Women Making Waves

What Women Making Waves does

Women Making Waves is a Sydney-based, founder-owned technology company established in 2020 by Jessica Wilson and Hayley Evans that operates a digital membership platform directing consumer and enterprise revenue toward women's rights law reform. The platform sells two tiers — a Community Pass at A$299 granting a single brand-collaborated live event invitation, and an Annual Pass at A$999 granting year-long event access, periodic impact reports from law reform experts, and bespoke NFTs issued each time a new law is reformed. A defined portion of each membership is channelled to a roster of Impact Partners including #LetHerSpeak (Nina Funnell), Equal Rights Advocates, 18byVote, the Chopra Foundation and Never Alone, ERA, and Letherspeak, who collectively have reformed 45+ laws spanning women's equality, sexual assault, and human rights.

The underlying product is a self-serve e-commerce storefront on Squarespace paired with a programmatic event layer. The platform coordinates live events with flagship brand partners (Google Cloud, TikTok, Airbnb, Speedo, YPO) that serve simultaneously as consumer membership benefits and enterprise marketing assets, while the Annual Pass adds a bespoke NFT reward per law-reform milestone as a digital provenance artifact. There is no disclosed proprietary AI/ML, SDK, API, or data flywheel in the stack; "emerging technologies" in the company's own copy refers to NFTs and community tooling rather than artificial intelligence. Distribution is entirely direct-to-consumer via womenmakingwaves.io and direct enterprise via a Contact-page enquiry flow for Business Collaborations.

The go-to-market is community-led: earned media (Forbes, Mamamia, The CEO Magazine, The Australian, Yahoo!), co-founder storytelling (notably Jessica Wilson's personal experience with the justice system), and a TikTok presence drive top-of-funnel awareness, while brand-partnered live events serve as mid-funnel engagement. The company operates with six employees, no disclosed institutional funding, no public revenue figure, and no confirmed incorporation jurisdiction beyond its Sydney headquarters, leaving its financial scale and corporate structure substantially unverified from public sources.

Name

Women Making Waves

Legal name

Women Making Waves

Website

https://womenmakingwaves.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Women Making Waves is a Sydney-based technology company that sells digital memberships (Community Pass $299, Annual Pass $999) to fund women's rights law reform via a network of Impact Partners and brand-collaborated live events with Google Cloud, TikTok, Airbnb, and Speedo.

Ownership category

akta.pro rank

Product category

Social Impact / Philanthropy Memberships

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)

akta.pro secondary industry

Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

Keywords

• Women's rights advocacy
• Social impact membership
• Law reform funding
• Digital community platform
• Philanthropy technology platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Membership Subscriptions: WMW generates revenue through the sale of two digital membership tiers: Community Pass ($299 one-time) granting a single event invitation and direct donation to impact partners; and Annual Pass ($999 annual) granting multiple event invitations, periodic impact reports, and NFT rewards per law reformed. A portion of each pass sale is donated directly to Impact Fund and law reform partners.
2. Annual Pass Subscription: Annual Pass sold at $999 per year, providing recurring revenue from members committed to year-long engagement with WMW events and law reform updates.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Women Making Waves operates a technology-enabled digital membership platform that sells the Community Pass ($299, one-event access) and the Annual Pass ($999, year-long engagement) to fund women's rights law reform. A defined portion of every membership fee is routed directly to a curated network of Impact Partner organizations. Annual Pass holders additionally receive a bespoke NFT each time an Impact Partner achieves a new law reform.

Product overview

Women Making Waves operates as a technology-enabled social impact platform offering two digital membership tiers: the Community Pass ($299) providing single event access, and the Annual Pass ($999) offering year-long engagement with multiple live events, impact reports, and NFT rewards upon law reforms. Both products channel membership revenue directly to Impact Partners working on women\u2019s rights law reform.

Differentiator

Problem solved

Functional benefit

Products and services

• WMW Community Pass A $299 digital membership granting a single exclusive invitation to a WMW live event in collaboration with a global brand, plus networking access with game changers and impact-led pioneers. A defined portion of the fee is donated directly to Impact Partners specializing in women's rights law reform. Targeted at individual donors and advocates seeking entry-level engagement.
• WMW Annual Pass A $999 annual digital membership providing exclusive invitations to all 2024 WMW live events, periodic impact reports and updates from law reform experts, and a bespoke NFT issued each time a new law is reformed. A defined portion of the fee is donated directly to Impact Partners specializing in women's rights law reform. Targeted at committed individual philanthropists and advocates seeking year-long engagement.
• Business Collaborations A bespoke, custom-priced brand collaboration offering for businesses committed to gender equality. Includes co-branded live events, cause-marketing partnerships, and access to WMW's community of aligned advocates and Impact Partner network. Targeted at consumer brands seeking authentic gender-equality engagement with millennial and Gen-Z audiences.

