has also extended its reach through the Bare Yourself Podcast and a network of operational partnerships with Irwin Mitchell (pro-bono legal support), Advanced Tactical Resources (Special Forces-inspired experiential training), ZAK Agency (creative services), and various outdoor brands. There is no proprietary technology platform underpinning service delivery; the model is relationship- and experience-driven, with growth dependent on community participation, volunteer capacity, and corporate partner engagement.

Name

StrongMen

Legal name

StrongMen

Website

https://strongmen.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

StrongMen is a UK men's bereavement charity (CIO, founded 2018) delivering peer support, counselling, retreats, and adventure-challenge fundraising for bereaved men across the United Kingdom.

Ownership category

akta.pro rank

Product category

Bereavement Support Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Men's bereavement support
• Grief counselling services
• Peer support groups
• Bereavement charity services
• Men's mental health

Headquarters

HQ city

Arundel

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: StrongMen relies on charitable donations from individuals and corporate partners to fund its bereavement support services. The charity accepts donations through its website and third-party platforms like JustGiving and Crowdfunder.
2. Merchandise Sales: The charity sells branded merchandise including clothing, accessories, and gifts through its online shop. All profits from merchandise sales go towards funding events and support services.
3. Corporate Partnerships (Centurion Club): StrongMen offers a corporate membership programme called Centurion Club where businesses pay monthly, quarterly, or annual donations starting from £100 per month in exchange for benefits including newsletters, logo usage, shop discounts, and access to events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

StrongMen is a UK-based men's bereavement charity founded in 2018 and registered as a Charitable Incorporated Organisation (CIO). It provides peer-led support groups, one-to-one professional bereavement counselling, residential weekend retreats, and awareness talks to help men process grief and connect with others who have experienced loss. The charity also operates the Bare Yourself Podcast, awareness campaigns such as the Dead Dads Club, branded merchandise sales, and corporate partnership programmes to fund its work.

Product overview

StrongMen is a UK men's bereavement charity offering a portfolio of grief support services rather than a unified technology product. The core services include Man2Man Peer Support (telephone-based peer support from trained volunteers), Man2Man Extra Time (online counselling from qualified level 4 counsellors), Weekenders (retreat experiences building brotherhood), and Talks (awareness presentations). The organization operates a merchandise e-commerce shop selling apparel, accessories, and branded items (DDC t-shirts, fleeces, socks, caps, notepads, enamel mugs) with all profits funding events. Additional offerings include the Bare Yourself Podcast featuring stories of overcoming adversity, Dead Dads Club annual Father's Day campaign, and adventure-based fundraising campaigns including completed Kilimanjaro and Toubkal climbs. Corporate partnerships are available through the Centurion Club scheme. The organization is not a technology company and does not offer an API or AI-powered products.

Differentiator

Problem solved

Functional benefit

Brands

• Dead Dads Club (DDC): A campaign and community brand focused on supporting men who have lost loved ones, using comedy, music and street entertainment to bring awareness around grief. Particularly highlights men's grief around Father's Day.
• Man2Man
• Man2Man Extra Time
• Weekenders
• Bare Yourself Podcast

Products and services

• Man2Man Peer Support Peer-led support groups providing a safe, male-only environment for bereaved men to share experiences and connect with others who have experienced loss.
• Man2Man Extra Time Bereavement Counselling One-to-one professional bereavement counselling service offered to men who require additional, individualised support beyond peer group settings.
• Weekenders Residential weekend retreats that bring bereaved men together for shared experiences, reflection, and community building away from everyday environments.
• Talks Awareness talks and presentations delivered to educate audiences, workplaces, and community groups on the realities of men's bereavement experiences and the barriers men face in expressing grief.
• Bare Yourself Podcast A podcast hosted by Efrem featuring conversations with bereaved men about their grief experiences, providing an open platform to normalise discussion of male bereavement.
• StrongMen Merchandise Shop Online shop selling branded StrongMen apparel and merchandise, with proceeds used to fund the charity's bereavement support services.

Quantifiable outcome

• 20 bereaved men successfully climbed Mount Kilimanjaro (5,895m) on 10th October 2024 as a team