Quantifiable outcome

• 45+ laws reformed by Impact Partners spanning women equality, sexual assault and human rights
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• The Chopra Foundation and Never AlonecoreStrategic or Co-development PartnerThe Chopra Foundation and Never Alone are world-leading organisations in wellbeing and conscious leadership. The Chopra Foundation is dedicated to conducting scientific research examining the effects of mind-body practices on health and wellbeing. WMW features the Chopra Foundation in its partner ecosystem.
• Nina Funnell, #LetHerSpeak / Let Us SpeakcoreStrategic or Co-development Partner#LetHerSpeak (Let Us Speak) is an Impact Partner of WMW that combines legal advocacy, media advocacy and systems-based advocacy to support sexual assault survivors and secure policy reform. They have provided direct legal assistance to 17 individual survivors impacted by gag-laws and achieved 4 law changes across 3 jurisdictions. WMW funds their work through membership donations.
• Equal Rights AdvocatescoreStrategic or Co-development PartnerEqual Rights Advocates is an Impact Partner working alongside policy makers, business leaders, and workers to promote gender equity and women’s leadership in the workplace. Their law reform efforts include protecting entrepreneurs from harassment when seeking funding and ending agreements that silence women who complain about harassment. WMW funds their reform work through membership donations.
• 18 By VotecoreStrategic or Co-development Partner18by Vote is a nonpartisan, youth-led Impact Partner of WMW that helps 16, 17, and 18-year-olds understand how, when, and why to vote, envisioning an America where every young person has equitable access to civic participation. WMW funds their work through membership donations.
• Google CloudflagshipGTM or Marketing PartnerGoogle Cloud partnered with WMW for a live event collaboration. Google Cloud’s logo appears alongside TikTok, Airbnb, and Speedo as WMW’s brand partner collaborators for live events.
• TikTokflagshipGTM or Marketing PartnerTikTok partnered with WMW and Airbnb for a live event collaboration. TikTok is a key social media partner for WMW’s community engagement and brand visibility.
• AirbnbflagshipGTM or Marketing PartnerAirbnb partnered with WMW and TikTok for a live event collaboration. Airbnb is a brand partner supporting WMW’s mission through event hosting and collaboration.
• Speedo / ARIflagshipGTM or Marketing PartnerSpeedo and ARI partnered with WMW for a live event collaboration. The Speedo x ARI x Women Making Waves event is listed as a past event, indicating a brand partnership for community engagement.
• LetherspeakminorStrategic or Co-development PartnerLetherspeak logo appears on WMW’s site alongside other Impact Partners, suggesting a partnership or alliance relationship within WMW’s law reform ecosystem.
• ERA (Equal Rights Amendment)minorStrategic or Co-development PartnerERA (Equal Rights Amendment) logo appears on WMW’s site as part of its partner ecosystem supporting women’s rights law reform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patreon: Patreon operates paid subscription membership tiers for creators and communities — the same recurring-paid-community GTM model WMW uses, with tiered pricing and member perks analogous to Community Pass / Annual Pass.
• Substack: Substack enables paid subscription communities/newsletters with direct-to-consumer billing — analogous to WMW's community-led, self-serve subscription funnel and impact-report distribution mechanic.
• Mighty Networks: Mighty Networks provides paid digital community membership infrastructure with tiered subscriptions and event programming — closely matching WMW's bespoke digital membership platform plus live-event model.

Emerging players

• Tiltify: Tiltify provides community-led fundraising infrastructure for advocacy and social impact, with membership-style recurring giving — comparable in the donation-pass-through mechanic WMW uses for its Impact Partners.
• Buy Me a Coffee: Buy Me a Coffee is a creator tipping/donation platform with membership tiers — comparable to WMW's lower-friction donation-and-membership hybrid where part of each payment passes through to cause partners.
• Charity: Water: Charity: Water is a mission-driven nonprofit that markets premium, story-led donor experiences tied to measurable project outcomes — a comparable 'premium donor experience + proof-of-impact' narrative to WMW's Annual Pass positioning.
• Global Citizen: Global Citizen drives advocacy and funding for global causes via branded live events, corporate partnerships and member mobilization — closely parallel to WMW's brand-partner event model and cause-driven member community.
• Glo (community / event platform): Wellness-focused platforms that pair subscription digital memberships with branded live events — overlapping WMW's combination of paid digital pass plus live-event programming with corporate collaborators.

Broad incumbents

• GoFundMe / GoFundMe Pro (Classy): GoFundMe and its Classy nonprofit arm provide consumer-facing donation infrastructure that funnels to impact organizations — analogous to WMW's pass-through-to-Impact-Partners funding mechanism, though at substantially greater scale.

Others

• Malala Fund: Malala Fund is a high-profile women's-rights philanthropic organization that channels donor capital to advocacy/policy reform — thematically adjacent to WMW's law-reform funding thesis, but operating as a foundation rather than a community platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@womenmakingwaves
• LinkedInlinkedin.com/company/women-making-waves

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Making Waves