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Irwin MitchellcoreStrategic or Co-development PartnerA national full-service law firm providing support to StrongMen beneficiaries. Irwin Mitchell offers advice on medical negligence, serious injury, inquests, employment, family, property, wills and estates, benefits advice, and financial planning following bereavement. A dedicated national phone number has been set up for StrongMen beneficiaries.
• Advanced Tactical Resources LtdcoreStrategic or Co-development PartnerFormer Special Forces operators providing exclusive training events for Centurion Club members. Delivers training designed to build resilience, strengthen team cohesion, and improve communication under pressure through realistic, scenario-based exercises.
• Alpine F1 TeamminorGTM or Marketing PartnerFormula 1 racing team listed as a supporter of StrongMen.
• Brighton & Hove Albion FCminorGTM or Marketing PartnerPremier League football club listed as a supporter of StrongMen.
• ZAK AgencycoreStrategic or Co-development PartnerBrand and cultural agency that designed DDC (Dead Dads Club) t-shirts including the Ghost shirt. Also involved in producing promotional content for StrongMen campaigns.
• OspreyminorGTM or Marketing PartnerOutdoor equipment brand that donated kit for the Kilimanjaro climb expedition.
• ParamominorGTM or Marketing PartnerOutdoor clothing brand that donated kit for the Kilimanjaro climb expedition.
• ThruDarkminorGTM or Marketing PartnerOutdoor/tactical gear brand that donated kit for the Kilimanjaro climb expedition.
• SealskinzminorGTM or Marketing PartnerTechnical socks and accessories brand that donated kit for the Kilimanjaro climb expedition.
• Harrier Trail RunningminorGTM or Marketing PartnerTrail running brand that donated kit for the Kilimanjaro climb expedition.
• Oxygen AdvantageminorGTM or Marketing PartnerBreathing and altitude training specialist that donated kit for the Kilimanjaro climb expedition.
• The SourcerminorGTM or Marketing PartnerRecruitment services company that supported the Kilimanjaro climb expedition.
• EsperominorGTM or Marketing PartnerCompany that supported the Kilimanjaro climb expedition.
• Pure ClearminorGTM or Marketing PartnerCompany that supported the Kilimanjaro climb expedition.
• Revolution RaceminorGTM or Marketing PartnerOutdoor clothing brand that donated kit for the Kilimanjaro climb expedition.
• Mountain GirlminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• Hot HeadzminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• Goldin ConstructionminorGTM or Marketing PartnerConstruction company listed as a supporter of StrongMen.
• Style GroupminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• Belay Rope AccessminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• The Iron GoatminorGTM or Marketing PartnerBBQ company listed as a supporter of StrongMen.
• Celtic ContractorsminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• ActiveIQminorGTM or Marketing PartnerQualification and training body listed as a supporter of StrongMen.
• Future FitminorGTM or Marketing PartnerTraining provider listed as a supporter of StrongMen.
• MANUPminorGTM or Marketing PartnerOrganisation listed as a supporter of StrongMen.
• Boom PowerminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• Mounted MemoriesminorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.
• B & H Digital LtdminorGTM or Marketing PartnerDigital company listed as a supporter of StrongMen.
• Carpenter Box LtdminorGTM or Marketing PartnerAccountancy firm listed as a supporter of StrongMen.
• The Client FactoryminorGTM or Marketing PartnerAgency listed as a supporter of StrongMen.
• Studio74minorGTM or Marketing PartnerCompany listed as a supporter of StrongMen.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grief Encounter: UK bereavement charity providing peer support, counselling, and group programs for bereaved children and families. Overlapping service modalities (peer support, retreats, counselling) though focused on a different demographic segment.
• The Compassionate Friends: UK charity offering peer-led bereavement support specifically for bereaved parents and families. Strong peer-support model overlap with StrongMen's Man2Man volunteer model.
• Cruse Bereavement Support: The UK's largest bereavement charity, providing free bereavement support across the country. Directly comparable mission (bereavement support) with overlapping service models including helpline support, though Cruse serves all demographics rather than men specifically.
• Winston's Wish: UK charity providing bereavement support specifically for children and young people. Highly comparable specialist-segment bereavement charity model — mirror image of StrongMen's demographic-niche positioning.

Emerging players

• Andy's Man Club: UK men's mental health charity providing free peer-to-peer support groups. Closely comparable men's-only community-led peer support model with a similar volunteer-driven operating philosophy.
• CALM (Campaign Against Living Miserably): UK charity leading a movement against male suicide. Comparable 'men's mental health' focus and brand-led awareness model, though CALM's mission is broader (suicide prevention) and direct service delivery is more limited.

Broad incumbents

• Sue Ryder: Major UK charity providing bereavement support alongside hospice and neurological care. Comparable bereavement support mission with a much broader clinical and operational footprint across healthcare services.
• Mind: Major UK mental health charity providing information, support, and services. Comparable counselling and resource delivery, though Mind serves all demographics and focuses on broader mental health rather than bereavement specifically.
• The Samaritans: UK charity providing 24/7 emotional support via phone and other channels. Comparable telephone-based peer support delivery model, though Samaratins' mission is broader crisis support rather than bereavement-specific.

Regional players

• At a Loss: UK-wide bereavement signposting service and charity. Comparable UK bereavement support sector positioning, providing directory and referral services that complement frontline organisations like StrongMen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strongmenorguk
• Facebookfacebook.com/strongmenorguk
• LinkedInlinkedin.com/company/strongmenorguk
• Instagraminstagram.com/strongmenorguk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StrongMen